Nokia Siemens Networks

Summary :
1. Company Profile.3 1.1. Company description...3 1.2. Quality at Nokia Siemens Networks..3 2. Departmental ierarc!y" 2.1. #oard of directors." 2.2. $%ecuti&e #oard' 3. (lo)al Presence.' 3.1. Ser&in* customers around t!e world.' ". Sustaina)ility..+ ".1. Company,s approac!...+ ".2. $n&ironmental sustaina)ility...".3. Social sustaina)ility..".". .ana*in* sustaina)ility...'. Partners.../ +. Products../ 0. Solutions11 -. Ser&ices.12 /. Customer $%perience .ana*ement.13 11. 2atest launc!es and updates..13 11. Needs for your #usiness..1" 11.1. 3educe costs and increase efficiency..1" 11.2. 4ncrease network capacity and co&era*e.1" 11.3. (enerate new re&enue streams1" 11.". 5ptimi6e customers, e%perience...1' 11.'. Stren*t!en market position1' 12. 7ec!nolo*y &ision.1' 12.1. Company,s 7ec!nolo*y &ision for 2121...1+ 13. S857: Nokia Siemens Networks9 Ser&ices9 8orldwide1+ 13.1. :nalysis.1+ 13.1.1. 4ntroduction..1+ 13.1.2. S857 :nalysis..10 1". 4mplication for Company #ein* Profiled.22 1'. Company 5&er&iew...22 1+.3eference23

1. Company Profile
1.1. Company description
Nokia Siemens Networks is a leadin* specialist in mo)ile )road)and9 pro&idin* mo)ile networks and t!e intelli*ence and ser&ices to ma%imi6e t!eir &alue. 7!ey are one of t!e lar*est telecommunications !ardware9 software and professional ser&ices companies in t!e world9 operatin* in 1'1 countries wit! !ead;uarters in <inland. 7!e company,s mission is to !elp operators to )uild more &alua)le relations!ips )y impro&in* efficiency and customer e%perience. Company,s customers are telecommunications network operators and ser&ice pro&iders. : &ery small part of t!e )usiness =appro%imately 1."> of sales? is to military and ci&il defence or*ani6ations in selected countries w!ere t!ey supply communications e;uipment for administrati&e purposes. Durin* 2111 =t!e period co&ered )y t!is report?9 t!ey operated in t!ree core areas: @ Network Systems: de&elopin* and producin* network infrastructure products9 includin* <le%i )ase stations and )road)and access e;uipment @ (lo)al Ser&ices: implementin* networks9 and mana*in* networks on )e!alf of customers @ #usiness Solutions: !elpin* customers pro&ide ser&ices to impro&e t!e end user e%perience.

Nokia Siemens Networks. for a world in motionA

:s t!e world,s specialist in mo)ile )road)and9 t!e company !elp,s to ena)le t!e end users to do more t!an e&er )efore wit! t!e world,s most efficient mo)ile networks9 t!e intelli*ence to ma%imi6e t!eir &alue and t!e ser&ices to make it all work to*et!er. <rom t!e first e&er call on (S.9 to t!e first call on 27$9 company operate,s at t!e forefront of eac! *eneration of mo)ile tec!nolo*y. Company,s *lo)al e%perts in&ent t!e new capa)ilities t!at clients need in t!eir networks.4t pro&ide,s t!e world,s most efficient mo)ile networks9 t!e intelli*ence to ma%imi6e t!e &alue of t!ose networks9 and t!e ser&ices to make it all work to*et!er seamlessly. 8it! an unswer&in* focus on ;uality9 efficiency and relia)ility t!e company !elp,s clients meet mo)ile customers, demands for uni&ersal content and connecti&ity more efficiently and effecti&ely. 7!e company deli&er t!e inno&ations in mo)ile tec!nolo*y t!at ena)le people and )usinesses e&eryw!ere to do more t!an e&er )efore. :s a mo)ile operator9 clients face c!allen*es from many sides t!at put t!eir mo)ile network and )usiness model under e%treme pressure.

1.2. Quality at Nokia Siemens Networks 8!at does ;uality mean at Nokia Siemens NetworksB
<or t!e company9 ;uality is simply a)out puttin* t!e customer at t!e centre of e&eryt!in* 9 not only in tec!nolo*y and ser&ices9 )ut also in our )e!a&iours.

7!e company put,s ;uality into practice e&ery day t!rou*! t!ree ;uality principles t!at sum up t!e Nokia Siemens Networks way: Customer First9 Execution Excellence and I wn Quality. 7!ese principles9 alon* wit! t!e aspiration of our talented people to )e t!e )estCinCclass9 are formin* t!e uni;ue foundation of Nokia Siemens Networks, ;uality DN:.

Nokia Siemens Networks is )uilt on solid ;uality principles

Customer <irst encoura*es employees to adopt Doutside in, t!inkin* and to focus on t!e needs of t!e customer9 rat!er t!an lookin* inwards at oursel&es. 4t implies carryin* t!e &oice of t!e customer inside t!e or*ani6ation to colla)orate across functions. $nsurin* t!at t!e impact on t!e customer is understood fully and t!at we are deli&erin* !i*! ;uality products9 ser&ices and solutions to ma%imi6e t!e in&estments customers are makin* wit! t!e company. $%ecution $%cellence is a)out doin* it ri*!t t!e first time. 8it! t!is t!e company mean proacti&e ;uality t!rou*! early detection and containment. E4 5wn QualityF means t!at e&ery Nokia Siemens Networks employee takes personal responsi)ility on a daily )asis for t!eir actions and decision makin* to ac!ie&e !i*! ;uality for customers.

Nokia Siemens Networks is under*oin* a transformation

7!e company focuses it,s strate*y on mo)ile )road)and and ser&ices. 7!at,s an addressa)le market &alued at almost G01)n in 21119 and w!ere it !old,s a stron* second position. 7!is means )uildin* on it,s e%istin* success in mo)ile )road)and and customer e%perience mana*ement C all supported )y a stron* ser&ices or*ani6ation wit! !i*!ly efficient *lo)al deli&ery. 7!ey are maintainin* !i*! le&els of 3HD in&estment in key se*mentsI in fact9 t!eir in&estment in inno&ation around mo)ile )road)and is e%pected to increase. 4n addition9 ;uality remains a priority and is anot!er area w!ere we will )e spendin* more. #y placin* mo)ile )road)and and ser&ices at t!e !eart of w!at t!ey do9 our *oal is to pro&ide t!e world,s most efficient mo)ile networks wit! t!e intelli*ence to ma%imi6e t!e &alue of t!ose networks and t!e ser&ices capa)ility t!at makes it all work seamlessly. 7!e company,s aim is to impro&e t!eir lon* term competiti&eness and profita)ility.

