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Data from July 2010. Most recent data: Further Eurostat information, Main tables and Database. This article focuses on the seasonal pattern of tourism demand in the European Union (EU), participation in tourism by EU residents, the trips they made and the number of nights spent on those trips. Tourism demand includes all trips made, regardless of whether they were spent intourist accommodation (such as hotels or campsites) or in less formal and often unpaid types of accommodation (such as owned dwellings or accommodation provided for free by friends of relatives).
Figure 1a !istribution of holiday trips in the four "uarters of #$$% &sum'1$$(), EU*#+
Figure 1b !istribution of nights spent in the four "uarters of #$$% &sum'1$$(), EU*#+
Table 1 ,hare of the resident population (aged 1- or over) who went on holiday at least once during the reference "uarter of #$$%, bro.en down by duration of trip
Table # /umber of trips and nights spent away by EU residents in #$$%, bro.en down by "uarter
Figure #a !istribution of short holiday trips in the four "uarters of #$$% &sum'1$$(), EU*#+
Figure #b !istribution of long holiday trips in the four "uarters of #$$% &sum'1$$(), EU*#+
Figure #c ,hare of short and long holiday trips, by "uarter, #$$%, EU*#+
Table 2 3oliday trips made by the resident population in #$$%, bro.en down by length of stay and distribution per "uarter
Figure 0a !istribution of domestic holiday trips in the four "uarters of #$$% &sum'1$$(), EU*#+
Figure 0b !istribution of holiday trips abroad in the four "uarters of #$$% &sum'1$$(), EU*#+
Figure 0c ,hare of domestic and outbound holiday trips, by "uarter, #$$%, EU*#+
Table - 3oliday trips made by the resident population in #$$%, bro.en down by destination and distribution per "uarter
Figure -a /umber of holiday trips per "uarter, #$$2 and #$$%, EU*#+
Figure -b !istribution of holiday trips per "uarter, #$$2 and #$$% &sum of four "uarters in each year ' 1$$(),EU* #+
Figure 4a /umber of nights spent away per "uarter, #$$2 and #$$%, EU*#+
Figure 4b !istribution of nights spent away per "uarter, #$$2 and #$$% &sum of four "uarters in each year ' 1$$(),EU*#+
This analysis from the point of view of the demand side complements another article on seasonality in the tourist accommodation sector in which the seasonal bias in the supply by the tourist accommodation sector is discussed.
Contents
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o o o o o o
3 &onte't
1.1 Overall seasonal pattern 1.2 Proportion of population on holiday 1.3 Length of holidays 1.4 Do estic versus a!road 1." #usiness trips 1.$ %volution over ti e 2 Data sources and availa!ility
o o o o o o o
".1 Pu!lications ".2 Main ta!les ".3 Data!ase ".4 Dedicated section "." (ource data for ta!les* figures and ".$ Methodology - Metadata ".. Other infor ation $ %'ternal lin/s aps on this page +M( %'cel,
#en$th of holidays
%ore than one in three holidays took pla&e durin$ the third quarter' (n terms of ni$hts spent away) 46 % were in the third quarter of !!") with an even stron$er *ias for lon$ trips 8hile the previous section focused on participation in tourism, i.e. the share of the population that went on holiday at least once during the reference "uarter, this section ta.es a closer loo. at the time people spend on holiday and the number of nights they spent away. The number of trips made by EU residents in the first and the last "uarter of #$$% were both around #$ ( of the total number of annual trips (see Figure 1a and the left part of Table #). 8ith some differences, this conclusion holds for all 5ember ,tates. ;nly in :yprus did the first and last "uarter account for less than 1$ ( of trips. 6n the second "uarter < largely overlapping with the spring and in many countries with Easter < a slightly higher number of trips was recorded compared to the first and last "uarter. ;n average across the EU, #4 ( of holidays were ta.en in this "uarter. Unsurprisingly, the third "uarter was the most popular period for going on holiday. 5ore than one in three (02 () holiday trips in #$$% was made in 7uly, 1ugust or ,eptember.
8hen loo.ing at the highest average absolute difference between the four "uarterly figures and the average over the "uarters, the strongest seasonal pattern in tourism demand was observed in :yprus, where +$ ( of all holiday trips were made in the third "uarter. This "uarter was also particularly popular for =ree. and ,lovenian tourists (both 2- () and for 6talian and >ulgarian tourists (both 20 (). The least pronounced seasonal pattern was recorded for =erman tourists, who showed the most e"ual spread over the four "uarters of the year #1 (, #- (, #% ( and #- (. ?esidents of 6reland, ,weden, Finland and ,pain also tended to spread their holiday trips over the year more evenly. 1n analysis of the seasonal pattern of the number of nights spent on holiday < in other words the length of trips < shows a similar but more pronounced distribution (see Figure 1b and the right part of Table #). 8hile 02( of all trips were made in the third "uarter, the number of nights spent on holiday in the third "uarter accounted for 24 ( of the total in #$$%. This means a longer average duration of trips (see Table 0). The average trip made in the first, second and fourth "uarter lasted 2 to - days (nights), in the third "uarter this rose to slightly over a wee. (+.2 overnight stays for holidays ta.en by EU residents). ;nly one 5ember ,tate recorded more than half of its holiday trips during the third "uarter (:yprus, +$ (), but residents of eight 5ember ,tates spent more than half of their holiday nights away during the third "uarter. The highest seasonal pea. in terms of the third "uarter@s share in nights spent on holiday was observed in =reece (4+ (), 6taly (40 () and ,lovenia (-% (). 1gain, the seasonal pattern was less pronounced in the "uarterly number of nights spent away by =erman, ,wedish and Finnish tourists. Unsurprisingly, the latter two countries also recorded the highest number of holiday trips per person (+ trips per year in Finland, - trips per year in ,weden). 6n other words, and as one could eApect, more trips per person resulted in a more even spread of the trips throughout the year. 8hen loo.ing at the brea.down by duration of trips (see Figures # and Table 2), short trips of 1 to 0 overnight stays were distributed more evenly over the year compared to longer trips of at least 2 overnight stays. :ontrary to the general conclusions above, the second "uarter was the most popular for ta.ing short trips (#9 ( of all short holiday trips on average for the EU, compared to #+ ( for the third "uarter). 6n % 5ember ,tates, short holiday trips in BspringB outnumbered short trips in the main summer season. French, !utch and Cortuguese tourists made more than 0$ ( of their short holiday trips in the second "uarter. 1gain, :yprus showed the strongest seasonal bias with 9- ( of short trips ta.en in 7uly, 1ugust and ,eptember. 3owever, for long holiday trips, 22 ( of the annual number of long trips made by EU residents was ta.en in the third "uarter, by far the preferred season for ma.ing long trips. 6n all countries, the third "uarter was the top season for going on holiday. 6n 9 EU 5ember ,tates, at least half of long holiday trips were ta.en in the third "uarter, rising to 4$( or more in =reece and ,lovenia.
