Advertising Rates

UNIT A

UNIT B

UNIT C

UNIT D

UNIT E
3

[1] 9.44" x 12.63"

[1] 7.52" x 12.63"

[1] 9.44" x 8.37"

[2] 5.60" x 12.63"

[1] 9.44" x 6.24"

UNIT G

UNIT H

UNIT I

UNIT J

2/5 PAGE

1/2 PAGE

4/5 PAGE

3/5 PAGE

1
FULL PAGE

UNIT F

[1] 7.52" x 6.24"

[2] 5.60" x 8.37"
[3] 3.68" x 12.63"

1/3 PAGE

Retail

[1] 5.60" x 6.24"

BUSINESS
CARDS

BANNERS

[1] 7.52" x 4.10"

[2] 3.68" x 8.37"

1/5 PAGE

1/4 PAGE

[1] 5.60" x 4.10"

[2] 3.68" x 6.24"
[3] 1.76" x 12.63"

1/8 PAGE

[1] 3.68" x 4.10"

[2] 1.76" x 8.37"

Rate Card #19 Effective September 1, 2013 All rates net

1204 20 Ave SE Calgary AB T2G 1M8

403-244-2235 F 403-244-1431
advertising@ffwd.greatwest.ca www.ffwdweekly.com

2
2
1/10 PAGE

[1] 5.60" x 2.40"

[2] 1.76" x 6.24"

LARGE

SMALL

MINI BOX

[1] 3.68" x 2.40"

[2] 1.76" x 4.10"
[3] 1.76" x 2.40"

[1] 9.44" x 4.10"

[2] 9.44" x 2.40"

All rates are subject to GST 4X bookings must run within 26 weeksall others within 1 year

f f w dw eekly. co m

Retail

Advertising Rates

Specialty Display Ad Sizes

UNIT DD

FULL SPREAD

UNIT AA

UNIT FF

1/2 SPREAD

1/3 SPREAD

19.88" x 6.24"

19.88" x 4.10"

UNIT RW

UNIT FP

UNIT BE

FIREPLACE

RUNWAY
8.36" x 12.63"

Rate Card #19 Effective September 1, 2013 All rates net

1204 20 Ave SE Calgary AB T2G 1M8

403-244-2235 F 403-244-1431
advertising@ffwd.greatwest.ca www.ffwdweekly.com

BOOKEND S

19.88" x 12.63"

12.20" x 8.37"

2 @ 3.68" x 12.63"

All rates are subject to GST 4X bookings must run within 26 weeksall others within 1 year

f f w dw eekly. co m

Classified

Advertising Rates

Display Ad Sizes and Rates - Weekly

The options below are a selection of common sizes. Please contact us to obtain quotes for sizes not listed.

UNIT K

UNIT L

UNIT M

UNIT N

UNIT O

3
3

2
1

[K1] 9.44" x 6.31"

[K2] 6.70" x 8.84"
[K3] 5.33" x 11.05"

[L1] 9.44" x 5.07"

[L2] 6.70" x 7.09"
[L3] 5.33" x 8.87"

[M1] 6.70" x 4.49"

[M2] 5.33" x 5.62"
[M3] 3.95" x 7.49"

[N1] 6.70" x 3.53"

[N2] 5.33" x 4.42"
[N3] 3.95" x 5.89"

[O1] 5.33" x 3.55"

[O2] 3.95" x 4.73"
[O3] 2.58" x 7.10"

UNIT P

UNIT Q

UNIT R

UNIT S

UNITS T/U/V

[P1] 5.33" x 2.69"

[P2] 3.95" x 3.58"
[P3] 2.58" x 5.38"

[Q1] 5.33" x 2.13"

[Q2] 3.95" x 2.84"
[Q3] 2.58" x 4.27"

[R1] 3.95" x 2.11"

[R2] 2.58" x 3.16"
[R3] 1.21" x 6.33"

1
[S1] 2.58" x 2.10"
[S2] 1.21" x 4.20"

Rate Card #19 Effective September 1, 2013 All rates net

All rates are subject to GST 4X bookings must run within 26 weeksall others within 1 year

1204 20 Ave SE Calgary AB T2G 1M8

403-244-2235 F 403-244-1431
advertising@ffwd.greatwest.ca www.ffwdweekly.com

1X

4X

13X

26X

$25

$24

$22

$20

$41

$39

$37

$33

$62

$59

$56

$50

$83

$79

$75

$66

$125

$119

$113

$100

$167

$159

$150

$134

$209

$199

$188

$167

$272

$258

$245

$218

$335

$318

$302

$268

$419

$398

$377

$335

$629

$598

$566

$503

$757

$719

$681

$606

Weekly Text Ad Rates

$8 for 15 words
25 per additional word
$2 to add bold headline
$5 to add border

Unit

[T] 1.21" x 3.10"

[U] 1.21" x 2.05"
[V] 1.21" x 1.24"

Deadlines
Distribution day: Thursday
Display ad booking: Fridays @ noon
Ad builds: Fridays @ 3:00 p.m.
Text ad booking: Mondays @ noon
Press-ready ads: Mondays @ noon
Holidays: Call for details

f f w dw eekly. co m

Digital

Advertising Rates

ffwdweekly.com Advertising Units and Rates

Average weekly pageviews: 37,000

Leaderboard

Advertising on ffwdweekly.com available on a CPM basis (cost per thousand ad impressions). Calculate the total
cost for a campaign by dividing the total number of ad impressions required by 1,000, then multiplying by the
CPM rate. Example: 34,000 impressions 1,000 x $25 CPM = $850.

Sample campaigns

$65

$125

$250

$375

$500

$650

$850

Unit

CPM

Skyscraper

$23

2,825

5,435

10,870

16,305

21,740

28,260

36,955

Leaderboard

$25

2,600

5,000

10,000

15,000

20,000

26,000

34,000

Big Box

$28

2,320

4,465

8,930

13,395

17,855

23,215

30,355

160 x 600 px
728 x 90 px

300 x 250 px

Big Box

Impressions
S
k
y
s
c
r
a
p
e
r

Editors Picks Weekly eNewsletter Advertising Rates

Active subscribers: 7,700

Unit
Leaderboard
728 x 90 px

1X

4X

13X

26X

$155

$150

$140

$125

ffwdweekly.com Contest Hosting Rates

$175 weekly for contest listing, submissions collection and prize notification

Rate Card #19 Effective September 1, 2013 All rates net

1204 20 Ave SE Calgary AB T2G 1M8

403-244-2235 F 403-244-1431
advertising@ffwd.greatwest.ca www.ffwdweekly.com

Submission & Specifications

ffwdweekly.com creative due 3 days before start
eNewsletter creative due Mondays @ noon
Acceptable file formats: GIF, JPG, PNG, SWF and third-party ad server tags
Initial file load size: 40 KB
Animation & video: 30 seconds or less, 3 loops max., 24 FPS max.
Audio initiation: User-initiated; default muted

All rates are subject to GST Inventory subject to availablity

f f w dw eekly. co m