BOOKS FOR MBA

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TITLE Customer Relationship Management Services Management Services Marketing - concepts, practices & cases Services Marketing Sales Promotion and Advertising Management Advertising and Personal selling Personal and Human Resource Management Human Resource Development Industrial Jurisprudence and Labour Legislation International Marketing International Business Understanding wage and compensation system Production and Operations Management Technology Management Management of Technology Methodology and Techniques of social research Communication Skills Methodology of Research in Social Sciences Business Statistics Operation Research Essentials of Operation Research and Quantitative Techniques Management Information System(Text and applications) Fundamentals of Computers Business Applications Findamentals of Computers Fundamentals of Entrapreneurship & Small Business Management Money, Banking, International trade and public finance Economics for Managers Banking (Theory, law & practice) Banking Management e-governance Business Ethics & Corporate Governance Business Ethics Entrepreneurship development Essentials of Business Environement

AUTHOR Dr. K. Govinda Bhat Venugopal & Raghu Dr. S. Shajahan S.M. Jha M.N.Mishra Dr. Namita Rajput A.M. Sharma Lalitha Balakrishna & S. Srividhya A.M. Sharma Francis Cherunalam O.P Agarwal A.M. Sharma K. Aswathappa C.S.V. Murthy Dr. C.S.G. Krishnamacharyulu Wilkinson & Bhandarkar Rai & Rai O.R. Krishnaswami S.C. Gupta & Indra Gupta Anand Sharma K. Shridhara Bhat C.S.V. Murthy Vishal Soni Dr.P Mohan Vasant Desai(Himamlaya) Dr. D.M. Mithani(latest) Dr. M. Mithani(latest) Gordon, Natarajan Vasant Desai Niranjan Pani, Santap Riya Rupani C.S.V. Murthy E. Gordan & K. Natarajan K. Aswathappa

PUBLISHER HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH

PRICE 200.00 240.00 295.00 525.00 250.00 250.00 400.00 350.00 275.00 275.00 280.00 240.00 650.00 275.00 375.00 300.00 340.00 750.00 390.00 225.00 175.00 150.00 410.00 460.00 325.00 325.00 395.00 325.00 150.00 750.00 150.00 400.00

35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71

Business policy and Strategic Management Financial market and Services Financial Services, markets and regulations Working Capital Management Security analysis and Portfolio Management International Financial Management Marekting Management(text and cases in Indian context) Introduction to Rural Marketing Fundamentals of Retailing - text and cases Retail Management Essentials of Managerial Economics Business Environment Principles of Management Human Resource Management Human Resource Management Banking and Institutional Management Fundamentals of Indian Financial system Banking and Financial Institution Total Quality management Counselling Skills for Managers Training in Interpersonal Skills - Tips for managing peole at work Production & Operation Management Marketing Management Operation Research 4th Ed. Strategic Management - Making decisions for strtegic advantage Advertising - Principles & Practice Cross cultural Management Accounting for Manager Advertising - Planning and implementation Operation Research - Principles & applications Managing Intellectual Property - The strategic imperative Total Quality Management Oragnisational Behavior Management information systems work book on system analysis & design system Analysis & Design Security analysis and portfolio management

Subba Rao Gordam & Natarajan Anil Agashe Dhiraj Sharma V.A. Avadhani (hard bound) O.P. Agarwal K. Karunakaran R. Krishnamoorthy Aditya Parakash Tripathy Arif sheikh Mithani, DM Francis Cherunalam T.Ramaswamy P.Subha Rao Aswathapa K Vasant Desai vasant Desai Nirmala Prasad & chandradass SK Bhatt Kavita Singh Stephen P. Robbins Panneer Selvam Philip Kotler J.K.Sharma Musadig A.Sahaf Wells Moriarty Bhattacharya Kuppappally Sharma & Singh Srinivasan Sople Mukherjee Robbins SP indrajit chatterjee Srinivasan kendall & kendall S.Kevin