.usiness trips
.usiness trips showed a less pronoun&ed seasonal pattern and tended to partly &ompensate for the peak and trou$h periods
1lthough reliable statistics on business trips bro.en down by "uarter are not available for all 5ember ,tates, Figures 2a and 2b give an illustration at aggregate level of the #+ 5ember ,tates of the European Union. >usiness trips were spread more evenly over the year than holiday trips, with a seasonal variation ranging from Eust over 20 million business trips in the third "uarter, or #0 ( of the annual total, to Eust under 29 million business trips in the second "uarter, or #4 ( of the annual total (EU*#+ data, eAcluding the /etherlands and 5alta). ;n average over the year, business trips represented around 1- ( of all trips made by EU residents. 1s shown in Figure 0b, this figure ranged from around #$ ( in the first and last "uarter of the year to 11 ( in the main holiday period, the third "uarter.
by $.- percentage points between #$$2 and #$$% while the share of the third "uarter dropped by $.9 percentage points. The number of nights spent away increased by $.% percentage points in the first "uarter and fell by 1.+ percentage points in the third "uarter.
:onteAt
6n 7une #$1$, the European :ommission released a :ommunication entitledBEurope, the worldGs /o 1 tourist destination * a new political framewor. for tourism in EuropeB. ;ne of the challenges and opportunities facing the European tourism industry is the seasonal distribution of demand for tourism. >etter use of eAisting tourist infrastructure and staff in the low season could help businesses improve their productivity and benefit from a more stable and motivated wor.force. EAtending the tourism season or spreading tourism activities more evenly throughout the year can significantly boost thesustainability and competitiveness of European tourist destinations.
,ee also
,easonality in the tourist accommodation sector Tourism statistics Tourism statistics at regional level Tourism trends
%ain ta*les
Tourism (tHtour) 3otels and similar establishments (tin$$$0%) ;ther collective accommodation establishments (tin$$$2$) >ed places in hotels and similar establishments (tin$$$21) >ed places in other collective accommodation establishments (tin$$$2#) 1rrivals in hotels and similar establishments (tin$$$2+) 1rrivals in other collective accommodation establishments (tin$$$29) /ights spent in hotels and similar establishments (tin$$$20) /ights spent in other collective accommodation establishments (tin$$$22) Tourists (tin$$$2-) Trips (tin$$$24)
+ata*ase
Tourism (tour)
Tourism demand domestic and outbound tourism (eAcluding day*trips) (tourHdem) /umber of tourists (tourHdemHto) /umber of tourism trips (tourHdemHtt) /umber of tourism nights (tourHdemHtn) EApenditure on tourism trips (tourHdemHeA)
+edi&ated se&tion
Tourism statistics
Sour&e data for ta*les) fi$ures and maps on this pa$e 0%S E,&el1
!ownload EAcel file
%ethodolo$y 2 %etadata
Tourism demand domestic and outbound tourism (eAcluding day*trips)(E,5, metadata file * tourHdemHesms)
Other information
8ith #$1# as reference year
?egulation 4%#F#$11 of 4 7uly #$11 concerning European statistics on tourism and repealing :ouncil !irective %-F-+FE:. ?egulation 1$-1F#$11 of #$ ;ctober #$11 implementing ?egulation 4%#F#$11 concerning European statistics on tourism, as regards the structure of the "uality reports and the transmission of the data. Crevious legal acts (concerning reference periods before #$1#)
!irective %-F-+FE: of #0 /ovember 1%%- on the collection of statistical information in the field of tourism. :ommission !ecision 1%%%F0-F:E of % !ecember 1%%9 on the procedures for implementing :ouncil !irective %-F-+FE: on the collection of statistical information in the field of tourism. :ommission !ecision #$$2F990F:E of 1$ !ecember #$$2 adEusting the 1nneA to :ouncil !irective %-F-+FE: on the collection of statistical information in the field of tourism as regards country lists. !irective #$$4F11$FE: of #$ /ovember #$$4 adapting !irectives %-F-+FE: and #$$1F1$%FE: in the field of statistics, by reason of the accession of >ulgaria and ?omania.
EAternal lin.s
1genda for a sustainable and competitive European tourism(:ommunicati on from the European
:ommission, ;ctober #$$+) European :ommission * Enterprise and 6ndustry * ,upporting European tourism :ategories ?esidentsG trips and destinations I ,tatistical article I Tourism