PRINCIPLES OF GLOBAL BUSINESS MANAGEMENT

Course Code: MIBGM 10101

Course Objective:
The main purpose of this paper is to familiarize the participants with the various aspects of Principles of Global
Management, with a view that conducting business is exciting, challenging and globally oriented. This course will
provide the students with an integrated and practical approach to understand the concepts of Global Management
and also to provoke critical thinking about various principles, guidelines and practices of Global Business
Management.

Learning Outcomes:
The learning outcomes that students are expected to achieve in this course include:
• Develop a clear understanding of the conceptual frameworks and definitions of specific terms that are integral
to the international management literature.
• Attain a clear understanding of the various factors that help determine the appropriateness of different
management strategies for different types of international ventures.
• Examine ethical issues that are pertinent to international business management practices and to the personal
value system of the student.
• Explore and evaluate different career opportunities, specific regional locations, and organizations where the
students may seek to pursue an international business management career

Course Contents:

Module I: Globalization and trends in Management System

Introduction, definition and explanation of globalization
Drivers of Globalization
Managing in Global Marketplace
Strategies for going global
Different Entry Modes
Strategic Alliances

Module II: International Trade Theory

Benefits of Trade
Comparative Advantage
Heckscher-Ohlin Theory
The Product Life Cycle Theory
Competitive Advantage Porter’s Diamond Model

Module III: The Cultural, Political, Legal and Economic environment facing Global Business
The Cultural Environment
The concept of culture
The strategy for managing across culture
Cross-cultural differences & similarities
The Political and Legal Environment
The Political system and its functions
Impact of Political system on management decision

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Formulating legal & political strategies in International Business
The Economic Environment Facing Global Business
Classifying Economic System
Key Macroeconomic issues
Adapting to Foreign Economic System

Module VI: Control Strategies

Planning
Control strategies in Internationalization Process
Organization Structure
Location of Decision making

Module VII: Issues in Functional Areas of Global Business

Marketing in the global marketplace
Global Manufacturing Strategies
Global Quality Standards
Global Sourcing
Global Purchasing and Supplying Strategies
Role of Human Resource Manager in Global Perspective
Country Difference in Accounting Standards

Text & References:

Text:
Hodgetts Richard M & Luthans F., 2002, International Management, Tata McGrawHill

References:
Robbins Stephen. P. (2004) Management, Prentice Hall, 8th Edition
Koontz Harold and Weihrich Heinz, (2001), Management : A Global Perspective, Tata McGraw Hills Publishing Co.
Ltd., 10th Edition,
Hill Charles W L (2003) International Business: Competing in Global Marketplace, Tata McGraw Hills Publishing
Co. Ltd.
Daniels John D. Radedaugh, (2003), International Business, Pearson Education, 8th Edition
Hodgetts Richard M. Luthans Fred (2003), International Marketing Cultural Strategy & Behaviour, Tata McGraw
Hills Publishing Co. Ltd.
Daniels John D., Radebaugh Lee H., Sullivan Daniel P., (2002), Globalization and Business, Prentice Hall
Daily Newspaper: Business Standard, Economic Times, Business Line, The Financial Express
Periodicals: The Week, Economist, Forbes, Fortune, Business World, Business Week

Helpful Websites
http://globaledge.msu.edu/ibrd/ibrd.asp
http://www.economist.com
http://library.uncc.edu
http://www.eiu.com/
http://www.forbes.com/
http://www.fortune.com/fortune/
http://www.businessweek.com/globalbiz/index.html
http://www.worldpress.org/

Copyright © 2009 Amity University

 MARKETING MANAGEMENT

Course Code: MIBMK 10101

Course Objective:
The course aims to provide students with an introductory understanding of Marketing, with a special focus on the
role of marketing in an international business context. It provides the students with an awareness and consideration
of tools available to a marketer. It will enable the students to realize the importance of customers and their behavior
in the context of marketing decisions.

Learning Outcomes:
At the end of the course students will be able to:
Explain key concepts and elements of marketing management and differentiate between marketing and sales
Examine the 4Ps of Marketing and discuss different strategies
Analyse consumer behaviour for various sectors and assess the STP strategies of different multi-national companies.

