What

is

Firstcry?

Firstcry is Asias largest online store for baby and kids products. We cater to the needs of our buyers (mothers buying for their kids) right from before the kid is born upto her/his early teens.

What

is

the

benefit

of

using

buying

from

Firstcry?

Our company philosophy is pretty simple: We want to offer the best possible deal for our customers for the products that we all want to buy for our children. Our endeavour is to ensure that you get the widest possible choice of top rated brands and products at the best possible price anywhere in India combined with best possible service and timely delivery of products at your doorstep.

Where

are

the

offices

of

FirstCry

located?

Currently our office is located in Pune while the orders are shipped from our warehouses located across India.

What

products

does

Firstcry

sell?

We sell products of all the leading brands in baby and kids products across sections right from diapers, baby food, infant accessories, gears (strollers, high chairs), nursery furniture, clothes & footwear to toys and back to school products. We also stock items from some of the leading importers and domestic manufacturers of the country. The items undergo a thorough check by our QA team before they are stocked.

Whats To place

the an

minimum order, a

order minimum

value order

required of Rs

to 149

place or more

an is

order? required.

value

How

do

know

my

order

has

been

confirmed?

After checking out during the payment process, you will get a confirmation that your payment has been processed successfully. You will also get a mail in your registered email id, along with an SMS to your

registered

mobile

number

confirming

the

order.

How

do

check

my

order

status?

We will ship within 24hrs of receiving the order. We will mail you the name of the courier company and the tracking number of your consignment in your registered email address. You will receive an SMS about the same. In case you do not receive an email from us within 24hrs of placing an order please check your spam folder. Tracking may not appear online for up to another 24 hours in some cases, so please wait until your package is scanned by the courier company. Alternatively, you can check the same in My Account page, where Track Shipment option gives you the current status of your order being shipped.

Is

it

safe

to

use

my

Credit

Card

Online

at

Firstcry.com?

We accept VISA, MASTER and AMERICAN EXPRESS Credit Cards issues in India and we accept Debit cards of all banks issued in India. International credit/debit card transactions are also accepted through Paypal, so now you can place orders with Firstcry from outside India and we will ship it to your dear ones in India. All your transactions online are protected & secured by SSL (secure socket layer) technology from GoDaddy.com. It encrypts your credit card and relevant information during the entire transaction process. This encryption makes your shopping experience safe and secure.

What

if

an

item

is

out

of

stock?

We make every effort to keep all products in stock. However, there may be times when unexpected demands exceed our supply. We will notify you at the time of check out if the item selected is not in stock. In the rare circumstance where the order has been accepted and due to some reasons we are not able to ship, we will notify you within 24 hrs and the money will be returned to you in the same mode by which the payment was made (i.e. Credit Card or Cheque) within 10 working days. Some items (which are restocked regularly) and is temporarily out of stock may appear on display with an out of stock tag. You can use the Notify Me option and we will inform you once the product is replenished and available for sale.

Are

there

any

other

hidden

charges

like

Octroi

or

Entry

tax?

You will get the final price during check out. Our prices are all inclusive and you need not pay anything extra.

How

are

the

products

packaged?

Each of the individual products are securely packaged in bubble wrap and put into a box. The box is sealed well ensuring a safe delivery to your doorstep.

Do

youll

deliver

products

outside

India?

We do not ship products outside India but the site is accessible to all and we do take orders from around the world provided the shipping address is in India.

Is

it

mandatory

to

register

before

placing

an

order?

You can place your order by just providing us with your email address. However, it is recommended that you register with us in order to receive timely offers and also to maintain your Wishlist and account details.

How

long

will

it

take

to

receive

my

orders?

For all areas serviced by reputed couriers, the delivery time would be within 3 to 4 business days after dispatch (business days exclude Sundays and other holidays). However items weighing over 2 kilos or high volume may take a couple of days longer to reach. For other areas the products will be shipped through Indian Postal Service and may take 1-2 weeks depending on the location.

Can

ship

different

items

in

my

order

to

different

shipping

addresses?

We can only process one shipping address per order. So, if you would like to order several items and ship to different people, please treat these as separate orders.

Who

pays

for

the

shipping

charges?

We provide Free Shipping on all Orders above or equal to Rs.499/- or more. For Orders below Rs.499, shipping charges of Rs.50 will apply.

What

happens

if

am

not

available

at

the

time

of

delivery?

