Cassandra Lanauze Johnson

10261 Minion Court, Johns Creek, GA, 30022 | (770) 265-6856 | Cassylj@gmail.com |CassandraLJohnson.com

QUALIFICATIONS SUMMARY
Resourceful, dynamic, and focused Public Relations professional, with multiple strengths in logistics, branding and campaigns, field marketing, as well as digital PR support. Technical skills: Microsoft Office Suite, Google+, Apple IOS, Vocus PR, SproutSocial, Adobe Premiere Pro CC, InDesign, and Photoshop PR skills: AP Style knowledge, creative thinking, strategic planning, pitching to media, press release and editorial writing

EDUCATION
Master Certificate in Media Studies | Washington Media Institute (WMI) | December 2013 BA in English | Georgia State University | May 2013 AA in Mass Communications/Journalism | Miami Dade College | April 2008

PROFESSIONAL EXPERIENCE
Ignition, Inc. | Delta Brand Ambassador | Atlanta, GA 06/2012 Present Execute marketing events for Delta at venues including Hartsfield-Jackson Atlanta Airport, Turner Field and the Fox Theatre, leading to brand recognition on an average of 40 50 percent Verbally communicate key marketing messages, raising brand awareness for Gogoair and Polaris Facilitate logistics, provide general event hospitality and engage with targeted publics at branding events through activities and promotions (with a general reach of 500 1,000 people per event) 11/2013 12/2013 Co-wrote, designed and edited a media packet for ACCT, built media lists, pitched and followed up with media Led a team of WMI interns in performing and presenting an extensive communications audit and proposal for ACCTs CEO and communications director 09/2013 11/2013 Performed routine media monitoring for clients, built media lists via Vocus PR and created Twitter lists Researched and provided content for the following: clients medical association microsite, bios of journalists and influencers for clients, firms press materials and firm VPs best practices presentations Assisted videographer with filming interviews and PSAs and editing video using Adobe Premiere Pro CC Participated in brainstorming meetings and contributed tactics that were incorporated into campaigns

Association of Community College Trustees (ACCT) | Intern | Washington DC

Story Partners PR Firm | Intern | Washington DC

S.O.A.R. PR | Firm Director | Atlanta, GA 04/2012 04/2013 Re-structured Public Relations Student Society of America (PRSSA) at Georgia State University student-run firm Recruited 20 students for executive positions, held bi-weekly meetings and delegated responsibilities Recruited new clients, wrote client contracts, and maintained relationships with existing clients: Henry County Cancer Services, Rotary Club Atlanta Airport, and GSU Class Gift Campaign Drafted campaigns, wrote pitch letters and media releases, maintained media lists and garnered earned media PhilipMichael Public Relations, LLC | Intern/Assistant | Atlanta, GA 06/2011 - 04/2012 Managed a 10-person team and facilitated registration logistics for events (averaging 500-1500 guests): 2011 Betsey Johnson fashion show and 2012-13 Winter White Party with the American Cancer Society Maintained VIP guest lists and communicated special arrangements with guests via email Implemented the use of iPads to facilitate registration, collect guest information and measured reach Developed strategies, managed volunteers and coordinated logistics for networking events and launches sponsored by PhilipMichaelPR: Blueprint networking event and Umano "Pocket Rock" fashion launch

PROFESSIONAL AFFILIATIONS
Public Relations Student Society of America (PRSSA) Public Relations Society of America (PRSA)