Proposal For Make Ready Matt's

Executive Summary Make Ready Matt's is a small cleaning services firm which is looking to expand it's web presence and get more customers in the Charlotte area. n order to do so! Make Ready Matt's must look for cost"effective marketing strategies to target this group. #he firm must also have a web presence and create uni$ue experiences for it's clients. Make Ready Matt's provides an attractive brand and a fresh"looking logo. t also offers a wide range of services " everything from carpet cleaning to deap cleaning. Customers! particularly apartment cleaning customers! will appreciate the company's ability to provide cleaning services at an affordable cost.

Currently! the challenges faced by the company include stiff competition from a number of other cleaning services " especially from well"established industry leaders such as Molly Maids. #he company also has a few unfavorable reviews posted on popular social review sites such as merchantcircle and thumbtack from disappointed %roupon users. #here are approximately &'( apartment complexes in the Charlotte")C metro area. #en have annual revenues of *'.( Million or more! while the largest number +'&', have revenues of *(--!--- to *. million. Charlotte offers a lot of potential for an apartment cleaning service as there are /0!'/0 total occupied rental housing units in the city. 1s such! the company is in need of a solution which can improve the company's brand image in the public's eye! create bu22 amongst apartment owners! have a professional online presence! and increase sales.

Proposed Services Contact the dissatisfied %roupon customers whom posted negative reviews and offer a full refund as well as a free full"service cleaning. %ive each of the customers whom complained a free gift card for their trouble. 1pologi2e to the affected customers publicly with a blog post on makereadymatts.com website. Create a policy of reliability within the company! and ensure that you follow through on all promises. Make Ready Matt's responsible for issuing refund and providing cleaning service. 3esign a professional website which offers a clean image and has 45ome!4 4Packages!4 46ervices!4 4location!4 41ppointment!4 47log!4 and 4#estimonials4 pages. Record video testimonials if possible so that visitors are able to connect with the stories in a personal manner and will be more willing to work with the company. 8nsure that the landing page is enticing to the customer. 6et up a mailing list so that Make Ready Matt's is able to stay in touch with it's customers. Create a set of packages with price9service combinations which are appealing to apartment owners and can be promoted online through the company's website. Create an online appointment setting system which allows the customer to enter their data and reserve an available time slot for cleaning services. :rite and distribute press releases through ma;or PR services such as PR)ews:ire

using keywords such as Charlotte 1partment Cleanout and Charlotte 1partment Cleaning. #his will create attention for the company thorugh ma;or press release outlets and ensure plenty of traction. 8stablish presence on #witter and Create a Professional Facebook Page and <inkedin %roup. =pdate #witter and Facebook pages twice a week and offer an incentive to customers for ;oining social media pages. )etwork with multi"family real estate owners on <inkedin by looking for groups and sending re$uests. :rite 0 articles per week for the company's blog which include a variety of different keywords designed to gain organic search traffic for local searches. #he ob;ect is to target lower"traffic keywords to get rankings $uicker! and thus more customers in a shorter period of time. t takes a great deal of time for a ma;or search engine to rank your site. 5ere are some examples of common keywords used to search for keywords Charlotte Cleaning> home cleaning services charlotte nc " &- searches9month and increasing volume carpet cleaning charlotte nc " .0-- searches9month carpet cleaning charlotte " 0-- searches9month maid services charlotte nc " ?- searches9month and increasing volume house cleaning charlotte nc " .&- searches9month and increasing dryer vent cleaning charlotte nc " ?- searches9month and increasing along with dryer vent cleaning charlotte " '- searches9month maid service charlote nc " '.- searches9month charlotte cleaning service " &- searches per month 6ocial media pages +twitter! facebook! linkedin, will be updated ( times per week to ensure that your customers are able to keep up with your brand! and also so that there is an active community. Press releases should also be sent out biweekly. Budget *@@- " nitial setup +website development! contacting dissatisfied groupon customers! building social media pages! reaching out to linkedin groups! '- social media posts! blog posts! and press releases, *.A-9month " .' 7log posts! ' press releases! and .( social media posts *@-9month " .' 7log posts! .( social media posts +same package without press releases,

No Risk f any services are not to your expectations! you will not need to pay anything within ' weeks +.@ days, of delivery.