Our delivery partners will attempt to deliver the package thrice before it is returned back to our warehouse. Please provide your mobile number in the delivery address as it will help in making a faster delivery.

What

is

your

Return

Policy?

We have a 30 days return policy for clothes, footwear and 7 days return policy for all other items.

30

Days

No

Questions

Asked

Free

Return

Policy

for

Clothes

and

Footwear

In case the product doesn't fit properly or you have any issues with product quality or sizing, you can simply return the product to us within 30 days of receiving the product. Return is free and easy to do. We provide a pre-paid shipping polymailer bag for FREE returns. Just fill the return form sent along with your order, pack the clothes/footwear in the bag provided, seal it and drop the package at the nearest Blue Dart outlet (Click here to find the nearest Blue Dart outlet)

If a Blue Dart outlet isnt present in your city, we request you to send the package through a courier service of your choice. Refund of return shipping charges (charges paid by the user for sending the products to us) will be limited to Rs 100 or 10% of product cost, whichever is lower. The refund for shipping charges will be in the form of Gift voucher.

On Successful processing of returned Item(s), we will either replace the product or refund the entire

amount. Please note that the product should be unused, unwashed with all original tags intact and should be sent back in original packaging with a copy of original invoice.

Easy

Return

Policy

for

All

Other

Products

(7

Days)

In case you find any problems, damages or defects in the products you can simply return the product to us within 7 days of receiving the product. On Successful processing of returned Item(s), we will either replace the product or refund the entire amount. Firstcry.com does not allow returns on the following

Used Merchandise Personal Products which includes Diapers, wipes, creams, breast pumps etc. Food Products

limited to Rs 100 or 10% of product cost, whichever is lower. The refund for shipping charges will be in the form of Gift voucher. Please note that the product should be unused, unwashed with all original tags intact and should be sent back in original packaging with a copy of original invoice.

What We accept

options payments

do by debit

I or

have credit card

while and also

making through Net

payment? Banking.

Credit Cards & Debit Cards - We accept VISA, MASTER and AMERICAN EXPRESS Credit Cards issues in India and we accept Debit cards of all banks issued in India. International credit/debit card transactions are also accepted through Pay pal.

Net Banking - We Accept Axis Bank, Bank of Baroda (Retail & Corporate Banking), Bank Of India, Bank of Maharashtra, Canara Bank, Corporation Bank, Citibank, Deutsche Bank, Federal Bank Fed Net Banking, HDFC Bank, ICICI Bank, IDBI i Net Banking, IndusInd Bank, ING Vysya Bank Ltd., Jammu & Kashmir Bank, Karnataka Bank, Karur Vysya Bank Limited, Kotak Mahindra Bank, Lakshmi Vilas Bank, Oriental Bank Of Commerce, Punjab National Bank, The Bank Of Rajasthan, Royal Bank of Scotland, South Indian Bank, State Bank Of India, State Bank of Indore, State Bank of Hyderabad, State Bank of Travancore,

Syndicate Bank, Tamilnad Mercantile Bank Ltd., Union Bank Of India, Vijaya Bank, Yes Bank Cheque - You can also pay through cheque. In this case you need to deposit a cheque of the said amount A/c A/c within 48 hours Number of placing Digital the order Age on the Retail below account Pvt details Ltd.

Name

911020025690135

Bank Name - Axis Bank Ltd. (Any Branch in India). For more details contact us at 1800 123 4545, International Users: +91-20-46608100 (From 8 in the morning to 12 in the night India Time) Payback - You can also pay for your order through the points in your pay back card. What you need to do is that while checking out on the payment page select the option Payback for making payment and then enter your Payback card number in the field allocated.

You can also pay through Cash On Delivery (C-o-D) You can also pay through Cash On Delivery (COD). In this case you pay in Cash to the courier person while accepting the goods. COD payments would be accepted for orders with total invoice value greater than equal to Rs 499/- and up to Rs 10000/-.

Cash On Delivery Charges:

Order Value Above or Equal to Rs.499 Less than Rs.499

COD Charges Free Rs.25

Shipping Charges Free Rs.50

Shop 'n' Earn Loyalty Cash F.A.Q.s

1. What is the Loyalty Cash Program? Ans. The Loyalty Cash Program is a special Rewards point system on our site, Firstcry.com. On purchasing from firstcry.com, you will earn Loyalty Cash, which can be redeemed against your future orders. All you have to do is create an account on Firstcry.com and shop for your favourite products and start earning Loyalty Cash. You only have to register on the site and then you can earn and redeem your points on the site. 2. How do I earn Loyalty Cash? Ans. Go to Firstcry.com and search for your favourite products. You will see the Loyalty Cash available against the product. On purchasing the product, the loyalty cash for the product will be added to your account within 48 hours of being successfully delivered to you.