HPH HPH HPH HPH HPH HPH HPH HPH HPH HPH Gyan HPH HPH HPH HPH HPH HPH HPH HPH PHI PHI PHI Pearson MacMillan PHI PHI PHI PHI PHI PHI PHI PHI Pearson PHI PHI PHI PHI

650.00 210.00 650.00 240.00 1250.00 320.00 375.00 850.00 260.00 390.00 110.00 240.00 180.00 750.00 399.00 1250.00 500.00 420.00 225.00 325.00 295.00 699.00 465.00 375.00 545.00 325.00 350.00 325.00 350.00 295.00 325.00 595.00 195.00 175.00 550.00 195.00

72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108

Investment management Management Principles and practices Organisational Behaviour Entrepreneurial Development Human Resource Management Human Resource Development & Management Statistical method for practice and research - A Guide to Data Analysis using SPSS Writing your Thesis Management of Technology and Innovation Advertising management Management Information system Human Resource Development Human Resource Development Business communication Investment analysis and portfolio management Total Quality management Quality control Indian Financial Systems Advertising Management with integrated Brand Promotion Human Resource Management Organisational Behaviour Guide to Financial Management Indian Financial Systems Financial Management 4th Ed. Financial Management 10th Ed. Advertising Management 5th Ed. Financial Management 6th Ed. Futures & Options Financial Management 8th Ed. Strategic financial Management Business Environment Managerial Economics Research Methodology 2nd Ed. International Finance Research Methodology 2nd Ed. International Business 5th Ed. Strategic Marketing

yogesh maheswari Sakthivel Dr.S.S.Khanka Dr.S.S.Khanka Dr.S.S.Khanka A.M.Sheik Ajai S Gaur Paul Oliver P.N.Rastogi Jethwaney Jaiswal Haldar Mankin Raman Ranganatham Dale H. Besterfield Dale H.Besterfield Pathak O'Guinn Shashi Fred Luthans Tennent Verma Sridhar Pandey Batra Khan Sridhar Chandra Sridhar Verma Allen Gupta Shailaja Kothari Cherunilam Shajahan

PHI New Age S. Chand S. Chand S. Chand S. Chand Sage Sage Sage OUP OUP OUP OUP OUP Pearson Pearson Pearson Pearson Cengage Kalyani MGH Viva VEI ORLY Vikas Pearson MGH ORLY MGH ORLY VEI Viva VEI Uni Press New Age PHI Viva

295.00 180.00 340.00 290.00 350.00 250.00 325.00 350.00 425.00 395.00 335.00 395.00 425.00 310.00 385.00 499.00 510.00 495.00 450.00 350.00 610.00 395.00 250.00 750.00 575.00 499.00 575.00 475.00 625.00 600.00 250.00 795.00 200.00 275.00 200.00 425.00 495.00

109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145

Finance - Management Accounting & Financial Reporting The Business Environment A Textbook of Accounting for Managers Financial Management Rural Marketing Human Resource Management Accounts Management Information system Business English Presentation Skills in English Negotiations Meeting Strategic Human Resource Management Business Communication Statistics for Management A Textbook of Financial Accounting Business Statistics Business Research Methods & Techniques Textbook of Accounting for Managers Human Resource Development Enterprise Resource Planning Management Information system Managerial Economics Marketing Research Business Research Methods Industrial Psychology Working Capital Management Communication Skills 1 Communication Skills 2 Key Management Concepts Service Marketing Business Environment Office 2010 Operation Research 4th Ed. Telephone & Teleconferencing Skills Writing Skills Oxford Advanced Dictionary

Riley Brinkman Roy Gupta Dogra Henderson Riley Kadam Taylor Dignen Laws Laws Armstrong Juneja Gupta Singhal Saxena Mittal Ray Wilson Leon O'Brien Misra Beri Sharma Khosla Verma Miglani Miglani Zhar Balachandran Bhalla Conner Kulshreshtha Taylor Laws Oxford

