AUDI AG, Sales and Marketing Ingolstadt, Feb 6th 2006

AUDI AG, Sales and Marketing, Feb 6th 2006

Worldwide deliveries to customers

770 779 726 742 546 448 358 376 492 600 635 653

829

'93

'94

'95

'96

'97

'98

'99

'00

'01

'02

'03

'04

'05

AUDI AG, Sales and Marketing, Feb 6th 2006

Record sales, 2005

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

Great Britain Italy Spain France Belgium Austria Netherland South Africa Denmark Greece Russia Norway Finland

14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26.

Australia Ireland Turkey Mexico Luxembourg Czech Rep. South Korea Argentina Hungary Romania Croatia Slovakia U.A.E.

27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39.

New Zealand Ukraine Saudi Arabia Azerbaijan Chile Morocco Martinique Bosnia Latvia Venezuela Bulgaria Lithuania Iceland NSC / RSC

AUDI AG, Sales and Marketing, Feb 6th 2006

Product portfolio redefinition

A3 Single Frame

A3 Sportback

A4

RS4

A8 W12

A6 Sedan

A6 Avant

A8 Single Frame

2004

2005

AUDI AG, Sales and Marketing, Feb 6th 2006

Product success - awards

Italy Japan USA China India Germany A6 - Most Beautiful Luxury Class Sedan in the World A6 - Car of the Year A8 - A8L Americas Best Luxury Car (Auto-Week) Most Preferred Brand 2005 (Auto pictorial) A8 - Best Import Car of the Year (CNBC-TV 18) A3, A4, A6, A8 - Winner of the Readers Choice Award Best Cars 2005 (AMS) A6 - Golden Steering Wheel (BamS) A4, A8 - Winner AutoTrophy A4, A6, A8 - AUTONIS-Award (mot) latest news: A3, A6, A8 - Winner of the Readers Choice Award Best Cars 2006 (AMS)

AUDI AG, Sales and Marketing, Feb 6th 2006

Audi - The most successful Premium Brand

(in units)

Market penetration

1 million

New products

829,000

2005

2008

AUDI AG, Sales and Marketing, Feb 6th 2006

Audi - The most successful Premium Brand

Product

Brand

Retail

AUDI AG, Sales and Marketing, Feb 6th 2006

New products - product portfolio

Hatch Road- Cabrio Sport Estate MPV Sport3-door ster coup 3 str. back SUV Notch Saloon MPV coup 2 str.

R8 Image Q7 A4
Cabriolet

A8

C
Net-Income Net-Income

A6
Avant

A6 Loyalty

TT
Roadster

TT
Coup

A4 Conquest A3
Avant

A4 A3
Sportback

A
Younger Younger Sportiness for Sportiness

for

Older More mature

AUDI AG, Sales and Marketing, Feb 6th 2006

Expansion of product program

30 - 40 models 2015

22 models
S

RS Lim Cabrio.

RS Avant S Cabrio. S Avant S Lim.

allroad quattro

2005
quattro sport S Avant S Lim LWB TTR

Sportback

Avant

Avant

A2

3-door

Lim.

Lim.

NWB

TTC Sports Cars

A2

A3

A4

A6

A8

AUDI AG, Sales and Marketing, Feb 6th 2006

Audi - The most successful Premium Brand

Product

Brand

Retail

AUDI AG, Sales and Marketing, Feb 6th 2006

Focus on prestige

Purism

Prestige is... the basis for price-premium the basis for profitability the key for higher conquest and loyalty

AUDI AG, Sales and Marketing, Feb 6th 2006

Prestige drivers

Prestige driver
Products Ambassadors Motorsport Communication

Effect on prestige

AUDI AG, Sales and Marketing, Feb 6th 2006

Image driver - motorsport

Audi R8: more than 50 wins

Audi R10: the most ambitious project

AUDI AG, Sales and Marketing, Feb 6th 2006

Image driver - communication

Videoclip Emotrailer World premieres Events PR-Media

TVC

Radio CD Download

Q7 Globe Mobile Marketing