Abu Dawood Trading Company:- Success story of introducing SAP

Supply chain Management

Submitted to: Mr. Farooq Ahmed Memon Submitted by: Imran laghari Azahar Hussain Muhammad Younis Kamran Ali

Abstract:
It was the dawn of Sunday, the sun was about to rise and the legend Hazeem Elbanna person , behind the success of Abu Dawood was on sitting on a chair, having a cup of tea his hand and he was thinking about the future of Abudawood. He was in favor of introducing the enterprise software in the company to enhance the productivity sand efficiency of Sales and distribution network of AbuDawood. Next morning he called concerned heads of different departments of the company and after long discussion they chose Pakistan as a first place to introduce the SAP.

Abu Dawood :
Abu Dawood trading company is one of the worlds largest distribution companies, dealing with distributing the products of P&G. Company has 70 years of experiences in sales and distribution and it is well known in Middle East mostly. This company is basically known as, Ismail Abu Dawood Trading Company. This company has also entered in Pakistani market from last decade. Abudawood has a rich legacy of satisfied guarantees and outstanding administrations going back years and starting right from the heartland of Saudi Arabia. IATCO, or the Ismail Abudawood Trading Company is well known all around the Middle East, Headquartered in Jeddah, Saudi Arabia IATCO has close relationships with top organizations in the district offering over 40 heading brands from organizations like P&g, Quaker Oats and Ferrero Rocher.. Companys Mission and Vision: Mission: Our Purpose is to constantly and surely grow the wealth and well-being of our shareholders, employees, principals and community1 Vision: Best integrated service provider in the region: Every business partner satisfied Every employee committed Every commitment delivered Focus on Mutual growth and Benefits1

Distribution of AbuDawood trading company: With a extensive system of 50 operational warehouses spotted the nation over speeding up the supply of over 35,000 cases regular to a continually developing client base, Abudawood today

stands as having one of the biggest distribution setup in Pakistan. With its responsibility to serve its clients and live up to their desires of time and quality, Abudawood outlines and strives to support its warehousing offices such that to guarantee every unit of each item gets the imperative consideration in its space and taking care of. The warehouse operations are created to empower the development of the item through the downstream supply chain in an effective way with respect to the neighborhood platform flow. Drived from the best in class frameworks present, Abudawood has improved its own particular Warehousing Quality Standards which remains a developing framework. These measures are executed at every office in addition to the imperative preparing of assets making a Quality Culture inside the association. Abudawood recognizes Quality Assurance as a wellspring of competitive advantage and treats it in like manner. One of the key targets of Abudawood stays to ceaselessly assess and employ the utilization of engineering to better its service levels and dissect its distributions operational model, thus making sure that every step included the whole time adds esteem to the in general supply chain. Logistics The Logistics Operations structure is one of the key territories where Abudawood constantly keeps tabs on to determine efficiencies. The developing complexities and absolute elements of the business in which Abudawood works, requests an skillful and quickly versatile logistics structure. Abudawood utilizes over 450 vehicles working all around its supply organize. From enormous whole deal holder vehicles, to the most modest tri-van, our logistics structure capacities to guarantee the conveyance of our items to the littlest of stores in the narrowest of back roads. This is the way Abudawood's logistics system helps towards satisfying the basic goal of arriving at each potential buyer found anyplace to profit from the items they supply Sales productive sales, the help of any business, is one of the center qualities of Abudawood Pakistan. Abudawood offers countless and categories in the marketplace with obvious, overall distinguished channel methods. Administering portfolios in key accounts, wholesale, upper exchange, high recurrence stores and self-administration stores requires an exceptional methodology, expertise set and in intensity learning of the market and must along these lines be tended toward thusly. At Abudawood, we are equipped and outfitted to convey on these parameters and past. The development of business partners is the point of convergence of our method which illustrate clear thinking on the offering methods, necessity framework, movement arranges, target arrangement and following. With dreams totally adjusted, Abudawood and its partners work hand in hand to produce a dependable relationship which turns into a beyond any doubt winner in the market place. One of the activities taken by Abudawood is the formation of 4 regions inside our sales territories, which is in accordance with Best in Class sales structure of Fortune 500 organizations working in Pakistan. Organized track arranging and execution by our sales group guarantees that

our clients' demands are satisfied on time, constantly. On spot merchandising and POSM material sending is an alternate ability situated which gives our group a dissimilar edge over our rivals. We prepare our staff customarily on Best in Class standards of Merchandising and POSM organization and general refresher classes are expected to remember keep them up to speed with the most recent best practices in the market. Challenges and Opportunities faced by Abu Dawood Support development topographically and crosswise over new lines of business Enable persistent operational development Enhance perceivability into administration valuing Improve business esteem for brand and retail accomplices Protect edges in wholesale distribution business Due to above few challenges and to enhance their productivity , management of Abu dawood Propose a solution that we have to install an enterprise that should make our sales and distribution more better. Then they introduced a SAP softaware in thie company. Luckily Pakistan was the first nation that was chosen by the management to implement SAP. SAP Introduced in Abu dawood Abudawood chose Pakistan as the first nation for implementation. It had as of late obtained a Pakistan-based wholesale distribution organization that was utilizing a legacy framework, which obliged significant manual application to work and needed connectivity to all distribution outlets. . "Also to minimize any interruption, we would have done well to move quick." And that is one of the fundamental explanations the organization picked the SAP requisition. Indeed, the result was completely sent in only eight months. supplementary the lead of a task group that incorporated specialists from SAP Consulting, Abudawood was ready to overcome discriminating communication challenges that were influencing administration of stock for around 100,000 Pakistani staple retailers. It did this by sending handheld apparatus for 300 field agents and joining an alternate party portable result with Sap ERP. Field reps can now gather request data from retail clients in Pakistan and transfer the information to Abudawood's single occasion of SAP ERP in Jeddah, Saudi Arabia. The venture group utilized a train-the- trainer approach for around 500 representatives. Preparing was conveyed to businessmen through force clients at urban areas around the country. 2 Ofcourse by implementing the SAP company got most out of this decision. We will first enlist all those benefits then in detail we will talk about the usage of SAP specially in supply chain concept.

Benefits of implementing SAP in Abu dawood. Cost and revenue visibility . Distribution branches were reduced by 50%. Capacity to provide retailers with products at mass ( bulk) prices Superior order correctness for retail partners Lower inventory levels Solid foundation for growth and expansion

Especially in Pakistan Point of view and in particular sukkurs perspective, Abu dawood has following Structure of distribution.

Hub ( Sukkur)

RYK

LRK

= Represents the Measure distribution Hub = Represents the Sub distribution = Represents the small stores in market
Source: Authors drawing

In supply chain point of view Abu dawood is working on MM (Material management) module of software. Best thing of this company is that they use to integrate all concerned department while making decision like sales, planning and distribution. There are currently 23 Sub-Ds of Abu Dawood in Pakistan.

By looking at the results of introducing the SAP in company, now CEO of the company, Hazeem Elbanna is feeling proud and according to him ; Running SAP software brings tremendous visibility to our operations. And it gives us the flexibility to rapidly expand across geographies and lines of business. This is not the end of the story, but company is getting most of it on daily basis.

References
1

= Company website , http://www.pk.abudawood.com/

= IsmaIl alI abudawood Trading Company SAP Software Brings Clarity And Cost Containment to Distributors = Article retrieved from , https://www.google.com.pk/?gws_rd=cr&ei=dEqjUpXsNfDksATH_oL4Dw#

Note: Rest of the literature is written by author after interviewing the concerned distribution center ( HubSukkur )