2. !epartmental "ierarc#y
2.1. $oard of directors% Executi&e C#airman% 'esper
5t!er mem)ers of t!e )oard: Peter K. Solmssen Peter Solmssen is also ead of Corporate 2e*al and Compliance and .em)er of t!e .ana*in* #oard and (eneral Counsel of Siemens :( 7imo 4!amuotila 7imo 4!amuotila is also $%ecuti&e Lice President9 C!ief <inancial 5fficer of Nokia Joe Maeser Joe Maeser is also t!e C<5 of Siemens #ar)ara Mu% #ar)ara Mu% is also .em)er of t!e .ana*in* #oard and C!ief Sustaina)ility 5fficer of Siemens :(

&esen

Jesper 5&esen is $%ecuti&e C!airman of t!e #oard of Nokia Siemens Networks.

 Ju!a NkrOs Ju!a NkrOs9 $%ecuti&e Lice President9 uman 3esources of Nokia 2ouise Pentland $%ecuti&e Lice President9 C!ief 2e*al 5fficer. Nokia 2eaders!ip 7eam mem)er since <e)ruary 119 2111. Joined Nokia 1//-.

2.2. Executi&e $oard%

7!e e%ecuti&e )oard is leadin* t!e company,s transformation announced on No&em)er 239 2111. 3aPee& Suri C!ief $%ecuti&e 5fficer =C$5? .arco Sc!rQter C!ief <inancial 5fficer =C<5? :le%ander .atusc!ka C!ief 3estructurin* 5fficer Sami! $l!a*e C!ief 5peratin* 5fficer =C55? and actin* !ead of (lo)al Ser&ices :s!is! C!owd!ary :sia9 .iddle $ast and :fric 3enR S&endsenC7une $urope and 2atin :merica ansCJSr*en #ill uman 3esources #arry <renc! .arketin* and Corporate :ffairs ossein .oiin 7ec!nolo*y and Strate*y Joyce Norcini 2e*al and Compliance er)ert .er6 5ptical Networks .arc 3ouanne .o)ile #road)and

(. )lo*al Presence
(.1. Ser&in+ customers around t#e world
3e*ional or*ani6ations are a key part of supportin* t!eir customers. 7!ese or*ani6ations ensure t!at ser&ices are deli&ered and e%ecuted as a*reed wit! t!e customers. 5ur re*ions: C :sia Pacific C (reater C!ina C 4ndia C Japan C 2atin :merica C .iddle $ast H :frica C Nort! :merica C Nort! $ast C Sout! $ast $urope C 8est $urope

,. Sustaina*ility
Nokia Siemens Networks, mission is to *row our )usiness sustaina)ly. 7!e company will do t!at )y )e!a&in* et!ically and )ein* responsi)le employers9 )y !elpin* t!eir suppliers and customers )e more sustaina)le9 and )y workin* wit! wider stake!olders on *lo)al c!allen*es facin* t!e planet.

,.1. Company-s approac#

7!ey aim to )e !onest and transparent as t!ey sei6e opportunities to *row a sustaina)le )usiness and meet t!eir o)li*ations to people and t!e planet. 7!eir sustaina)ility strate*y is to support t!e )usiness )y meetin* stake!older e%pectations9 minimi6in* t!eir impacts and ma%imi6in* positi&e contri)ution. 7!ey focus on t!ree key stake!olders: employees9 customers and planet.

(ood !ousekeepin*
7!ey respect all rele&ant laws9 re*ulations and international standards. .ore t!an t!at9 t!ey aim to create an or*ani6ation w!ere et!ical )usiness practice is a source of pride and employees !a&e a safe9 moti&atin* workin* en&ironment. 7!e company,s Code of Conduct is central to operatin* responsi)ly. 4t is reinforced wit! mandatory annual trainin* for e&ery employee and supported )y detailed policies and *uidelines. 7!ey also !a&e stron* mana*ement systems in place co&erin* antiCcorruption9 !uman ri*!ts9 la)or conditions9 occupational !ealt! and safety9 and en&ironmental protection standards. 7!eir own operations !a&e a relati&ely small en&ironmental impact )ut t!ey !a&e am)itious *oals to impro&e t!e en&ironmental efficiency of t!eir facilities9 47 ser&ices9 tra&el and ser&ice fleets.

Sustaina)le &alue for customers

7!ey e%tend t!e !i*! demands t!ey put on t!eirsel&es to t!eir suppliers. 7!ey also work closely wit! customers to impro&e t!e safety of all workers in&ol&ed in !i*!er risk tower )uildin* and installation works. #ut t!ey can do more. 7!ey put a lot of effort into !elpin* customers reduce t!eir en&ironmental footprint. :s well as t!e industryCleadin* ener*y efficiency of company,s )ase stations9 t!ey pro&ide solutions to optimi6e ener*y consumption in t!e entire network.

: *ood nei*!)or
7!e company want to contri)ute )roadly to t!e communities w!ere t!ey operate and employ people. 7!ey do t!is )y minimi6in* any ad&erse en&ironmental effects of t!eir operations and )y connectin* wit! local communities.

Positi&e impacts on t!e planet

7!e *reatest contri)ution t!e company can make to sustaina)ility is to use t!eir tec!nolo*y to )enefit communities and t!e en&ironment. 7elecommunications is in a uni;ue position to dri&e social and economic pro*ress w!ile !elpin* to reduce t!e en&ironmental impacts of many industries. <or e%ample9 t!ey are workin* wit! partners to deli&er mac!ineCtoCmac!ine =.2.? solutions as well as to sa&e ener*y in telecoms networks. :dditionally9 t!ey reco*ni6e t!eir responsi)ility to carry out due dili*ence so t!at t!eir communications products are used to support and not infrin*e !uman ri*!ts.

Commitments
Nokia Siemens Networks is a mem)er of t!e Tnited Nations (lo)al Compact and t!ey are committed to its Principles. Company,s annual Sustaina)ility 3eport is t!eir Communication on

Pro*ress. Nokia (roup9 includin* Nokia Siemens Networks is included )ot! in Dow Jones Sustaina)ility 4nde% =E7ec!nolo*y Supersector 2eaderF in 211/ and 2111? and in <7S$"(ood. 7!ey want to maintain an acti&e and open dialo*ue9 en*a*in* widely to find new and )etter ways to ser&e stake!olders and impro&e t!eir performance.

Code of conduct
7!e Nokia Siemens Networks Code of Conduct outlines t!eir commitment to !i*! et!ical standards.7!e Code co&ers:

uman ri*!ts
7!ey will respect t!e ri*!ts laid down )y t!e Tnited Nations, Tni&ersal Declaration of 3i*!ts9 includin*: C <reedom from discrimination on any *rounds C <reedom from ar)itrary detention9 e%ecution or torture C <reedom of peaceful assem)ly and association C <reedom of t!ou*!t9 conscience and reli*ion C <reedom of opinion and e%pression. uman

$t!ical conduct
7!ey are committed to t!e !i*!est standards of et!ical conduct and full compliance wit! all applica)le national and international laws9 includin* issues suc! as: C 2a)or conditions C :ntitrust and promotin* fair competition C Pre&ention of )ri)ery and corruption C (ood corporate *o&ernance C Protection and reco*nition of copyri*!t9 company assets and ot!er forms of intellectual property C Pri&acy and data protection.

