Yummy Juice Bar: Where freshness is everything

Business Description
Our business name is Yummy Juice Bar and we have different varieties in juices and ice creams and traditional drinks as well

Why Yummy Juice Bar

Yummy Juice Bar is providing the totally fresh juices and shakes and traditional drinks as well so from the last few years. People are very much conscious about their health and mostly people are like the fresh food rather than the pack drinks.

Product and services

Fresh Juices: We will make fresh juices ! flavors in juices available throughout the year Pineapple" #ango$ %pple$ &weet lime$ 'hanab (orange ) mossambi*$ 'ocktail$ 'arrot Watermelon$ +omato$ ,resh lime soda$ ,resh lime water$ -egetable juice$ .rey fruit .rape$ 'ocktail special. Seasonal juices: /n seasonal juices we initially introduced Pomegranate (anar* &trawberry 0ichee cherry Peach Plum &eedless grape. Milk shakes: 1 flavors of #ilk shake %pple$ Pineapple$ Banana$ -anilla$ 'hocolate$ 2ose$ 2aspberry$ 2ooh af3a 'old coffee $'hic choc milk shake$ Butterscotch milk shake $ 'old coffee with ice4cream$ are available throughout year .

Seasonal milk shakes: &easonal milk shake is available in 5 flavors &trawberry$ 0ichee$ cherry$ Peach$ Plum ,resh %njeer$ 6ates. Dry Fruit Milk Shakes: Our 6ry ,ruit #ilk &hakes include 7aju milk shake$ %njeer$ Badam pista$ 7aju %njeer$ Badam pista illachi Falooda: ,alooda is also available in 8 flavors include Butter scotch ,alooda$ #ango$ 6ry fruit chocolate$ strawberry$ %njeer$ #i9 fruit.

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Falooda with fresh cream ,alooda with fresh cream is available Butter scotch ,alooda cream, #ango ,alooda cream, 6ry fruit ,alooda cream, chocolate ,alooda cream, strawberry ,alooda cream, %njeer ,alooda cream, #i9 fruit ,alooda cream. Our specialty Our specialty is in Badam pista with fresh cream$ dry fruit with fresh cream %njeer with fresh cream$ 7aju %njeer with fresh cream. Fruit with fresh cream: ,ruit with fresh cream #i9 fruit cream %pple cream$ 'hikku cream$ Banana cream$ -anilla cream $ Butter scotch cream . Seasonal fruit with fresh cream: /n &easonal ,ruit with fresh cream we are introducing a variety of : flavors 'ustard %pple cream $ #ango cream $&trawberry cream $,resh %njeer cream 0ichee cream$ 'herry cream $'hocolate custard apple cream $7esar custard cream$ 7esar #i9ed fruit cream$ Peach cream. Fresh fruit with ice cream ,resh ,ruit with ice cream$ #i9 fruit with ice cream$ #ango fruit with ice cream$ 'ustard apple with ice cream$ &trawberry with ice cream$ 0ichee with ice cream$ Jelly with ice cream 6ry fruit with ice cream ,ruit Bowl ,ruit Bowl #ango bowl$ 'ustard %pple bowl$ 0ichee bowl$ &trawberry bowl, Jelly bowl &harbat &herbet2ooh af3a$ 2asberry$ 2ose, &hikanjbee

Legal form of company

Our business is partnership and we are five partners and we invested ! #illion 2s in this business and with the profit and loss ratio is ,ahad %li ;!< %bou raees is ;!< #uhammad Jameel is ;:< &amra and &arwat is !<

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Product Differentiation
Uni ueness of Our !roduct and Ser"ices We are providing the huge range of products in local market before no one local has a large number of -ariety in this field so that we have a comparative edge on other juices shops. !oint of difference ::< pure juice =5 different flavor

Business strategy

Objectives Become as the Best >ew Juice &hop in the Bangladesh /mproving the customer satisfaction through the good ?uality of products +urn in profits from the first year of operations. +he creation of uni?ue$ innovative and healthy products that will differentiate Yummy Juice Bar from local juice shops ,our new Outlets in ne9t five years in other city of Bangladesh >et profit #argin of @!< or more in ne9t three years +o e9ceed = million in annual sales by the third year of plan implementation.

Keys to uccess factors &tore design that will be both visually attractive to customers$ and designed for fast and efficient operations. Amployee training to insure the best juices preparation techni?ues. #arketing strategies aimed to build a solid base of loyal customers +he products we serve are of the highest ?uality. We combine this ?uality with great service and atmosphere. 'ustomer satisfaction with high ?uality juices and services. 'ompetent management staff whose makes the juices and shakes fresh and good ?uality. 0ocation is our key success factor means that on Baily road is very suitable for our business.

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#anagement that treats every employee e?ually. We create an atmosphere where employeeBs love coming to work and can earn good money. Our commitment to providing e9cellent ?uality Juices at all times. A9cellent 'ustomer &ervice. Cuick delivery and each customer will be treated as would an honored guest in our homes. +he best products 4 freshest$ cleanest premium serving Product ?uality. >ot only great food but great service and atmosphere. +he creation of a uni?ue$ innovative$ upscale atmosphere that will differentiate. ,resh juice daily will give customers a uni?ue e9perience as well as e9cellent product. #aintain good relationships with reliable supplier 2epeat customers.

