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A new theory of motivation is described along with its applications to addiction and aversion. The theory assumes that many hedonic, affective, or emotional states are automatically opposed by central nervous system mechanisms. It argues that the establishment of some types of acquired motivation does not depend on conditioning and is nonassociative in nature.
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PsychARTICLES an Opponent-Process Theory of Motivation Temporal Dynamics of Affect
A new theory of motivation is described along with its applications to addiction and aversion. The theory assumes that many hedonic, affective, or emotional states are automatically opposed …