$n&ironment
7!ey are determined to )e en&ironmentally aware in all t!ey do9 *oin* )eyond compliance )y impro&in* t!e en&ironmental performance of t!eir operations and t!rou*!out t!e lifecycle of t!eir products.

People
7!ey are committed to pro&ide a safe and !ealt!y workplace w!ere all employees are treated wit! respect and pro&ided wit! e;ual opportunities for de&elopment.

:ntiCcorruption
7!ey !a&e strict 6ero tolerance on corruption. $mployees must a&oid any acti&ity t!at can lead to a conflict of interest9 includin*: C (ifts and !ospitality C #ri)es and facilitation payments C Political donations.

Partners
7!ey re;uire t!eir )usiness partners and suppliers to comply wit! all applica)le laws and re*ulations9 and encoura*e t!em to *o )eyond compliance to impro&e t!eir mana*ement of et!ical9 en&ironmental and social issues.

4mplementation
ow t!e Code is implemented in practice9 !ow potential &iolations are reported and in&esti*ated.

,.2. En&ironmental sustaina*ility

7!eir aim is to sa&e ener*y9 water and ot!er resources9 reduce *reen!ouse *as emissions and protect t!e en&ironment. 7!is means impro&in* t!e performance of t!eir own operations9 )ut also !elpin* customers do t!e same. 7!ey !a&e set c!allen*in* tar*ets to cut *reen!ouse *as emissions from t!eir operations and t!eir )ase station tec!nolo*y leads t!e market in ener*y efficiency. 7!ere are t!ree strands to t!eir strate*y: 5peratin* more efficiently Desi*nin* products and ser&ices wit! t!e en&ironment in mind t!at !elp telecoms operators reduce ener*y consumption in t!eir networks Deli&erin* solutions t!at facilitate a net positi&e impact.

:ll of t!ese are important. #ut t!e )i**est impact will come in applications )eyond t!e 4C7 sector9 w!ere around /- percent of ener*y is used *lo)ally. 7o reali6e t!e potential9 t!ey are workin* wit! customers to pro&ide smart applications suc! as electricity *rid mana*ement t!at will !elp to create a low car)on economy.

,.(. Social sustaina*ility

Communications tec!nolo*ies stimulate social and economic de&elopment. 7!ey do )usiness et!ically and aim to ensure t!ey !a&e a positi&e influence on t!eir employees9 t!eir partners and t!e communities t!ey work in.

,.,. .ana+in+ sustaina*ility

7!eir )usiness is c!an*in* and t!ey !a&e re&ised t!e way t!at company *o&ern and mana*e sustaina)ility to ensure an effecti&e approac! to en&ironmental and social matters .

)o&ernance
4n 2111 t!ey simplified t!eir approac! to sustaina)ility *o&ernance. 4nstead of a separate Corporate 3esponsi)ility Steerin* (roup9 t!e $%ecuti&e #oard now acts as a Steerin* (roup for sustaina)ility matters. #oard mem)ers are responsi)le for leadin* t!e )usiness t!rou*! t!e transformation announced in No&em)er 2111 and t!eir continued senior o&ersi*!t confirms t!e role of sustaina)ility in t!e company. 7!e $%ecuti&e #oard re&iews sustaina)ility performance at least once a year9 and pro&ides *uidance. 7!e ead of .arketin* and Corporate :ffairs is t!e )oard mem)er directly responsi)le for sustaina)ility.

$%ecuti&e )oard

.ana+ement
4n 2111 t!e company de&eloped a new mana*ement structure for sustaina)ility to impro&e t!e efficiency and communication of e%istin* networks and workin* *roups for en&ironment9 !ealt! and safety and et!ics. 7!e emp!asis is on operatin* effecti&e mana*ement systems w!ic! support t!e )usiness9 meet re*ulatory re;uirements and stake!older needs. 7wo crossCfunctional forums coCordinate sustaina)ility acti&ities across t!e company U one for Sustaina)le Products and Ser&ices and anot!er for Sustaina)le 5perations. 7!ey )rin* to*et!er sustaina)ility e%perts9 )usiness units and functions suc! as 3 and 47 from eac! re*ion to de&elop and implement our sustaina)ility strate*y. 7!rou*! t!ese forums9 t!ey will listen and respond to t!e needs of t!eir stake!olders9 define sustaina)ility *oals and key performance indicators and continue to implement *lo)al mana*ement systems. 4n 21129 t!e two forums will )e supported )y workin* *roups formed of sustaina)ility e%perts from wit!in t!e )usiness.

/. Partners
Performance from partnerin*
7!e company )elie&e,s partnerin* dri&es inno&ation and ena)les new )usiness opportunities creatin* added &alue for all parties9 especially for t!eir customers. 8!et!er en*a*in* wit! partners to address new market se*ments9 )uild Point solutions9 complement and differentiate t!eir offerin*s or stren*t!en customer ser&ice9 eac! of t!ese relations!ips com)ine t!eir leadin* tec!nolo*y9 e%pertise and capa)ilities wit! t!at of ot!er industry leaders.

0. Products
Customers can *et t!e latest tec!nolo*y and *lo)al e%pertise at t!eir fin*ertips to !elp t!em meet t!e *rowin* demands of t!eir customers.

andle t!e *rowin* &olume of traffic on t!eir networks and stay rele&ant in t!e rapidly c!an*in* industry landscape is a )i* c!allen*e. 5n top of t!at9 t!ey !a&e to mana*e t!eir operations and keep track of t!e )usiness. 8!et!er it,s t!e latest network tec!nolo*y9 company,s tools to !elp customers mana*e t!eir )usiness more efficiently9 company,s products can !elp customers to stay competiti&e and increase re&enue.

#usiness units
Since 1 January 21119 Nokia Siemens Networks !as or*anised its operations wit!in t!e followin* t!ree )usiness units: #usiness Solutions =#S5? Network Systems =N8S? (lo)al Ser&ices =(S? 7!ere are dedicated sales units for eac! of t!ese areas.

Products and ser&ices:

#usiness Communication for Ser&ice Pro&iders C Customer care support C .o)ile )ack!aul C De&ice mana*ement C .o)ile 7L C <i%edCmo)ile con&er*ence C 5utsourcin* C ostin* C Tnified c!ar*in* and )illin* C 4nte*rated pro&isionin* C 8CD.: fre;uency refarmin* C 4n&entory mana*ement C 5ptical multiple%ers C 4P7L C Surpass !i7

Pu)lic and corporate

:ir and maritime (o&ernment 3ailway

1#at can Nokia Siemens Networks offer2 3 $usiness Support Systems 4$SS5
Con&er*e c!ar*in* and )illin* for more fle%i)le9 personali6ed offers.