!ission Astablish Yummy Juice Bar as the 0ocal leading source of healthy energy in the form of freshly blended juices and creamy with an uncompromising commitment to making a difference through our values.

"ision A9plore all over the Bangladesh from ,resh juices$ providing for all their needs always with the assurance of outstanding ?uality.

#ge tructure$ :4 @ yearsD !4=@ yearsD =! years and overD @:< (male 58E: =$ female5@@!!@* !=.E< (male ;!:@: female ;:15=!* @. < (male 55 8!5 femaleE 88!:*

!ar%et analysis
'urrently in Bangladesh$ there are ;@ fruit juiceFpulp processing units and a number of small units in the informal sector are working. +he present installed capacity is estimated around @::$::: metric tons per

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annum with a demand for juices growing at a combined annual growth rate of ;8<. +he fruit juice industry reported sales of 5.!;= crore in year ;: .

250 200 150 100 50 0

05 06 07 08 09 10 11 20 20 20 20 20 20 20 20 12

Juice

+he outlook for the canned food industry 4 which can e9ploit rising demand for convenience and consumer fears over food origin and hygiene 4 and the soft drinks and beverages industry 4 which can capitali3e on the asp rational demands of BangladeshBs young population 4 have both been moderately accelerated. ,orecast canned food sales growth to ;: ; now stands at @=.8<$ while soft drinks sales growth to ;: ; is forecast to stand at 1=.@<. Both have contributed to a per capita food consumption growth forecast amendment to !.@<. /t is also e9pected that the average consumption of the single person will be 5!.! hundred litters per years in ;: ;.

;!::$::: liters juices appro9 drink by Bangladeshi people in a month. %nd per day there is 5111: liters appro9 juices drink by people. +he market of juices is growing because the consumption of juices increases every year and e9pected it increase continually due people change the life style and more health conscious. +hey prefer juices on other soft drink.

Yummy Juice Bar is name of pure life so ?uality is their guarantee. &o if they lose their ?uality then they lose their sale because these donGt operate on the given image. %nd increase in rates of raw materials also influence the level of demand because due to increase in cost the sale price also increase and due to price war in a market of Bangladesh demand level is effected. Or increase in ta9 there will be increased cost price which also effect in decreased in demand. /ncrease in inflation rate in Bangladesh then this also effect in decrease in demand level.

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&rends
+hrough the early EE:s$ soft drinks were synonymous with HcolasI in the mind of consumers. /n the EEEs and ;:::$ however$ other beverages (from bottled water to tea* became more popular. &o 2esearchers continue to actively study the compounds found in fruits and vegetables. +hey find out that tell us all how these compounds help maintain good health. /n addition$ fruits juices add variety to the diet and taste good at the same time.

easonality of Demand Processed food products are in great demand during July46ecember. +his is the peak period for tourists and hoteliers as well as tour operators to stock the products in large ?uantities to cater for the increased number of arrivals. /t is also a dry season when the fruit juices are in great demand by the local consumer.

!ar%et 'haracteristics 'ustomers are sensitive to the ?uality$ price$ color and si3e (weight* of the product. +hey would purchase the products fre?uently$ immediately and with minimum effort" to the marketer of food4 processed products$ this calls for prompt and regular supply of the products and effective marketingFadvertising.

'onsumption 6rinks segment in Bangladesh has been consume ;!:: 7g juice daily. +his product segment has shown a steady growth since EEED an increase of 1.!< over a period of = years. +he growth of this particular market is largely due to a slow shift in consumer trends.

P( & #nalysis Political or legal forces

&a)ation La* /f government imposes heavy ta9es on the industry then it badly effects the industry growth. +he ta9es impose is from government side and it varies from industry to industry. Juices have no ta9 e9cept sales ta9. Labor La*s

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0abor is being privileged here having all the laws. Yummy Juice Bar also follow these laws like government announce minimum salaries of an employ +k !:::.

La*s on hiring + promotions Jiring ) promotion is followed by law. People with better capabilities are privileged because they deserve it$ for the betterment of the organi3ation. %s well as a well educated ) skilled e9perienced person is a precious asset for the company suit should be hired on better term ) conditions and be promoted on the basis of it capabilities.

(nvironmental protection La*s +hey do concern for environment and contribute more and more for the betterment of environment.

,oreign trade -egulations ,oreign trade regulation does not effect the over all policy and the working of the HYummy Juice BarI because they operate locally not internationally

Political instability +he government stability also plays a great role for any industry. /n Bangladesh government face lot of difficulty from the side of terrorism and also its activity that badly effect environment of the country which is totally very upset. 2ecently in Punjab instability of government creates lot of problem for the industry like shortage of electricity that badly affects the industry operational process. Yummy Juice Bar have not much affect this condition but in future it may be face some difficulty for operating.

ocial factor
.ealth consciousness +oday people are more health conscious so Yummy Juice Bar identifying this need of the people they are also producing health conscious fresh juices with more vitamins.

Demographic trend /n Bangladesh the population growth rate is .5;5< in ;::5 and total population is =8$8=;$:@: (July ;::5 est*.

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#ge structure :4 @ yearsD !4=@ yearsD =! years and over @:< (male 11$;E1$@;5" female 1 $@1@$1 @* !=.E< (male @5$; @$;E5" female @=$:=;$E11* @. < (male 1$;!=$:=!" female 1$!@;$!;;*

(nvironmental concerns %bout the environmental concerns$ Yummy Juice Bar also play it role in this field.

