1.

4 Articulating the standard

The conditions created by the TV-Anytime forum to regulate the provision of the services detailed on the previous section were finally published by the ETSI (European Telecommunications Standards Institute) in nine documents1 called parts, under the generic title Broadcast and On-Line Services: Search, select and rightful use of content on personal storage systems (TV-Anytime) with the common identification of ETSI TS 102 822. The first two parts are merely informative, dedicated to expose the objectives of the standard and the elements that compose the architecture of the system: Part 1: (ETSI TS 102 822-1, 2006): Benchmark features. This first document of the standard presents some of the features that the TV-Anytime standard wishes to simplify. In order to do this, it presents some of the business models that the standard pretends to allow or encourage (some examples of this have been presented on the previous section). Part 2: (ETSI TS 102 822-2, 2007): System description. The second document presents the general architecture of the system and the main elements involved in the development of the identified business models. It is a whole vision of the standard, which we will handle on Chapter 2. The other parts are normative, and they present and regulate all the elements needed to implement the mentioned standard and achieve the previously set objectives: Part 3: Metadata. Subpart 1 (ETSI TS 102 822-3-1, 2011): Phase 1 Metadata schemas. Subpart 2 (ETSI TS 102 822-3-2, 2010): System aspects in a uni-directional environment. Subpart 3 (ETSI TS 102 822-3-3, 2011): Phase 2 Extended Metadata Schema. Subpart 4 (ETSI TS 102 822-3-4, 2011): Phase 2 Interstitial metadata.

Part 4 (ETSI TS 102 822-4, 2011): Content referencing. Part 5: Rights Management and Protection (RMP). Subpart 1 (ETSI TS 102 822-5-1, 2011): Information for Broadcast Applications. Subpart 2 (ETSI TS 102 822-5-2, 2006): RMPI binding.

Part 6: Delivery of metadata over a bi-directional network.

1

Subpart 1 (ETSI TS 102 822-6-1, 2011): Service and Transport.

Documents available on http://www.etsi.org

Subpart 2 (ETSI TS 102 822-6-2, 2006): Phase 1 Service discovery. Subpart 3 (ETSI TS 102 822-6-3, 2011): Phase 2 Exchange of Personal Profile.

Part 7: (ETSI TS 102 822-7, 2003): Bi-directional metadata delivery protection. Part 8: (ETSI TS 102 822-8, 2011): Phase 2 Interchange Data Format. Part 9: (ETSI TS 102 822-9, 2011): Phase 2 Remote Programming. Throughout these documents a series of elements needed to articulate the standard are identified and described (participating entities, data format, protocols for the exchange of information). The elements related to Phase 1 can be summarized in: CRID (Content Reference IDentifier). A CRID is a unique identifier assigned to each content (or to a group of contents grouped following some kind of criteria), independent of its copy or concrete localization. It is described on Part 4 of the standard, together with a procedure to figure out the information needed to capture a copy of the content starting from the CRID (or to capture the CRIDs of each member of a group starting from the groups CRID). Both aspects (the characteristics of the CRID and the process of its resolution) will be described extensively on Chapter 3. Schemes of Classification. It is composed of various groups of controlled terminology, used to declare the possible values of an attribute and to classify the contents hierarchically according to multiple dimensions, such as genre or format. They are described on Part 3- 1 of the standard and we will deal with them on Chapter 4. Descriptive Metainformation: It covers a markup language used to give structure to different characterizations of contents that we will summarize here. It is described on Part 3- 1 of the standard and we will focus on it on Chapter 4. Basically, this metainformation is divided into four sections: Content Description. These are generic descriptions of the content, independent of the particular details of each concrete copy, such as the aspect of the video or the audio codification. Description of instances of contents. It is specific information to characterize concrete instances of a determined content (format, quality, acquisition information). Segmentation. It describes specific information that allows the identification of the different individual segments of a content, which can be separated for a selective visualization, or following a customized order (for example, news). User preferences and history of consumption. It sets the specific information to describe each users preferences and its history of contents consumption.

Codification, encapsulation and indexation of metainformation fragments. It is a set of mechanisms that administer the representation, transmission and use of fragments of metainformation, so that they can be processed individually, granting the detection of actualizations and favoring the reference to concrete elements within great volumes of

information. It is described on part 3-2 of the standard. Its main characteristics will be presented on Chapter 7. Management of rights and protection of information. It is a set of rules for the use of the equipment, and conditions to grant the preservation of rights of the legitimate owners of the contents. Its description is on Parts 5-1 and 5-2 of the standard and it will not be analyzed on this book. Description of third parts service of provision of metainformation. It standardizes the information needed for the clients (usually the devices of the users) to make the correct requests to service providers of metainformation, including formats of consult and answer, and protocols of transport (codification and encapsulation) of metainformation about IP networks. It is described on Part 6-1 of the standard and it will be presented on Chapter 8. Discovery of services of metainformation. It sets the procedure according to which the clients can find third parts services of provision of metainformation. It is described on Part 6-2 of the standard and it will be briefly described con Chapter 8. Encrypting and authentication of metainformation. It defines procedures to grant the privacy of the information during the transmission and the protection of the rights of consumption for those allowed. It is described on Part 7 of the standard and it will not be dealt with on this book. Regarding Phase 2, the elements that are object of regulation along the different documents are: Packaging. It is a set of rules and procedures to describe each one of the elements of a group of contents (and the relationships between them), thought and grouped to be consumed together in a coordinate way. It is described on Part 3-3 of the standard and we will dedicate Chapter 6 to it. Targeting. It regulates the specific information that allows identifying and deciding the adaptation between contents and users, based on the profile of the users. It is described on Part 3-3 of the standard and it will be one of the sections analyzed in depth on Chapter 5. Coupons. It sets a frame to adjunct information about the price and discount coupons (or gifts) for the audiovisual contents or promoted products on advertisements. It is described on Part 3-3 of the standard and it will be dealt with on Chapter 5. Capacity of the terminals. It defines the metainformation needed to describe the operative capacities of the device, with the aim of granting the adequate reproduction on the users receptor of acquired content. It is described on Part 3-3 of the standard.

New types of content. It normalizes the identification of new types of contents, such as text, games or applications, so as to facilitate the correct specification of the capacity of the terminals. It is described on Part 3-3 of the standard. Educational Metainformation. It standardizes a group of metainformation oriented to the description of educational contents. It is described on Part 3-3 of the standard. Intersitials. It defines a pattern to allow the automatic substitution of advertisements during the pauses on the reproduction of a content, following different criteria. It is described on Part 3-4 of the standard and we will deal with it on Chapter 5. Sharing of Profiles. It sets the needed metainformation for an adequate transfer and sharing on the users profile. It is described on Part 6-3 of the standard and we will detail some of its characteristics on Chapter 8. Format of data exchange. It sets a data format for information exchange between TVAnytime devices and systems that do not follow the guidelines of this standard, mainly so that the latter can send information to the formers, together with indications of what should be done with it. It is described on Part 8 of the standard and it will be dealt with on Chapter 9. Remote Programming. It defines a protocol of communication to access remotely a TVAnytime device (on the users home, as well as one of the operators service), in order to make consults or to order actions. It is described on Part 9 of the standard, and we will deal with it on Chapter 9.