3 Con&er+ence6 I.S
Pa&e a smoot! e&olution pat! towards an allC4P core wit! 4.S as t!e core controller of c!oice for 27$ networks offerin* &oice and multimedia ser&ices.

3 Customer Experience .ana+ement 4CE.5

(ain a !olistic9 realCtime &iew of your su)scri)ers9 and turn t!is insi*!t into tar*eted actions t!at impro&e t!e customer e%perience and dri&e loyalty and profita)ility.

3 !edicated networks
Support missionCcritical operations in industries wit! relia)le &oice and data communication ser&ices

3 E&ol&ed Packet core

Prime customers networks for t!e e%plosion in data and si*nallin* traffic in mo)ile networks.

3 IP Partner products
2e&era*e t!e ri*!t skills9 partners and solutions to support customers 4P transformation process.

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3 .o*ile *road*and
Company can !elp you make sure your networks can efficiently !andle increased data traffic as well as impro&e t!e e%perience for customers.

perations Support Systems 4 SS5

Smart 5SS !elps you use network to ensure )etter customer e%perience in a costCefficient way.

3 7ransport networks
(et t!e fastest connections across fi%ed and mo)ile en&ironments to efficiently mana*e e%plosi&e traffic *rowt!.

8. Solutions
:s customers )ecome increasin*ly demandin*9 t!e company will work wit! t!em to de&elop t!e solutions t!at keep t!em satisfied 8!et!er it,s optimi6in* customers mo)ile and fi%ed network9 pro&idin* a ric! multiCmedia e%perience for t!eir customers or adoptin* new tec!nolo*ies9 t!ey are facin* c!allen*es on many fronts. Company can !elp customers turn t!ese c!allen*es into )usiness opportunities. Company, solutions draw on a endCtoCend ran*e of products and ser&ices. 7!ey can support customers as you adapt to t!e c!an*in* communications landscape9 meet t!e risin* demands of t!eir customers and take a step a!ead of t!e competition.

1#at Nokia Siemens Networks can offer2 3 Carrier Et#ernet 7ransport 4CE75
.o&e easily to a costCefficient packet transport network.

3 Customer care automation

4ncrease customer satisfaction wit! our automated care solution .

3 !e&ice mana+ement
$nsure a superior customer e%perience wit! automated de&ice mana*ement and reduce your support costs.

3 "etero+eneous networks
.eet differin* network co&era*e and capacity re;uirements wit! our etero*eneous Network solution w!ic! deploys a mi% of tec!nolo*ies9 fre;uencies9 cell si6es and network arc!itectures to optimally respond to rapid c!an*es in customer demand.

3 .o*ile *ack#aul
4ncrease t!e capacity of your mo)ile network and make sure you can meet t!e *rowin* traffic demand for data ser&ices.

3 .o*ile site connecti&ity

.aintain traffic se*re*ation and resilience w!ile costCeffecti&ely connectin* t!e mo)ile elements to your 4P network.

3 .ultilayer optimi9ation
5ptimi6e your transport networks and cut operational costs .

3 .ultiser&ice IP *ack*one

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8e !a&e t!e only 4P )ack)one solution to inte*rate t!e )est of Cisco Systems and Juniper Networks. $nsure relia)le endCtoCend ;uality of ser&ice.

3 Network s#arin+
Cut t!e cost of deli&erin* mo)ile )road)and and *et your ser&ice to market ;uicker.

3 Quality of ser&ice differentiation

.ana*e peakCtime network con*estion and impro&e t!e e%perience for your customers. Prioriti6e data traffic in realCtime durin* )usy and con*ested periods.

3 Self:or+ani9in+ networks
Cut your operatin* costs )y automatin* manual processes across (S.9 3( and 27$.

3 Smartp#one friendly networks

Prepare your networks for a sur*e in smartp!one use and ensure a !i*! le&el of ser&ice.

3 Su*scri*er data mana+ement

7urn your su)scri)er data into &alua)le )usiness insi*!ts.

3 ;oice o&er <7E

Loice o&er 2on* 7erm $&olution ensures profita)le !i*! ;uality &oice9 &ideo and multimedia ser&ice.

3 1C!.= >efarmin+
$%tend and impro&e your 3( ser&ices wit!out !a&in* to in&est in new sites. 4ncrease network efficiency )y impro&in* indoor co&era*e and offerin* rural mo)ile )road)and to reac! new users.

?. Ser&ices
7!e company,s *lo)al e%pertise and e%perience can !elp customers de&elop and mana*e t!eir )usiness to meet t!e needs of t!eir customers. 7!e company know,s no two operators are t!e same9 and t!e c!allen*es customer face,s can )e ;uite different from !is competitors. 7!at,s w!y t!e company always make sure its ser&ices are tailored to customer specific needs. 8!et!er it,s outsourcin* part of customer operations or up*radin* !is network security9 customer will )enefit from t!e input of its e%perts around t!e world as well as t!e )est in local insi*!t and understandin*.

1#at Nokia Siemens Networks can offer2 3 Network plannin+ and optimi9ation
.a%imi6e your network,s potential and deli&er a )etter ser&ice to t!eir customers w!ile reducin* e%penses and increasin* re&enues.

3 Security
7!eir customers trust it wit! t!eir data9 so keepin* it secure is &ital to t!e )usiness.

3 Systems Inte+ration
7!ey will work wit! you to esta)lis! t!e )usiness *oals9 and deli&er systems inte*ration to !elp t!em reali6e t!em.

3 Network implementation
Need to up*rade or e%pand your networkB 8e can do it for you ;uickly and costCeffecti&ely

3 .ana+ed ener+y
.ake t!e most of your ener*y ser&ices t!rou*! t!e use of our strate*ic partners!ips.

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3 .ana+ed ser&ices
8e,ll take care of your networks9 end user ser&ices and customer interface related processes so you can focus on w!at you do )est U keepin* your customers !appy.

3 Care ser&ices
8e can !elp keep your customers connected to t!e network )y pro&idin* care and support and e&en predictin* w!ere pro)lems could occur and !elpin* pre&ent t!em.

3 7rainin+ and learnin+

$mployin* t!e ri*!t people wit! t!e ri*!t skills is at t!e !eart of your )usiness. 3eali6e t!e full potential of your people and up*rade your )usiness wit! our tailored trainin* solutions.

3 )lo*al ser&ice deli&ery

8e,ll work 2"V0 at our locations around t!e world to deli&er a fast9 efficient rollCout of your new ser&ice or operation.

