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Established in October 2003, Microsoft India Global Technical Support Centre (IGTSC) is an integral part of Microsoft's Customer Service and Support (CSS) based out in Bangalore. It provides technical resolution services to Microsoft's Enterprise customers and partners across geographies. Official Facebook Page: https://www.facebook.com/MicrosoftIndiaGTSC
India GTSC
India GTSC
- Create nostalgia around the communitys association with Microsoft - Reflect the offline celebrations on Facebook
India GTSC
Target Audience
Age: 18-34 Both Male and Female Existing Microsoft Community on Facebook Page
India GTSC
Campaign Timeline
The Big Day
(12th Oct)
Pre-Event
(19th Sept 11th Oct)
Post-Event
(13th Oct 30th Oct)
India GTSC
Campaign Strategy
Pre-Event
Big Day Post-Event
India GTSC
Create nostalgia around past events / experiences at Microsoft IGTSC Coverage of Behind the Scenes activities conducted towards the event
Update Facebook Page about live events / actions that were conducted
Campaign Tactics
Update Facebook Cover page at regular intervals Update Facebook Page with images, videos of past events and behind-the-scenes moments Share internal radio moments Create Microsoft badge, Facebook application
Updated Facebook cover page with event images Shared images and videos from the event Share internal radio moments
Pre-Event Activities
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Celebration Badge
A Facebook created application was
A celebration badge was designed which can be added to the profile picture in Facebook
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India GTSC
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Memories revealed
Behind-the-Scene Images
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GTSC radio clips were shared using Sound Cloud. Interviews of big wigs of GTSC, start up team and other moments were shared on the page.
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20
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Post-Event Activities
23
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Campaign Achievements
27
Badges Added
400+
Story Impressions
7,380
28
Fan Accolades
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Fan Accolades
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Thank You
Mail us your suggestions and feedback at:
mayoori.kango@zenithoptimediaindia.com For more details log on to: http://www.microsoft.com/india/gtsc/home.mspx
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C A S ES T UD I E S