Promotional advertisement budget

Promotion is through the advertisement:

ATL
Television Radio Hoardings Streamers

BTL
Sales promotions Personal selling Direct marketing Seminars and demonstrations

Advertising

41%

59%

Atl Btl

cable opraters 18%

Atl budgeting Ratio

Tvc 55%
radio 27%

Sales promotion
In sales promotion we are giving complimentary gifts to the customers.

Personal selling
It includes educating the customers at the retail shops for creating awareness, trained sales persons will be there on the stalls and shops for providing exactly the right information through right sources.

Direct Marketing
Direct Marketing includes promotion through hoardings & streamers.

Budget Allocation and Scheduling

Media used Streamers Hoardings Posters Broachers TVC TVC n radio (Production) Radio seminars Sales promotional gifts

Cost 192,750 1,283,000 99,000 180,000 3,930,000 512,050 1,480,000 1,500,000 823,200

Total Cost

10,000,000

Streamers Schedule (Outdoor Media)

Area Jail road Gulberg Main Boulevard Iqbal Town Main boulevard Farozpur Road Liberty Wahadat Road Chaburje Month Sep-Nov Sep-Nov Sep-Nov Sep-Nov Sep-Nov Sep-Nov Sep-Nov Duration 3 months 3 months 3 months 3 months 3 months 3 months 3 months Frequency 1 1 1 1 1 1 1

Billboards Budget (Outdoor Media)

Area Minar-e-pakistan Scheme Mor Chuburji Bhaka Wala Mor kalma chowk akber chowk Liberty defence chowk Gari Shaooo Kanchi Stop Category C C B B A B A+ A+ C C Size 20X60 20X60 20X60 20X60 20X60 20X60 20X60 20X60 20X60 20X60 cost 65000 50000 70000 120000 190000 100000 240000 300000 40000 90000 Skin Cost 18000 18000 18000 18000 18000 18000 Total Cost 83000 68000 88000 138000 208000 118000 240000 300000 40000 90000 1283000

Billboard Schedule (Outdoor Media)

Area Chuburji akber chowk Minar-e-pakistan Scheme Mor kalma chowk Bhaka Wala Mor defence chowk Kanchi Stop Liberty Gari Shaooo Month Sep-Nov Sep-Nov Sep-Nov Sep-Nov Sep-Nov Sep-Nov Sep-Nov Sep-Nov Sep-Nov Sep-Nov Duration 1 Month 1 Month 1 Month 1 Month 1 Month 1 Month 1 Month 1 Month 1 Month 1 Month Frequency 1 1 1 1 1 1 1 1 1 1

Posters Schedule (Point of Sale)

Area All over in Lahore Month Alternate Frequency 6

Posters (Point of Sale)

Area All over in Lahore # of stores 1000 frequency 6 # of posters / shop 3 total posters 18000 Rate / poster 5.5 poster cost 99000 99000

Broachers Budget (Point of Sale)

Area All over in Lahore # of stores 200 Frequency 10 # of broachers / shop 10 total posters 20000 Rate / broacher 9 poster cost 180000 180000

Broachers Schedule (Point of Sale)

Area All over in Lahore Month Alternate Frequency 10

Radio FM-103 and 107

Channel FM-103 FM-107 Total cost Frequency 11-12/day 6-7/day Duration 90days 90days Total frequency cost 700,000 780,000 1,480,000

990-1080 540-630

TVC Schedule
Channel C-42 C-42 C-42 Month Sep Oct Nov Duration 30days 30days 30days Frequency/Month 60 60 60

TVC City-42 Budget

Channel C-42 Rate/min 20000 Frequency 2/day Duration 90days Total Frequency 180 cost 1800000

TVC Local cable Operators (Electronic Media)

TVC Cable Operators

Channel
Cable Oper.

Monthly cost
710,000

# operators
10

Duration
3 Months

Frequency
32400

Cost
2,130,000

TVC Cable Operators Schedule

Channel
Cable Oper Cable Oper Cable Oper

Month
Sep Oct Nov

Duration
1 Month 1 Month 1 Month

# Cable Operators
10 10 10

Frequency
10,800 10,800 1