Outsourcing strategies are complex and may have significant impact on a firms success.

The primary objective is to minimize risk and maximize value to the firm. In my opinion, there are t o criteria that firm should consider !irstly, cost efficiency due to outsourcing makes sense for cutting costs hile reducing orkload on the employee. Outsourced labor may cost "#$ less than the same labor performed in%house in &estern 'urope or (orth )merica, particularly for lo %level tasks. *ou on+t need to make any upfront investment, hich makes development projects much more attractive. ,econdly, product or service -uality is also important because the purpose of firm make outsourcing is maximize value hich include -uality, if the -uality of product can not met demand of firm. It might damage to firms reputation and money.

!irstly, governments can impose duties on imports. In addition, most government utilized nontariff trade barriers that serve as deterrents or obstacles to imports from other countries. (T., include -uotas, discriminatory procucerment policies, restrictive customs procedures, arbitrary monetary policies, and restrictive regulations.

'xport marketing is hen a company increases its market share beside maintaining production in its o n country hile go into the international market. )nd marketing strategies ill have to change to meet the different demands set by the ne markets ith indirect marketing used fre-uently to enter ne markets.

/igh%touch products, emotional motives rather than rational ones energize consumers. It may represent personal indulgence, self%image, or interpersonal relationships. !or example0 perfume and high fashion product. /igh%touch products are the ones that re-uire more interactive virtually ith customers. This means, in order to meet

demand customers sactisfaction and sell the product, the seller must meet and have a face%to%face interaction ith customers. /igh 1 tech products are sophisticated, technologically complex. /igh%tech global consumer positioning orks ell for special products associated ith leisure or recreation. 2roducts can be positioned globally as both high%tech and high%touch hen they satisfy rational criteria and evoking an emotional respone. ,ome products can be positioned by both strategies like 3oll 3oyce or 4amborghini cars or luxury brand names like 45 and 6ucci

Standardized 7or undifferentiated8 global marketing represents mass marketing on a global scale. This has been the key to the global success of companies such as, the 9oca%9ola 9ompany, 4evi ,trauss. 9onversely, a company engaged in differentiated marketing targets several different ,egments, market coverage strategy hereby a company attempts to appeal to t o or more clearly defined market segments ith a specific product and uni-ue marketing strategy tailored to each separate segment. Typically differentiated marketing creates more total sales than undifferentiated marketing, but it also increases the costs of doing business. !or example, :nilever and 2;6 company Concentrated marketing represents a niche strategy for serving a very ell%defined, specific segment of the consumer population. The marketing plan ill be a highly specialized one catering to the needs of that specific consumer segment. 9oncentrated marketing is particularly effective for small companies ith limited resources because it enables the company to achieve a strong market position in the specific market segment it serves ithout mass production, mass distribution, or mass advertising. !or example 3olls%3oyce automobiles, Toyota hybrid cars. !rom my point of vie , there are some legal issues that relate to global commerce !irst of all, la , regulation, tariff, or other tactic used to prevent dumping, hich is the act of exporting a good to a foreign country to capitalize on the price difference.

,econdly, patent and trademark protection is a particularly vexing issue in many markets, and. In addition, licensing and trade agreements are another area here intellectual property la s.