About Us - The Amul Model The Birth of Amul It all began when milk became a symbol of protest Founded

in 1 !" to stop the e#ploitation by middlemen Inspired by the freedom mo$ement The seeds of this unusual saga were sown more than "% years back in Anand& a small town in the state of 'u(arat in western India) The e#ploitati$e trade practices followed by the local trade cartel triggered off the cooperati$e mo$ement) Angered by unfair and manipulati$e practices followed by the trade& the farmers of the district approached the great Indian patriot *ardar +allabhbhai ,atel for a solution) -e ad$ised them to get rid of middlemen and form their own co-operati$e& which would ha$e procurement& processing and marketing under their control) In 1 !"& the farmers of this area went on a milk strike refusing to be cowed down by the cartel) Under the inspiration of *ardar ,atel& and the guidance of leaders like Morar(i .esai and Tribhu$andas ,atel& they formed their own cooperati$e in 1 !") This co-operati$e& the /aira .istrict 0o-operati$e Milk ,roducers Union 1td) began with (ust two $illage dairy co-operati$e societies and 2!3 litres of milk and is today better known as Amul .airy) Amul grew from strength to strength thanks to the inspired leadership of Tribhu$andas ,atel& the founder 0hairman and the committed professionalism of .r +erghese /urien&who was entrusted the task of running the dairy from 1 %4) The then ,rime Minister of India& 1al Bahadur *hastri decided that the same approach should become the basis of a 5ational .airy .e$elopment policy) -e understood that the success of Amul could be attributed to four important factors) The farmers owned the dairy& their elected representati$es managed the $illage societies and the district union& they employed professionals to operate the dairy and manage its business) Most importantly& the co-operati$es were sensiti$e to the needs of farmers and responsi$e to their demands) At his instance in 1 "% the 5ational .airy .e$elopment Board was set up with the basic ob(ecti$e of replicating the Amul model) .r) /urien was chosen to head the institution as its 0hairman and asked to replicate this model throughout the country) The Amul Model The Amul Model of dairy de$elopment is a three-tiered structure with the dairy cooperati$e societies at the $illage le$el federated under a milk union at the district le$el and a federation of member unions at the state le$el) 6stablishment of a direct linkage between milk producers and consumers by eliminating middlemen

Milk ,roducers 7farmers8 control procurement& processing and marketing ,rofessional management

The Amul model has helped India to emerge as the largest milk producer in the world) More than 19 million milk producers pour their milk in 1&2:&3 dairy cooperati$e societies across the country) Their milk is processed in 13" .istrict 0o-operati$e Unions and marketed by 22 *tate Marketing Federations& ensuring a better life for millions)

organi;ation

'u(arat 0ooperati$e Milk Marketing Federation 1td) 7'0MMF8& is India<s largest food product marketing organisation with annual turno$er 72414-118 U*= 2)2 billion) Its daily milk procurement is appro# 12 million lit 7peak period8 per day from 1%&312 $illage milk cooperati$e societies& 13 member unions co$ering 2! districts& and 9 million milk producer members) It is the Ape# organisation of the .airy 0ooperati$es of 'u(arat& popularly known as <AMU1<& which aims to pro$ide remunerati$e returns to the farmers and also ser$e the interest of consumers by pro$iding >uality products which are good $alue for money) Its success has not only been emulated in India but ser$es as a model for rest of the ?orld) It is e#clusi$e marketing organisation of <Amul< and <*agar< branded products) It operates through !3 *ales @ffices and has a dealer network of %444 dealers and 14 lakh retailers& one of the largest such networks in India) Its product range comprises milk& milk powder& health be$erages& ghee& butter& cheese& ,i;;a cheese& Ice-cream& ,aneer& chocolates& and traditional Indian sweets& etc '0MMF is India<s largest e#porter of .airy ,roducts) It has been accorded a ATrading -ouseA status) Many of our products are a$ailable in U*A& 'ulf 0ountries& *ingapore&