Wor% life /uality Cuality of work life is very safer ) environment friendly.

Lifestyle changes +hey consider ?uality life changes and take advantages of accordingly so that customer can convinced as well as it plays a vital role to attain ) retain the customer. 'onsumer adopts the trend of changing environment because of modern facility as well as globali3ation they are aware about each and every thing happening all around them.

&echnological forces

0e* Products Yummy Juice Bar also focusing concentric and conglomerate diversification because in present era it is not possible for any organi3ation to e9ist in market for long run by providing just one product. &o Yummy Juice Bar are diversifying according to changing demand of customers and trends.

Product innovation

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Product innovation is becoming more necessary for the organi3ation because of globali3ation people are becoming aware about the changes being taken place around them so in order tactical the situation Yummy Juice Bar is focusing on product innovation by introducing new flavor of juices with the passage of time.

Productivity improvement through automation %utomation doesnGt matter a lot but to some e9tent it contributes towards productivity and improvement. Yummy Juice Bar also increases productivity through automation.

&otal spending on -+D Yummy Juice Bar also give different flavor to their customer for this purpose it all ways doing 2)6 and take innovation in their fresh juices according to customer need.

0e* communication technology %ll the modern as well as traditional ways of communication are being adopted by Yummy Juice Bar including through cable$ >ewspaper and Billboard for better communication among to their customers.

WO& #nalysis of Yummy Juice Bar

trengths
1uality Yummy Juice Bar produces good ?uality products. /t can not compromise on ?uality.

,lavors Yummy Juice Bar provide big range of juices flavor and at that time no any one competitor provide that range of flavor in fresh juices. Yummy Juice Bar provide E5 different flavors to it customer.

Location Yummy Juice Bar have also place advantage because in 6haka on any big competitor in fresh juices and that is place is also famous for ,ood &treet.

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Well2developed strategy Yummy Juice Bar has recogni3es need well and establish a good strategy that$ there is a right time and right place for their product" therefore$ their strategy makes room for adjustments 3ood mar%eting s%ills and services Yummy Juice Bar is now a days working on this concept because they want to increase their sales. +hey are providing ?uality products to the customers that include their services and products . Product innovation +he Yummy Juice Bar has been continuously introducing new products$ thus e9panding its product offerings.

Wea%nesses
torage ability Yummy Juice Bar has no storage ability for long time

Opportunities
'hanging ocial &rend 'onsumers in drink fresh juices on a regular basis as they increasingly concentration adopts Western lifestyles$ especially the younger generation which is hugely influenced by media. Younger consumers tend to follow Western eating and drinking habits. +here was an increase in demand for functional drinks over the review period. .ealth conscious /ncreasing health and hygiene awareness among Bangladeshis has greatly increased sales of fruitFvegetable juice. Both the government and the media have started health awareness campaigns to make Bangladeshis reali3es that consumption of fruitF juices is as essential as eating food. ,ruitF juices are doing very well in both urban and rural areas.

!ar%et gro*th Juices market e9pands very fast .% new research proves that in future (;: ;* every person use 5!.! liters juices per years.

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Limited options in real fruits juices 0imited options in locally produced real fresh fruit juices.

&hreats
4ncrease in competition +here is large competition in fresh juices market in Bangladesh. Lo* price +here are many local fresh juices competitor in Bangladesh that provide juices at low price$ so that customer whose are price conscious they attract in the competitor side. Labor costs /ncrease labor cost like Bangladesh govt. fi9 minimum employ wages =:::: tk

4nflation rate /ncrease inflation rate very fast ./n ;::5 e9pected inflation rate ;1.1<.

'ompetition
Porter five forces model #ichael PotterBs five forces framework can be used to determine whether the industry is attractive enough to sustain a small or medium si3e enterprise. +he five forces of Antry$ 2ivalry$ &ubstitutes$ Buyers and &uppliers jointly determine the intensity of competition and profit potential for a small and medium si3e firm in a given industry or market sector. /n analy3ing each market force$ the ?uestion is whether it is sufficiently strong to reduce or eliminate industry profits. +he focus at this stage is at the industry level because industry dynamics and profits of necessity dictate profits of other firms that enter the industry. %lso$ in carrying out a five forces analysis we want to be able to answer this ?uestionD /f the competitive forces in the industry are strong$ is there some strategy that firms might employ to defend it$ or influence the forces in their own favorsK

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&hreat of ne* entry +he threat of new entrance means when any other company that is not operate in that product category but operate in the other product market or the company that start it new venture see a opportunity in this field like juices and they decided to enter in this market. &o the current ,resh juice that is operating in the market has a great threat for the new entrance. >ew entry can raise the threat of competition. /n juices market there is great threat of new entry. Because in last few years many new juices &hops enter in market. +here is no major barrier for local juices to enter in market. &o many local fresh juices enter in the market. +hese are some barrier for entering new Antrepreneur in the market. Aconomies of &cale Product 6ifferentiation 'apital 2e?uirements &witching 'osts %ccess to 6istribution 'hannels 'ost 6isadvantages /ndependent of &cale .overnment Policy

/f all these things present in the market then no Antrepreneur want to enter in that market because they know there is no any opportunity for it.