Course Contents:
Module 1: Marketing - Managing Profitable Customer Relationships
Introduction to Marketing
Differentiation between Marketing and Selling.
Marketing Management
5 Ps – product, promotion, place, price, placement.
Management orientations
Customer relationship management and strategies
Challenges
Important concepts- BCG matrix, Green marketing , Services marketing, Direct marketing, Rural marketing
(only concepts)

Module 2: Marketing Environment, Marketing Information System and Marketing Research

Factors affecting marketing Environment- Macro and Micro Factors
Marketing Information System- concept and importance
Marketing Research- introduction and process

Module 3: New-Product Development and Product Life-Cycle Strategies

Product Attributes
New Product Development strategies- Idea generation to commercialization.
Product Life Cycle strategies- different marketing strategies for different stages.
• Branding, packaging and labeling.

Module 4: Marketing Channels and Supply Management

Marketing channels- concept , importance
Retailers Vs. Wholesalers
Integrated supply chain management.

Module 5: Integrated Marketing Communication Strategy

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 Tools of marketing communication mix.
Process of IMC
AIDA Model and L and S model
Advertisement
Sales Promotion
Personnel Selling.

Module 6: Consumer Markets, Consumer Buyer Behavior and Demand Forecasting

Define consumer market.
Decision Making Process
Types of buying decision behavior
Factors influencing consumer buyer behavior.
Adoption and diffusion process for new products.
Demand forecasting- concept
Methods of estimating future demand

Module 7: Building the Right Relationships with the Right Customers

Market Segmenting- Understand the major basis for segmenting consumer and business markets
Market Targeting. - Identify attractive market segments and device a target marketing strategy.
Positioning for competitive advantage

Module 8: Pricing Considerations and Approaches

New product pricing Strategies
Product mix pricing strategies.
Price – Adjustment Strategies.
Price Change

Text & References:

Text:
Kotler.P and Keller.K, Marketing Management: Analysis, Planning, Implementation, and Control, 12th edition,
Prentice-Hall, USA, 2005
References:
Kotler.P, Marketing Management, 11th, Pearson Education, Asia, 2003
Hart, Norman A, The CIM Marketing Dictionary, 5th, Butterworth-Heinemann, USA, 1998
Johannsen.H and Terry.G, International Dictionary of Management, Kogan Page, India, 2002
Kotler.P, A Framework for Marketing Management, 2nd , Prentice hall, USA,2002
Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European ed. Pearson Education,
London, 2001
Harvard Business Review

Helpful Web Sites

http://www.marketingterms.com/
http://www.knowthis.com/general/terms.htm

Copyright © 2009 Amity University

 ACCOUNTING AND FINANCE

Course Code: MIBFN 10101

Course Objective:
The course aims to develop an understanding of the importance, language and techniques of Financial and Cost
accounting along with skills for preparation and analysis of financial statements for better management planning and
control. It aims to explain how the costing techniques are useful in the process of managerial decision making.

Learning Outcomes:
At the end of this course the students should be able to:
• Demonstrate an understanding of the double entry accounting system and basic accounting concepts
• Prepare all major financial statements
• Develop a skill to analyse the financial statements
• Understand the basic concepts of company accounts and process of determination of cost, cost-sheets, process
and marginal costing.

Course Contents:

Module 1: Introduction
Concepts of accounting, Users of accounting information, Scope of and inter-relationship between financial, cost
and management accounting, Introduction to HR Accounting, Accounting records and books, Trial Balance.

Module 2: Final Accounts

Preparation of Profit and Loss account and Balance Sheet, Inventory valuation and the matching of revenue and
expenses, Fixed assets and depreciation, Analysis of a Company’ s Balance Sheet.

Module 4: Analyzing of Financial Position

Financial ratios analysis: Liquidity, activity, financial structure, profitability and share investment ratios, Analysis of
Financial Statements.

Module 5: Company Accounts

Accounting for Business Combinations; Introduction to stocks, shares and stock markets.

Module 6: Cost and Management Accounting

Introduction to cost and management accounting, Cost sheet, Material Cost, Process Costing, Marginal costing and
Cost Volume – Profit

Text & References:

Text:
Tulsian P C, 2004, Financial Accounting, Tata McGraw Hill

Copyright © 2009 Amity University

References:
• Rustagi R P, 2000, Graded Problems & Solutions in Financial Management, Galgotia Publishing Co
• Nigam, B N Lall,Cost accounting :principles and practices,P.H.I.,New Delhi,2005
• Horngren, Charles T,Introduction to management accounting,13th, Pearson Education,New Delhi,2005
• Bhattacharya, Ashish K,Principal and practice of cost accounting,3rd,P.H.I.,New Delhi,2005
• Wood's, Frank,Business accounting 1,9th,Pearson Education,New Delhi,2002
• Horngren, Charles T,Introduction to management accounting,13th,P.H.I.,New Delhi,2005
• Beams, Floyd A,Advanced accounting,8th,Prentice Hall,New Jersey,2003
• Pahler, Arnold J,Advanced accounting : concepts & practice,8th ,Thomson South-western,Australia,2003

