QUESTIONNAIRE

Dear Sir/Maam, I am a student of MBA 4th semester of North-Eastern Regional Institute of Management (NERIM), Guwahati (affiliated to Dibrugarh University and approved by AICTE, New Delhi). As a part of our course curriculum, I am doing a project entitled, Consumers perception and market potential of Amul dairy whitener in Guwahati. I would be grateful to you if you kindly spare some of your valuable time to fill up the questionnaire. This would be of immense help for me in carrying out my study. At the same time I assure you that all relevant information provided by you will be kept strictly confidential and it will be used for academic purpose only. With regards, Siddhartha Neog MBA 4th Semester NERIM, Guwahati Part A: 1) Name of the respondent:... 2) Gender: (a) Male [ ] 3) Age: (a) Under 20 yrs [ ] (e) 36-40 yrs [ ] (b) Female [ ] (b) 20-25 yrs [ ] (c) 26-30 yrs [ ]

(d) 31-35 yrs [ ]

(f) Above 41 yrs (b) Business [ ] (c) Student [ ] (d) Other [

4) Occupational status: (a) Service [ ] ] Part B: 1) Are you aware of Amul dairy whitener?

(a)Yes

[ ]

(b) No [ ]

2) How did you come to know about Amul dairy whitener? (a) Broadcasting media [ ] (e) Hoardings/Glow signs [ ] 3) Which brand of dairy whitener are you consuming? (a) Amul [ ] (b) Nestle [ ] (c) Britannia [ ] (d) Anik [ ] (e) Nova [ ] (f) Other [ ] 4) Which of the following factors you consider while purchasing dairy whitener? (a)Price (b) Quality (c) Taste (d) Availability (e) Packaging (b) Print media [ ] (c) Retailer [ ] (d) Word of mouth [ ]

5) Do you agree that Amul dairy whitener is costly compared with other brands? (a) Strongly disagree

(d) Agree

(b) Dis-Agree (e) Strongly agree

(c) Neither agree nor disagree

6) Quality of Amul dairy whitener is:

(a) Excellent (b) Better (c) Good

(d) Fair

(e) Poor

7) How much are you satisfied with the taste of Amul dairy whitener? (a) Highly satisfied [ ] (b) Satisfied [ ] (c) Neither satisfied nor dissatisfied [ ] (d) Dissatisfied [ ] (e) Highly dissatisfied [ ]

8) Do you feel that Amul dairy whitener enhances the richness of Tea/Coffee? (a) Yes [ ] (b) No [ ]

9) Which size of Amul dairy whitener you prefer? (a) 250gm [ ] (b) 500gm [ ] (c) 1kg [ ]

10) Rate the following in respect of Amul dairy whitener: Particulars Quality Price Availability Taste Packaging Very poor Fair Good Better Excellent

11) How do you differentiate Amul dairy whitener from other brands? (Tick any one)

(a) Quality [ ]

(b) Taste [ ]

(c) Price [ ] (d) Availability [ ] (e) Packaging [ ]

12) Which brand comes to your mind when you think of dairy whitener? (a) Amul [ ] (b) Nestle [ ] (c) Britannia [ ] (d) Anik [ ] (e) Nova [ ] (f) Other [ ]

13) How important are the following factors important in your decision making for purchasing dairy whitener? Factors Very important Fairly Important Less important Not at all important Quality Price Taste Availability Offers and schemes

14) Do you consume package milk along with dairy whitener? (a) Yes [ ] (b) No [ ]

15) Are you planning to switch over to package milk from dairy whitener? (a) Yes [ ] (b) No [ ]

16) Do you prefer package milk over dairy whitener? (a) Yes [ ] 17) If yes, then why? 18) Would you like to refer others to purchase Amul dairy whitener?
(a) Yes [ ] (b) No [ ] 19) Any suggestion(s) for Amul dairy whitener:

(b) No [ ]

Date: Place:

(THANK YOU)
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