AN INDUSTRIAL VISIT REPORT ON

ELLORA TIME PVT. LTD.

Name Year ::Miss Dolly Tanna F.Y.B.B.A

Roll No. : - 55
Seat No. Year olle!e :".#.B$alodia %omen&s colle!e S'BM(TT)D T* Sa+ras$tra 'ni,ersity -'(D)D BY .ro/. Smita . 0yas :2004-2005 Academic : -

DECLARATION
( +ndersi!ned Dolly Tanna1 a st+dent o/ F.Y.B.B.A.1 $ere2y declare t$at t$is .ro3ect Re4ort is my o%n %or5 and $a,e 2een carried o+t +nder t$e s+4er,ision o/ my .ro/essor Smita 0yas. T$e %or5 $as not 2een 4re,io+sly s+2mitted to any ot$er +ni,ersity /or any e6amination.

.lace : Ra35ot Dolly Tanna

ACKNOWLEDGEMENT
(1 Dolly Tanna1 a st+dent o/ F.Y.B.B.A. /eel !reat 4leas+re to 4resent t$is re4ort. ( am t$an5/+l to all t$e 4ersons %$o directly or indirectly $el4ed me in t$e 4re4aration o/ t$is re4ort. ( am ,ery m+c$ t$an5/+l to Mr. Ra3i, Ran3an 7 or4orate Mana!er8 /or 2ein! a $el4in! $and in +nderstandin! all t$e details /or 4re4aration o/ t$is re4ort. ( also t$an5 my 4rinci4al S$ri R.M.F+letra /or 4ro3ect accom4lis$ment. ( am !reatly o2li!ed to my .ro/essor Smita 0yas /or $el4in! me. ( $ere2y 4resent t$is re4ort %it$ t$e 2est /oot /ront. Any mista5e on my 4art may 2e 5indly /or!i,en. .lace : Ra35ot

Dolly Tanna

PREFACE
(ndia is a de,elo4in! co+ntry in t$e %orld. (nd+strial acti,ity 4lays an im4ortant role in economic de,elo4ment o/ o+r co+ntry1 so it is ,ery cr+cial to st+dy t$e same. 9)d+cation 2e!ins %$ere classroom teac$in! ends. T$is t$o+!$t is a44lica2le e6actly on o+r ed+cation in B.B.A co+rse as it is $a,in! a 4ractical s+23ect %$erein %e ,isit t$e ind+stry and 4re4are a 4ro3ect re4ort 2ased on t$e ,isit. Mana!ement is not only limited to t$e t$eory1 it also im4lies 4ractical a44lication o/ t$e t$eoretical 5no%led!e. So1 t$is s+23ect is ,ery ,ital /rom t$e ,ie%4oint t$at it 5ee4s +s in to+c$ %it$ t$e %ay t$e t$in!s are mana!ed in t$e 2+siness %orld. So1 it %idens o+r 5no%led!e $el4in! +s to +nderstand mana!ement in a 2etter %ay.

INDEX
No. CONTENTS : 2 ; 4 5 < = > ? -eneral in/ormation .rod+ction De4artment .ersonnel De4artment Financial De4artment Mar5etin! De4artment F+t+re .lans S%ot Analysis 'nit&s contri2+tion oncl+sion @ S+!!estion PAGE NO

INDEX
No. : 2 ; 4 5 CONTENTS #istory o/ t$e +nit Aocation Bio-data o/ +nit Mana!in! Body *r!aniBation Str+ct+re PAGE NO

HISTORY
MCS1 )AA*RA T(M) .,t. Atd more 5no%n 2y t$e 2rand A"ANTA as %ell as *R.AT $as 2een started in :??: 2y S$ri *d$a,3i2$ai Ra,3i2$ai .atel D more 4o4+larly 5no%n as S$ri *.R..atel1 %$o %as later accom4anied 2y $is sons. (nitially1 t$e com4any started %it$ time4iece and t$en di,ersi/ied to calc+lators and tele4$one. ),en t$e com4any $as entered into t$e #ome A44liance Se!ment %it$ a /+ll ran!e o/ 4rod+cts li5e (rons1 Eater Filter1 Eater Dis4enser1 Eater .+ri/ier1 Eater SteriliBer1 Room #eater1 Ta2le Fan1 Eall Mo+ntin! Fan1 Mi6er -rinder1 Fettle1 )mer!ency Ai!$t1 (ce S$a,er1 Air ooler1 etc.

LOCATION
LOCATION: - 9)llora Time .,t. Atd.G *ra4at (nd+strial )state1 Mor2i D Ra35ot #i!$%ay1 Mor2i D ;<;<4: Reasons for selection of location ! *r4at $as selected s+c$ a location 2eca+se $ere la2o+r is easily a,aila2le1 trans4ort /acilities are also /a,ora2le. As /ar as mar5etin! /actors are concerned1 Mor2i is a 2i! local mar5et and in Sa+ras$tra1 Ra35ot is a 2i! mar5et. For international mar5et1 Fandla .ort is nearer to Mor2i. As it is sit+ated in an ind+strial estate1 (t !ets some !o,ernment s+2sidies also. So1 Ee can say t$at t$e location o/ t$e com4any is t$e 2est one /or distri2+tin! its 4rod+cts cost D %ise and con,enience D %ise.

BIO-DATA
Form o/ *r!aniBation : - .,t. Atd. SiBe o/ 'nit : -Aar!e Scale 'nit Brand Name : -*R.AT A"ANTA R)EA $air4erson : -S$ri *d$a,3i2$ai Ra,3i2$ai .atel Tele4$one : -?:-2>22-2;:444C45C4< Fa6 : -?:-2>22-2;0:25C2;05?? )-mail Address : -in/oHor4at!ro+4.com Ee2site : - %%%.or4at!ro+4.com Re!istered o//ice : -)llora Time .,t. Atd *r4at (nd+strial )state1 Mor2i-Ra35ot #i!$%ay1 Mor2i-;<;<4: Acco+ntin! year : -A4ril to Marc$ Ban5ers : -SBS Mor2i-(nd+strial Branc$ A+ditor : -Fina,a @ o. Ra35ot. Eee5ly o// : -Eednesday (n/rastr+ct+re : -B+ilt-+4 area o/ :51001000 SI./t. and an o,erall ar4et area o/ :01001000 SI./t. )m4loyment : - om4any .ro,ides em4loyment to aro+nd <000 )m4loyees7?0J o/ %$ic$ are /emale em4loyees8 Mac$ineries : - om4any $as already installed essential mac$ineries1 s+c$ as %ater sa%in! Mac$ine1 A+tomatic oil1 Eindin! Mac$ine1 'ltrasonic Eare Bonders1 and N .lastic (n3ection Mo+ldin!s Mac$ine E$olesalers-Retailers : -Aro+nd ;00 %$olesalers and 501000 retail dealers Facilities 4ro,ided 2y o.: -Medical1 antin1 B+ses1 #o+sin!1 Aea,e1 Marria!e -i/t1 Bon+s1 'ni/orm1 Brea5/ast
Ac$ie,ements : - o. $as 2een %innin! t$e )S a%ard /or t$e e6cellence in e64orts in t$e /ield o/ electronics

Eorld Record Ann+al T+rn *,er

2y t$e ministry o/ comm+nication and in/ormation tec$nolo!y /or consec+ti,e > yrs. : - o. $as ac$ie,ed a %orld record o/ man+/act+rin! :1;<1?21>=2 cloc5s d+rin! 2002200; : -)6ceeds Rs.::0 crore

MANAGING BODY
"OARD O# DIRECTORS
: 2 ; 4 Mr. *d$a,3i2$ai Ra,3i2$ai .atel 7 $airman8 Mr. .ra,in2$ai *d$a,3i2$ai .atel 7Mana!in! Director8 Mr. "ays+5$2$ai *d$a,3i2$ai .atel 7Director8 Mr. As$o52$ai *d$a,3i2$ai .atel 7Director8

ORGANIZATION CHART
$airman Board o/ Directors

INDEX
No. : 2 ; 4 5 < = > Contents (ntrod+ction *r!aniBation c$art .rod+ct mi6 %idt$ .rod+ction Mana!ement Ra% materials1 Mac$ines1 @)I+i4ments .rod+ction 4rocess .rod+ct K+ality control .ac5in! and Aa2ellin! PAGE NO

INTRODUCTION
L.rod+ction& means creation o/ +tilities and co,ers all t$e acti,ities +tiliBation o/ reso+rces s+c$ as la2o+r1 ener!y1 materials1 eI+i4ment1 mac$inery1 etc1 reI+ires satis/yin! Lc+stomer is t$e 5in!& and t$eir satis/action leads to s+ccess o/ t$e or!aniBation. .rod+ction /+nction is an im4ortant /+nction as most o/ ot$er acti,ities re,ol,e aro+nd t$is /+nction. 9)llora Time .,t. Atd.G (s a com4any1 %$ic$ is en!a!ed in man+/act+re o/ cloc5s1 tele4$ones1 calc+lators1 time4ieces1 ed+cational toys1 and $ome a44liances %it$ a /+ll ran!e o/ 4rod+cts li5e irons1 %ater /ilter1 %ater dis4enser1 and many ot$er as mentioned earlier. om4any $as ac$ie,ed a %orld record o/ man+/act+rin! :1;<1?21;=2 cloc5s d+rin! 2002-200;. At 4resent com4any is man+/act+rin! aro+nd :00 models o/ %all cloc5s1 40 models o/ time4iece1 25 models o/ tele4$ones1 ;0 models o/ calc+lators @ ; di//erent ,arieties o/ ed+cational toys %it$ < di//erent col+res1 ),en a/ter %ide ran!e o/ models in eac$ o/ t$e 4rod+cts1 ne% models are introd+ced e,ery mont$ to 2e al%ays a$ead and +n2eata2le in t$e -lo2al Mar5et.

ORGANIZATION CHART
FA T*RY D).ARTM)NT .R*D' T(*N MANA-)R S'.)R0(S*R F*R)MAN E*RF)RS

PRODUCT MIX WIDTH

$ALL CLOC% : 2 ; 4 5 Sim4le cloc5 *//ice cloc5 Eooden cloc5 M+sical cloc5 M+sical .end+l+m cloc5

TIMEPIECE :
2

Eooden .lastic

TELEP&ONE : 2 ; 4 Basic Feat+red AiI+id rystal Dis4lay Ad,anced Feat+red

CALCULATOR : 2 ; Basic $ec5 @ orrect Scienti/ic

EDUCATIONAL TO'S (n nearer /+t+re *R.AT is la+nc$in! Erist %atc$es1 Di!ital Directory.

PRODUCTION MANAGEMENT
(t is t$e 4rocess o/ e//ecti,ely 4ro!rammin!1 co-ordinatin! and controllin! 4rod+ction. i.e. *4erations o/ t$at 4art o/ an enter4rise %$ic$ is res4onsi2le /or t$e act+al trans/ormation o/ materials into /inis$ed 4rod+cts. (t deals %it$ man-mac$ine or!aniBation to accom4lis$ 2ot$ 4rod+cti,ity and satis/action D t$e desira2le end res+lts. #ere in )llora Time .,t. Atd1 most o/ t$ese decisions are +nderta5en 2y t$e to4 mana!ement. T$ere is a minim+m 4ercenta!e o/ 2ottom le,el&s ,oice.

PRODUCTION MANAGER
alc+lator D Famles$2$ai Tele4$one D Rames$2$ai Time4iece D As$o52$ai #ome A44liances D Nayan2$ai T$ere are a44ro6imately ?5-:00 %or5ers %or5in! in eac$ de4artment o/ 4rod+ction. #ere1 /irst t$ey /orecast t$e demand1 t$en t$ey set man+/act+rin! 4lan1 t$en its im4lementation1 t$en com4are act+al o+t4+ts %it$ 4lanned o+t4+ts1 t$en t$ey analyse de,iations i/ any1 i/ necessary t$ey re4lant1 ot$er%ise 4lan /or ne6t cycle. (t can 2e %ells$o%n 2y t$is c$art. Forecastin! o/ demand Man+/act+rin! 4lan (m4lementation o/ 4lan om4are act+al o+t4+t Eit$ 4lanned o+t4+ts
Analyse de,iations 7(/ de,iations re4lant i/ not D 4lan /or ne6t cycle

RAW MATERIALS, MACHINES & EQUIPMENTS

RA$ MATERIALS ! Ra% materials /orms t$e 2asic com4onent o/ t$e 4rod+ct. For t$e 4rod+ction o/ %all cloc5s1 time 4ieces1 tele4$ones1 %rist %atc$1 calc+lator @ $ome a44lications D it reI+ires t$e /ollo%in! materials .lastic Metal -lasses All )lectronic item

T$e com4any !ets its ra% material im4orted /rom '.S.A.1 -ermany and "a4an. MAC&INES ! (t is t$e only com4any %$ic$ $as installed more t$an :;0 im4orted in3ection mo+ldin! mac$ines %it$ micro-4rocess 2ased control system. TEC&NOLOG' ! om4any is +sin! most ad,anced and so4$isticated mac$ineries to !i,e 2est international standard 4rod+cts.

PRODUCTQUALITY CONTROL
T$e com4any is (S* ?00:-200: and ) certi/ied and $as a m+lti sta!e I+ality control /rom t$e ra% material to t$e /inis$ed 4rod+cts to 4ro,ide Bero de/ect 4rod+cts to t$e +ltimate cons+mer. (t does not !i,e im4ortance only to t$e I+ality o/ its 4rod+ct1 2+t also to t$e I+ality o/ its ad,ertisin!1 ser,ices1 deli,ery1 a/ter saleser,ice1 etc. Main e6tra-ordinary /eat+re o/ its 4rod+cts are t$e colo+rs1 s%ee4 and 4$ysical loo5. (t ma5es c$an!es in /eat+res a/ter s+r,eyin! mar5et. Moreo,er1 it $as to consider t$e cost element in c$an!in! t$e /eat+re as it $as to maintain 2alance 2et%een cost and /eat+res. ),en loo5in! to t$e yo+n! !eneration c$oice1 it man+/act+res its cloc5s in t$e same manner.

PACKING & LABELLING

PAC%ING ! .rod+cts o/ 9)llora Time .,t. Atd1G are 4ac5ed 4rimarily in t$e !lass 4ac5a!in!. (t co,ers and 4rotects t$e mo,ement and case /rom dama!e and d+st. T$en t$e secondary 4ac5a!e is t$e 4lastic 2a!s. T$en t$e 4rod+cts are 4ac5ed in corr+!ated 2o6es and t$ey are 4ac5ed in cartoons1 %$ic$ are sent to di//erent de4ots and Fandla 4ort /or dis4osal. T$e com4any s4ends 4J o/ !ross 4ro/it /or 4ac5in! to red+ce t$e %asta!e. LA"ELLING ! A/ter 4ac5a!in!1 t$e ne6t im4ortant 4art is to Aa2el t$e 4ac5a!e. Aa2ellin! consists o/ 4rinted in/ormation t$at decide t$e 4rod+ct a44earin! %it$in t$e 4ac5a!e. .rod+cts are 4ac5ed in corr+!ated 2o6es on %$ic$ /ollo%in! im4ortant in/ormation is !i,en:BRAND NAM): S(M)N N*.N T*TAA E)(-#T: M*D)A N*.: MAN'FA T'R(N- DAT):

INDEX
NO. CONTENTS : 2 ; 4 5 < = > ? :0 (ntrod+ction *r!aniBation c$art .ersonnel Mana!ement No. */ em4loyees @%or5in! $o+rs Recr+itment and selection Trainin! and De,elo4ment Ea!es and salary .romotion 4olicy )m4loyee 2ene/its @ ser,ices .ersonnel records

INTRODUCTION
(n all 2+siness concerns1 t$ere is one common element i.e. $+man reso+rceN %or5 /orce o/ an or!aniBation is one o/ t$e most im4ortant in4+ts o/ com4onents. (t is ri!$tly said t$at 4eo4le are o+r sin!le D most im4ortant asset. Beca+se o/ t$e +niI+e im4ortance o/ $+man reso+rces and its com4le6ity d+e to e,er c$an!in! 4syc$olo!y 2e$a,ior and attit+des o/ men and %omen at %or51 4ersonnel /+nction i.e. man4o%er mana!ement /+nction is 2ecomin! increasin! s4ecialiBed. .ersonnel /+nction is 4artic+larly interested in 4ersonnel relations$i4s and interaction o/ em4loyees D $+man relations.

ORGANIZATION CHART
.ersonnel Mana!er Director De4t. Mana!er S+4er,isors Eor5ers

PERSONNEL MANAGEMENT
9.ersonnel mana!ement is t$e 4lannin!1 or!aniBin!1 directin! and controllin! o/ 4roc+rement1 de,elo4ment1 com4ensation1 inte!ration and maintenance o/ 4eo4le /or t$e 4+r4ose o/ contri2+tin! to or!aniBation1 indi,id+al and social !oals.G Fli44o : .rinci4le o/ .ersonnel Mana!ement. Aa2o+r is an im4ortant element o/ cost and %e can ,ery easily red+ce t$e cost o/ la2o+r 2y t$e 2est +tiliBation o/ $+man reso+rces and t$ere/ore it is necessary to see5 t$e co-o4eration o/ t$e $+man /orces to !et t$e ma6im+m 2ene/its o+t o/ t$e e//orts it 4+ts in. Aa2o+r 2ein! an im4ortant /actor o/ 4rod+ction needs moti,ation and 4ro4er !+idance /rom t$e side o/ mana!ement to !et t$e desired res+lt. (t is t$e tas5 o/ t$e mana!ement to deal %it$ t$e $+man /orces e//ecti,ely and to lead t$en to %or5 4ro4erly and in t$e ri!$t %ay o/ 4roc+rement ri!$t 4erson can 2e a44ointed on t$e 3o2. So /ar as )llora Time .,t. Atd1 is concerned t$e com4any $as em4loyed ,ario+s cate!ories o/ mana!erial and tec$nical 4ersonnel and $a,e assi!ned t$eir areas in

order to ma5e-%or5 easy. T$ere is $ealt$y relations$i4 2et%een em4loyees and em4loyers1 %$ic$ can 2e said %it$ t$e stron! 4roo/ t$at t$e com4any $as not /aced any la2o+r 4ro2lems. T$ere are no la2o+r +nions 2eca+se e,ery 4ro2lem is sol,ed indi,id+ally and as /ast as 4ossi2le.

NO. OF EMPLOYEES &WORKING HOURS

NO. O# EMPLO'EES ! T$e com4any c+rrently 4ro,ides em4loyment to aro+nd <000 em4loyees 7?0Jo/ %$ic$ are /emale em4loyees8. T$ere are a44ro6imately ?5-:00 em4loyees %or5in! in eac$ de4artment o/ 4rod+ction. $OR%ING &OURS

T$eir %or5 4ro/ile is /rom =:;0 a.m. to <::5 4.m. T$ey 2rea5 7l+nc$ time8 /rom :2:00 4.m. to ::00 4.m.

RECRUITEMENT & SELECTION

Eell I+ali/ied ad s5illed %or5/orce can ena2le t$e com4any to clim2 ladders a/ter ladders o/ s+ccess. T$ere/ore1 it is t$e 4rimary d+ty o/ 4ersonnel de4artment to 4roc+re ri!$t 4erson /or t$e ri!$t 3o2 /rom ri!$t so+rce at t$e ri!$t cost. #ere1 in )llora Time .,t. Atd1 t$ey select t$e 4ersons mainly 2y 3+d!in! t$em /rom t$e oral inter,ie% and /rom t$eir ed+cational I+ali/ication. (n t$e inter,ie% t$e candidates are as5ed a2o+t t$eir interest1 $o22ies1 a2ilities1 3o2 sta2ility1 e64erience reI+irement a2o+t 3o21 etc.

TRAINING & DEVELOPMENT

Trainin! is an or!aniBed 4roced+re /or increasin! t$e 5no%led!e and s5ill o/ t$e em4loyees /or t$e 2etter 4er/ormance o/ 3o2. (t attem4ts to im4ro,e t$eir 4er/ormance on c+rrent 3o2 and 4re4are t$em /or an interested 3o2. De,elo4ment is a relati,e 4rocess. (t co,ers not only t$ose acti,ities %$ic$1 im4ro,e 3o2 4er/ormance 2+t also %$ic$ 2rin!s !ro%t$ o/ t$e 4ersonality1 $el4s1 an indi,id+al !ro% to%ards mat+rity and act+aliBation o/ t$eir 4otential ca4acity. 9)llora Time .,t. Atd1G 4ro,ides eit$er in $o+se trainin! to its %or5ers or de4artment %ise. For t$e de,elo4ment c$allen!in! increments. o/ t$eir 4ersonnel&s1 /or %or51 t$ey 4ro,ide 3o2 a D atmos4$ere 4ro,ides

satis/action. T$ey 2oost +4 t$eir ent$+siasm 2y 4ro,idin!

TRAINING TECHNIQUES

WAGES & TECHNIQUES

Ea!es are t$e 4ayments made to t$e em4loyees as com4ensation /or t$e or!aniBation. Alt$o+!$ %a!es incl+des salaries yet sli!$t di//erence is t$ere in %a!es and salaries. Ea!es $a,e direct relations$i4 %it$ t$e 4rod+ction %$ile salaries on ot$er $and are rem+neration /or t$e I+ant+m to 2e meas+red s+c$ as rem+neration 4aid to clerical mana!erial s+4er,isory sta//. T$e main o23ecti,e o/ s+c$ %a!es and salary administration is to control t$e cost to esta2lis$ a//airs and eI+ita2le rem+neration to all. #ere1 in 9)llora Time .,t. Atd1G it %a!e str+ct+re is di,ided acc to ; cate!ories +ns5illed1 semis5illed and e6ec+ti,es. Salary scale is /i6ed 2+t at times it increases or decreases accordin! to t$e 4er/ormance o/ em4loyees. Semi s5illed %or5ers are 4aid minim+m Rs. 2000 )6ec+ti,es are 4aid minim+m Rs. :01000

PROMOTION POLICY
(n e,ery or!aniBation t$ere is so+nd 2ase 4romotion so t$at ind+strial relation may 2e 4romoted. (t is t$e res4onsi2ility o/ 4ersonnel de4artment o/ or!aniBation to de,elo4 a so+nd 4romotion 4olicy to red+ce t$e 4ersonnel 4ro2lems re!ardin! 4romotions and ens+re t$at t$e em4loyee !ets a /ain c$ance o/ ad,ancement. So /ar as )llora Time .,t. Atd1 is concerned1 em4loyees are !i,en 4romotion on seniority 2asis. Trans/er is not considered $ere 2eca+se t$ey do not $a,e any ot$er 2ranc$. For %el/are o/ em4loyees and $is /amily. (t is one

o/ t$e sa,in! sc$eme.

EMPLOYEE BENEFITS & SERVICES

As mentioned earlier1 la2o+r is most im4ortant 4art o/ any or!aniBation. T$ere/ore1 to retain t$em or!aniBation 4ro,ides certain 2ene/its and ser,ices to t$em. T$e com4any $as its o%n to%ns$i4 sit+ated in Mor2i /or t$e em4loyees %$o are non-local residents and also 4ro,ides daily 2+s ser,ice. At t$e time o/ any /esti,al1 com4any 4ro,ides 2on+s alon! %it$ !i/ts.
.ro,ident /+nd act %as 4assed in :?52 in /actories em4loyin! 50 or more. For %el/are o/ em4loyees and $is /amily. (t is one o/ t$e sa,in! sc$eme. Accordin! com4any $as t$is 4ro,ision.

EMPLO'EE SA#ET' PROVISION ! (n case o/ any in3+ry com4any 4ro,ides /irst aid to its em4loyees. (t also 4ro,ides !lo,es @ ot$er necessary accessories reI+ired /or em4loyees& sa/ety.

PERSONNEL RECORDS
.ersonnel records mean $istory o/ t$e em4loyees. )ac$ @ e,ery or!aniBation $as to maintain a systematic record o/ its em4loyees %$ic$ incl+des t$e in/ormation a2o+t 4ersonnel re!ardin! t$eir 3o2 analysis1 e,al+ation1 descri4tion1 recr+itment1 selection1 trainin!1 trans/er1 4romotion1 test score1 4eriodical a44raisal1 %a!es1 salary1 4ensions1 4ro,ident /+nd contri2+tion1 em4loyee ser,ice and 2ene/its1 sa/ety 4ro,isions1 la2o+r dis4+tes1 etc. )llora Time .,t. Atd. %or5ers is 4ro,ided. o. maintains a se4arate

re!ister o/ em4loyees %$ere e,ery in/ormation re!ardin!

INDEX
NO. : 2 ; 4 5 < = > CONTENTS (ntrod+ction So+rces o/ /inance *r!aniBation str+ct+re Financial 4lannin! a4italiBation a4ital str+ct+re o4y o/ .@A AC o4y o/ Balance s$eet PAGE NO

INTRODUCTION
9Finance is t$at administration area or set o/ administrati,e /+nctions in an or!aniBation %$ic$ relate %it$ t$e arran!ement o/ cas$ and credit1 so t$at t$e or!aniBation may $a,e t$e means to carry o+t its o23ecti,es as satis/actorily as 4ossi2le.G Finance is t$e li/e-2lood o/ 2+siness. Ee need /inance /or esta2lis$in!1 r+nnin! and also /or1 t$e e64ansion o/ or!aniBation. (t is also needed /or t$e 4rod+ction o/ !oods and ser,ices as %ell as t$eir distri2+tion. (t is a,aila2le in t$e /orm o/ %or5in! ca4ital or /i6ed ca4ital. (t can 2e /or s$ort term1 medi+m term or lon! term. Financial mana!ement is t$at s4ecialiBed /+nction o/ !eneral mana!ement o/ /inance and its e//ecti,e +tiliBation /or t$e ac$ie,ement common !oal o/ or!aniBation. (t co,ers /+nctions o/ acI+isition /+nds as %ell as its allocation t$e main concern o/ a /inance mana!er is t$e e//icient and %ise allocation o/ /+nds /or ,ario+s +ses. T$+s1 it is ,ie%ed as an inte!ral 4art o/ o,er-all mana!ement.

SOURCES OF FINANCE
9)llora Time .,t. Atd1G $as not /aced any /inancial 4ro2lems since its ince4tion. Bein! an (S* ?00:-2000 and mana!ement1 Finance1 Mar5etin! ) certi/ied com4any1 it and Researc$ and

$as introd+ced inno,ati,e 4rocesses in t$e areas o/ in,entory De,elo4ment. As a res+lt o/ %$ic$ t$e !ro+4s de4endency on %or5in! ca4ital assistance /rom commercial 2an5s is ,irt+ally nil.

ORGANIZATION STRUCTURE
*r!aniBation str+ct+re /inance de4artment1 str+ct+re o/ /inance de4artment %$ere t$e %or5 is classi/ied and di,ided is 4er/ormed 2y /inance de4artment. As %e 5no% /inance is one o/ t$e most essential element1 all t$e areas are a//ected 2y /inancial decisions li5e %a!es 4olicy1 in,entory 4olicy1 la2o+r 4olicy1 etc.

"OARD O# DIRECTOR
B*ARD *F D(R) T*RS
MANA-(N- D(R) T*R

Finance Mana!er

Acco+nt Mana!er

o. Secretary

*//icers

*//icers

Assistants

Assistants

#ere1 /inance mana!er is Mr. AN(A MAN(AR B.*.D. ta5es all t$e /inancial decisions %it$ t$e $el4 o/ /inance man!er. All t$e /inancial a//airs o/ e,ery de4artment are loo5ed a/ter 2y /inance mana!er.

FINANCIAL PLANNING
Financial 4lannin! is done to 4er/orm /inancial acti,ities in order to ac$ie,e t$e 2asic o23ecti,es. A 2+siness is started %it$ an aim to earn ma6im+m 4ro/it and t$at to %it$ less in4+t. Financial 4lannin! is done so t$at t$e s+//icient I+antities o/ /+nds are +sed %isely. So /ar as )llora Time .,t. Atd1 is concerned1 its /inancial 4lannin! is so so+nd t$at it can ac$ie,e its lon! term and s$ort term o23ecti,es and it is also con/ident o/ stayin! a$ead.

CAPITALISATION
9T$e term ca4italiBation or t$e ,al+ation o/ ca4ital incl+des t$e ca4ital stoc5 and de2t.G - A.S.D)E(Na4ital is t$e most reI+ired t$in! /or any 2+siness. S+//icient I+antity s$o+ld 2e made a,aila2le1 not more or less. (n 2ot$ t$e cases1 no one else1 2+t t$e com4any %ill 2e a loser. (/ %e %ant a s+ccess/+l 2+siness 4ro4er ca4italiBation is necessary and a 4re-reI+isition. 2orro%ed ca4ital. )llora Time .,t. Atd1 is com4letely a sel/-reliant com4any. As mentioned earlier1 de4endency /or %or5in! ca4ital on commercial 2an5s is ,irt+ally nil. a4italiBation incl+des 2ot$ t$e o%ners$i4 and

CAPITAL STRUCTURE
A to -ersten2er!1 9 a4ital str+ct+re or /inancial str+ct+re o/ a com4any is t$e ma5e-+4 or /orm or com4osition o/ ca4italiBation i.e. ty4e o/ sec+rities to 2e iss+ed and t$e relati,e 4ro4ortion o/ eac$ ty4e o/ sec+rities in t$e total ca4italiBation. (t also incl+des loans1 2onds1 s$are iss+e reser,e1 etc. a4ital str+ct+re o/ )llora Time .,t. Atd is 4er/ectly maintained. T$ere is no s$orta!e o/ ca4ital as t$ere are eno+!$ ca4ital reso+rces %$ene,er reI+ired. So1 com4any $as no 4ro2lem a2o+t ca4ital str+ct+re.

INDEX
NO : 2 ; 4 5 < = > ? :0 :: CONTENTS PAGE NO (ntrod+ction *r!aniBation c$art Mar5etin! /rom *R.AT 4oint ,ie% .rod+ct 4lannin! .ricin! 4olicy $annel o/ distri2+tion Sales 4romotion -lo2al mar5etin! net%or5 Ad,ertisin! Mar5et s$are analysis Ser,ice

INTRODUCTION
9Mar5etin! is t$e 4rocess o/ 4lannin! and e6ec+tin! t$e conce4tion1 4ricin!1 4romotion and distri2+tion o/ ideas1 !oods and ser,ices to create e6c$an!es t$at satis/y indi,id+al and or!aniBational !oals. .$ili4 Fotler de/ines a mar5et as an area /or 4otential e6c$an!es. T$e 4rocess o/ mar5etin! starts %it$ identi/yin! t$e c+stomer&s needs and t$en de,elo4in! a mar5etin! 4ro!ram s+itin! t$e needs o/ t$e c+stomer. #ence1 c+stomer is at t$e centre o/ any mar5etin! 4lan. (t in,ol,es t$e 4rocess o/ desi!nin! t$e 4rod+cts in s+c$ a %ay t$at it is acce4ta2le to t$e cons+mers. Mar5etin! incl+des /o+r .&S o/ mana!ement i.e. 4rod+ct1 4rice1 4romotion and 4lace or 4$ysical distri2+tion. -enerally in a small or medi+m scale +nit t$e /+nction o/ mar5etin! is carried o+t 2y t$e o%ners o/ 2+siness or t$e mar5etin! mana!er. )llora Time .,t. Atd is a lar!e scale +nit. (t $as already e64lored t$e internet. T$e com4any $as stared comm+nicatin! t$ro+!$ internet /or 2+ildin! mar5etin! c$annels and /or comm+nicatin! %it$ its clients1 ind+stry&s %e2site is %%%.or4at!ro+4.com (ts distri2+tion net%or5 c+rrently co,ers o,er :40 %$olesale de4ot and 251000 retail c+tlets.

ORGANIZATION CHART
MARF)T(N- D).ARTM)NT MARF)T(N- )O) 'T(0) M*NAA MANA-)R AR)A MANA-)R SAA)S .)RS*NN)A

MKTG, FROM ORPAT POINT OF VIEW

.rod+ct demanded

M5t!. researc$ to 5no%

S+ccess/+l m5t!. By cons+mer

.rod+ct 4rod+ced 2y or!aniBation

.rod+ct sold to c+stomer

PRODUCT PLANNING
.rod+ct 4lannin! means to 4lan t$e 4rod+ct in s+c$ a %ay t$at it %ill yield more sales and 4ro/ita2ility. .lannin! is necessarily /or re-desi!nin! and im4ro,in! t$e 4rod+ct and also ma5in! some c$an!es accordin! to mar5et cons+mer demand. T$ere are ; as4ects o/ 4rod+ct de,elo4in!1 modi/yin! and discontin+in!. (n )llora Time .,t. Atd %$ile 4rod+ct 4lannin!N some 4oints are ta5en into consideration. : Aast decision o/ 4rod+ct 4lannin! is ta5en 2y t$e mana!in!

directors a/ter noti/yin! all t$e 4oints o/ mar5etin! mana!ers. 2 A/ter analysis o/ mar5et demand1 4rod+ct 4lan is de,elo4ed. ; E$ile 4lannin! t$e 4rod+ct1 a,aila2ility o/ ra% material is considered.

PRICING POLICY

.ricin!

is

,ery

critical

decision

in

mar5etin!

mana!ement. T$e main o23ecti,e o/ t$e /irm t$at is to earn ma6im+m 4ro/it is ,ery m+c$ de4ended +4on t$e correct 4rice decision. (n com4etiti,e mar5et economy1 4rice is determined 2y /ree 4lay o/ demand and s+44ly. )llora Time .,t. Atd $as /ollo%in! 4ricin! decisions:: 2 ; Mar5et 4enetration .rod+ct I+ality leaders$i4 To co,er t$e cost

T$+s it determines t$e 4rice on t$e 2asis o/ economic r+le i.e. 4rice s$o+ld 2e eI+al to t$e +tility t$e cons+mer deri,es /rom t$at 4rod+ct. (t $as ado4ted cost 4l+s 4ricin! met$od. T$is met$od incl+des ,ario+s costs li5e material cost1 la2o+r cost1 o,er$ead e64enses1 sales ta61 etc1 and > to :0J mar!in o/ 4ro/it. T$is 4ercenta!e c$an!es year to year. T$e com4any +sin! a distri2+tion c$annel $as to 4re4are 4rice list %$ic$ it $as to circ+late to dealers1 retailers and cons+mers. 9)llora Time .,t. Atd1G 4re4ares t$e 4rice list %it$ t$e $el4 o/ to4 mana!ement

PA'MENT PERIOD ! *R.AT $as a %ell !ood%ill as %ell as $as a 4o4+lar name1 so t$ey can !et $al/ 4ayment in ad,ance and remainin! amo+nt is collected %it$in 25 to ;0 days. T$is is considerin! only distri2+tors. DISCOUNT ! *R.AT !i,es 20J disco+nt to dealers and also at Di%ali time1 !i,es s+r4l+s !i/t to its distri2+tors. T$is 4olicy moti,ates t$e distri2+tors and +ltimately increases sales ,ol+me. ALLO$ANCE ! Allo%ances are anot$er red+ction /rom 4rices t$at are !i,en to dealers to 4romote t$e sales. *R.AT !i,es /i6 mar!in o/ allo%ance to its dealers. (t de4ends +4on t$e relation o/ dealers %it$ t$e com4any. Sometimes1 dealers are !i,en e6tra allo%ances /or !reat e//ort o/ increasin! sales.

CHANNEL OF DISTRIBUTION
$annel o/ distri2+tion indicate t$e ro+te t$ro+!$ %$ic$ !oods or ser,ices /lo% /rom 4rod+cer to cons+mer. T$e term c$annel o/ distri2+tion is +sed to denote t$e middleman en!a!ed to mo,e t$e !oods /rom one 4lace o/ 4rod+ction to t$e 4lace o/ cons+m4tion. (t means em4loyed 2y t$eir man+/act+rers to !et t$eir 4rod+ct to t$e mar5et and into t$e $ands o/ +sers. *R.AT&S distri2+tion net%or5 c+rrently co,ers o,er :40 %$olesale de4ot and 251000 retail o+tlets and 4 o%n s$o%room in Mor2i1 Ra35ot1 Baroda1 Bom2ay t$ro+!$ %$ic$ com4any sells its 4rod+ct easily.

ORPAT(S C&ANNEL O# DISTRI"UTION ! Man+/act+rer P E$olesaler P ons+mer Man+/act+rer P E$olesaler P Retailer P ons+mer Man+/act+rer P ons+mer

CHART OF DISTRIBUTION
$art o/ distri2+tion o/ *R.AT is di,ided into 2 4arts : -

$art /or national mar5et $art /or international mar5et

SALES PROMOTION
(t is t$at 5ind o/ mar5etin! acti,ity t$at increases sales ,ol+me. Today sales 4romotion is a necessity and not merely a l+6+ry or a /as$ion. (t consists o/ t$ose acti,ities t$at are desi!ned to 2rin! a com4any&s !oods ser,ices to t$e /a,ora2le attention o/ cons+mers. (ts main 4+r4ose is to stim+late cons+mers and dealers e//ecti,ely. (t incl+des acti,ities s+c$ as dis4lays1 s$o%s1 e6$i2ition1 demonstration and many ot$er ro+tine sellin! e//orts. Sales )ro*otion incl+,es ! -. Dealers Ai,s ! Dealers aids means any 2ene/its allo%ed to dealers on ma5in! t$e sales o/ 4rod+cts as determined 2y t$e com4any. As re!ardin! *R.AT it !i,es - B+yin! allo%ance and I+antity disco+nt - Ad,ertisement allo%ance and dis4lay allo%ance - Trade disco+nt and ot$er s4ecial disco+nt - Sales sc$eme T$is in t+rn attracts t$e dealers to do more 2+siness.

CONSUMER AIDS !
ons+mer aids means any 2ene/its allo%ed to cons+mers on 4+rc$asin! t$e com4any&s 4rod+cts. (t enco+ra!es t$e c+stomer to 4+rc$ase more !oods. As re!ardin! *R.AT1 it !i,es to its c+stomers. - Seasonal disco+nt - Festi,al disco+nt - Marria!e disco+nt

*R.AT also !i,es !i/ts to its c+stomer on o,er-4+rc$ase o/ its 4rod+cts. -i/ts are 4en sets1 4+rses1 carry 2a!s and 2a!s1 etc. (n t$is %ay1 *R.AT $as systematic and e//icient sales 4romotion 4olicy. T$+s1 it is ri!$tly said t$at 9A/ter !ainin! an entry in t$e c+stomer $ome1 smart mar5eters aim /or a s4ace in t$e c+stomer $earts tooG

GLOBAL MARKETING NETWORK

INTERNATIONAL MAR%ET ! T$e com4any $as 2est and stron! distri2+tion net%or5 e6istin! in t$e nation and is e64ortin! to more t$an 45 4rominent co+ntries all o,er t$e %orld. *+t o/ total I+antity man+/act+red e,ery year nearly :5J is e64orted to t$e mar5et o/ Middle )ast1 A/rica1 )+ro4e and Asia amon! its 2i!!est e64ort 4laces is t$e ABaan Alarm cloc5 t$at is 4ro!rammed to rin! t$e NamaaB 4rayer an enormo+sly s+ccess/+l 4rod+ct in t$e M+slim co+ntries. TRANSPORT ! *R.AT +ses 2 %ays o/ trans4ort road trans4ort and %ater trans4ort. For national mar5et it +ses road /acility 2eca+se it is c$ea4 and /ast. No% a day 45 tr+c5s daily distri2+te its 4rod+cts. For international mar5et it +ses %ater trans4ort1 2eca+se it is slo% 2+t sa/e means o/ trans4ort. (t sends its !oods at Fandla 4ort /or e64ortin!.

$ARE&OUSING ! Eare$o+sin! /+nction /or *R.AT is ,ery 4o%er/+l and e//icient com4any $as total si6 %are$o+se one is centraliBed and 5 are indi,id+al INVENTOR' MANAGEMENT ! (n *R.AT t$ere is com4+teriBed in,entory

mana!ement 2eca+se com4any $as mass 4rod+ction o/ cloc5s and ot$er electronic !oods. (t $as to 5ee4 records o/ e,ery dealer and $as to s+44ly !oods re!+larly to e,ery dealer.

ADVERTISEMENT
(n t$e 4resent day mar5etin! ad,ertisement $as 2ecome an inse4ara2le 4art o/ 2+siness. T$e 4+r4ose o/ mar5etin! is to sell a 4rod+ct ser,ice as m+c$ as 4ossi2le and ad,ertisin! is e//ecti,e comm+nication 2e 4rod+cers and cons+mers. T$ere are ,ario+s ty4es o/ media o/ ad,ertisin! s+c$ as 4ress 4+2licity o+tdoor ad,ertisin! direct mail ad,ertisin! and most 4o4+lar and e//ecti,e %ay o/ ad,ertisin! t$at is on tele,ision or radio. 9)llora Time .,t. AtdG is !i,in! ad,ertisement in T.0 c$annels li5e Sony1 Set ma61 Star 4l+s and also in ne%s4a4er1 o+tdoor 4osters %all 4rintin!1 etc. (t !i,es ; di//erent ty4es o/ ad,ertisement in T.0 c$annels. ADVANCE "UDGET ! (t is t$e ad,ance 4lannin! o/ $o% m+c$ /+nd %ill 2e allocated in a!encies media and in ot$er %ays. E$ile determinin! t$e 2+d!et1 many /actors li5e ty4e o/ ad,ertisement ty4e o/ media1 com4etitors1 season1 2+siness cycle1 etc1 are ta5en into consideration. (n *R.AT ad,ance 2+d!et is 4re4ared and to4 mana!ement ma5es necessary c$an!es.

.'BA( R)AAT(*N:(t is 2elie,ed to 2e t$e indirect mar5etin! tool t$at means smoot$ 4+2lic relation can create a !ood ima!e in t$e mar5et 9)llora Time .,t. Atd.G $as s4ecial 4+2lic relation de4artment. (t is 5no%n as 4+2licity @ 4+2lic de4artment.

MARKET SHARE ANALYSIS

Analysis o/ mar5et s$are is needed to com4are t$e com4any&s sales %it$ t$e ind+stry&s sales. *R.AT $as a national @ international mar5et. (t also /aces 2i! com4etition. B+t d+e to its I+ality *R.AT !ets stron! 4osition in mar5et. (t occ+4ies 40J mar5et s$are in %all cloc51 20J in tele4$one1 =0J in time 4iece1 and =0J in calc+lators.

SERVICE
(n *R.AT a/ter sale ser,ice is 4ro,ided d+rin! t$e !+arantee 4eriod1 %$ic$ is o/ : year. D+rin! : year i/ any 4ro2lem arise1 e.!. -lass is 2ro5en1 /+nctions are not %or5in! 4ro4erly1 m+sic is not so+ndin! e//ecti,ely1 com4any %ill re4lace t$e 4iece %it$o+t any cost. (/ any dama!e is occ+rred a/ter t$e !+arantee 4eriod t$an com4any %ill ta5e nominal c$ar!e.

FUTURE PLANS
(t is ri!$tly said t$at de,elo4ment is an on!oin! 4rocess. All t$e com4anies %$et$er t$ey are de,elo4in! or de,elo4ed in nat+re1 $as some or t$e ot$er /+t+re 4lans /or e64ansion and di,ers i/ication *R.AT $as already reac$ed $ei!$ts. As /ar1 it $as already entered into FM - sector li5e in s$am4oo1 soa41 toot$4aste1 etc. Nearer /+t+re *R.AT %ill 2e la+nc$in! %rist%atc$es1 Di!ital directory.

$E $ANT TO
P Be one o/ t$e lon!est 4layers in t$e electronics ind+stry %it$ total ind+stry %it$ total in-$o+se 4rod+ction 4rocesses. P Become t$e $i!$est em4loyment 4ro,ider in -+3arat 2y 4ro,idin! eI+al em4loyment o44ort+nity /or t$e +4li/tment o/ t$e needy 4eo4le. P P Remain 4ioneers in K'ARTM Tec$nolo!y @ man+/act+rin! o/ calc+lators. #arness t$e latest tec$nolo!y /or sim4li/ication o/ 4rocesses ra4id e64ansion.

SWOT ANALYSIS
STRENGT&S ! om4any is one o/ t$e lar!est calc+lators man+/act+rer. om4any is only com4any1 %$ic$ $as installed in3ection

mo+ldin! tec$niI+es %it$ micro 4rocess 2ased control system om4any is only man+/act+rer o/ ed+cational toys in (ndia - .rod+cts are leaders in mar5et d+e to %ide ran!e and economic 4rices. - #i!$ de!ree o/ 2rand a%areness. $EA%NESSES ! - At 4resent1 com4any o//ers less no o/ models o/ tele4$one and time4ieces as com4ared to Samay. om4any $as to /ace sti// com4etition %it$ Samay and ot$er cloc5 man+/act+rin! com4anies - #i!$ em4loyee t+rno,er. OPPORTUNITIES ! T$ere are so many o44ort+nities %$ic$ com4any can ca4t+re en,isa!es startin! 4rod+ction o/ /ollo%in! electronic items in near /+t+re.

- Erist %atc$es D 4layers - Di!ital diaries - *t$er electronic items

T&REATS ! - (n today&s com4etiti,e area t$ere is al%ays a ris5 associated. More ris5 more !lory is t$e call o/ t$e day. - Some t$reats are t$ere %it$ *R.AT. T$ere is a c$ance o/ d+4lication o/ t$e 4rod+cts sti// com4etition is also a ma3or t$reat o/ t$ere is e,en a 4ossi2ility o/ entry o/ ne% com4etitor

UNITS CONTRIBUTION
9)TAG 4ro,ides em4loyment to ro+nd a2o+t <000 em4loyers amon! %$ic$ ?0J are /emale em4loyees. So /rom social ,ie% 4oint1 it increases %omen esteems 2y !i,in! t$em earnin!s. #ere1 4rocess o/ 4rod+cin! electronic items is totally dry so1 t$ere is no I+estion o/ %ater 4oll+tion. (t $as created a c$arita2le tr+st1 it $el4s needy st+dents !i,es medical and clot$in! $el4 to needy 4eo4le $el4s e//ected 4eo4le d+rin! nat+ral calamities. MOTTO O# ETLIS ! - Sa,e %ater1 sa,e nation - Sto4 %asta!e o/ %ater - Di,ert %ater into t$e %ell *R.AT is a mar5 o/ I+ality and e6cellent mar5etin!.

CONCLUSION & SUGGESTION

(t is ri!$tly said t$at 9No st+dy is /+lly com4lete in itsel/1 ),en t$en1 not ta5in! t$e s$elter in t$is 4ro,er2ial sayin!1 t$e ,isit t$at ( $a,e +nderta5en can 2e e64anded to a more e//icient and $i!$ly +se/+l st+dy on t$e com4any as a %$ole. (n t$e end a/ter $a,in! a ,isit at A"ANTA (nd+stry1 ( concl+ded t$at it %as a !reat e64erience to ,isit A"ANTA (nd+stry and 5no% a2o+t t$e /+nctionin! o/ an ind+stry. As re!ardin! *R.AT t$ere is no ,oice o/ middle or 2ottom le,el. (t %o+ld 2e 2etter i/ t$ey are also incl+ded lo% 4rice is not a %innin! /orm+la 2eca+se also 4eo4le may 2elie,e t$at it %ill not 2e !ood I+ality. *,erall1 it is a /ar 2etter mana!ed com4any. T$e trainin!C,isit created an 9Academic /+nG /or me and ser,ed as a !reat learnin! e64erience.

BIBLIOGRAPHY
:. 2. Mana!ement o/ 2+siness or!aniBation - S$erle5er %%%. or4at!ro+4.com