3. How is my Loyalty Cash calculated? Ans. Your earned Loyalty Cash varies basis the products bought by you on Firstcry.com. The Loyalty Cash against the product, if available for that product, is aimed at maximizing the value provided to you. If you have availed any offer which provides product(s) for free in your order, you will not earn Loyalty Cash for that product. If you decide to earn PAYBACK points for your order, you will not earn any Loyalty Cash for that order. 4. How do I redeem my Loyalty Cash? Ans. You can redeem your Loyalty Cash against your entire amount, up to the amount of Loyalty Cash you have, once you have earned a minimum of Rs.300 as Loyalty Cash through your purchases. You can redeem your Loyalty cash on Firstcry.com. Eg: If you have earned Rs. 500 as Loyalty Cash, you can use the entire Rs. 500 to order any product from Firstcry.com . The option to redeem your Loyalty Cash would be available to you when you are going to pay for your purchases as shown:

You cannot redeem your earned Loyalty Cash against any extra charges such as shipping charges and Cash on Delivery Charges. You can check out our Shipping Policy and Payment Policy for more details. 5. How do I track the Loyalty Cash I have earned? Ans. You can track your earned Loyalty Cash by logging in and going to the My Account section on Firstcry.com. You can track the Loyalty Cash earned against each order that you have placed on either of the sites in the Cash in My Account section.

6. What happens if I return / cancel my order? Ans. Earning Loyalty Cash If you return/cancel your complete order, you will not be credited any Loyalty Cash against that order. In case any part of your order is replaced, you will receive the Loyalty Cash earned basis the new product delivered to you and if you return any part of your order, the Loyalty Cash against that product(s) will not be added to your account. Redeeming your Loyalty Cash If you return/cancel a product for which you have paid with Loyalty Cash, you will receive a gift certificate from us for the same amount as the value of Loyalty Cash redeemed. If the entire order is returned/cancelled, the loyalty cash will be added back to your account. 7. Will my Loyalty Cash expire if I dont use it? Ans. Loyalty Cash earned by you will expire on the 31st of March every year. We urge you to use your earned Loyalty Cash before this date. For example, the Loyalty cash earned in the year 2012-13 will expire on 31st March 2013. Earned Loyalty cash will not be carried forward beyond March 31st under any circumstances.

Stratergies n 2002, Supam Maheshwari, a first-time parent, routinely travelled 18 km from his house in Pune to buy baby care products for his new-born daughter. During work-related foreign sojourns, diapers, baby oil, soaps, lotions, toys and apparel topped his shopping list. About 11 years later, Maheshwari, an engineer and an Indian Institute of Management (IIM)-Ahmedabad alumnus, says, "A decent baby care shop is still 18 km away." However, the baby care landscape has changed dramatically. Through the last three years, Maheshwari and his ex-colleague Amitava Saha, an alumnus of IIMLucknow, have ensured parents don't have to move out of their houses or offices in search of such products. In November 2010, Maheshwari and Saha co-founded Firstcry.com, an online store for baby and kid products. Today, the company has 5,00,000 registered customers who choose from an