Viva Viva VEI VEI MGH Uni Press Viva ORLY Uni Press Uni Press Uni Press Uni Press Viva Uni Press VEI VEI VEI VEI VEI Viva TMH MGH VEI MGH VEI VEI VEI VEI VEI Uni Press ORLY VEI ORLY VEI Uni Press Uni Press OUP

595.00 595.00 1,250.00 180.00 350.00 375.00 325.00 200.00 195.00 210.00 195.00 195.00 250.00 90.00 300.00 395.00 300.00 200.00 395.00 495.00 350.00 525.00 350.00 395.00 395.00 350.00 190.00 100.00 150.00 200.00 425.00 110.00 800.00 190.00 260.00 215.00 575.00

146 Essentials of Management (an international perspective)-latest edition 146 Principles of Management Principles of Management -latest edition Orgainisational Behaviour Management and Organisation The practice of Management Essentials of Management Human Behaviour at work Orgainisational Behaviour Oragnisational Behaviour Dynamics of Industrial Relations Portfolio analysis and management Statistics Services Marketing Management Model Manual on Labour Laws Investment and securiries markets in India Research mthodology- a step by step guide for beginners Psycological dimensions of organisational Behaviour Managerial Economics Security analysis & Portfolio Management Managerial Economics Managerial Economics Fundamentals of Accounting Accounting for Management Communication skills in the organisation Business correspondence and Report writing Quantitative Techniques for Decision Making Statisics for social Sciences (with SPSS) Quantitative Methods for Management decision Operation Research Computer Applications in Management Computer Applications in Management Foundation of information Technology Business, Govt and Society Economic Environment of Business International Human Resource Management International Human Resource Management

Harold Koontz, Heinz weihrich P.C.Tripati, PN Reddy L.M.Prasad L.M.Prasad Allen L.A Peter F Drucker Koontz H and O'Donnell C Keith Davis Sharma R.A
Margie Parikh, Rajen Gupta C.B Mamoria V.K.Balla R.S.N Pillai & V Bagavathi B.Balaji Parulekar, N.W Avadhani V.A Ranjit kumar Staw, B.M petersen & Lewis Jordon & Fisher Maheswari Chopra DP Masheswari SN, Maheshwari SK Hingorari and Ramanathan G.T Hunt Sharma Gupta Asthana Cooke WP Panneerselvam R Sanjay Saxena, Prabhatpreet chopra Ritendra Goel, Kakkar D.S.Yadav Maheswari R.P Pailwar P.Subha Rao monir H.Tayed

MGH MGH S.Chand & son S.Chand & son MGH Allied MGH MGH MGH
MGH HPH S.Chand S.Chand S.Chand HPH HPH Pearson new Jersey PHI inc PHI PHI PHI MGH Vikash PH S.Chand PHI MGH PHI PHI MGH PHI Vikash PH New Age intl New Age intl Vikash PH PHI HPH Oxford

Personnel Management and Industrial Relations Principles of Personnel Management Personnel Management Marketing Management text and cases Financial Management Production and Inventory control-Principles and techniques Production and operation management-concepts, model and behaviour Method is social Research Statistical Methods A manual of Business Law Principles of Operation Research intorduction to operation research Management Information system Management information system-a concise study Management Information Systems Strategic Management and Business Policy Business Policy and strategic management Strategic Management Working Capital Management Modern Working Capital Management Working Capital Management-theory and Practice International Financial Management Multinational Financial Management International Financial Management Labour Laws Industrial Realations and Labour Laws Industrial Realations and Labour Laws Human Resource Development Marketing Research Sales management Professional Sales Management Sales Management & Sales Promotion Entrepreneurship:New venture creation Entrepreneurship Development small business enterprises Entrepreneurship:theory, process, practice Entrepreneurship management(text and cases) Developing entrepreneurship

