Question no 1: What type of good and Service Company provide, how they design their product does design

have any impact on increasing customers retention and satisfaction? Gourmet is dealing with variety of products. Its a manufacturing oriented business. They are providing following products.

Bakery

Bon Vivant

Candy

Beverages

Ice Cream

Jam & Ketchup

Juices

Magazine

Milk

Mithai

Nimko

Water

Gourmet aims to make your life more pleasurable through their scientific processes, nutritious methods and latest machinery in their factories and laboratories. GOURMET owns two big factories in the area of cot lukh pat. where on automatic plants Mithai are made. The milk products are processed under the scientific methods and supplied fresh from our huge factory at Sundar. GOURMET beverage plant at Sunder, is counted among Worlds latest plants for beverages.

As Gourmet is offering complete range of sweets, dairy, and bakery products to their customers with the best quality and taste. Gourmet is able to retain the customers because of its brand name and worth of the brand. As retaining the customer is better rather than switching towards the new customers.

Health is a priority as well as the taste for GOURMET. They aim to provide the best and for that they simply say: No Compromise on Quality and Hygiene. The standards of their products are what they are always concerned about. And that is due to the customer who is very dear to them. They want them to stay healthy and content with their customers.

Question no 2: How company manage their quality do they have any quality management system? Yes, they do have a trustable quality management. They make sure that customer feels the same quality taste in each and every bite or drop of their product. By applying the various strengths Gourmet offers the product to the customer. Gourmet never compromise on quality that is why they are able to capture a huge market share. Sweet and other bakery products are prepared with immense care using traditional and authentic recipes to give unforgettable taste. Gourmet has been very careful and has been following a very strong standard for maintaining its quality so that customer is not complaining about its products. Since they are dealing in food products where quality plays a very vital role so they believe in quality good and healthy product to the customer. Purity: Its another attribute which has been taken care of. In products such as mithai where people like that they get pure things especially in milk and better where there are chances that the customers dont get pure products. Gourmet has made s u r e that they use pure materials in making of the product so that when the customer gets it they dont feel that its not pure. Freshness: Food products all over the world are loved for their freshness and if we talk about products which Gourmet is selling they should be fresh otherwise customer wont purchase it. Gourmet promises to give fresh products to their customers by giving t h e m t h o s e p r o d u c t s w h i c h t h e y f e e l a r e g o o d a n d h e a l t h y t o e a t a n d i f a n y product they feel is not fresh enough they wont give it to the customer. Good Taste: Taste is because of which a customer would love to purchase a product again if he likes the taste of your product. For so many years, Gourmet has been way ahead in the market and leading it on the basis of its taste and it promises to give good taste to their customer so that they enjoy it. Same taste: This is one of the biggest benefits of coming to Gourmet that the consumer will get the same taste whenever his purchases products from Gourmet its not that at one time the products will taste different and other time they would be different. Uniqueness: One of the strong aspects of Gourmet is that its sweet (mithai) has a unique and at the same time very nice taste which no other player in the market is providing. Large Variety: T h e c u s t o m e r s c a n b e n e f i t f r o m a l a r g e r a n g e a n d v a r i e t y w h i c h G o u r m e t i s providing them not only in its major products which is sweet (mithai) but lot of other products such as dairy products etc. Cleanliness: At each and every outlet of Gourmet, special emphasis is laid on cleanliness so that consumer feels that he is standing at a nice place and doesnt get irritated.

Question no 3: What are the different processes that are supporting a customer to avail the company particular product or service, any equipment and technology that is necessary to operate these process? Yes they have a lot of bakery outlets in all big cities like Lahore, Faisalabad, Rawalpindi, Gujrat etc. They produce with in their organization and sell items by their bakeries or distributors. As far as any technology is concerned there is no rocket science in it. They adopt very traditional but effective approach to provide their final products to general public through their outlets and dealers. Question no 4: How company has arrange the facility how large they are needed to arrange a particular facility for the operations? Gourmet has arranged their products well. In the early period they were in very limited areas probably in Lahore region, they sell their items specially beverage. Then they made new plant few years ago and did a mass production and provide their beverage in all big cities of province Punjab. The problem is that they have to prepare low cost otherwise public not going to buy their products. They have good team to cope with these problems financial bearer is the other problem which is a hurdle in their success. They are yet to go in other cities of Pakistan, out of Punjab. For this they require a big capital to target other giant cities like Karachi. As far as operation facilities are concerned they are better aware of that and still doing efforts to make it look better for them as this is very important for them to compete with other international brands such as Coke and Pepsi etc. Question no 5: How the management is dealing with major supplies and managing these supplies issues and how that are using this particular areas to attain objectives? The management is dealing with major supplies good and managing it with a lot of care. Supplier relationships are strong at Gourmet Baker Pakistan, which can only be seen as strength in their overall performance Gourmet has an organized database; all the activities are record e d i n t h e database. Computerized database provides error free center. It is updated on the regular basis. All the departments are working as a team such as Quality assurance, Marketing, MIS, HR and Administration etc. Working as a team increases the efficiency of the Gourmet. The Gourmet is much concerned about their suppliers because of them they are able to compete with competitors and work out to manage them well at any cost as they are much important for them to do all operations on time and it very important for running smooth operations too.!!!