TRUST by DANONE - detalii pentru prezentarea CODI

Intrebarile voastre:
1. Care este formula explicita a Danone Way Ahead? 2. Care este harta Danone Luvenia? 3. 4. Detalii despre concurenta market share? Cine sunt concurentii cu produse me too? 9. Detalii despre populatia Luveniei; 10. Preferinte de consum in Luvenia; 11. Transportul si depozitarea sunt outsourced? 12. Cum se desfasoara Danone Cup? 13. Cui ii este adresat BY 6/36 ?

5. Care este structura manageriala a Danone Luvenia?

6. 7. 8. Care este structura populatiei din fabrici? Cum se desfasoara distributia pe canale? La ce se refera programul pilot cu privire la ferme cooperative?

14. Care sunt costurile operationale?

15. Care sunt problemele de la fabrica Ardajan? 16.Bilant initial al Danone Luvenia;

17.Ce inseamna SMAKS?

18.Alta forma de prezentare decat .ppt?

 Danone Way Ahead =

Engagement

Business

benefits

+Social

benefits

+People

Dumoi

Dumoi ranks as one of Luvenias top firms and has very strong ties with the government. Its me-too strategy has been very successful in many food categories (cola, chocolate) including dairy and Dumoi has been able to consistently launch strong copy-cat products. The Managing Director is a Luvenian woman with considerable experience within Group Danone. Has past experience in marketing and sales. The Marketing and Sales Director is one of the two foreigners working in Luvenia. He is one of the Groups international managers, with an impressive track record. The Operations Director was hired 5 years ago as a plant director. He graduated as an engineer from one of Luvenias top universities, and rapidly became director of a plant in a major international food company. The Finance Director is a newcomer to DDL, as her predecessor was asked to fill an unexpected vacancy in a key South-American market. The Human Resource Director has been with DDL since its establishment in 1998, albeit in a different position (logistics). As such, he is probably one of the most knowledgeable people about the Luvenian subsidiary.

The Board of Directors includes five members:

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Danone Luvenia Employees - A total of 650 people currently work at DDL, including 140 managers. The average age is 33. The male/female split is still 80/20, but improving. 45% of employees have at least a university degree, and the average seniority is about 7 years. Distribution channels - More than 115,000 small shops (under 50 m2) still carry the majority of the trade (75%). However, their number is going down (-25% in the past 10 years), and the number of supermarkets (> 400m2) has tripled in ten years, to reach a record high of 7000 stores. Milk and yoghurt are both among the top ten product groups in both channels. Farm cooperatives - The creation of farm cooperatives in North Luvenia has several advantages: it helps increase milk quality, it reduces collection cost and it provides an impetus to local economic development. The idea is backed by the Northern state, who insists that Danone should become an active investor. The investment is substantial, but achievable. An economic calculation shows that the project will not be making money soon (15 year payback period, with high risk). The agricultural ministry is asking for a rapid response. Which option do you choose?

SMAKS - Danone Support for Mother And Kid Sites: In each Luvenian district, DDL has established a medical and information centre, together with a major NGO. These centres give free nutritious and health-related advices to mothers and their children. Luvenia is a federal country in central Asia of 710,000 km2, with a population of more than 65 million inhabitants. 70% of the population lives in cities this includes the capital, Ardajan (more than 4 million inhabitants), Kustana (2 million inhabitants) and six other major cities (each one well over 1 million inhabitants). Overall, Luvenias population is quite evenly spread over the country. Consumption attitudes

Transportation - Both transportation and warehousing are completely outsourced, and the cost is substantial, given the distances involved (by truck, there is more than 2000 kms between the warehouse and the north region, and freight seldom uses railroads in Luvenia) and the fact that the trucks have to return empty. Danone Nations Cup: This event takes place in 40 countries worldwide and 2.5 million children participated in the last edition. In Luvenia, the competition is now informally known as The Danone, it actively involves Luvenias Ministry of Education and more than 80,000 children took part in last years event. BY/6-36 is the name code for a yoghurt targeted at babies aged 6-36 months, i.e. when most of the mothers have given up breastfeeding, and before babies switch to standard nutrition. The formula is especially developed to fit the exact nutritious needs of this age group; the baby yoghurt has the right level of fat, protein and sugar content while being enriched with vitamins and minerals. A two-year research protocol carefully conducted in several countries has established the scientific validity of the product claim.

Operations cost

Danone Luvenia Previous Profit and Loss Account

Ardajan plant - The main weak points that have been identified are the situation in the Ardajan plant, which was found less satisfactory and the gap between managers (this includes young graduates, middle and top-level managers) and non-managers (administrative staff, technicians, supervisors and operators). The latter seem particularly dissatisfied regarding their access to information, training and development opportunities.

Prezentarea .ppt poate fi inlocuita cu o prezentare in orice alt format insa, care respecta structura unei prezentari formale si totusi atractive!