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RALPH L.

GARDNER
Houston, Texas 281-250-8062 gardnr4@aol.com

SALES MANAGER / SR. SALES REPRESENTATIVE


Growth Strategies / Sales Analysis & Forecasting / Presentation & Negotiation Training & Development / Competitive Analysis / B2B / B2C / Incentives / Teambuilding
An award-winning personal producer and manager, I generated significant sales, profits and market share increases and trained personnel to deliver top performance. By implementing new methods and strategies, I provided the innovation and vision to evolve sales operations and individuals into revenue generating machines. Establishing and monitoring key sales performance indicators Outmaneuvering the competition in changing and demanding environments Improving market share with innovative sales strategies Instituting effective systems, methods, procedures and controls

My credentials include a BBA, concentration in Accounting / Finance, from The University of Texas at Austin. I am a CPA and hold several designations / licenses including Chartered Life Underwriter, Chartered Financial Consultant, Group 1 State of Texas Life / Health Insurance license, and NMLS mortgage license.

SELECTED ACCOMPLISHMENTS
Achieved success with new offering. USAA Life Insurance wanted to enter the income replacement / disability market. Worked with product development team in creating a top notch product to effectively compete. Once product was developed, served in leadership role on team generating $1M+ in total sales. Served key role in doubling company revenue. TaxMasters set goal of doubling revenue within two year period. Went from personally managing 3 sales teams to managing 7. Developed / implemented effective training program to ensure top performance. In 2011, company achieved goal / the seven teams accounted for $30M revenue. Improved morale and productivity. As Sales Manager at TaxMasters, conducted weekly meetings comprised of leaders from each department Sales, Marketing, Compliance, Finance, Legal, and Operations. Determined corrective actions to take in order to lift morale and performance. Finished the year strong, achieving sales targets. Surpassed sales goals with new training. A new offering at Ameritas Direct Life Insurance required additional training of seven securities licensed sales representatives. Worked with home office trainers in developing a training program to ensure success with new annuity products. Surpassed goals by 15% / personally sold $1M+. Managed sales team to #1 ranking. Built a sales team from scratch and trained them to sell over the phone at TaxMasters. Developed scripts, implemented role playing, and coached on closing the sale. Personally took over when needed for closing. In less than one year, achieved $2.5M in sales and top ranking among four teams.

CAREER HISTORY
Home Mortgage Consultant, Capital Concepts, Inc., 2013 to Present. Assist consumers with mortgage needs. Review credit, income and asset factors to determine appropriate mortgage products. Sales Manager, TaxMasters LLC, 2007 to 2012. Managed seven sales teams encompassing over 70 personnel in the selling of tax services for the only publicly traded tax resolution company in the U.S. Formulated and implemented training programs to ensure the achievement of revenue and profit goals. Closely monitored daily / weekly / monthly performance making changes when necessary. Met regularly with owner / founder in reviewing productivity, organizational objectives and determining new methods / processes. Division Manager / Senior Loan Officer, Trenton Mortgage, Inc., 2003 to 2006. Guided home buyers in their mortgage needs. Reviewed credit, income and asset factors to determine appropriate mortgage products. Built relationships with lender partners to increase market share. Sr. Loan Officer, Wall Street Mortgage, Inc., 2001 to 2003. Licensed loan officer and processor of residential and investment property mortgages through both conventional and subprime lenders. Division Sales Manager, National Health Insurance Company, 1999 to 2001. Managed the recruitment, training and supervising of a team selling health and supplemental insurance to companies and individuals. Earlier: Sales Manager / Senior Account Executive, Ameritas Life Insurance. Certified Public Accountant, Gardner and Company CPAs. Senior Health Account Executive, USAA Life Insurance Company.

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