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Buyer Po*er Bargaining power of customer is one of the important forces in the porter five forces. /n the field of juices customer has a low bargaining power because they purchase a single unit and have not in that situation that they can negotiate with seller on price matter. &o Yummy Juice Bar customer has low bargaining power. Jere you ask yourself how easy it is for buyers to drive prices down. %gain$ this is driven by the number of buyers$ the importance of each individual buyer to your business$ the cost to them of switching from your products and services to those of someone else$ and so on. /f you deal with few$ powerful buyers$ they are often able to dictate terms to you. /f there are good competitor then the buyer power also increase because they see both competitor and it switching cost is low. But in the case of Yummy Juice Bar buyer power are not strong because in 6haka no major competitor operates.

&hreats of substitutes &ubstitute products refer to products in other industries. +o the economist$ a threat of substitutes e9ists when a product demand is affected by the price change of a substitute product. % products price elasticity is effected by substitute product L as more substitute become available$ demand becomes more elastic since customer have more alternative . % close substitute products constrains the ability of firms in an industry to raise prices. While the treat of substitutes typically impact an industry through price competition. /f substitution is easy and substitution is viable$ then this weakens your power. +he substitute product has a strong affect if the following things are occurred 4 &ales of substitutes are growing rapidly Producers of substitutes plan to add new capacity Profits of producers of substitutes are up

/n juices market Yummy Juice Bar juices has great threat for substitute like &he3an $ Pran$ ,ruittika$,rutto$ #angolee etc.

'ompetitive -ivalry +he big factor determining the strength of rivalry is how actively and aggressively are rivals employing the various weapons of competition in jockeying for a stronger market position and seeking bigger sales. /n the market rival create a great threat. #any local juices operate in the market like Jolly Bee and Thi Juice Bar juices.

#OM!$%&%&'$ !(OF&)$ M*%(&+ FO( ,UMM, JU&#$ -*(

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Critical success factors &ales ; 1 @ ! = 8 5 E : Total 'ompetition %dvertisement %ttractive pricing +aste &ervices Cuality Anvironment ,lavors 'ustomer satisfaction

Weight :. ! :. ! :. : :.:5 :. : :.:! :. : :. : :.:! :. ; 1.00

Yummy Juice Bar 2ating &core 1 :.@! 1 @ @ @ 1 @ @ @ 1 :.@! :.@: :.1; :.@: :.@! :.@: :.@: :.;: :.1= 3.83

Jolly Bee 2ating &core @ :.=: 1 1 ; ; 1 @ 1 ; ; :.@! :.1: :. = :.;: :. ! :.@: :.1: :. : :.;@ 2.90

Thai Juice Bar 2ating &core ; :.1: ; ; 1 ; @ ; ; :.1: :.;: :.;@ :.;: :.;: :.;: :.;: :.:! :. ; 2.01

+he results of 'P# are showing that the Yummy Juice Bar is having higher weighted score.

#naly5e buyer behavior

4nitiate buying behavior +here are two stimuli that insist the consumer to purchase the product that is * 'onsumer internal stimuli ;* 'onsumer e9ternal stimuli

'ustomer e)ternal stimuli +hese thing include in the e9ternal stimuli that influence to buy juices Family (eference .roup &ometimes if there is group of same age people like young generation friends group then any of one or more then two people can insist to drink juices. /n e9ternal stimuli family also play a major role. 'ustomer internal stimuli % person also insist itself to drink juices due to its internal desire to drink the juice. +his is the internal stimuli in which person itself to insist to drink juice.

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#edia play great role

#edia also play very imported role in buying process because they give full information about brand. #edia also create demand of brand trough use different method. &o media have a great role to create awareness in the mind of customer and produce demand to buy that product. /t also insists to buy the product. ,actors stimuli to purchase +here are the following factors that insist the person to buy the juices. +hese are %aste / Fla"or Fit for body %hirst #ost persons drink the juices due to taste and different fruity flavors. +oday people are health conscious and they prefer fresh juices. &o many people like to drink juices for taste$ for purpose of fit to body and fulfill their thirst. +hey also prefer to drinking fresh juices that prepare at the point of purchase and give ma9imum benefit like today people are more health conscious and want maintain their body health for a long a time and use fresh juices rather then packaged juices.

(valuate the alternative product 'ustomer evaluates the product by considering the brand name like juices Buck and their ingredients and ?uality of services$ taste$ flavor and ?uality. /f the flavor and ingredients are satisfied for the customer and better then the competitor then customer can insist itself to buy that fresh juice$ otherwise customer may can choose the competitorGs juices.

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Who ta%e final decision6 Msually when family go out for drinking fresh juices the main member made the final decision of buy juices. But a single person also can take that decision according to his or her desire. +hey also implement the purchase transaction. /n a family if the main family member implement the purchase transaction and whole family drinks the fresh juices.

!ar%eting Plan

!ar%eting Objectives

!a)imum profit margin +he big price objective Yummy Juice Bar that they provided high ?uality product and satisfied the customer with its product then Yummy Juice Bar taken premium price to their customer other than our competitors. Yummy Juice Bar contain ma9imum profit margin other than their competitors. 1uality leadership +he main objective of Yummy Juice Bar that its responsibility to provided best ?uality which they promised to their customers. Yummy Juice Bar successfully fulfills their promised. Yummy Juice Bar main objective to provide ?uality products that satisfied the customer need and their re?uirement so Yummy Juice Bar delivers the ?uality product.

