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IMAGES & ABSTRACTNESS

DISEMBODIED FORCES
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ABSTRACTION - The 2 Scales ction = More
id eas!
More abstra IDEAS!
Functions of pictorial analogues
HIGH
Forces Ideas
-------------------------------- Since a good abstract does not portray the external shape of physical objects,
Non - Mimetic Form Symbolic Vehicles it is closer to the pure forces it portrays symbolically
abstraction -------------------------------- pictures --------------------------------
Stylized Objects Genera Some paintings & sculptures that portray figures, objects actions in a
-------------------------------- symbols -------------------------------- more or less realistic style make no sense as reports on what goes on in
Replicas represent
Particulars life on earth, but are intended as symbolic vehicle of ideas
LOW
IMAGE EXPERIENCE Since the picture is deciphered, the beholder is given the task of figuring
complexity
abstractness

things out

Conceptual norm becomes poverty of imagination


Imagination That is your creation!
Generic Thinking
Realistic Faithfullness

- - ---
- Trademark Identification can be achieved
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LIKE D shapes colors movement

ID YOU
by Strong Penetration
--
SEE TH

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AT???
Lateral Thinking -
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Visual Dynamics of simple Line & Color
PICTURES Insistent reinforcement of the
association of signifier and referent
- Achtung: The presence of a strong brandmark,
-- --
Away from Physical Reality
instead of a simple Logotype can actually be a A good modern trademark interprets

--- detriment to the image of the brand! the character of its wearer by associa-
- - ting it with sharply defined visual forces.
-- -- --- --
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EMBLEM LOGO TRADEMARK
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IMAGES TO SUIT THEIR FUNCTIONS -- -- ---
Lifelike Presence
- - - - -
--
Flesh & Blood to Structural Skeleton of ideas

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Beware!! The thin line between Picture & Symbol...

SIGNS SYMBOLS -
-- - - - Popularity
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The Legendary Nazi Flag’s design had a striking simplicity
Letters, words and was highly efective
Ambiguity

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- - - -
THE IMAGE
PICTORIAL ANALOGUES
TH

Reasoning by fusing sensory apearance and


EI

generic concepts into one unified cognitive statement.


M

GE
A

EC M level of
O LO E
GIC AL S YS T abstractness
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PRACTICAL
The world of Sensory experience