Академический Документы
Профессиональный Документы
Культура Документы
Step 0
Step 1
Step 2
Step 3
Step 4
Step 5
the Gather available Decide the Build the For further Completedetails the Check This Understand is only a partial view of the full presentation. andthe download issue sources relevant details framework and model integrity please goto: www.straticx.com/store.html structure the
model
Industry Report
Competitor Data
Competitor Annual Report
Client Data
This is only a partial view of the full For further details and download presentation. Yellow pages Broker report please goto: www.straticx.com/store.html Industry Association
Press Release
Websites
Customer survey
Interviews
Experts
Industry Association
Ex- exployees
Workshop
A. Relevant Segments
Product (Category)
B. Time Period
Historical Forecast
Channel
Customer
Geography This is only a partial view of the full presentation. For further details and Market Profit (GM, EBIT, download EBITDA) Player please goto: www.straticx.com/store.html
Critical to define the scope and the structure before building model
Example
Other
Product (Category)
Channel
HEL
This is only a partial view of the full presentation. For further details and download Immediate Consumption (IC) G&P Horeca Vending please goto: www.straticx.com/store.html
Geography
X Y Z A B C
Customer
<11 yrs
<21 yrs
<31 yrs
<51 yrs
<71 yrs
>=71 yrs
Other
Competitor
Market Leader 20% Share 10% Share Strong in Energy
A. Relevant Segments
Product (Category) Channel Customer Geography
B. Time Period
Historical Forecast
Player This is only a partial view of the full presentation. For further details and download please goto: www.straticx.com/store.html
Gross Margin (GM) Key assumption should be identified and validated through the whole process
Channe l
Channe l Catego ry
Channe Price (RSV/L) This is only a partial view of the l full presentation. For further details and download Channe Volume (L) please goto: www.straticx.com/store.html l
Category
Catego ry
Catego ry
Channe l
Catego ry
Catego ry
Step3. Build the framework and structure the model Historical & Forecast
2005 market
2010 market
l
Market size projection 200710 Forecast Volume & Price based on historical 2004-06 growth by Category x Segment
This is only a partial view of the full presentation. For further details and download please goto: www.straticx.com/store.html
ry
ry Category
Category
Historical trends Individual interviews Workshop Macroeconomic data Other growth drivers
Step4. Complete the model & Step5. Check the integrity - Review the data source before applying on the model
A. Client Financial
Financial Detail Mapping
C. Interviews
Build the scenarios
ThisWhich is only a partial view of the full presentation. For further details and download data has higher What do I need to ask? How reliable is it? confidence?? please goto: www.straticx.com/store.html
Which data is missing? Is it covered same scope? Any data is against each other? Who do I need to interview?
Model has to be validated / challenged both for integrity reasons and buy-in
Findings
What is the largest category or channel? Who is the market leader in X channel?
Validate Findings
Does it match with interviews and other reports?
Conclude initiatives
Why X category is growing Target X category in Z fast? channel Why Y channel volume is declining? Improve service in Y channel
This is only a partial view of the full presentation. For further details and download Which category is strong in What is the background of please goto: www.straticx.com/store.html WA? X trend?
What are the main changes?
This is only a partial view of the full presentation. For further details and download please goto: www.straticx.com/store.html