Copyright © 2009 Amity University

 LEVERAGING INFORMATION TECHNOLOGY IN GLOBAL BUSINESS

Course Code: MIBIT 10101

Course Objective:
The aim of this unit is to introduce the student to the evolution, role, function and impact of Information Technology
(IT) and Information Systems (IS) in international business operations. It will develop the students’ ability to
identify sources of information and how these can be used in the decision-making process by leveraging IT and
networking.

This course requires the students to develop practical applications ability and knowledge as well as the ability to
recommend how IS and IT should be used in global business. Students will also demonstrate their understanding of
fundamental business issues of the Information Age Enterprise through in-class discussion of real-world business
cases.

Learning Outcomes:
At the end of the course students will be able to:
Explain key concepts and elements of information technology and information systems
Examine the evolution, role, function and impact of IT & IS in global business operation.
Identify sources of information and assess how they can be used in the decision making process by leveraging
information technology and networks.

Course Contents:
Module I: Information Technology in Management
• Fundamentals of Information Technology in management
• Organizations, Environments, IT & IS
• E-business/E-commerce in global scenario: Role in transforming business and management in organizations
with focus on IB
• Use of communication systems in information management

Module II: Information Systems within Business Management

• Introduction to common used system and models
• Relationship between IS, organizations and business processes
• Types of IS(TPS, OAS, MIS, DSS, ESS and SIS)
• Information management and decision making
• Managing international Information systems

Module III: Knowledge based systems

• Intelligent support systems & concepts of Artificial Intelligence
• Data Mining & Data warehousing
• Emerging trends in Information management systems

Module IV: Managerial implications of IT/IS in Global business

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• Planning, Organizing and controlling
• Information Security, Tools and techniques
• Legal and Ethical issues
• Future of Information management

Module V: Practical aspects and applications of IT/IS

• Introduction to MIS packages and tools
• Web interface and techniques
• Introduction to ERP & CRM solutions

Text & References:

Text:
Laudon Kennith and Laudon Jane (2005) – Management Information Systems: Managing the Digital Firm, 9th
Edition, Prentice Hall of India.

References:
Turban, McLean and Wetherbe (2004) – Information Technology for Management 4th Edition, John Wiley & Sons
Rober Murdic G. (1998) - Management Information Systems, Prentice Hall of India
Jawadekar W.S. (1998) - Management Information Systems, Tata McGraw Hill

Copyright © 2009 Amity University

 QUANTITATIVE APPLICATIONS IN MANAGEMENT

Course Code: MIBOM 10101

Course Objective:
The objective of this course is to develop the understanding of the various statistical models, used for decisions
making in the functions of the management of any organization with respect to International Business. It also aims
to develop the understanding of the various optimization techniques used for decisions making in the functions of
the management of any organization.

Learning Outcomes:
At the end of the course students will be able to:
Use statistical techniques to collect and analyse data
Produce forecasts based on formalised procedures
Apply quantitative techniques to business situations.

Course Contents:

Module I: Introduction
Quantitative Decision Making - an overview, Introduction of Statistical Tools, Application in Business &
Management. Classification of Data, Diagrammatic & Graphical Presentation of Data, Measures of Central
Tendency - Mean, Median, Mode, Geometric Mean & Harmonic Mean, Measures of Dispersion – Range, Quartile
Deviation, Average Deviation & Standard Deviation.

Module II: Forecasting Techniques

Correlation & Regression Analysis, Time Series Analysis – Trend Analysis, Cyclical Analysis, Seasonal Analysis,
Irregular Variation

Module III: Probability and Sampling

Introduction of Probability Theories, Concepts, Addition & Multiplication Theorems, Probability Distributions:
Binomial, Poisson, Normal, Exponential and uniform, Sampling & Sampling Distribution.

Module IV: Index Numbers

Introduction to Index Numbers, Methods of Constructing Index Numbers, The chain Index Numbers, Base shifting,
splicing, deflating the Index Numbers, Consumer Price Index Numbers, Limitations of Index Numbers.

