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Profile:
A senior executive with extensive experience across a range of operational and strategy roles at a world-
class public software company. Deep understanding of SAAS, web media, collaboration, web application
development, and web content markets.
Professional Experience:
• Forged new team from Adobe and Macromedia staffers and product teams
• Led team to envision next 10 years of PDF, including decision to move PDF to an open standard
• Launched and shipped Acrobat 8 line with revamped user experience
• Aligned real time collaboration business (Breeze) with Acrobat to reach 50M in annual revenue
• Supported ABC’s launch of free web-based distribution of Lost, Desperate Housewives, Alias etc
• Closed three acquisitions (TTF, Antepo, Amicima) to fill key technology gaps
• Developed and executed E-commerce business and infrastructure strategy, including delivery of
two new E-commerce platforms (insourced and outsourced via Digital River)
• Shipped product activation (software DRM) for products accounting for 80% of company revenues
• Built developer communications strategy; first major software company to adopt employee blogging
• Started up developer subscription business (DevNet) and delivered hosted platform
• Launched developer site with weekly publishing process and community outreach
• Led cross business unit strategy to create tools suite that accounts for 60% of company revenues
• Aligned business units on new market opportunity in application development market
• Built communications framework for new strategy around “Rich Internet Application” Category
• Assembled new organization for developer outreach and support, and subscription business model
Macromedia, San Francisco, CA March 2001 – August 2001
Senior Vice President, Worldwide Marketing
Responsible for centralized corporate and customer marketing functions post Allaire-merger reporting to the
President. Created new organization and budget for team of 145. Key responsibilities: management of
teams for Brand, PR and Corpcom, Marcom, Customer Marketing, and Macromedia.com. Key results:
• Launched new company after the acquisition of Allaire to customers, employees, and analysts
• Integrated communications and branding for new company
• Drove 47% YTY growth with products such as Flash, Dreamweaver and Shockwave
• Drove studio strategy, aligning engineering teams, sales, and product management, resulting in
7M/Q incremental revenue through increased ASP
• Drove standardization of Flash technology for rich media advertising
• Key member of Allaire merger team, managed communications strategy and deliverables
• Delivered first unified cross-product messaging, sales tools, and collateral for the company
• Introduced new Fireworks product line, grew business to 15M in 9 months
• Standardized product launch processes across the company
Education:
Harvard University, BA 1990.
References:
Available on request.