Proposal A Study to make the expansion plan for Samsung (a Top Electronic organization) and develop its marketing

Plan in target market

INTRODUCTION:
Samsung !roup is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and are the largest South Korean chaebol (business conglomerate). Samsung was founded by Lee yung!chul in "#$% as a trading company. &'er the ne(t three decades the group di'ersified into areas including food processing, te(tiles, insurance, securities and retail. Samsung entered the electronics industry in the late "#)*s and the construction and shipbuilding industries in the mid!"#+*s, these areas would dri'e its subsequent growth. -ollowing Lee.s death in "#%+, Samsung was separated into four business groups / Samsung 0roup, Shinsegae 0roup, 12 0roup and 3ansol 0roup. Since the "##*s Samsung has increasingly globali4ed its acti'ities, and electronics, particularly mobile phones and semiconductors, ha'e become its most important source of income. 5otable Samsung industrial subsidiaries include Samsung 6lectronics (the world.s largest information technology company measured by 7*"7 re'enues, and 8th in mar9et 'alue),:7;Samsung 3ea'y Industries (the world.s 7nd! largest shipbuilder measured by 7*"* re'enues),:$; and Samsung 6ngineering and Samsung 1<T (respecti'ely the world.s "$th and $)th!largest construction companies). &ther notable subsidiaries include Samsung Life Insurance (the world.s "8th!largest life insurance company), Samsung 6'erland(operator of 6'erland =esort, the oldest theme par9 in South Korea), Samsung Techwin(an aerospace, sur'eillance and defense company) and 1heil >orldwide (the world.s ")th!largest ad'ertising agency measured by 7*"" re'enues). Samsung has a powerful influence on South Korea.s economic de'elopment, politics, media and culture, and has been a ma?or dri'ing force behind the @Airacle on the 3an =i'er@ Its affiliate companies produce around a fifth of South Korea.s total e(ports. SamsungBs re'enue was equal to "+C of South Korea.s D",*%7 billion 0EF.

Purpose of the Research:

Samsung electronics is top electronics companies. Its market share is increasing day by day. The demand of Samsung electronics are throughout the world. Our purpose of the study is to select a country which is best for expansion and then using different expansion techniques make a plan to launch Samsung electronics in that country, after that we will also make a marketing plan for Samsung so that people can get aware with it and also it will help us to gain market share quickly. We will check the customer satisfaction and loyalty with Samsung in this pro ect as well.

Scope of the Research:

Scope of our research study is limited to !which country is best for expansion and what expansion strategy it should use".

Objective of the Research:

The ob ecti#e of the research study will be focused on$ %. To examine the SWOT analysis of Samsung. &. To examine customer knowledge and experience in electronic market. '. To make an expansion (lan for Samsung where it is not already operating. ). *ake a marketing (lan for Samsung in target market. +. To check the customer satisfaction and loyalty with Samsung electronics.

Methodolog :
,uantitati#e and qualitati#e methods are not only research strategies- In fact, these approaches represent detailed frameworks for conceptuali.ing the realities and procedures.

Data gathering techniques:

The following data gathering techniques will be employed.

Collection of secondary data:

Secondary data is data which will be collected from Samsung users, other than those of a particular research and which has significant, so in the context of this research !rticles" boo#s" i$ter$et" digital librar will be the main source of secondary data, as they laid the strong foundation to the research study.

Collection of Primary Data:

The sources for the collection of primary data are going to be the inter#iews from the sales person and Samsung concerned person which may be formally or informally structured, formally structured questionnaire and personal obser#ation of customers during purchasing decision process.

Data !$al %i$g Tool:

/esponses from the customers and sales agents will be then analy.ed by using S(SS and excel software0s which will be con#erted in frequencies, percentages, and through which we will be de#eloping pie, bar charts to explain the degree of impact .

Sa&ple Si%e:
The study population will comprise of %11 people who are the ultimate consumers of Samsung electronics. The sample has been drawn from electronic markets located in different geographical areas in Islamabad.

Proble& state&e$t:
What will be the expansion strategy for Samsung to capture market share easily in a new market2

Research Desig$:
Research i$terfere$ce: *inimal Interference Ti&e hori%o$: The data would be collected once so our time hori.on would be cross3sectional. U$it of !$al sis:

The unit of analysis is indi#idual. Stud Methodolog : It0s a field study, because research will be carrying out in natural en#ironment.

D!T! !N!'(SIS:
4or this research0s data analysis, *icrosoft office would use and S(SS, 5ar charts would be use to process and display the data. On the basis of these bar charts we will analy.e the data. *icrosoft word would be used to design the questionnaire.

'IMIT!TIONS:
6 6 6 6 7ow response from female respondent. 8ot much money to support huge sample. 7ess time to co#er all markets. The accuracy would not be achie#ed because of limited sample si.e and time constraint.

TIM) *R!M) O* R)S)!RC+:

The proposal of this report is to be submitted on The report will be submitted in the end of semester, The #i#a would be taken after comprehensi#e exams.