@. Customer Experience .ana+ement

7urn deep insi*!t into tar*eted actions t!at impro&e t!e customer e%perience and dri&e loyalty and profita)ility. 7oday,s mo)ile customers demand t!e !i*!est possi)le standards of e%cellence from t!eir operators. "1> of t!em are prepared to switc! operators wit!in 12 mont!s if t!ey don,t *et t!e e%perience t!ey demand. 3eplacin* lost customers is a costly task9 !ittin* operator profita)ility si*nificantly. Customer e%perience mana*ement is a)out dri&in* loyalty9 efficiency and re&enue streams. <or su)scri)ers9 it is t!e key to a muc! more immediate9 rele&ant and personali6ed customer e%perience. 7!is is ac!ie&ed )y *eneratin* insi*!t a)out customer e%periences and preferences )ased on t!e e%istin* data in your network and 47 systems9 and usin* it to make clearly prioriti6ed impro&ements t!at result in a )etter customer e%perience and )usiness outcome.

1#at can Nokia Siemens Networks offer2

Nokia Siemens Networks is t!e leadin* C$. &endor9 offerin* a wide portfolio t!at )rin*s to*et!er preCinte*rated software products and related professional ser&ices across network and 47 infrastructure as well as t!rou*!out t!e entire customer lifecycle. 5ur offerin* also includes our awardC winnin* C$. on Demand9 an easyCtoCuse portal t!at ena)les a p!ased approac! to C$.9 ensurin* &alue on eac! step of t!e way. 5perators across t!e *lo)e are already usin* Nokia Siemens Networks C$. tools to impro&e t!e customers, e%perience.

1A. <atest launc#es and updates

4n t!e new en*a*ement economy9 mo)ile )road)and traffic is *rowin* e%ponentially as people connect to t!eir contacts9 applications and ser&ices on t!eir mo)ile p!ones. #y 21219 mo)ile networks will need to )e ready to deli&er one *i*a)yte per user per day9 downloaded at speeds more t!an ten times t!e current le&el. 8atc! for news from t!e world,s mo)ile )road)and specialist a)out !ow to meet W1(#perdayX demand and make money from it.

13

11. Needs for $usiness

8!ate&er t!e )usiness o)Pecti&es9 Nokia Siemens Networks can !elp to ac!ie&e t!em wit! e%actly t!e ri*!t com)ination of products9 ser&ices and solutions.

11.1. >educe costs and increase efficiency

8it! t!e customers demandin* more ser&ices and !i*!er network ;uality9 you !a&e to do more and more to satisfy t!eir e%pectations. 7!is can )e costly as new operations come onCstream or new networks are put in place to !andle increased traffic. Nokia Siemens Networks can !elp you reduce operational e%penditure =5P$Y?9 limit capital e%penditure =C:P$Y? and turn low &alue customers into profita)le ones. .o)ile )ack!aul solution <utureCproof your mo)ile )road)and network and limit C:P$Y Net:ct C!eck out our industryCleadin* 5SS Customer Care :utomation solution .a%imi6e t!e efficiency of customer care

11.2. Increase network capacity and co&era+e

7!e *rowt! in smartp!one and ta)let use !as put a strain on traditional networks9 and wit! customers usin* more ser&ices it is &ital to meet t!e demand. Nokia Siemens Networks can !elp to increase network capacity for !i*!Cdata applications suc! as &ideo9 e%tend your network co&era*e9 step up operations and plan for t!e mi*ration to 4PC)ased tec!nolo*ies. Network s!arin* solution 3educe costs and )oost your deployment of mo)ile )road)and networks Net:ct 5ptimi6er product <ind out more a)out mana*in* comple%ity wit! automated optimi6ation Network Plannin* and 5ptimi6ation ser&ices 2earn more a)out ma%imi6in* your network,s potential

11.(. )enerate new re&enue streams

7!e )oom in mo)ile )road)and and interacti&e ser&ices certainly pro&ides c!allen*es9 )ut t!ere are also )usiness opportunities. Nokia Siemens Networks can support you wit! new &oice and data products as you stri&e to increase re&enues from )road)and networks. 7!e company can also !elp to de&elop new )usiness models wit! new ser&ices9 social media applications and 7LCrelated content. Loice o&er 27$ =Lo27$? solution

14

Deli&er profita)le !i*! ;uality &oice9 &ideo and multimedia ser&ice to your customers New s!areZonce product suite 7ake customer self care to t!e ne%t le&el 3e&enue Capture ser&ice 4dentify and e%ploit new re&enue opportunities

11.,.

ptimi9e customers- experience

4n suc! a competiti&e marketplace9 t!e ;uality of customer e%perience is increasin*ly w!at matters. Nokia Siemens Networks e%perts can pro&ide wit! practical insi*!ts a)out customers and !elp make t!e rele&ant impro&ements. 7!e company can !elp to dri&e customer loyalty9 increase customer care and pull in new customers. Smartp!one friendly networks solution .ake sure mo)ile )road)and network deli&ers t!e )est for customers Customer e%perience mana*ement product portfolio 7urn deep insi*!t into tar*eted actions t!at impro&e t!e customer e%perience and dri&e loyalty and profita)ility Customer insi*!t and e%perience consultin* ser&ice 7ake ad&anta*e of customer e%perience consultants to dri&e customer loyalty and win profita)le customers.

11./. Stren+t#en market position

7!e w!ole telecoms landscape is c!an*in*. Ca)le and mo)ile operators are not Pust crossin* o&er into eac! ot!er9 )ut media companies9 consumer electronics companies and o&erCt!eCtop players are competin* for your customers. 8!et!er you want to e%tract more &alue from a mature market or *row market s!are in a de&elopin* country9 we !a&e t!e e%pertise to support you. etero*eneous Networks Nokia Siemens Networks can !elp to mana*e a comple% set of networks as one sin*le network9 wit! superior customer e%perience Ser&e at5nce 4ntelli*ence product (at!er and correlate data in realCtime from a multitude of sources .ana*ed ser&ices Simplify your operations and focus on t!e core of )usiness to offer a )etter e%perience for customers.

12. 7ec#nolo+y &ision

Nokia Siemens Networks is t!e world,s specialist in mo)ile )road)and. <rom t!e first e&er call on (S.9 to t!e first call on 27$9 t!eyoperate at t!e forefront of eac! *eneration of mo)ile tec!nolo*y. 8e

15

!elp our customers meet t!e demands of a world seekin* uni&ersal connecti&ity and content. 7!ey deli&er t!e inno&ations in mo)ile tec!nolo*y and ser&ices t!at ena)le people and )usinesses e&eryw!ere to do more t!an e&er )efore.

12.1. Company-s 7ec#nolo+y &ision for 2A2A

.o)ile networks are a)le to deli&er one (i*a)yte of personali6ed data per user per day profita)ly 7!erefore mo)ile networks need to under*o a fundamental transformation. 7!e key re;uirements are: Support up to 1111 times more capacity: !i*!er spectral efficiency9 more spectrum and small cells are needed. 3educe latency to milliseconds: )andwidt!9 pro%imity and control will sol&e t!e latency c!allen*e. 7eac! networks to )e selfCaware: co*niti&e networks can autonomously !andle comple% endC toCend network and ser&ice mana*ement. 3ein&ent t!e 7elcos for cloud: software defined networks for an endCtoCend &irtuali6ed ser&ice deli&ery. <latten total ener*y consumption: efficient radio tec!nolo*ies9 !i*! utili6ation and network moderni6ation will flatten network ener*y consumption despite traffic *rowt!.

