Jump-starting a

Tequila Valley
an outsider’s POV of the latin-american Internet market
About Me
Did I say... outsider?
 Me, Me, Me
B.S in Physics (FAU, Boca Raton) with a Master’s in
Econometrics (M.Ec., Univ. of Sydney).

I’ve lived in Miami (well, and Boca), Sydney, Anchorage,

Bogota and currently in Mexico DF.

I have held many positions consulting in digital media for

Mexican and American companies including a long stint at
Guerra Castellanos (ex-Edelman).

Whilst in Mexico, I started what is (apparently) the largest

Mexican community of web developers, technology and
internet professionals: Tequila Valley.

An active blogger and new media evangelist. When on a

good day, I’m also a certified PHP developer.
 Nets & Jets
London
Family

New York Spain Japan

S. Fran WebDev Friends
Friends and WebDev
Design Miami
2000 Taiwan
México Friends
2009
Bogotá Sri Lanka
Family Friends

Brazil
Friends

Bs. Aires Sydney

2005
Family
Tequila Valley
 ... What is this “valley” you speak of ?

+ =
Goals Central Tenets
⋅ Help A Meet B ⋅ It’s mexican.
⋅ Be centerpoint at best, present at worst ⋅ There are no presidents, no owners, no
to anything that’s happening in new media creators (cof-cof) or stockholders.
in Mexico. ⋅ No rule is set in stone.
⋅ Generate an internet culture.
⋅ Help promote events that arrange people
towards an internet economy.
This is not your average startup
It’s about convergence
10 months, so?

SuperHappyDevHouse
 Other-Other valleys

(chile) (chile)

(argentina) (argentina)

(peru)
(ecuador)
(uruguay)
(mexico)

¡Hola

!
(austin) (miami)
(mexico)
What about Latin America?
 Some numbers first
English 464M

Chinese 321M

Spanish 131M

Japanese 94M

French 74M

Portuguese 73M

German 65M

... source: Internet World Stats - http://www.internetworldstats.com/stats7.htm

There’s a common traffic pattern

= ⅓ total traffic = ⅓ total traffic ... remaining

This market has had a couple of runaway hits
- Nominated at the - 5 Million monthly
12th Annual SXSW unique visitors (11
Web Awards million pageviews) and
- Part of thus the most read
TechCrunch50 content network in
spanish.

- iTunes Music Store

#1 and #2 most
downloaded
Technology Podcast
(in spanish)
 And there’s something about México
YouTube 27 million on the Internet
Uploads by Country (and only a 29% penetration rate)
1. USA: 34.5%
2. Philippines: 3.9%
3. Turkey: 3.4%
4. Spain: 3.4%
5. Canada: 3.0%
6. Brazil: 3.0%
7. Germany: 2.6%
8. France: 2.6%
9. Mexico: 2.6%
10.Australia: 2.6%
Shall we build a bridge?
All we need are webapps ... in spanish
psst, it’s really easy to transfer money over
So?
 kthxbye
follow me on twitter: @mpastrana

(sorry, I treat these as mandatory)