Long relationships *ith customer Yummy Juice Bar provided superior value to their customer who they promised throwing advertising. &o the customer are loyal the Yummy Juice Bar bran and build long term relationships.

'ommunication objective Yummy Juice Bar use different sources to attract their target customer. +he objective of Yummy Juice Bar produce awareness in our customer about new products and also produce awareness to new customer about Yummy Juice Bar. Yummy Juice Bar also tells their customer that they provide pure juices to their customers. Yummy Juice Bar also give the knowledge of their juices give you energy and good taste.

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Yummy Juice Bar also gives message that their juices are good for your health.

trategy mar%eting objective +o build uni?ue distribution system that provides ubi?uity at low cost. +o build high speed$ efficient and vertical integrated manufacturing capabilities to gain low cost advantage. +o reduce energy consumption during production +o increase advertisement activities. +o redesign packaging to a more attractive and familiar. +o make innovation in product so that it become more portable and in convenience oriented form. +o improve product ?uality as ever provide

egmentation

#arket segmentation divides the market into distinct groups of homogeneous consumer who have the similar need and consumer behavior and who re?uire the similar market mi9es. We are going to segment the Yummy Juice Bar on bases of NBehavioral &egmentationI. Behavioral segmentation bases are often most valuable in understanding branding issue because they clear strategic implication. /n Behavioral segmentation we segmentation the juices Buck on tree bases which are given below D Sensory se.mentD /n this segmentation those customer include who want to buy product on flavor and product appearance bases. &o Yummy Juice Bar segment that customer who want to see different flavor in juices. 0orries se.ment: /n this segment customer see what benefit provide the product and they more conscious toward the product. Yummy Juice Bar segment that customer who are health conscious and buy those juices that provide more energy and improve their health.

&arget
On the bases of Behavior Yummy Juice Bar has segmented its product. Yummy Juice Bar currently targeting sensory and worries segments. ,or every segment Yummy Juice Bar has made its product. Yummy Juice Bar targeting the all customer who include in both segment sensory and worries. Yummy Juice Bar targeting all customer those are health conscious and seeking benefit in the product. Yummy

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Juice Bar provide juice with different flavor and traditional drink to fulfill the need of customer of every segment.

,ummy Juice -ar tar.etin. market customer Jealth conscious Benefit sought ,amily %ge =4;!

/ncome +7 ::: or more

+he Yummy Juice Bar primary targeting customer young customer those are more health conscious and seeking benefit in the product.

Positioning
Positing strategy is at the heart of marketing strategy. /t is the act of designing the company offer and image so that it occupies a distinct and valued place in the target customer mind. Yummy Juice Bar want to create an image in the mind of customer that Yummy Juice Bar provide you fresh juices with A9cellent Cuality$ +aste$ energy and >utritious. Yummy Juice Bar gives good ?uality juices with great vitamin that help you to maintain good heath. Yummy Juice Bar wants to create image that juices maintain your heath and provide you good ?uality fresh juices. Yummy Juice Bar main objective in positioning strategy to insure that Yummy Juice Bar has e9cellent Cuality$ +aste and full of nutritious. Point of parity Point of difference ::< pure juice E5 different flavor ,resh juices Packaging facility

+his is the point of differentiate that Yummy Juice Bar always provide good and pure juices which is fit for human body

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Brand element
0ame Yummy Juice Bar is the brand name and Bucks means mi9ture of juices$ which show Yummy Juice Bar provides lot of different flavor to their customer.

logan + logo &logan is the short phrase that communicates descriptive or persuasive information about the brand 1 2 $njoy yourself 3 slogan of Yummy Juice Bar. +he slogan shows that Yummy Juice Bar relies that it provides that added pleasant movement in your life.

Logo

,ummy Juice -ar lo.o

!ar%eting mi) Product

Yummy Juice Bar provides high ?uality and e9cellent taste in their all type of juices. Yummy Juice Bar provide the different type of juices to customer with different flavor and taste to satisfy the customer need. Yummy Juice Bar taste and flavor is according to the customer e9pectations because it use fresh fruit and prepare at the sport juices which is full of vitamin and nutritious. .ood Cuality is our guarantee and juices Buck promised to the customers that we stop the product rather to low the ?uality of product. Juices Buck provide different fruit juices like$ Pineapple$ #ango$ %pple$ &weet lime$ 'hanab 7innara (orange )mossambi*$ 'ocktail$ 'arro.Watermelon$ +omato$ ,resh lime soda$ ,resh lime water$ -egetable juice$ .rey$ fruit$ .rape$ 'ocktail special$ &easonal juice$ Pomegranate (anar *$ &trawberry$ 0ichee$ cherry$