1(. S1 7% Nokia Siemens NetworksB Ser&icesB 1orldwide

1(.1. =nalysis 1(.1.1. Introduction
Communications ser&ice pro&iders =CSPs? are under pressure to reduce operational costs and take comple%ity out of networks9 w!ile simultaneously impro&in* re&enue and t!e endCuser e%perience. Network functions t!at do not directly impact t!e customer interface9 suc! as )uildin* and maintainin* networks9 can )e =and !a&e )een? !anded o&er to t!ird parties [ wit! a relati&ely low risk and a *ood cost sa&in*sC)ased )usiness case. Network e;uipment pro&iders =N$Ps? in particular !a&e )een a)le to position t!emsel&es well in t!is space. 7!ey can le&era*e t!eir tec!nolo*y e%perience and scale to )eat CSPs\ own performance in cost or key performance indicatorsI for e%ample9 reductions in ])reak fi%] timin*. $urope9 alon*side t!e :siaVPacific re*ion9 !as )een t!e leadin* market for t!ese acti&ities9 and CSPs !a&e found network rollout and system inte*ration =S4? ser&ices from N$Ps to )e t!e fastest and most effecti&e way to )uild t!eir networks. N$Ps would like to e%pand t!eir ser&ices to full network mana*ement and t!e 47 or ser&ice layer of networks [ includin* operations support systems =5SSs?V)usiness support systems =#SSs? and endCuser applicationCfacin* tasks [ prefera)ly in a lon*erCterm mana*ed ser&ices model. owe&er9 it !as so far )een difficult for N$Ps to con&ince CSPs to make t!is c!an*e. 7!is stren*t!9 weakness9 opportunity and t!reat =S857? analysis is one of a series of four reports assessin* t!e outsourcin* approac!es of N$Ps. Lendors are included in t!is series )ased on t!eir market s!ares for CSP tec!nolo*ies9 as well as t!e rapid *rowt! of ser&ices re&enue as a part of o&erall re&enue and t!eir ser&ices\ mind s!are wit! CSPs. 7!ese &endors =in alp!a)etical order? are: :lcatelC2ucent. $ricsson. uawei. Nokia Siemens Networks =NSN?.

16

1(.1.2. S1 7 =nalysis
NSN\s (lo)al Ser&ices di&ision9 w!ic! *enerated "0> of t!e company\s total re&enue in t!e first t!ree ;uarters of 21119 contains t!e followin* )usiness se*ments: Network implementation. o #uild solutions. o .o)ile turnkey solutions. o 5utside plant. o ProPect mana*ement ser&ices. o Customer lo*istics ser&ices. o 4mplementation ser&ices. o Construction works ser&ices. o Site ac;uisition ser&ices. $ner*y solutions. o $ndCtoCend ener*y solutions wit! .ana*ed $ner*y Ser&ices to e%pand co&era*e to new potential markets wit!in remote areasI for reduced operatin* e%penditure =ope%? of telecom sitesI for en&ironmental protection and reduction of car)on footprint. .ana*ed ser&ices. o Network mana*ement and ser&ice operations. o 5utsourcin* of t!e w!ole9 or part9 of t!e operators\ network acti&ities. o .ana*ed ser&ice operations and assurance [ 7!is di&ision ena)les operators to *enerate customi6ed performance reports9 analy6e ser&ice performance and user e%perience9 and en*a*e in proacti&e performance optimi6ation of non&oice ser&ices. o #uild operations =transfer? [ 5ffers desi*n and )uild ser&ices =includin* network o implementation and operations setup?9 operations ser&ices9 t!e transfer of operations =or on*oin* operations?9 related proPect mana*ement and consultancy ser&ices. o Network plannin* and optimi6ation ser&ices9 as part of turnkey proPects or network e%pansionsVup*rades. o Network and ser&ice optimi6ation [ 7!is includes network and ser&ice performance analysis =)enc!markin* as well as performance assessment?9 t!e optimi6ation of fi%ed and mo)ile networks and endCuser ser&ice capacity e%tension9 network e&olution and support for introducin* new features and ser&ices. o Customi6ed performance solution support for sales and marketin* =ser&ice ;uality and usa*e monitorin*9 reportin* and analysis and S2: monitorin*?9 customer care =trou)les!ootin* support9 proacti&e de&ice mana*ement and !elp desk monitorin*?9 operations =resource performance and utili6ation monitorin*9 reportin* and analysis? and 47 mana*ement =inte*ration of 47 systems wit! network performance data?. Consultin* and system inte*ration =CHS4?. o Network9 )usiness and strate*y consultin*. o System 4nte*ration =S4?. ProPect mana*ement. 7ec!nical arc!itecture ser&ices9 com)inin* e%istin* platforms and new solutions. Solution en*ineerin* ser&ices [ ProPect e%ecution. Solution consultin* ser&ices t!at transform customers\ )usiness re;uirements into solutions. 7ec!nical support9 w!ic! mana*es t!e ser&ice life cycle after proPect deli&ery. Care. o o

Software ser&ices. ardware ser&ices.

17

o .ulti&endor care practice as an additional setup for !ardware and software ser&ices. o Competence de&elopment ser&ices. <i*ure 1 pro&ides a *rap!ical representation of t!e stren*t!s9 weaknesses9 opportunities and t!reats pertainin* to NSN\s ser&ices )usiness9 )ased on (artner\s S857 ratin* model. <i*ure 2 descri)es t!ose stren*t!s9 weaknesses9 opportunities and t!reats.

7o create t!e fi*ure9 t!ey analy6ed t!e stren*t!s and weaknesses t!at are internal to NSN and t!e opportunities and t!reats t!at are e%ternal to it. <or eac! cate*ory t!ey defined a num)er of c!aracteristics )ased on parameters suc! as company or market9 network outsourcin* ser&ices9 finance and operations. $ac! c!aracteristic is e%amined in terms of its potential impact on NSN\s position in t!e market if it is acted on9 or i*nored9 in t!e ne%t 12 mont!s. 7!ese impacts are t!en rated as !i*!9 medium or low to determine a final num)ered ratin* for eac! ;uadrant in t!e *rap!ic. 7!ere are c!aracteristics common to NSN and in its main competitors [ :lcatelC2ucent9 uawei and $ricsson. 5&er t!e past two years9 all t!ese companies !a&e implemented a separate )usiness or*ani6ation =wit! profit and loss responsi)ility? for t!eir ser&ice offerin*s. 7!is allows t!ese companies to distance t!emsel&es from t!eir own product portfolios and esta)lis! an independent9 un)iased tec!nolo*y and )usiness ad&isory ser&ice. :ll companies are still in t!e early p!ases of con&incin* t!e marketplace of t!e independence of t!eir outsourcin* ser&ices from t!e tec!nolo*y and product installed )ase. :lcatelC2ucent9 $ricsson and NSN are t!reatened )y t!e costCperformance metrics t!at uawei is )rin*in* into t!e market. 7!rou*! t!e commitment of re*ional application de&elopment centers9 trainin* facilities and financin* options9 uawei is a)le to )uild its ser&ices )usiness in emer*in* markets wit! locali6ed facilities and staff t!at will )e pus!in* t!e mar*ins for sin*leCtask outsourcin* re;uirements suc! as network maintenance or spare parts. 7!is could t!reaten t!e mar*ins of t!e e%istin* t!ree players9 )ecause t!eir *oCtoCmarket strate*ies for outsourcin* contracts are )ased on fulfillin* key performance metrics. :ll four &endors !a&e knowC!ow and product offerin*s in software9 as well as elements of t!e ser&ice deli&ery framework9 eit!er em)edded or &ia partners!ips. 7!is allows t!em to e&entually offer outsourcin* ser&ices t!at directly touc! t!e ser&ice interface to t!e su)scri)er. Differentiation on capa)ilities and t!e a)ility to inno&ate around t!e le&el of customer e%perience will )e a key opportunity for ser&ice &endors in t!e comin* years. <i*ure 2 descri)es t!e stren*t!s9 weaknesses9 opportunities and t!reats for NSN\s Ser&ices )usiness worldwide.

18

Stren+t#s
Ser&ices Focus
Since t!e appointment of 3aPee& Suri =e%C!ead of Ser&ices? as C$59 NSN !as )een particularly focused on ser&ices and *rowin* t!e ser&ice )usiness. NSN now *ains "0> of all of its re&enue from ser&ices.

$road Ser&ices

fferin+

NSN\s ser&ice portfolio encompasses consultin*9 network plannin*9 network implementation9 ener*y solutions9 network and ser&ice mana*ement9 operations9 optimi6ation and assurance9 )uild operations and transfer9 and maintenance and spare parts. <urt!ermore9 CHS4 are ali*ned wit! t!e company\s software and 47 ser&ices )usiness9 so t!at NSN can position itself for t!e strate*ic si*nificance of de&elopin* and mana*in* a profita)le su)scri)er e%perience.

Ser&ices Scale
NSN now !as "'9111 employees workin* in (lo)al Ser&ices9 spread o&er fi&e re*ions in 121 countries. 7!is num)er !as increased si*nificantly =o&er "1>? since late 2111 w!en NSN *lo)al ser&ices employed 2-9111 people. 7!is *rowt! in personnel !as mainly come from mana*ed ser&ices *rowt!9 w!ere t!e company !as )een takin* on personnel from CSPs. NSN is a)le to put its people at t!e customer site and to pro&ide !i*!C&olume remote ser&ices. :s of 3Q119 NSN !as 39111 professionals across its (lo)al Network 5perations Centers =(N5Cs? w!o9 it claims9 mana*e o&er !alf a million network elements9 !andle 201 million alarms and resol&e 2-19111 trou)le tickets per mont!.5&er 311 network optimi6ation proPects are runnin* at any *i&en time. 4n

19

#ra6il9 NSN is workin* wit! /9111 field en*ineers to support 1319111 multi&endor network elements for 5i #ra6il9 of w!ic! /19111 are in t!e operations and mana*ement area. 8it! automation and standardi6ation9 NSN is a)le to scale its supply c!ain mana*ement and operations accordin* to t!e needs of t!e operator.

.ulti&endor Capa*ilities
NSN !as e%tensi&e multi&endor capa)ilities for mana*ed ser&ices9 as well as spare parts and maintenance ser&ices. 4ts CHS4 arm pro&ides 5SS and #SS support for many different &endors. 8it! its care and spare parts mana*ement and its network optimi6ation9 particularly for 7ier 2 CSPs9 multi&endor capa)ilities are a )i* differentiator for NSN. :s of 2Q119 NSN was mana*in* o&er a million network elements [ of w!ic! +1> are from &endors ot!er t!an NSN.

1eaknesses
Financial Performance and wners#ip Concerns Impact CSP Positionin+

7!e poor o&erall financial performance of NSN affects customer trust. Nokia and Siemens !a&e )uried t!e potential sale of t!e company until 21139 )ut t!e clock is tickin* for NSN to fi% its financial !ealt! and s!ow mar*ins )eyond 1> =see ]Lendor <ocus for Nokia Siemens Networks9] fort!comin*?.

;ertical .arkets
7!rou*! 211/ and 21119 NSN !as )een una)le to pursue opportunities in consultin* and network desi*n9 rollout and mana*ement for adPacent markets [ suc! as smart *rid or transportation. 4n t!e past two mont!s9 NSN !as )een in discussions in C!ina a)out a Point &enture contract wit! a city: to )uild a Point de&elopment facility for new mac!ineCtoCmac!ine opportunities9 includin* mana*ement. 5&erall9 t!eir a)ility to offer mana*ed ser&ices9 consultin* or multi&endor capa)ilities for &ertical markets is &ery slim.

Partners#ips
NSN !as *enerally taken a rat!er ad !oc approac! to de&elopin* partners!ips or ecosystems wit! 47 ser&ice &endors to en!ance its limited 47 capa)ilities. 7!e efficiencies of ali*nment in partners!ips9 as well as t!e determination of process and workflow interfaces9 make it necessary for NSN to )uild t!ese models. NSN wants to maintain its independence and will9 t!erefore9 need to rely on open interfaces wit! all 47 ser&ices partners: w!ic! re;uires t!e company to )e nonproprietary9 )ut also re;uires additional time to )uild out t!e interfaces to t!e re;uired 47 partners of its customers. <or impro&ed scale9 t!e company s!ould partner wit! 47 ser&ices &endors9 suc! as )usiness consultants9 or 47 system inte*rators [ suc! as 8ipro or 7ata Consultancy Ser&ices =7CS? [ as well as wit! re*ional or local 47 and consultin* &endors.

Com*inin+ Fast )rowt# 1it# Profita*ility

NSN\s ser&ices )usiness !as *rown e%tremely fast durin* late 2111 and in 2111 =so far? in terms of its cost structure. NSN !as taken in o&er 119111 people from outside or*ani6ations =CSPs? correspondin* to rou*!ly oneCt!ird of its ser&ices workforce. 4t is difficult to mana*e t!is kind of *rowt! profita)ly. Despite stron* re&enue *rowt!9 NSN\s 2Q11 operatin* mar*in was only 1.1>.

Nort# =merica
:lcatelC2ucent and $ricsson9 )ein* wit! t!e lar*est CSPs9 are !ouse!old names in t!e T.S. 7!ey lead in market s!are =see ].arket S!are: Carrier Network 4nfrastructure9 8orldwide9 2111]? and t!e closely correlated mind s!are and )rand awareness. 7!e CSP ser&ices market is less mature in Nort!