Module V: Statistical Decision Theory

Introduction of Decision Theory, Decision Environments, Decision Making under Uncertainty Maximax, Maximin,
Minimax, Regret & Laplace Criterion, Decision Making under Risk – EMV & EOL, Decision Tree Analysis

Copyright © 2009 Amity University

Text & References:

Text:
Rao AB, 2004, Quantitative Techniques in Business, Jaico Publishing House, Ist Edition

References:
• Levin R.I. & Rubin S. R. 2002, Statistics for Management, 9th Ed. Prentice Hall of India
• Gupta S P & Gupta M P, 2000, Business Statistics, 12th Ed. Sultan Chand & Sons
• Sharma J K, 1997, Operations Research: Theory & Application, Mac Millan India. Ltd.
• Hooda, R P,(2003),Statistics for business and economics,3rd,Macmillan Publication,New Delhi
• Richard C. Grinold And Ronald N. Kahn, Active Portfolio Management: Quantitative Theory And Applications,
1995
• Edward E. Qian, Ronald H. Hua, And Eric H. Sorensen, Quantitative Equity Portfolio Management: Modern
Techniques And Applications Chapman & Hall/Crc Financial Mathematics Series, 2007

Copyright © 2009 Amity University

 MANAGERIAL ECONOMICS

OBJECTIVES

TO FAMILIARIZE THE STUDENTS WITH THEORETICAL CONCEPTS OF THE ECONOMIC ANALYSIS SO

THAT THEY CAN USE THESE AS INPUTS IN MANAGERIAL DECISION MAKING PROCESS. EMPHASIS
WOULD BE LAID ON THE UNDERSTANDING OF KEY ECONOMIC VARIABLES BOTH AT MICRO AND
MACRO LEVEL, WHICH INFLUENCE THE BUSINESS OPERATIONS, AND STRATEGIES OF THE FIRM AND
THE BUSINESS ENVIRONMENT UNDER WHICH THEY OPERATE BOTH IN NATIONAL AND GLOBAL
PERSPECT.

DETAILED COURSE CONTENTS :

• NATURE & SCOPE OF MANAGERIAL ECONOMICS

• AN ANALYSIS OF THE OBJECTIVES OF BUSINESS FIRMS AND BASIC PRINCIPLES
• PROFIT MAXIMISATION MODEL SALES MAXIMISATION MODELS, MARNS MODEL OF MANAGERIAL
ENTERPRISE
• WILLIAMSON'S MODEL OF MANAGERIAL DISCRETION
• DEMAND ANALYSIS NATURE & DETERMINANTS OF DEMAND
• CONCEPT OF THE ELASTICITY OF DEMAND AND ITS APPLICATION
• DEMAND FORECASTING - NEED & TECHNIQUES OF FORECASTING
• PRODUCTION ANALYSIS
• COST CONCEPTS
• COST AND OUTPUT RELATIONSHIP, LONG RUN, SHORT RUN
• SUPPLY FUNCTION, ELASTICITY OF SUPPLY
• PRICING AND OUTPUT DECISIONS
• MODELS OF OUGOPOUSTICS MARKET
• SPECIFIC PRICING PROBLEMS - FUNDAMENTAL AFFECTING PRICING DECISION
• INVESTMENT ANALYSIS TECHNIQUES
• LINEAR PROGRAMMING
• GAMES THEORY & STRATEGIC BEHAVIOUR

Copyright © 2009 Amity University

Text & References:

Text:
Cris Lewis & Peterson, 2002, Managerial Economics, Tata McGraw Hill
Dwivedi,D.N.(2006), “Managerial Economics”, Vikas Publishing House.

