A Study on Brand Awareness of Anand Rathi

Financial Services Ltd

Tumkur.
Dear Sir/Madam,

I, Sadiq.A.Adur studying MBA in the College of S.I.T-Tumkur

doing project concerned with “Brand Awareness” of the Anand
Rathi Financial Services Ltd , I request you to give the following
information. The information provided by you is only for the
study purpose and will keep confidential.

Personal Information:
a. Name :

b. Occupation :

c. Education :

d. Gender:

a) Male: O b) Female: O
e. Marital status :

a) Bachelor: O b) Married: O
f. Age :

g. Location :

h. Income (monthly) :

a) Below Rs.5000: O b) 5000 – 10000: O

c) 10000 – 15000: O d) Above 15000 : O
i. Phone No :

j. Mobile No :

k. E-mail :
l. Address :

1. Are you aware about Anand Rathi Financial Services Ltd?

a) Yes : O b) No : O
2. If yes, how did you come to know about Anand Rathi
Financial Services Ltd?

a) Through friends and relatives : O c) Through

Internet : O
b) Through Advertisement: O d) Through
newspaper: O
3. Which of the following attracts you to know about Anand
Rathi Financial Services Ltd?

a) Image of the company : O c) Good

services: O
b) benefits : O d) Others :
O
4. Are you interested in meeting company member to make
you aware of Anand Rathi financial services ltd at your
convenient time & place?

a) Yes : O b) No : O
5. Do you want to share with others the information which
you got about the Anand Rathi financial services ltd?

a) Yes : O b) No : O
6. Have you ever noticed the advertisement of Anand Rathi
Financial Services Ltd?

a) Yes :O b) No : O
7. If yes, please give your comments on following statement
“Anand Rathi financial services ltd’s advertisements are
attractive and effective”.

a) Strongly agree : O c) Disagree

: O
b) Agree : O d)
Strongly Disagree : O
e) No comments : O
8. Which company will you choose to invest?

a) Religare Sec Ltd : O b) Share

Khan Sec Ltd : O
b) Way2Wealth Sec Ltd : O d) Anand
Rathi Fin Ser Ltd : O
9. Do you want to invest in Anand Rathi Financial services?

a) Yes : O b) No : O
10. If yes,
why.......................................................................................
........

If No, give the following reasons,

a) Financial Criteria : O d) Fear about

the Investment: O
b) Not much aware of the company: O
c) Others
Specify..............................................................................
........
 11. In which services you want to invest in Anand Rathi Fin
Ser Ltd?

a) Commodities: O b)
Insurance: O
c) Equities: O d) Mutual
Funds : O
12. What amount of investment have you made till now?

a) Below Rs.30000: O b)
Rs.30000 – Rs.50000: O
c) Rs.50000 – 80000: O d)
Above 80000: O
13. What are the attributes you look into in selecting the
Services of Anand

Rathi Financial Services Ltd?

: O
a) Safety b)
Returns : O

c) Liquidity : O d)
Others : O
14. How do you feel the effectiveness of this
advertisement?

a) Very effective : O b)
Moderately effective: O
c) Not at all effective : O
15. In your opinion which would be the best media to
advertise about
 Anand Rathi Fin Ser Ltd?

a) Banners : O b) TV : O
c) News Papers : O d)
Magazines : O
e) Others,
Specify...............................................................................

SUGGESTIONS: