Designs by Lynn Boutique

Jessica Pereira Kindred Communications Owner Kiersten Kindred Cell (281) 785-6402 Business Line: (713) 853-9223 Email: infokindredcomm@gmail.com Skype: Kindred Communications Website: infokindredcomm.wix.com/kcomm Company Blog: kindredcommunications.wordpress.com

Designs by Lynn Boutique Media Campaign

I. Social Media A. Postings (Fashion Quotes) 1. Style is a way to say who you are without having to speak. - Rachel Zoe 2. Over the years I have learned that what is important in a dress is the woman who is wearing it. YSL 3. I like my money right where I can see it Hanging in my closet;Carrie Bradshaw 4. I dont do fashion. I am fashion.- Coco Chanel 5. A girl should be two things: Classy and Fabulous. Coco Chanel 6. Every day is a fashion show & the world is your runway. Coco Chanel 7. The difference between style and fashion is quality. Giorgio Armani 8. Elegance is not standing out, but being remembered. - Giorgio Armani 9. Fashion is instant language Miuccia Prada 10. Happiness is the secret to all beauty, there is no beauty that is attractive without happiness. Christian Dior 11. One is never over or under dressed with a little black dress. Karl Lagerfeld 12. People will stare. Make it worth their while. Harry Winston 13. The best color in the whole world is the one that looks good on you! Coco Chanel 14. When in doubt, wear RED. Bill Blass
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15. Style is primarily a matter of instinct. Bill Blass 16. Think in BLACK. - Gareth Pugh 17. Why change? Everyone has their own style. When you have found it, you should stick with it. Aubrey Hepburn 18. A woman can be over dressed but never over elegant. - Coco Chanel 19. Fashion can be bought. Style one must possess. Edna Woolman Chase 20. In order to be irreplaceable one must always be different. Coco Chanel 21. Fashion should be a form of escapism, and not a form of imprisonment. Alexander McQueen 22. To me clothing is form of self-expression; there are hints about who you are in what you wear. Marc Jacobs 23. Fashion is about something that comes from within you. Ralph Lauren 24. The dress must follow the body of a woman, not the body following the shape of the dress. Hubert de Givenchy 25. Dont make fashion own you, decide what you are, what you want to express by the way you dress and the way you live. Gianni Versace 26. You gotta have style. It helps you get down the stairs. It helps you get up in the morning. Diana Vreeland 27. You can have anything you want in life if you dress for it. Edith Head 28. Our life dictates a certain kind of wardrobe. Grace Kelly

B. Picture Postings (Get the look here/ Celebrity style)

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Camouflage is the new black.

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Show your wild side this fall.

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Curb hugging style.

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Ready for summer fun.

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Perfect beach accessory.

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Hit the beach with style.

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Bring out the goddess in you.

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Bring out the wild child in you.

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Sleek and sexy with style.

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The perfect summer dress with style.

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Floral style for summer.

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Perfect fall color skinny jeans.

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Look like Hollywood royalty on your big day.

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Walk the isle like a runway in this wedding couture dress.

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15. Get Solange Knowles print pencil skirt at Designs by Lynn Boutique.

16. Get Lindsey Lohans court room look at Designs by Lynn Boutique.

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17. Orange is the new pink get the Kim Kardashian look at Designs by Lynn Boutique

18. Get Rachel Bilson ruffled look at Designs by Lynn Boutique.

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19. Show your American pride like Carrie Underwood with help from Designs by Lynn Boutique.

20. Get the perfect little black dress to strut your stuff like Taylor Swift on the re d carpet at Designs by Lynn Boutique.
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21. Get Carrie Underwoods pant suit look at Designs by Lynn Boutique.

22. Get a black and white look like Mel B at Design by Lynn Boutique.
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23.
Get the perfect cardigan like Vanessa Hudgens at Designs by Lynn Boutique.

24. Get the perfect jacket to finish that outfit like Kourtney Kardashian at Designs by Lynn Boutique.
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25. Get the poka dot look like Taylor Swift at Designs by Lynn Boutique.

26. Get the perfect little white dress like Victoria Justice at Designs by Lynn Boutique.
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27. Get Ashley Greene leather and lace look at Design by Lynn Boutique.

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Get the palazzo look like Kourtney Kardashian at Designs by Lynn Boutique.
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II.

Media Relations A. Annina Stefanelli / Cinched at The Waist Blog www.cinchedatthewaist.com/ E-mail: cinchedatthewaist@gmail.com Hi Annina, October is Breast Cancer Awareness month and I am reaching out to in vite you to join Designs by Lynn Boutique in support of this cause. Our boutiq ue will have the honor of supporting the event Party in Pink on October 26 at t he Houston Dance Factory for a fun day of Zumba. I am also hoping that you will share this event with your blog Cinched at the Waist. If you able to blog a bout this event in any form, it would really help this cause. Please let me know if you have any questions, if you are able to help, or if you are able to join us t hat day in support of Breast Cancer Awareness. Thank you so much. Jessica Pereira (832)794-6570 jessip0213@gmail.com On behalf of Designs by Lynn Boutique http://www.dblboutique.com/ B. Mia Gradney / KHOU Channel 11 Reporter KHOU-TV Channel 11 1945 Allen Parkway Houston TX 77019 (713) 526-1111 E-mail: mgradney@khou.com Hello Mia, Designs by Lynn Boutique would love to invite you to join us in our pa rticipation on October 31 at TB28 Houstons Small Business Fashion Show.
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This event is for fashionistas all over; join us to support Houstons small busin esses in the fashion and retail industry! It will be a spooky night to remember! We would love you to join our boutique in this spooky event in celebrating the Fashion on Elm Street. I am also hoping that you will share this event with th e viewers of KHOU- TV Channel 11. Please let me know if you have any ques tions and if you are able to help, or even join us that day in support of Breast C ancer Awareness. Thank you so much. Jessica Pereira (832)794-6570 jessip0213@gmail.com On behalf of Designs by Lynn Boutique http://www.dblboutique.com/ C. Lindsay Buchanan / Houston Style Magazine Fashion Writer Houston Style Magazine P.O. Box 14035 Houston TX 77221-4035 (713) 748-6300 Phone E-mail: lindsaybuchanan10@gmail.com Hi Lindsay, October is Breast Cancer Awareness month and I am reaching out to in vite you to join Designs by Lynn Boutique in support of this cause. Therefore, we are excited to invite you to an event that our boutique is participating in su pport of this cause. So let us dance and save lives on October 26 at Party in Pi nk at the Houston Dance Factory for a fun day of Zumba. I am also hoping tha t you will share this event with your readers of Houston Style Magazine. If yo u able to write about this event in any form, it would really help this cause. Ple ase let me know if you have any questions, if you are able to help, or even join us that day in support of Breast Cancer Awareness. Thank you so much. Jessica Pereira (832)794-6570 jessip0213@gmail.com On behalf of Designs by Lynn Boutique http://www.dblboutique.com/
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III.

Online Forums/Podcasts A. Wired Club Forum http://www.wireclub.com/topics/fashion What Are You Wearing Topic? http://www.wireclub.com/topics/fashion/conversations/T3oTfgM8Cxqwv_wq0 B. The Fashion Spot Forum http://www.thefashionspot.com/ C. The Houstonia / Shop Talk http://www.houstoniamag.com/fashion-and-shopping/shop-talk D. Houston Matters Podcast http://feeds.feedburner.com/HoustonMatters E. KUHF Bauer Business Focus Podcast http://feeds.feedburner.com/KUHF-Bauer F. Houston is Podcasting http://houstonpodcast.net/

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Public Speaking Opportunities A. Executive Success- Make an Impact Date: Friday, October 11, 2013
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Location: Elegant Manners International 2311 Canal Street Houston TX 77003 Time: 9:00 a.m. 4:00 p.m. Event Details: International Business Success, is a comprehensive one day business etiquette workshop, where you will gain the understanding of how to master the codes of social behavior and business protocol to position yourself as credible, knowledgeable, cultured and authoritative; thereby tipping the scales in your favor. For more information about the business and social etiquette programs offered by Elegant Manners, please visit their website: www.elegantmanners.com. Alternatively, call 713-396-2005. B. Party in Pink Date: Saturday, October 26, 2013 Location: Houston Dance Factory 5711 Hillcroft Avenue Houston TX 77036 Time: 2:30 p.m. Event Details: Breast Cancer awareness fundraiser through the smooth moves of Zumba. Donations - $5.00 Pre-Registrar - $15.00 C. TB28 Houstons Small Business Fashion Show Date: Thursday, October 31, 2013 Location: 5226 Elm St, Houston, TX 77081 (The Lobby, Hall, and Courtyards.) Time: 7:30 p.m. 10:30 p.m. Theme: A Fashion on Elm Street Event Details: This event is for fashionistas all over, come and join us to support Houstons small businesses in the fashion and retail industry! Houston it will be a fashion night to remember! Light horderves and drinks will be served! Limited seats are available grab your tickets today! Fifty percent of the proceeds will go to the beneficiaries of TB28 Scholarships! Contact us at truebeauty28@yahoo.com for any questions or concerns.

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V.

Target Audience A. Rice University Students, and Faculty Rice University students and faculty are the best target audience. The universit y is in medical center and is close to the shop. The reasons why Rice students and faculty would be the perfect target audience are: 1. Rice has women of all shapes and sizes, the shop can cater to al l their needs. 2. These students live the college life, so they always have some k ind of get together on the weekends. 3. Rice host many evens on campus that the faculties are required to attend so they will need to shop for an outfit. 4. Rice University students are up and coming professionals, they will need guidance in how to transition from college wear to profession al wear. Initiatives of How to Market to Rice University Students and Faculty 1. Offer a 10% discount if they go to the shop and show their Rice Student Id or Faculty Id. 2. Attend a Rice Football Game and give out 20 % coupons on tot al shop purchase to Rice football fans. 3. Visit the campus and give out business cards of the shop with a coupon attached. If they present the coupon at time of purchase, it can state that if they buy one item they can receive a second item of equal or lesser value at 50% discount.

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