assortment of 55,000 products across 400-odd brands. Customers, who are delivered the products in two-four days, can either pay online or avail of the cash-on-delivery service. They also enjoy loyalty discounts on repeat purchases. "As internet penetration grows and young parents become more comfortable buying baby products online, this niche segment is poised for sustained growth," says Gaurav Saraf, director, Epiphany Ventures, an early-stage fund. At the outset, what sets Firstcry.com apart from competitors is that it has 36 stores (two or three are added every month) across 31 cities and towns, the majority of these in Tier-II and-III towns. These include towns such as Hosur, Kota, Malegaon, Baramulla, Karnal and Raichur and cities such as Surat, Jodhpur, Allahabad, Patiala and Coimbatore. The company also has a sister concern - 18-month-old Goodlife.com, an online store for home and personal care products. Baby biz: No kids' stuff At 27 million, India has the largest number of child births a year. The market size for baby, kid and maternity products is estimated at Rs 40,000 crore annually, growing 15-20 per cent a year. Currently, about one per cent of this market is serviced by about half a dozen online companies. Typically, about 90 per cent of the products in the baby segment are imported. Gross margins for nondiaper baby and kid products stand at 25-50 per cent, while those for the diapers category are 15-20 per cent. So, companies primarily focus on driving efficiency in supply chain, in terms of product sourcing and assortment, warehousing and logistics. With estimated gross merchandise sales of about Rs 250 crore in 2013-14, Firstcry is considered the leader in its segment, competing against retail chains such as Mom & Me and a host of online players. The venture has raised about Rs 90 crore through two rounds of funding from marquee funds such as SAIF Partners and IDG Ventures. Earlier this year, the e-commerce space for baby care saw a round of consolidation, with Hoopos.com merging with BabyOye.com. Mukul Arora, vice-president, SAIF Partners India, says Firstcry's competitive edge is its mix of click-andbrick model, with a focus on Tier-II and -III towns and a wide assortment of products and a right last-mile delivery model. Sales from small towns - through the website and stores - account for half the company's revenues. While its stores follow a franchisee model, each store is branded Firstcry.com. Maheshwari says the company had opened stores in small towns to help consumers overcome inhibitions about shopping online. It plans to double the number of its stores by the end of 2014. Firstcry follows an inventory-based model, shipping products across the country from four warehouses

in Pune, Delhi, Bangalore and Kolkata. Maheshwari expects the company's business to turn cash-flow positive by 2014-15, with gross sales of about Rs 400 crore. At the end of 2012-13, revenue stood at about Rs 100 crore. Getting the back-end right This is 39-year-old Maheshwari's second e-commerce venture. In 2000, he founded Brainvisa Technologies, an e-learning company. In 2007, he sold the company to a US-based group. Subsequently, Maheshwari and Saha kick-started BrainBees Solutions, which owns Firstcry.com and Goodlife.com, with seed capital of Rs 2.5 crore, raised from personal resources and friends. Six months after the venture came about, SAIF Partners put in $4 million of private equity capital. In February 2012, existing investors teamed up with IDG Ventures to raise another $14 million. From the beginning, Maheshwari and Saha have focused on keeping the cash-burn low. An in-house developed point-of-sale IT system helps track each sale at stores or through the portal. It is estimated this saves at least Rs 1 crore a year in subscription fees to third-party service providers. To plug cash-burn in the cash-on-delivery service, an automated email or telephone call is made to each customer who places an order online. Only after the customer confirms the order is the product dispatched. Customer engagement has been high on the agenda through extensive use of social media, discount coupons for repeat buys, assured savings through subscription services, etc. Firstcry adopted a private label strategy early, and this helped improve margins. The sister sibling portal, Goodlife.com, is part of the customer retention strategy. Currently, about 30 per cent of Goodlife customers are from Firstcry. Manik Arora, managing director, IDG Ventures India, feels replicating the strong success of Firstcry in new categories would be challenging. Maheshwari, however, says leveraging the existing logistical and technology back-end would help reduce overhead costs. "As the company scales rapidly, the challenge would be maintaining service quality, as logistics become more complex," says Epiphany Ventures' Saraf. Though Firstcry is the market leader in a niche category, Saraf cautions, "This is a marathon, not a sprint, and there are many more milestones awaiting them."

For the past 7 years the National Portal of India (www.india.gov.in) has been serving the needs of citizens as a single window access to information and services provided by the Indian Government. The Portal has been revamped with new information architecture, look and feel and improved discoverability of information and services. The page that you are looking for does not exist as of now. However, you may visit the following major sections of the portal to find the information that you need :

Topics: Useful information and links about the various sectors of the Indian Economy, such as Agriculture, Industry, HRD, Health, Communications & IT, Finance & Banking, Rural Development and more. Services: This section provides you information and useful links to avail various Citizen Services, offered by the Union and State/UT Governments. My Government: Get details about the Constitution of India, the Parliament, various Acts and Rules, Documents, Schemes, Forms and Who's Who in the Government. People Groups: People can access relevant information as per the user group to which they belong. Each people group has specific requirements from the Government for their development. E-Governance: Find information on latest activities of the Union and various State governments in the field of Information and Communication Technology development. India at a Glance: This section helps you to know about India's profile, its unique culture & heritage, National Identity Symbols, States/UTs/Districts and travel related information. Spotlight: A section highlighting an issue or a topic which is much in news and would be of interest to any well informed Indian citizen.