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Peach$ Plum$ &eedless grape$ #ilk shake$ %pple$ Pineapple $ Banana$ -anilla$ 'hocolate$ 2ose$ 2aspberry $2ooh %f3a $ 'old coffee$ Butterscotch milk shake $ 'old coffee with ice4cream$ &easonal milk shake$ &trawberry$ 0ichee$ 'herry$ Peach$ Plum$ ,resh %njeer$ 6ates$ 6ry ,ruit #ilk &hake$ 7aju milk shake$ %njeer$ Badam pista$ 7aju %njeer$ Badam pista illachi$ ,alooda$ Butter scotch ,alooda$ #ango ,alooda$ 6ry fruit ,alooda$ 'hocolate ,alooda$ &trawberry ,alooda$ %njeer ,alooda$ #i9 fruit ,alooda$ 7ulfi ,alooda$ ,alooda with fresh cream$ Butter scotch ,alooda cream$ #ango ,alooda cream$ ,ruit ,alooda cream$ 'hocolate ,alooda cream$ &trawberry ,alooda cream %njeer ,alooda cream #i9 fruit ,alooda cream$ Bucks &pecialty$ Badam pista with fresh cream$ 6ry fruit with fresh cream$ %njeer with fresh cream$ 7aju %njeer with fresh cream$ ,ruit with fresh cream $ #i9 fruit cream$ %pple cream$ 'hikku cream$ Banana cream$ -anilla cream$ Butter scotch cream$ 'ustard %pple cream$ #ango cream$ &trawberry cream$ ,resh %njeer cream$ 0ichee cream$ 'herry cream$ 'hocolate custard apple cream$ Peach cream$ ,resh ,ruit with ice cream$ #i9 fruit with ice cream$ #ango fruit with ice cream$ 'ustard apple with ice cream$ &trawberry with ice cream$ 0ichee with ice cream $ Jelly with ice cream$ 6ry fruit with ice cream$ #ango bowl$ 'ustard %pple bowl$ 0ichee bowl$ &trawberry bowl$ Jelly bowl$ &herbet$ 2ooh af3aF2asberryF2ose$ &hikanjbee$ +raditional drinks $ 'hatee 6e 0asee$ #ango lasee$ &trawberry lasee$ &weet 0asee$ &alted lasee$ %lu bhukra ka &harbet $ Amblee ka &harbet

P-OD7'& 'O!P#-4 O0 40 !#-K(& 'O#P%>Y CM%0/+Y O, P2O6M'+ Yummy Juice Bar A9cellent +hai juice Bar Jolly Bee juice %verage %verage .ood >ormal >ormal A9cellent .ood >ormal &A2-/'A& 0O'+/O> AO+2% ,%'/0/+Y .ood >ormal %verage

Price trategy

Yummy Juice Bar set it juices price on value pricing method. Yummy Juice Bar selling its juices at price added cost and prifit margin and also keep in mind the key competitors price. Yummy Juice Bar provide it customer ?uality fresh juices that provide customer good health and enjoyement. Yummy Juice Bar are availablePKflavored. Yummy Juice Bar is a main objective that its responsibility to provided best ?uality who they promised to their customers and they fulfill their promised. Yummy Juice Bar is a big price

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objective that they provided high ?uality and taken premium price to its customer. Yummy Juice Bar contain ma9imum profit margin is another objective of pricing strategy. Yummy Juice Bar provided superior value to their customer who they promised throwing advertising.

Price tructure Fruit juices Pineapple #ango %pple &weet lime 'hanab 7innara (orange )mossambi* 'ocktail 'arrot Watermelon +omato ,resh lime soda ,resh lime water -egetable juice .rey fruit .rape 'ocktail special Seasonal juice Pomegranate (anar * &trawberry 0ichee 'herry Peach Plum &eedless grape Milk shake %pple Pineapple Banana -anilla 'hocolate 2ose 2aspberry 2ooh af3a 'old coffee Butterscotch milk shake 'old coffee with ice4cream Seasonal milk shake &trawberry 0ichee 'herry Peach !! 5: =: 1: =: :: 1! !: 1: 1! ;: !: 1! =: 8: ;! :! ;! :: :: :: :: 1! !: 1: =: =: @: @: @: @: E: =! :: :: E: E: Plum ,resh %njeer 6ates Dry Fruit Milk Shake 7aju milk shake %njeer Badam pista 7aju %njeer Badam pista illachi Falooda Butter scotch ,alooda #ango ,alooda 6ry fruit ,alooda 'hocolate ,alooda &trawberry ,alooda %njeer ,alooda #i9 fruit ,alooda 7ulfi ,alooda Falooda with fresh cream Butter scotch ,alooda cream #ango ,alooda cream ,ruit ,alooda cream 'hocolate ,alooda cream &trawberry ,alooda cream %njeer ,alooda cream #i9 fruit ,alooda cream -ucks Specialty Badam pista with fresh cream 6ry fruit with fresh cream %njeer with fresh cream 7aju %njeer with fresh cream Fruit with fresh cream #i9 fruit cream %pple cream 'hikku cream Banana cream -anilla cream Butter scotch cream 'ustard %pple cream #ango cream E: E: @: :: :: ;! ;: E: 5: ;: :: ;: 1: :: !:

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Yummy Juice Bar: Where freshness is everything

&trawberry cream ,resh %njeer cream 0ichee cream 'herry cream 'hocolate custard apple cream Peach cream Fresh Fruit with ice cream #i9 fruit with ice cream #ango fruit with ice cream 'ustard apple with ice cream &trawberry with ice cream 0ichee with ice cream Jelly with ice cream 6ry fruit with ice cream #ango bowl 'ustard %pple bowl 0ichee bowl &trawberry bowl Jelly bowl Sherbet 2ooh af3aF2asberryF2ose &hikanjbee %raditional drinks 'hatee 6e 0asee #ango lasee &trawberry lasee &weet 0asee &alted lasee %lu bhukra ka &harbet Amblee ka &harbet 1: !: @: 1: 1: ;! ;! 1: ;! :: :: ;: ;: :: ::

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Distribution trategy
% distribution strategy defines how you are going to move products from point of creation to points of consumption$ in a cost4effective manner. +he effectiveness of distribution coverage and practice is of paramount importance in achieving the desired fruit juice sales. Our location very attractive because that place also very famous for ,ood &treet. +here is no any fresh fruit juices shop in baily road as well as near &hantinagar. +hat place is also attractive for juices because there is no juices corner but there are many good food restaurants like B,' and 7,'. &o that is advantage of place for Yummy Juice Bar.