The ,hilippines& Bapan& 0hina and Australia) '0MMF has recei$ed the A,6.A Award from 'o$ernment of India for 6#cellence in .airy ,roduct 6#ports for the last 19 years) For the year 244 -14& '0MMF has been awarded A'olden Trophy< for its outstanding e#port performance and contribution in dairy products sector by A,6.A) For its consistent adherence to >uality& customer focus and dependability& '0MMF has recei$ed numerous awards and accolades o$er the years) It recei$ed the Ca(i$ 'andhi 5ational Duality Award in1 in Best of All 0ategory) In 2442 '0MMF bagged India<s Most Cespected 0ompany Award instituted by Business ?orld) In 2449& it was awarded the The IM0 Camkrishna Ba(a( 5ational Duality Award - 2449 for adopting noteworthy >uality management practices for logistics and procurement) '0MMF is the first and only Indian organisation to win topmost International .airy Federation Marketing Award for probiotic ice cream launch in 2443) The Amul brand is not only a product& but also a mo$ement) It is in one way& the representation of the economic freedom of farmers) It has gi$en farmers the courage to dream) To hope) To li$e) '0MMF - An @$er$iewEear of 6stablishment 1 39 Members 13 .istrict 0ooperati$e Milk ,roducers< Unions 719 Members F ! 5ominal Members8 5o) of ,roducer Members 9)49 Million 5o) of +illage *ocieties 1%&312 Total Milk handling capacity per day 19)"3 Million litres per day Milk 0ollection 7Total - 2414-118 9)!% billion litres Milk collection 7.aily A$erage 2414-118 )2 million litres 7peak 12 million8 Milk .rying 0apacity "!3 Mts) per day 0attlefeed manufacturing 0apacity 9" 4 Mts) per day *ales Turno$er -72414-118 Cs) 33! 0rores 7U* =2)2 Billion8 @ur Member Unions 1) /aira .istrict 0ooperati$e Milk ,roducers< Union 1td)& Anand 2) Mehsana .istrict 0ooperati$e Milk ,roducers< Union 1td& Mehsana 9) *abarkantha .istrict 0ooperati$e Milk ,roducers< Union 1td)& -imatnagar !) Banaskantha .istrict 0ooperati$e Milk ,roducers< Union 1td)& ,alanpur %) *urat .istrict 0ooperati$e Milk ,roducers< Union 1td)& *urat ") Baroda .istrict 0ooperati$e Milk ,roducers< Union 1td)& +adodara 3) ,anchmahal .istrict 0ooperati$e Milk ,roducers< Union 1td)& 'odhra :) +alsad .istrict 0ooperati$e Milk ,roducers< Union 1td)& +alsad ) Bharuch .istrict 0ooperati$e Milk ,roducers< Union 1td)& Bharuch 14) Ahmedabad .istrict 0ooperati$e Milk ,roducers< Union 1td)& Ahmedabad 11) Ca(kot .istrict 0ooperati$e Milk ,roducers< Union 1td)& Ca(kot 12) 'andhinagar .istrict 0ooperati$e Milk ,roducers< Union 1td)& 'andhinagar 19) *urendranagar .istrict 0ooperati$e Milk ,roducers< Union 1td)& *urendranagar*ales Turno$er Cs 7million8 U* = 7in million8

1 !- % 1 %- " 1 "- 3 1 3- : 1 :1 -44 2444-41 2441-42 2442-49 2449-4! 244!-4% 244%-4" 244"-43 2443-4: 244:-4 244 -14 2414-11

111!4 193 4 1%%!4 1::!4 221 2 221:% 22%:: 299"% 23!%3 2: !1 2 22% 9339" !233: %2%%! "3119 :44%9 33!2

9%% !44 !%4 !%% ! 9 ! 9 %44 %44 %3% "1" "32 :%4 14%4 192% 1%4! 1344 2132

The ,roduct Cange Breadspreads Amul Butter& Amul 1ite& .elicious Table Margarine 0heese Cange Amul ,asteuri;ed ,rocessed 0heddar 0heese& Amul ,rocessed 0heese *pread& Amul ,i;;a 7Mo;arella8 0heese&Amul 6mmental 0heese& Amul 'ouda 0heese& Amul Malai ,aneer 7cottage cheese8& Utterly .elicious ,i;;a Fresh Milk Amul 'old Full 0ream Milk "G fat& Amul *hakti *tandardised Milk !)%G Fat& Amul Taa;a Toned Milk 9G fat&Amul *lim F Trim& Amul 0ow Milk U-T Milk Cange Amul 'old !)%G fat Milk& Amul *hakti 9G fat Milk& Amul Taa;a 1)%G fat Milk& Amul 1ite *lim-n-Trim Milk& Amul Fresh 0ream Milk ,owders Amul Full 0ream Milk ,owder& Amulya .airy ?hitener& *agar *kimmed Milk ,owder& Amulspray Infant Milk Food& *agar Tea and 0offee ?hitener Milk .rink Amul /ool Fla$oured Milk& Amul /ool 0afHI& Amul /ool /oko&Amul /ool Millk *haake& Amul /ool 0hocolate Milk&5utramul 6nergy .rink -ealth .rink *tamina Instant 6nergy .rink Brown Be$erage 5utramul Malted Milk Food 0urd ,roducts Amul Masti .ahi 7fresh curd8& Amul Masti *piced Butter Milk&Amul 1assee& Amul Flaa$yo Eoghurt ,ure 'hee Amul ,ure 'hee& *agar ,ure 'hee *weetened 0ondensed Milk Amul Mithaimate Mithaee Cange 76thnic *weets8 Amul *hrikhand& Amul Mithaee 'ulab(amuns& Amul Basundi&A$sar 1adoos Ice-cream *undae Cange& probiotic&&sugarfree and probiotic 0hocolate F 0onfectionery Amul Milk 0hocolate& Amul Fruit F 5ut 0hocolate& Amul 0hoco;oo& Amul Bindass& Amul Fundoo AwardsJ '0MMF recei$es *rishti<s '-0ube Award K 2414

