Save money.

Live
better.

About Wal-mart
O Sam Walton opened the first store in 1962 in Rogers, Arkansas.

O Within 5 years there were 25 Wal-mart stores earning a total revenue

of $12.6 million in sales.
O In 1972 Wal-mart was listed in the NYSE.
O In 1991, Wal-Mart became an international company when we
opened a Sam's Club near Mexico City. Just two years later, Wal-Mart
International was created.
O In 2005 Wal-mart incorporated sustainability in it’s business under
their CEO H Lee Scott Jr.
O In August 2007, Wal-Mart and Bharti Enterprises announced an
agreement to establish Bharti Wal-Mart Private Limited.
O Mike Duke succeeded Lee Scott as president and chief executive
officer on February 1, 2009.
O Presently 7,800 stores and club locations in 15 markets employ more
than 2 million associates, serving more than 176 million customers a
year
O Wal-mart’s major international operations are in the following
markets:

Argentina Brazil Canada Japan

Chile China India UK

Mexico Puerto Rico Central America

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Vision and Mission

Vision Statement
Saving people money to help them live better.

Mission Statement
Offers the best quality merchandise at the lowest prices in all
their stores, from school supplies, to household items and top
quality groceries.

Purpose. . .
Sam Walton said it best,
“If we work together, we’ll lower the cost of living for
everyone…we’ll give the world an opportunity to see what it’s
like to save and have a better life.”

Management Style
 Maintain an open-door policy

 Empowering associates

 Maintain technology superiority

 Build loyalty among associates, customers, and suppliers

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Business Strategies
o Same goods for less( charges 2-5%lower price) & still
earns profit.

o Very good operational efficiency.

o Use of IT in all verticals of business

o Effective use of logistics management

o Global Expansion for new market opportunity

o Networked to HQ via private satellite in 1983

o Bargaining power over suppliers

o Data used to “profile” each market

o Predicts demand, optimizes stock

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Marketing Strategies

Thinking globally. Serving locally.

Wal-mart international stores offer working families the

things they need at prices they can afford, and offer the
customer service and convenience they’re famous for. In
each of their international markets, they use their strength
as a global company to meet the local needs of our
customers, and provide help for their communities.

Saving People Money so they can live better.

Saving people money to help them live better was the goal
that Sam Walton envisioned when he opened the doors to
the first Wal-Mart. Today, more than 40 years later with
operations in 16 markets worldwide, Wal-mart continue to
deliver that promise to families around the globe. It’s the
focus that underlies everything they do at Wal-Mart. And
for the millions of customers who shop at Wal-mart stores
and clubs around the world each week, it means a lot.
‘Saving money — good news in any language’
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better.

“Every Day Low Price” is a epicenter of the Wal-mart

marketing strategy.

SWOT Analysis
Strength
 Cost Advantage.
 Low Price and Customer Oriented.
 Focused strategy.
 Strong Supply Chain Management.
 People are key to success
Weakness
 Ignore store decoration
 Wal-mart sell products across many sectors (such as
clothing, food, or stationary), it may not have the
flexibility of some of its more focused competitors.
 Managing huge span of control.
Opportunity
 Strong Brand Equity.
 Put efforts on social welfare – better image.
 New location, or store types.
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 Oversees Markets.
Threats
 Other Competitors.
 Intense price competition.

Key Success Factors

The Company’s ‘Low Price’ image, backed by the strong

integrated marketing strategy is the key success factor of
Wal-mart.
People at Wal-Mart believe that , ‘saving money is a good
news in any language’. – This statement (believe) is
certainly true as it helped them acquiring success in which
this concept is not so popular – like Germany.
Walton’s 10 commandments for business success were:
1. Commit to your business.
2. Share your profits with your associates (employees),
and treat them like your partners.
3. Energies your colleagues.
4. Communicate everything you possibly can with your
partners.
5. Appreciate everything your associates do for the
business.
6. Celebrate your success.
7. Listen to everyone in your company.
8. Exceeds your customers expectations.
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9.Control your expenses better than your competition.
10.Blaze your own path
.

Management at Wal-Mart strictly adheres to these

commandments, and that’s the key to their success.