'ommunication trategy
Yummy Juice Bar use different sources to communicate their target marketing. Yummy Juice Bar use those sources on that the more customer attract like 0O'%0 '%B0A$ >AW&P%PA2&$ B/00BO26 and when they lunch any scheme in juices they use pamphlets to aware their customer. Yummy Juice Bar use the following media channel to attract the customer and give fully information about Yummy Juice Bar through these media. +he main objective to create awareness about juices Buck through different media and produce recall and reorgani3ation. #ds in Local 'able channel Yummy Juice Bar gives ads on different local cable channel at different time. Yummy Juice Bar management also keeps in mind that their competitors use what channel and what time they give ads. Yummy Juice Bar management also keeps in mind what type of customer they attract and what time they sit before +-. Yummy Juice Bar different time on different channel to keep in mind the target customer +watching time Yummy Juice Bar give ads in cable channel that operate in Bangladesh and 6haka. +hat cable covers all most all areas in Bangladesh and 6haka. &o in this way Yummy Juice Bar e9posure more its element and produce awareness that creates recall and reorgani3ation. 0e*s papers Yummy Juice Bar advertises their juices through news papers. 0arge numbers of customers have reading habits of news papers$ so Yummy Juice Bar use the media of news papers to attract their customer. Yummy Juice Bar management also keep in mind that their competitors use what type of news paper and what time they give their ads.

Billboard Yummy Juice Bar attracts their customer through billboard. Yummy Juice Bar select the location for Billboard in those places where large numbers of customer easily attract.

"alue chain &upplier ,ormation

Yummy Juice Bar

'ustomer

We bought our raw material on daily basis from fruit market as well as dry fruit and dairy. We bought all things in the form of fruit and cream on early morning and bring into our kitchen through our own van. Jere we make different type of juices according to our recepies. &ome of them make on the spot according to customer demand. But and serve to our customer on demand. +he distinctive competence of Yummy Juice Bar is its ability to create uni?ue tasting flavors which none Of its competitors are able to do. +his core competence leads to its competitive advantage of being a Beverage manufacturer of uni?ue flavored drinks. Presently Yummy Juice Bar has lot of uni?ue tastes which is currently absent in the other beverage companies. &uch uni?ue flavored soft drinks JuicceBucks ability to create different and previously unheard4of drinks successfully. /t is through this that we have managed to D &uppliers Own outlet And 'ustomer

We have strong brand loyalty with consumers$ because it is a uni?ue taste that consumers demand for when they choose a drink$ and oftentimes when Yummy juice BarGs one drink is not available$ brand loyal consumers will settle for anything. We do not have inventory system because we focus on fresh juice. &o we cannot invent our fruits more than two days at any cost.

!anagement

Our business culture +here is a tight internal control in the organi3ation. +he check and balance system is also very strong in the organi3ation. >o body is allowed to abide the said principles of organi3ation. 6ue to this check and balance system they can make corrections in their plans. /f the plan is not working well and the targets are not achieved$ the managers know it at a right time and they can make it well. >o one is allowed to violate his powers. Personnel Plan +he Personnel Plan chronicles the growth of the organi3ation to appro9imately 5 employees. ,uture years may re?uire a few additional people besides those indicated$ depending on the growth of the company. 1ualities *e8ll need Jigh degree of adaptability Mn?uenchable thirst for knowledge and innovation &uperb communication skills +he ability to assume control in any field

!otivation of employees
Why *or% at Yummy Juice Bar6 What makes people want to work with a particular companyK /mmediate job satisfaction or long4term career developmentK &uperior pay and benefits or the personal growth that comes from e9perience and training. We want to give our employees a feeling for what itBs really like to be part of the Yummy juice Bar success story.

-e*ards + Benifits
%ll employees will receive the following base rewards ) benefitsD Jealth screening 0ife cover &ick pay &ick daysB holiday 'hildcare vouchers (dependant on salary*

4ncentives
/f you have the desire to learn 4 and to keep learning and improving every day of your career 4 then youBll do well at Yummy juice Bar. Ansuring you are always motivated and fulfilled is essential to both their success and to yours. Your career development will be as uni?ue as your needs and your progress through the business will depend on the following characteristics$ which they see as vital for Yummy juice Bar managers as well as workersD %bility to learn$ open4mindedness and perceptiveness %bility to communicate$ motivate and develop people %bility to create a climate of innovation 'ourage$ capacity to deal with stress +hinking in conte9t 'redibility (practice what you preach* Willingness to accept and manage change

Organi5ation tructure 'hart

#$O

Operation Mana.er Finance manager Marketer 4(

6rink4 tenders

'leaners

&ecurity guard

%ssistant

.- personal &yed 2ubaiyat Jabib is managing J2 responsibilities in Yummy Juice Bar. Je is a student of BB% with major in J2 at &tamford Mniversity. -esponsibilities +o maintain and develop J2 policies$ ensuring compliance and to contribute the development of corporate J2 policies. +o develop the J2 team$ to ensure the provision of a professional J2 service to the organi3ation. #anage a team of staff. 2esponsible for mentoring$ guiding and developing them as a second line to the current position.

