Cyril COHEN

cyrilcohenguyomard@yahoo.fr +33 6 87 50 79 51 10/01/1978.

EXPERIENCE
Skills Marketing Strategies Communication Programs Product Marketing Customer Reference Marketing Operations Competitive Intelligence

CATIA Marketing Manager Dassault Systmes, 2013-present

Mission CATIA is Dassault Systmes Leading Solution in Product Innovation. In C arge o! "rand glo#al communication $rogram. De!ine and im$lement %orld%ide user event cam$aign& control its #udget& measure its e!!iciency and coordinate its e'ecution. De!ine and de$loy CATIA a%areness cam$aign %it in#ound mar(eting tactic. Create interest)demand generation #y leveraging user and mid*manager communities. Results +,- user events $rogram develo$ed !or ,-+.& im$lemented u$ to over /-0& including all CATIA domains 1Design& 2ec anical& Systems3. Com$leted #y social medias $romotion 4 nurturing $lan im$lemented #y dedicated team. Innovative con!erence $ac(age created and launc ed in ASIA& %it s$ace e'$loration storyline !ollo%ed #y international media coverage . CATIA Product related in#ound %e# communication $rograms de!ined and de$loyed on Design and .D $rinting. De!ined and sustained communication $lan !or +"5 revenue so!t%are "rand. 3DVIA Marketing Manager Dassault Systmes, 2009-2013

4n 5le"ge French/English Bilingual MS Office Suite MS SharePoint MS E pression !e" MS Map Point #ersioning $ools

Mission De!ine and im$lement .D6IA #rand value communication strategy& in coordination %it DS Industry organi7ations& and monitor)analy7e its $erce$tion. .D6IA is DS #rand !or communication usages. Results T is initiative su$$orted industry solutions de!ining. Com$lete sales %ins (no%ledge #ase ave #een created and #roadcasted to sales c annel to e'$lain on o% to re$licate s$eci!ic deals. Second out$ut ave #een t e analysis o! strategic customer needs in order to su$$ort $roduct creation $rograms. 8inally %e allocated dedicated resources to #e $ermanently in contact %it our user9s grou$& !or gat ering usage data& as %ell as !or communicating studies and re!erences to aut ori7ed communities. :e did also use events as an active communication mean.

Virt

ls !r "u#t Marketing

Dassault Systmes, 200$-2009

Mission Create $roduct mar(eting materials !or 6irtools& .D interactive content creation $lat!orm& and !or .D 6irtual Store Con!iguration solution& made %it 6irtools. Ensure $ac(aging com$liancy %it DS cor$orate organi7ation in terms o! ena#lement and go*to*mar(et $rocess 1T;C9s& #usiness model& $ac(aging& delivery3. Results 8ull interactive sales (it as #een delivered to DS sales and mar(eting organi7ations. Actively $artici$ated in $ac(aging 6irtools ne't generation 1.D6IA Studio3. Provided .D6IA Studio $lat!orm to serious game develo$ers t roug out content $artners i$ $rogram.

Tra"e Marketing Tru%%aut, 2003 an" M n pri& 'r up, 2003-200$

Negotiation and im$lementation o! in*store mar(eting $rograms !or Retail <=9s. Reac ed a t%o 25 !igure #udget in terms o! media $ort!olio management !or 2ono$ri'& !inanced #y vendors& and $rogrammed t roug store net%or(s. Too( active $art in $romoting digital trade mar(eting and in*store .D advertising $rograms

Market analyst, Interns(ips )agar"ere, 2001 an" *range +usiness Ser,i#es, 2002

ED>CATI?N INTERESTS

Au"en#ia -antes, Management S#(

l, 2003

*(i State .ni,ersity, Master Marketing, 2000 .ni,ersity !aris / -anterre, Internati nal 0# n my, 1999

Musi# 1!r %essi nal )e,el2, Design, 'e p liti#s 3 Tra,el