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  • 'IDLE-FREE For Our Kids' - Children's Hospitals

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    IDLE-FREE Guy
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    Why are Children's Hospitals natural partners for Canada's Leading 'IDLE-FREE for our kids' ..? From moms and kids to car guys, we get 80% buy-in. We can: Address 400% increase in childrens' asthma - an epidemic Save $millions in fuel Save thousands of tons of emissions...when we're parked. We’re working to save $10s of Millions of emissions across tiny Nova Scotia alone. Let's put those $millions into our economy, instead of our kids air and the asthma epidemic. We've got some fun ideas on HOW.

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    'IDLE-FREE for our kids' - Children's Hospitals

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    Why are Children's Hospitals natural partners for Canada's Leading 'IDLE-FREE for our kids' ..? From moms and kids to car guys, we get 80% buy-in. We can: Address 400% increase in childrens' asthma - an epidemic Save $millions in fuel Save thousands of tons of emissions...when we're parked. We’re working to save $10s of Millions of emissions across tiny Nova Scotia alone. Let's put those $millions into our economy, instead of our kids air and the asthma epidemic. We've got some fun ideas on HOW.

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    Attribution Non-Commercial (BY-NC)
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    Отметить как неприемлемый контент
    30 просмотров22 страницы

    'IDLE-FREE For Our Kids' - Children's Hospitals

    Загружено:

    IDLE-FREE Guy
    Why are Children's Hospitals natural partners for Canada's Leading 'IDLE-FREE for our kids' ..? From moms and kids to car guys, we get 80% buy-in. We can: Address 400% increase in childrens' asthma - an epidemic Save $millions in fuel Save thousands of tons of emissions...when we're parked. We’re working to save $10s of Millions of emissions across tiny Nova Scotia alone. Let's put those $millions into our economy, instead of our kids air and the asthma epidemic. We've got some fun ideas on HOW.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 22

    CHILDRENS HOSPITALS NATURAL ALLIES

    FOR CLEAN AIR

    Childrens asthma:
    400% increase in 25 years.

    It is an epidemic.
    Cinncinnati Childrens

    Aug. 2004 IDLE-FREE Guy


    LIGHT BULB COVER

    CLIMATE CHANGE:
    Accelerating.

    See the article

    Nov. 2012 Hurricane Sandy


    See the article

    Dec. 2013 Kiribati


    See the article

    We can have a huge impact by inspiring this one small habit.


    -Al MacPhee Honourary Chair IDLE-FREE for our kids Chair (2012) Canadian Automobile Dealers Association

    SAVINGS EXAMPLE
    1,000 Drivers Annual Savings @ 10 min / day
    $200 per vehicle x 1,000 inspired drivers =

    $200,000 fuel
    1/4 to 1/2 ton CO2 x 1,000 inspired drivers = 250 to 500 tons emissions THREE YEAR SAVINGS POTENTIAL

    $600,000 fuel
    750 to 1500 tons emissions

    WHY OUR CAMPAIGN WORKS. 80% BUY IN: EMOTION.

    Hear #1 car guy

    OUR GRASS ROOTS STORY


    From Canadian IDLER to IDLE-FREE Guy
    I made a promise to my kids to do something.
    Former radio / TV host fell into Canadas leading IDLE-FREE campaign. 9,000 pro-bono hours, 8 years. Hockey dads journey began at his kids school in 2006. SEE A Fathers Story

    OUR NON-PROFIT LEGACY


    The Childrens Clean Air Network IDLEFREE.org
    Canadas only registered charity dedicated to reducing IDLE-time

    Click to View / download Case for Support brochure

    CANADAS LEADING IDLE-FREE CAMPAIGN 2013:


    Clean Air Day Flash Mob, Canada Games Centre

    2012:
    Clean Air Drive with Efficiency Nova Scotia

    2011:
    'IDLE-FREE Pace Car, #1 car guy, Al MacPhee

    2010:
    Clean Air Drive with Mic Mac Mall

    2009:
    Ambassatours Gray Line, IDLE-FREE bus
    CLEAR ACROSS

    CANADA

    WERE CAUSE-MARKETING A MOVEMENT. FOR OUR KIDS.

    See the leading Slideshare

    CORPORATE LEADERS + CANADAS LEADING IDLE-FREE CAMPAIGN = LIKES FROM MOMs, KIDs, EMPLOYEES, THE PUBLIC.

    CLEAR ACROSS

    CANADA

    3 min. Sponsor Video


    May 1 Vancouver

    DRIVE

    IDLE-FREE

    June 4
    Clean Air Day

    Halifax

    CLEAR ACROSS

    CANADA

    Canadas FUN IDLE-FREE Campaign


    Carbon Caps, key tags, travel mugsand SAVINGS.

    WE CAUGHT YOU GOING

    IDLE-FREE for our kids!

    Carbon Caps For kids of all ages


    The CAP that can SAVE $200 Gas and tons of CO2 Rachel
    Poster Girl (2007)

    Al MacPhee
    Honourary Chair

    BAMBOO:
    biodegradable, renewable, naturally hypo allergenic, UV protection, breathable, anti-microbal ...and a SOFTER feel than cotton. COOL!

    WAYS WELL MEASURE SUCCESS


    May 1 to June 4, 2014

    5,000 PIECES KIDS ARTWORK


    WHY I LIKE CLEAN AIR

    CLEAR ACROSS

    CANADA

    WAYS WELL MEASURE SUCCESS


    May 1 to June 4, 2014

    50,000 LIKES =
    $10Million FUEL 12,500 to 25,000 tons CO2 SAVED ANNUALLY

    CLEAR ACROSS

    CANADA

    WAYS WELL MEASURE SUCCESS


    May 1 to June 4, 2014

    22 EVENTS 5,000 Mobbers


    WHY I LIKE CLEAN AIR

    CLEAR ACROSS

    CANADA

    IDLE.FREE . for.our.kids

    GoGreen.
    Theres an agency for that.

    GO GREEN

    We are the 'go green agency', dedicated to marketing the 'little green things' that add up. For our kids. Our Mission To inspire and transform the way we live our lives for the benefit of future generations.

    GoGreen.
    Theres an agency for that.

    GO GREEN

    PR / Communications Marketing / branding Professional Speaking Motor Coaching (fleet training) Educational content Social software (smart phone apps) Branded apparel / swag

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