20

:merica t!an it is in $urope9 )ut $ricsson in particular !as )een )uildin* a stron* ser&ice presence in t!e T.S.: centered around its mana*ed ser&ices me*adeal wit! Sprint9 w!ere it took o&er mana*ement of Sprint\s networks and +9111 people. NSN !as )een stru**lin* to increase its presence !ere. :c;uirin* .otorola\s wireless assets will not materially c!an*e t!is picture re*ardin* t!e lead of t!e ot!er companiesI NSN will still )e a distant t!ird company in mo)ile infrastructure.

pportunities
;ertical Ser&ices
4n ot!er words9 tar*etin* industries ot!er t!an telecom wit! t!e e%istin* ser&ice capa)ility. 7!is is a *rowt! opportunity for NSN. 4t can use e%istin* ser&ice centers9 mana*ed ser&ices scale and its world class network mana*ement products to )uild solutions for ot!er industries suc! as t!e ener*y or t!e utility industry. 7!e difficulty in penetratin* t!ese opportunities [ )eyond )asic network rollout =cases w!ere a ]&ertical] company wants to )uild a communications network? [ for NSN and its industry collea*ues is t!at t!e sales cycles are &ery lon* and t!e re;uired )usiness e%pertise and relations!ips take an e;ually lon* time to de&elop.

End:to:End Network and Su*scri*er Ser&ices

NSN !as initial contracts9 suc! as t!at wit! ^ain or Lodafone9 in w!ic! it is a)le to deli&er an entire network mana*ement solution for &oice [ includin* partial ser&ice deli&ery and security options [ as well as )illin* and c!ar*in*.

Network S#arin+
Network s!arin* )y mo)ile and fi%ed operators is a *rowin* opportunity for CSP ser&ice &endors.:s CSPs consolidate operations9 e%pand to ot!er re*ions and !a&e to continuously cut costs9s!arin* t!e network and its costs )ecomes increasin*ly attracti&e. 5n t!e fi%ed side in particular9 network side ne%tC*eneration )road)and networks and )road)and stimulus packa*es often come wit! a re*ulatory mandate for network s!arin*. NSN already !as e%perience wit! network s!arin* proPects and is continuin* to de&elop network s!arin* solutions. 4t claims to !a&e deli&ered t!e world\s first s!ared t!ird *eneration =3(? network for 3(4S in Sweden9 includin* its .ana*ed Ser&ices.

<atin =mericaB =frica and t#e .iddle East

(eo*rap!ically9 most CSP ser&ice deals so far !a&e )een in $urope and :siaVPacific. 2atin :merica9 :frica and t!e .iddle $ast are still lar*ely untapped territory for CSP ser&ices and9 t!erefore9 offer NSN *rowt! opportunities. 7!e company can utili6e its *lo)al scale for remote deli&ery and !as started )uildin* its local ser&ices presence9 for e%ample wit! Lodacom in :frica.

7#reats
Competition From 7raditional 7elecom Ser&ice Companies
$ricsson is t!e stron*est network ser&ice &endor for CSPs9 )ased on market s!are9 )readt! of ser&ice capa)ilities and o&erall mo)ile network capa)ilities 9and continues to )e a formida)le ad&ersary to NSN. NSN !as mana*ed to )eat :lcatelC2ucent to t!e No. 2 &endor spot in o&erall ser&ices scale and re&enue9 )ecause :lcatelC2ucent !as not )een a)le to in&est in *rowt! [ *i&en its strict financial austerity measures. uawei continues to )e a *rowin* t!reat for NSN9 as it e%pands its ser&ices presence and capa)ilities and t!e network footprint t!at dri&es product attac!ed ser&ices and upsell opportunities .

21

CSPsC Internal Ser&ice Functions

CSPs\ internal capa)ility to desi*n9 )uild and operate networks and t!e ser&ices on top is a t!reat for pro&iders suc! as NSN. 4n many countries9 unions make it &ery difficult to outsource or ]ri*!tsi6e] t!ese workforces. :n alternati&e approac! for CSPs is to )uild t!eir own ser&ice companies and offer t!eir skills to ot!er CSPs [ or e&en to &ertical industries. PCC8 is offerin* ser&ices to ot!er CSPs t!rou*! Cascade9 and se&eral CSPs are lookin* at t!is optionI we e%pect to see more CSPs offerin* t!ese kind of ser&ices in future.

Independent Software ;endors and I7 Ser&ice Companies

4ndependent software &endors and 47 ser&ice companies are mo&in* deeper into CSPs. 5racle9 for e%ample9 is )uildin* direct relations!ips wit! CSPs and is on its way to arc!itectures t!at are easier to implement wit!out deep network knowled*e or a lot of inte*ration skill. :mdocs !as )ranc!ed into CSP application store ena)lement and ac;uired PNetY9 a ne%tC*eneration intelli*ent network communications company. 4ndian network outsourcers are also *i&in* NSN si*nificant c!allen*es .

&er:7#e:7op Nontelco Infrastructures

NSN is )ettin* !ea&ily on traditional telcoCoriented approac!es9 suc! as 4P .ultimedia Su)systems =4.S?. 8!ile it is clear t!at 4.S will )e a part of CSPs\ control arc!itecture9 t!ere will also )e more nim)le solutions appliedI for e%ample9 t!ose for call control inside applications. NSN needs to )uild a )etter understandin* of t!is world.

1,. Implication for Company $ein+ Profiled

NSN !as impro&ed its ser&ices scale and &ision considera)ly in 2111. 7!e company still !as to deal wit! financial issues and t!e owners!ip ;uestion in t!e lon* term9 and it needs to make pro*ress on t!e endCuser ser&ices and e%perience mana*ement as opposed to Pust network mana*ement ser&ices. :dditional 47 skills and references are also re;uired.

1/. Company

&er&iew

:s of January 21119 NSN finis!ed its reor*ani6ation from fi&e lines of )usiness into t!ree. (lo)al Ser&ices contains network implementation9 care and mana*ed ser&ices9 w!ile CHS4 is or*ani6ed into )usiness ser&ices. 7!e o)Pecti&e of t!is reor*ani6ation was to mirror t!e )uyin* centers and decision makers wit!in CSPs: CHS4 )ein* t!e focus of C45s and c!ief marketin* officers9 and (lo)al Ser&ices t!e focus of c!ief operatin* officers. NSN is a Point &enture )etween Nokia ='1>? and Siemens ="/>? and is a fi%ed en*a*ement until 2113.

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5fficial we) sites: C C C C C C C C C !ttp:VVwww.nokiasiemensnetworks.comV !ttp:VVwww.*oo*le.comV !ttp:VVen.wikipedia.or*VwikiVNokia_Siemens_Networks !ttp:VVwww.nokia.comV !ttp:VVwww.siemens.comV NSN Sustaina)ility 3eport 2111 =pdf? Nokia Siemens Networks <act S!eet =pdf? !ttp:VVwww.ericsson.comV !ttp:VVwww.alcatel.comV

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