References:
Samulson, Paul A, Economics, 18th edition, Tata McGraw Hill, 2005
Economics, 3rd edition, Sloman, Prentice hall of India, 2004
Mote, V L, Managerial Economics: Concepts and Cases, Tata McGraw Hill, 2005
Chaturvedi, D D , Managerial Economics: Text and Cases, Brijwasi Book, 2003
Gupta, A C, Business Economics, Rawat Publication, 2003
Branscon William H, Macroeconomic theory and Policy, 3rd edition, Harper and Row, 1989
Sharma, Soumitra, Macroeconomic Management, Macmillan Publication, 1995
Mathews, Kent, Economics and Politics of money- the selected essays of Alan Walters, Edward Elgar, 1998
Dornbush, Rudiger, Macroeconomics, 9th edition, Tata McGraw Hill, 2004
Mansfield,E.(1996), “Managerial Economics- Theory Application, and Cases”, W.W. Norton and Co., New York.
Koutsoyiannis,A.(1979), “Modern Microeconomics”, Macmillan, London.
Ivan Png(2004), “Managerial Economics”, 2nd Edition, Blackwell Publishers.
RH Dholakia and A.N Oza(1997), “Microeconomics for Management Studies”, Oxford University Press.
Brownong, E.K. and Brownong, J.M., “Microeconomic Theory and Application”, Scott Foresman and Co., London.
Allen, R.G.D.(1956), “ Mathematical Analysis for Economists”, Macmillan, London.
Salvatore,D.(1989), “Managerial Economics”, McGraw Hill, New York.
Parl R Ferguson,Glenys J Ferguson(2000), “ Business Economics”, Macmillan, London.
K. E. Boulding(1948), “ Economic Analysis” Harper and Bros., New York.
Pindyek & Rubinfield(2004), “ Microeconomics”, Prentice Hall of India, New Delhi.
Shapiro, Edward, “ Macroeconomic Analysis”, Harcourt Brace Jovanovich, New York.
Prabhat Patnaik(1997), “Macroeconomics”, Oxford University Press.
Bhole, L.M.(2004),“Financial Institutions and Markets: Structure, Growth and Innovations”, Fourth Edition, Tata
McGraw-Hill Publishing Co., New Delhi.
Gupta, Suraj B. (1999), “Monetary planning for India”, Oxford University Press. New Delhi.
Economic Survey (2007-08)
Bhatia, H.L., “Public Finance”, Vikas Publishing House.
H.G. Mannur(1999), “ International Economics”, Oscar Publications.
Sawyer & Sprinkle (2004), “International Economics”, Prentice Hall of India.

Copyright © 2009 Amity University

 RESEARCH METHODS AND REPORT PREPARATION

Course Code: MIBRM 10101

Course Objective:
The course aims to provide a thorough understanding of the essential characteristics and the basic tenets of research
methodology and report preparation. The course will focus on quantitative and descriptive research methods and
techniques that are essential for the validity and reliability of the research process. The course will identify and
review the components essential for preparation of research proposals, research reports, business proposals and
feasibility studies in order to develop report writing and formal presentation skills of the research projects
undertaken.

Learning Outcomes:
On completion of this module students will have:
• Considered the nature of research methods and research methodologies
• Evaluated and justified the research methodologies to be employed
• Identified the components and problems/constraints underlying a research project and report proposal
• Developed the ability to analyze, interpret and conclude research findings and provide relevant
recommendations
• Carried out a formal presentation on how to write a project report.

Course Contents:
Module 1: Research Methodology and Research Methods
• Objective, significance and types of research
• Research Methods vis-à-vis Methodology
• Research Process and criterion for good research
• Ethics in Business Research

Module 2: Research Problem and Research Design

• Defining and Identifying the Problem
• Formulation of Hypothesis
• Techniques involved in defining the Problem
• Meaning and features of Research Design
• Types of Research: Qualitative and Quantitative Research
• Developing a Research Plan: Industry Specific Research Proposals

Module 3: Sampling Design and Scaling Techniques

Census and sample survey
Criteria for selecting a sampling procedure
Measurement and Scaling techniques
Classification and importance of Scaling techniques
Market Specific Sample survey

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Module 4: Interpretation and Analysis of Data
Methods of Data collection: Primary and Secondary Data
Constructing Questionnaires: Guidelines
Elements / Type of Analysis of Data
Processing Operations
Usage of Statistical Software such as SPSS
Problems of accuracy in interpretation of data

Module 5: Testing of Hypothesis

• Z-test
• F-test
• T-test
• Chi-Square Test

Module 5: Design and Analysis of Experiments

• Analysis of Variance
• Completely Randomized Design
• Factorial Design ( 22 Factorial Experiment , 23 Design)

Module 6: Report Writing

• Significance of Report Writing: Market Research and Experience Based Reports
• Mechanics and Steps in writing a Research Report
• Techniques and Interpretation of Research Process
• Salient aspects of Oral Presentation

Text & References:

Text:
Dr .S. Shajahan ( 2004) , Research Methods for Management 2nd Edition, Jaico Publishers

References:
Kothari C R, (1990) Research Methodology: Methods & Techniques , Wishwa Prakashan Publisher
Cooper, Donald R and Schindler, Ramela (2000) Business Research Methods, Tata Mc Graw Hill
Levin & Rubin (2004), Statistics for Management, 8th Ed, Prentice Hall of India
Srivastava, Shenoy and Sharma (2002)., Quantitative Techniques for Business Decisions, 4th Ed , Allied Publishers

Copyright © 2009 Amity University