History From being the first multinational to set up its business in Pakistan in 1947 and beginning operations out

of a warehouse near Karachi Port, we have come a long way. From being just a single factory operation to a company which is involved in every aspect of cigarette production, from tobacco cultivation to packaging we have evolved and grown with Pakistan. However, what is significant about these fifty-seven years is the effort that PTC has demonstrated in the development of the country. By being instrumental in the campaign for modern agricultural and industrial practices, we have helped in the development and progress of the agricultural & industrial sector in the country. We have been supporting & contributing to various causes of national interest. Educating growers in the latest techniques and technology in agriculture, a forestation and free health care in designated areas are but a few examples. Through these fifty-seven years, our continuous investment in people, brands, technology, innovation and the communities in which we operate has borne fruit in many ways and to mention just a few; we are deemed as a partner of choice by many, our Environmental, Health & Safety standards are a source of inspiration for local companies, our Industrial Relations practices have led and influenced local practices, and as a result of all these, our managers are highly valued and sought after people in the Pakistani corporate world based on the training and exposure we give them from very early on in their career

Introduction to Pakistan Tobacco Company Pakistan tobacco company was incorporated 1947, after Pakistan became. This company is the part of British American tobacco company (BAT). British American Tobacco was incorporated in 1902 by merger of British and American Tobacco Company. It was a leader of 180 markets in 94 countries. First production plant was started in Karachi. There are two more companies incorporated in Pakistan like PTC Jehlum and PTC Akora. Pakistan Tobacco Company which was incorporated in Karachi was closed in 1992. Now only two companies are working that is:-

Jhelum Factory. Akora Factory.

Jhelum Factory: Pakistan Tobacco Company was incorporated in 1955. It started its work in 1956. Initially it manufactured Red lem, Telegraph, Would brine, Scissor, Stars, and Polo. Now in present, it manufactured different types of brand i.e. Benson, Hedges, Gold leaf, Gold Flack and Capstan. In 1971, PTC started too manufactured of filter rod also. Before only two main 1992 the company was also producing pipe tobacco but later company terminated this manufacturing. As manufacturing and packing are two different things so in order to achieve the desire level of output, high speed maker and packer were introduce in 1993 and 1994 respectively. Before 1994 there were departments as primary and secondary departments. In 1994, the secondary department was divided in 8 teams. In 2002 there is only one team of operation. In 1996 all types of printing operations were terminated and now a day this function is performed by the Packages Limited Lahore. In 1997, product separation in the form of parcels was introduced. In order to attract the more competent and professional-oriented management, a training programmed was introduced in 1997. In order to achieve the quality standards, the quality control management introduced inspection of incoming material.

Jhelum factory has several departments working here and performing their respective jobs with ultimate aim of accomplishing the companys task. Some of these departments are directly involved in production and are known as Production Department. While there still other departments which support the processing department. These departments are called Supporting Departments. Factory manger is responsible for the performance of the entire unit heads. Under there are different mangers who had their own respective departments. Other persons down the hierarchy further support these mangers and the business support officer further assist them. Akora factory: The factory was established in 1976 and is located approx. 100 Km from Islamabad toward north of Grand Trunk Road leading toward Peshawar. Main brand which are manufactured here are Capstan Filters, Embassy and Gold Flake. Its capacity is around 20 billion sticks per annum and is running partially like Jhelum Factory and partially in double shifts 6 days a week. Now from 57 years, Pakistan Tobacco Company is involved in every aspect off cigarette production from tobacco cultivation to packaging. They have been instrumental in the development and progress of the agriculture and industrial sectors in the country. Product of the company The main product of the company is cigarette Main Brands of the company 1.
BENSON & HEDGES

In 1873, Richard Benson & William Hedges started a partnership in London. From the very start, the idea was to make Benson & Hedges a style statement, which is why the business started from Londons fashionable West End. PTC launched Benson & Hedges in Pakistan in March 2003. Made with the finest hand picked golden Virginia tobacco from across three continents, the brand is packed with perfection to seal its freshness. 2. JOHN PLAYER GOLD LEAF

The story of John Player Gold Leaf has to start from the story of its founder, John Player. An enterprising businessman, John Player started a small tobacco selling business in 1877 and turned it into a thriving cigarette company, John Player and Sons. With a distinct lifebuoy and sailor trademark, John Player Gold Leaf has an identity entrenched in sailing and maritime adventure. Thus staying true to John Players very first big brand Players Gold Leaf Navy Cut cigarettes. 3. Dunhill

Dunhill is imported from other countries. Other brands of the company 1. Capstan by Pall Mall

Capstan has a rich heritage, originating in Britain in the 19th century. The brand was created under the auspices of W.D. & H.O. WILLS at Bristol and London. 2. Gold Flake Gold Flake, like many of our brands, also boasts its origins at W.D. & H.O. WILLS where it was a premium brand around the end of the 19th century. Launched in 1982, in a 'soft cup' packaging, the brand took off when it was repositioned in the value for money segment and later a 'hinge lid' variant was introduced in 2000.

3.

WILLS WILLS takes its name from the heritage of one of the original Imperial Tobacco

Company families: the Wills Brothers of London. 4. Embassy

Embassy, the third leading volume brand in Pakistan, is most popular in the Punjab where it enjoys a leading position due to its equity and loyalty Competitors of Pakistan Tobacco Company There are also competitors of Pakistan Tobacco Company which are given as follows: 1. 2. 3. Lakson Tobacco Company Mardan wallas Tobacco Company Counterfeit Brands

Lakson Tobacco Company Lakson Tobacco is competing Pakistan Tobacco Company. This is major competitor of Pakistan Tobacco. This company is manufacturing following brands: Marvin Gold K.2 Diplomat Red & White

Mardan wallas Tobacco Company These brands are manufactured in Mardan and thus are called the Mardanwallas.These are normally low category cigarettes (under Rs. 10) for example Gold Street .The goal of the Mardanwalls is solely money-making, and are not concerned aboutacquiring a strong position in the market. These are also 100% tax evaded. Thegovernment has made legislation regarding this issue; however, nothing has been doneso far. Secondly, their factories are located in the northern areas so tax evasionbecomes very easy. No proper marketing structure or strategies exist for these brands.Their ATL activities, which include electronic and print media, are extremely low. Thesebrands usually survive on BTL activities, which mainly consist of posters Counterfeit Brands

Counterfeit brands emerge as a threat for PTC, and later become competition as well.In Pakistan, the concept of copyright laws and its implications is almost non-existent.As a result, these brands are manufactured without any fear. As a result, PTC hassuffered a huge loss in the recent years as its premium brand Gold Leaf, has beencopied in three different qualities with three different prices for each. These brands arenormally sold in thickly populated villages to uneducated and low-income people, and atinterchanges and motorways. There are also other tax evaded that is smuggledbrands in the market. These are called ITBs (International Transit Brands). These areusually smuggled from Peshawar through Afghanistan or Dubai Market Shares: Market Share of PTC and its Competitors Pakistan Tobacco 45.70%

Lackson Tobacco

44.20%

Mardanwalls

2.20%

Counterfeit/other

1.8%

Departments of Pakistan Tobacco Company

Different departments of Pakistan Tobacco Company is as follows

 Finance Department Human Resource Department Supply Chain Department Leaf Department Reclaiming Department Shipping Department Primary Manufacturing Department Secondary Manufacturing Department Quality Control Department Sale Department Engineering Department Security Department Training Department Information Technology

Chairman

Executive Director

Director Marketing And Sales