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Food for Profit

Facts for Starting Your Food Business


Food Labels

Food labels allow consumers to Four Basic Label Requirements and metric units—for instance, 1 lb.
All food packages must display the 8 oz. (680 g) or 1 gal. (3.79 L).
compare one product to anoth-
following information:
er. They give instructions for safe Information Panel (IP)
• Name of the food
handling and storage, as well as The IP is the label panel immediate-
identify the firm responsible for • Net quantity of contents ly to the right of the PDP as you face
the product. This area is reserved for
the product. Labels list ingredi- • Name and address of
the list of ingredients, the name and
ents to help consumers choose the food business
address of the food business, and
foods with ingredients they want • List of ingredients nutritional information.
or need to avoid. Food label A single label may be used to
Name and Location of the
regulations are enforced by the display all required information.
Food Business
Food and Drug Administration However, it is common to have two
The name, address, city, state, and
distinct label areas on the container,
(FDA) and dictate the type of the principal display panel and the
zip code of the business must be
printed so that consumers are able
information that must be on the information panel.
to contact the manufacturer for any
label and where the label can reason. If the business is not the
Principle Display Panel (PDP)
be placed on the package. Exact actual manufacturer, a qualifying
The PDP is the portion of the pack-
requirements for your package age label that is most likely to be
phrase must be present that states
the firm’s relation to the product,
size and type can be confusing. seen by the consumer at the time of
such as “manufactured for” or “dis-
Before you have labels printed, purchase. It is usually on the front
tributed by.” A street address is not
of the package and shows the name
share a draft version with a Penn- required if it is in a current city or
of the product and the net contents
sylvania Department of Agricul- of the container. Approved type
telephone directory.
ture sanitarian or the FDA small style and minimum character size
List of Ingredients
business representative in your depend on the area of the PDP.
Packaged foods that consist of two
region to make sure you have Name of the Food
or more ingredients must be labeled
met all labeling requirements. so that ingredients are displayed in
A statement of identity for the prod-
descending order (i.e., the ingredi-
uct must be clearly displayed by its
ent that weighs the most is listed
common or usual name (e.g. salsa,
first, and the ingredient that weighs
apple sauce, vanilla wafers). It must
the least is listed last); for example,
be in bold type and in a size that
“Ingredients: pinto beans, water,
is larger and more prominent than
Name of Any Brand List of and salt.” In most cases, only com-
other label information.
Food CEREAL Ingredients mon or usual names that are famil-
Net Quantity of Contents iar to consumers can be used. For in-
The net quantity statement gives the stance, use the term “sugar” instead
actual weight, volume, or number of its scientific name “sucrose.” If
Name and
of pieces of food in the package and you are selling unpackaged items in
Address of
Food Business should be located on the bottom 30 bulk to stores for resale, you must
Net
percent of the PDP. Weights and vol- supply the retailer with a list of
Quantity of
Contents net wt. 10 3/4 oz. (305g)
umes must be displayed in both U.S. ingredients.

College of Agricultural Sciences


Agricultural Research and Cooperative Extension
New regulations developed to tested in a commercial laboratory, Product Dates
help consumers avoid food allergic purchase nutrition-labeling software Many packaged foods are labeled to
reactions require that foods con- to calculate nutrient values based indicate the last date that the food
taining milk, eggs, fish, crustacean on USDA reference values, or hire a should be sold for optimum quality
shellfish, peanuts, tree nuts, wheat, consultant to do the whole job. or safety. “Sell by” or “best before”
or soy must declare the presence of dating is not required by regulations
the ingredient in plain language on Nutrient and Health Claims for most packaged foods. In Penn-
the ingredient list. Federal regulations limit the kind of sylvania, only fluid dairy products,
claims you can make about the nu- raw eggs, infant formula, and
Other Label Information tritional content of your product or reduced-oxygen packaged meats
any health benefits for consumers. require dating. Typically, wholesale
Nutritional Labeling If you make a nutrient claim, such customers may require you to date
Large food manufacturers are as “high in vitamin C” or “low-fat,” your product so they can better
required by federal regulations to you must declare the actual amount manage their inventory. Check with
display nutritional information of that nutrient on the Nutrition your potential customers to deter-
on the label. However, small busi- Facts panel and your product must mine if they require product dating.
nesses with fewer than 100 full-time meet minimum and/or maximum
equivalent employees and that nutrient content levels in order to UPC Bar Coding (UPC).
produce fewer than 100,000 units of qualify for the claims. Claims that Although not a regulatory require-
product per recipe per year are ex- your product may have a beneficial ment, most large grocery store
empt from nutrition labeling, unless effect on a disease or health-related chains require UPC labels. So, if you
a health or nutrient claim is made. condition are limited to those ap- plan to have your product sold at
Exempt companies may still include proved by government scientific these outlets, you should look into
nutritional information on the label experts. For example, you may having UPC labels made. However,
as long as the Nutrition Facts panel claim that because your product is if your sales will be strictly lim-
format is used. Nutrient information low fat, high fiber, or high in fruit ited to small specialty food stores,
must be presented on a per-serving and vegetable content, it can reduce farmers’ markets, your own retail
basis (the typical weight or number risks from cancer or heart disease. store, or over the Internet, the extra
of pieces eaten) and must include You should weigh the benefits of expense may not be worth the cost.
calories, total fat, cholesterol, so- making a health or nutrient claim
dium, carbohydrates, protein, vita- against the cost of creating a Nutri- For more information, contact
mins A and C, calcium, and iron. To ent Facts panel before you proceed your regional PDA office or
determine the amount of nutrients with this option. the cooperative extension office
in your product, have your product
in your county or visit www.
PaFoodVentures.psu.edu.

recipe for
I c h anged the
“W h e n t only had
w p ro duct, I no
a n e I had
the label,
to change new
jars so the
to change ld fit.”
label wou
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business o
—Pa. food

Collaboration of Penn State Cooperative Extension, PENNTap, and Penn State Department of Food Science.
Visit Penn State’s College of Agricultural Sciences on the Web: www.cas.psu.edu
Penn State College of Agricultural Sciences research, extension, and resident education programs are funded in part by Pennsylvania counties, the Commonwealth of Pennsylvania, and the U.S.
Department of Agriculture.
This publication is available from the Publications Distribution Center, The Pennsylvania State University, 112 Agricultural Administration Building, University Park, PA 16802. For information
telephone 814-865-6713.
This publication is available in alternative media on request.
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Produced by Ag Communications and Marketing
© The Pennsylvania State University 2008
Code # UK153 2M2/08mpc4855

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