+o ensure timely recruitment of re?uired level F ?uality of #anagement staff$ other business lines staff$ including non4billable staff with appropriate global approvals$ in order to meet business needs$ focusing on Amployee 2etention and key Amployee /dentification initiatives.

Provide active support in the selection of 2ecruitment agencies which meet the corporate standard. Ansure 'orporate Branding in recruitment webs and advertisements.. Prepare information and input for the salary budgets. Ansure compliance to the approved salary budget" give focus on pay for performance and salary benchmarks where available. Ansure adherence to corporate guideline on salary adjustments and promotions.

'oordinate increments and promotions of all staff. +o develop the J2 business plan. Ansure appropriate communication at all staff levels.

Operational personal
#ahfu3 Jamil is the operational personal ) responsible all the activities of operation in Yummy Juice Bar -esponsibilities of Operational !anager Purchasing the all staff of food with better ?uality from food market 2esponsible for all the operations with in the shops (cleanness$ ?uality of food$ timely delivery to the customer* 2esponsible all the food e9penses recodes 2esponsible to works with all other managers

,inance Department
,inance manager and #ssistant 2e3aul Jasan and 2afia 7hanam are responsible of ,inance department both of us they did BB% in ,inance from the &tamford Mniversity Bangladesh and their responsibilities are

-esponsibilities %ccounts Payable %ccounts 2eceivable %udit

Budgeting 'ash 2eceipts ,i9ed %ssets 'urrent %ssets Payroll F Benefits Mtility Billing

!ar%eting department
&yed 2ubaiyat Jabib is responsible for the all the marketing in the Yummy Juice Bar and their responsibilities are (esponsibilities of marketin. department ,ocus on the 'ustomer #onitor the 'ompetition Own the Brand. ,ind ) 6irect Outside -endors. 'reate >ew /deas. 'ommunicate /nternally. #anage a Budget. &et the &trategy$ Plan the %ttack$ and A9ecute.

,inancial #nalysis
Year 9:;; Sale Forecast 2atio %nalysis of both years Break even %nalysis

Year 9:;9 Sale Forecast 2atio %nalysis of both years Break even %nalysis

-atio #nalysis

Year 2011
(eturn on &n"estment Q >et /ncomeR+otal e?uity 5 6788779:777777 5 ;817<<= >ross !rofit Mar.in Q .ross Profit R >et &ales Q ?8@6<779A:;6<775 671;:= Bet !rofit Mar.in Q >et Profit R >et &ales 56788779A:;6<775 ?717?=

Year 2012
(eturn on &n"estment Q >et /ncomeR+otal e?uity Q;7@7;779 :777777 5 ?;1?7?= >ross !rofit Mar.in Q .ross Profit R >et &ales 5 ?6C@:7798A<;:775@A1<?= Bet !rofit Mar.in Q >et Profit R >et &ales Q ;7@7;7798A<;:775?81;C=

Brea% (ven
&alePPPPPPPPPPPPPPP1! 85:: 0essD variable cost Purchases PPPPPPPPP E::::: ,right inPPPPPPPPP... !:::: #aintainPPPPPPPP.... 1:::: 2epairPPPPPPPPPP.. !::: Office A9pensePPPPPPP. ;:::: MtilitiesPPPPPPPPPP. EE::: ; @::: 'ontribution marginPPPPPPPPP;1:15:: FiDed #ost %dvertisingPPPPPPPPPPP 5::::: &alariesPPPPPPPPPPP...P E:::: Building 2entPPPPPPPPPP. 1=:::: 6epreciationPPPPPPPPP..P. =1@:: #iscellaneousPPPPPPPPP.P :::: Professional ,eesPPPPPPPP.P 8:::: +elephonePPPPPPPPPPPP 1=::: Juicer and shakerPPPPPPPP.P. =:::: Bowl and .lassesPPPPPPPP.P ::::

%otal FiDed cost PPPPPPPPP. !EE@:: #ontribution mar.in ratioQ ?A7A<77EA:;6<77 5 71@: -reak $"en in +k Q ,i9ed 'ostF 'ontribution margin ratio !EE@::F:.=! Q ?8@7@;: Sale

,uture plans
Our future plan is to come in pi33a and sandwiches market so that Yummy Juice Bar is comfortable and inviting. We are a fast4casual operation with dine in$ take4out$ and delivery. +he decor and theme are centered on the cutting edge open kitchen with brick arches and distinctive lighting. Our energy and atmosphere will appeal to families$ groups$ and schools. +he real power and energy of the Yummy Juice Bar will come from the attentive and courteous service provided by our managers and staff. Our fresh menu will be prepared by our motivated kitchen team$ and carefully orchestrated to provide the best service to our customers who are our priority. We will have at least one manager on duty at all times.