V G Siddhartha AKA The Coffee King Founder of Caf Coffee Day Headquarters: Bangalore, India Founded: 1996 We all

know the famous coffee shop in India, Caf Coffee Day. Popularly known as Coffee Day. With Asia's secondlargest network of coffee estates (10,500 acres) and 11,000 small growers, Coffee Day has a rich and abundant source of coffee. This coffee goes all over the world to clients across the USA, Europe and Japan, making us one of the top coffee exporters in the country. A division of India's largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Limited (ABCTCL). V.G.Siddhartha, a person who holds a Master Degree in Economics is the founder of this famous caf of chain all over the India. After doing his Masters he decided to join J M Financial Services (now J M Morgan Stanley) in Mumbai as a management trainee/intern in trading on the Indian Stock Market under Mr. Mahendra Kampani. After a two-year stint with J M Financial Services, when Siddhartha returned to Bangalore, his father gave him a good amount of money to start any business of his choice. Siddhartha promptly bought a stock market card for Rs 30,000 with it, along with a company called Sivan Securities - which was renamed in year 2000 as Way2wealth Securities Ltd with vision of set "new standards in the retail financial services in India " and Venture Capital division came to be known as Global Technology Ventures (GTV) as well as a site in the city in 1984 and turned it into a highly successful investment banking and stock broking company. Almost 15 years later, Siddhartha established a successful coffee business in Karnataka. He grows coffee in Chikmagalur and exports about 28,000 tonne of coffee annually, sells another 2,000 tonne locally for about Rs 350 million each year, and his coffee growing and trading company Amalgamated Bean Company(ABC) has an annual turnover of Rs 25 billion. Siddhartha now has 200 exclusive retail outlets selling his brand of Coffee Day powder all over South India. ABC is India's largest exporter of green coffee. He owns 12,000 acres (4047 ha) of coffee plantations. He started his coffee trading company ABC in 1993, with a Rs 60 million turnover. His company grew gradually. He bought an ailing coffee curing unit in Hassan for Rs 40 million and turned it

around. Now, his company has a curing capacity of 75,000 tonne, which is the largest in the country. He was the first entrepreneur in Karnataka to set up a cyber caf in 1996 (Caf Coffee Day, a chain of youth hangout coffee parlors). Now, he has 1407 Coffee Day Cafes in India. V G Siddhartha also hopes to bag the contract to take his chain to all the airports of Karnataka and then the rest of the country. His cyber cafes attract at least 40,000 to 50,000 visitors a week. V.G. Siddhartha was awarded the 'Entrepreneur of the year' 2003 by The Economic Times for 'crafting a successful pan Indian brand for a commodity business and giving Indian consumers a new lifestyle experience that is within reach of the common man.' Amalgamated Bean Coffee Trading Company Ltd. today is the largest exporter of green coffee from India and perhaps one of the two fully integrated coffee companies of Asia, involved in all sectors of Coffee from plantations to retailing to exports. 'Coffee Day Group' today is the only fully integrated and largest coffee conglomerate in India and is attributed with creating the 'coffee revolution' in India - acknowledged by the Coffee Board of India Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL) is India's largest coffee conglomerate and coffee exporter, pioneering India's first concept caf's 'Caf Coffee Day', a chain of youth hangout coffee parlors. From a handful of cafs in six cities in the first 5 years, 'Caf Coffee Day' has today become India's largest and premier retail chain of cafes with 1438 cafes in 135 cities around the country. Other Businesses - Siddhartha also founded Global Technology Ventures Ltd. in 2000, a company that identifies, invests and mentors Indian companies engaged in cutting edge technologies. Currently he also holds Board Seats in GTV, Mindtree, Liqwid Krystal, Way2Wealth and Ittiam. GTV has now set up a global technology village on a 59-acre (240,000 m2) technology incubator park in Bangalore, which will provide its companies office space, communication links, recreational facilities and even a commercial centre. GTV has been valued by BankAm at $100 million last year, and is expected to have doubled its valuation this year. It is poised to grow on the lines of Softbank of Japan. He has planted banana trees on 3000 acres (1214 ha) and plans to export bananas. Daffco Furniture - He owns a dark forest furniture company, named after his estate in Chickamagalur, 'Kathale Mane Estate' is venturing into furniture by building a 600,000 square feet (56,000 m2) factory in Chikmagalur, Karnataka which will use timber from his coffee plantations in India and a rainforest in Guyana. It initially plans to supply furniture to Cafe Coffee Day outlets. However the construction of the facility is yet to begin.

Logistics - A majority stake in SICAL Logistics was purchased by him. It has acquired coke mines in New Jersey. SICAL will become one of the multibagger in coming days as per his view.

At Glance: Non Traditional coffee Market Grows 4 % of world coffee Consumes 30% of coffee produced Coffee culture unknown until late 1990 V G Siddharthas family has been in the coffee business for more than 130 years The group owns 7000 + acres and manages another 3000 acres ABCTCL are the largest producers of Arabica coffee in Asia Cafe Coffee Day has 760 cafes in 115 cities in India

Awards : The Economic Times Brand Equity survey 2008 Indias most trusted brands ranked No. 2 in the Food Services+ segment CCD ranked as No. 31 in the top 50 service brands "Best Coffee Bar" award from Times Food Guide 2007 New Delhi "Best Coffee Shop" award Times Food Guide 2007 Mumbai Awaaz Consumer Awards 2006 Best Coffee Shop Brand V G Siddhartha was voted as the "Entrepreneur of the Year" by Economic Times in 2003 for crafting a successful pan Indian brand from a commodity business and giving Indian consumers a new life style experience that is within the reach of the common man.