Dale Yodar Fippo E.B scott WD Clothier, RC, Spriegal WR

Rangan Kasturi, Qulech, Lal Rajeev

G.Sudarsana Reddy Pivest

Everette. A; Ebert, J
Goode and Hatt

Gupta, S. P
SN maheswari, SK Maheswari wagner HM hillier and Lieberman James O Brien SA kelkar

Rahmatian S
Kazmi A

Gupta, Golakota & Srinivasan Pearce, Rovinson & Richard

Bhala VK Scherr FC P.Periaswamy Bhala VK Shapro, Alan C PG Apte Taxman S.C Srivastava P.C.Tripati, C.B.Gupta T.V.Rao Malholtra N, Hall J Shaw M Still RR Anderson R

PHI MGH MGH MGH HPH PHI PHI any publ S.Chand & Co HPH PH international MGH MGH PHI Pearson MGH PHI MGH Anmol PHI HPH Anmol PHI MGH Vikash PH S.Chand & sons Sage PHI PH inc PHI

Mathew M.J
Davit H Holt Poornima M. charantimath Donald F.Kuratko, Ricahrd M Hodgetts Bholanath Dutta Pareck, Udai and TV Rao

Oscar Publications
person pearson Haryana pub Excel Sanjiv printer, ahmedabad

Entrepreneurship Development and Project Management Entrepreneurship Development in India The Essentials of Services Marketing Essentials of Services Marketing: Concept Strategies and cases Marketing of services Services Marketing, the Indian experienece Advertising & Sales Promotion Brand Positioning: Strategies for Competitive Advantages Advertising management Integreted advertising, promotion and marketing communication advertising management :text and cases Developing Managerial Skills in OB Understanding Human Dimensions Essay in Interpersonal Dynamics Oragnisational Behaviour:practical readings for management International Dimensions of Human Resource management International Management:cross Cultural dimensions cultural consequences:international diferrences in work related values Transnational management:text, cases and readings in cross border management Management of Indian financial Institutes Manual of Merchant Banking(concepts, practices and producres) Indian Financial system Fiancial Markets & services Ethics in management Business Etics at work place Management and Ethic Omnibus Business ethics-concept and cases Business Ethics: New Challenges For Business Schools And Corporate Leaders E-commerce a managerial perspective E-commerce:concepts models strategies E-commerce the cutting edge of business E Marketing Innovation and Entrepreneurship: Practice & Principles Fundamentals of Entrepreneurship Fundamental of Research Methodology and statistics Corporate Governance

Dilip M Sarwate C.B.Gupta, NP Shrinivasan

Newton, M.P. and Payne, A Hoffman K.D. and J. E. G. Bateson

Varma HV Shankar Ravi

PHI

New York: Thomson- South Western

Global Business press South Asia Pub

Kazmi & Batra S. Sengupta, Subroto

jaishri jethwaney and shruti jain Clow Baack Bordon and marshal Mainiero LA, Tromley CL Moore, MD etc Bennis WG Kolb D etc Dowling PJ Mead R Hofsted G Barlett C and Ghoshal S RM Srivastava & Divya Nigam J.C.Varma HR Machiraju Gordon and Natarajan SA Sherlekar Elizabeth M SK Chakraborty Manuel G Velasquez

Excel Books
MGH oxford person PHI Sage USA Dorsey Press PHI california wadsworth Blackwell, camb, mass London ,sate chicago,irwin HPH Vikash PH HPH HPH Cambridge Univ press Oxford PHI PHI PHI HPH MGH PHI

Ferrell O.C., Peterson R.A

Joseph PT CSV Murthy Kamlesh K Bajaj Strauss Judy, Frost Raymond

Drucker, Peter,
Sangram Keshari Mohanty Yogesh Kumar Singh Prasad

New Delhi.Affiliated East West Press 1

PHI New age international PHI

Managing New ventures:concepts and cases on entrepreneurship Concepts in Management Understanding Services Management-integarting marketing, organisational behaviour, operation and human Resource management

Raichaudhuri Srivastava & Jhajharia Glymn & Barnes(eds)

PHI PHI PHI