?hite re$olution turns a shade greener by plantation of 29% lakhs trees by '0MMF 7Amul8) Four years ago& the 13 Milk Unions affiliated with 'u(arat 0ooperati$e Milk Marketing Federation 7'0MMF8 decided to launch a mass tree plantation programme in$ol$ing each and e$ery member milk producer) In last four years& milk producers of Amul ha$e planted around 29% lakhs tree saplings in 'u(arat) This initiati$e of farmers has been recognised nationally and internationally) '0MMF 7Amul8& has won *rishti<s '-0ube 7'9-'ood 'reen 'o$ernance8 Award 2414 in A*er$ice 0ategoryA for fourth consecuti$e times) This AAmul 'reenA mo$ement has also been awarded by International .airy Federation for best en$ironment initiati$e in the Asustainability categoryA) 6ntire programme is initiated F e#ecuted by 94 lakh milk producer farmer members of the dairy cooperati$es in 1%&444 $illages of the state) 6ach member takes oath to plant saplings and ensure that it grows in to a tree) Milk producers of 'u(arat is not only producing milk& but by this green initiati$e& they are demonstrating their concern F commitment for betterment of en$ironment) 7@n behalf of '0MMF& *hri Ca$een 0haudary 7A'M 7*ales8& .elhi Lone F *hri -imanshu Cathod& Manager 7Admn F 0*8 recei$ed the Award from *h) *alman /hurshid& Minister of ?ater Cesources& on 22nd April& 24118

Amul Bags International .airy Federation Award

?hen we are about to celebrate *warnim 'u(arat& Amul has brought one more laurel not only for 'u(arat& but for whole of India At a celebratory gala dinner at the /night<s -all& Cesiden; ,alace& *al;burg& Austria on 2: April 2414& attended by o$er 1%4 dairy industry representati$es from all o$er the world Mr) Cichard .oyle& ,resident& International .airy Federation& presented an award to *hri ,arthibhai Bhatol& 0hairman& and .r) *) T) .esai& 'eneral Manager 70ooperati$e *er$ices and Administration8& '0MMF 7'u(arat 0o-operati$e Milk Marketing Federation 1td)8) The award was gi$en to '0MMF 7Amul8 for the best en$ironmental initiati$e in the Asustainability categoryA during the !th 'lobal .airy 0onference held from 23th April to 2 th April 2414 at *al;burg 0ongress 0entre& Austria) I.F& e$ery year gi$es dairy inno$ation awards to its members in $arious categories like brand and products& nutrition and health& sustainability& packaging& ingredients and marketing) The inaugural awards programme attracted o$er 134 entries from 2 countries in 12 categories& designed to reward and champion inno$ation and e#cellence in the global dairy industry) The award has been gi$en to Amul by I.F for its en$ironmental initiati$e for tree plantation) ) As a first step on 1%th August 2443 the milk producers of more than 1%&444 $illage dairy cooperati$e societies planted 1:) lakh tree saplings across 1 districts of 'u(arat& after the flag hoisting ceremony) Initially A@ne member& one tree plantationA was the basis) Inspired by the thumping success& they carried out similar e#ercise on 1%th August 244: on Aone member& three tree plantationA basis& in which %2)3! lakh tree saplings were planted) In the year 244 & the milk producer members again conducted mass tree plantation dri$e on Independence .ay) After the flag hoisting& each member took an oath to look after the

sapling till it grows into a tree) Upgrading the green mo$ement& they planted around :!)4! lakh saplings on Aone member& fi$e tree plantationA basis) -ence in the last three years milk producers of Amul ha$e planted around 1%%)": lakh tree saplings) Amul has been in the forefront of ?hite Ce$olution through milk cooperati$e mo$ement since independence) 5ow& by recei$ing this award& it has shown the resol$e of the milk producers towards betterment of our en$ironment through tree plantation) The Award was on '0MMF 7Amul8 in recognition of the untiring efforts of its milk producing members and the employees of the dairies for their commitment for betterment of en$ironment)

*rishti '-cube Award For 'ood 'reen 'o$ernance K 244

Amul has bagged the prestigious *rishti '-0ube Award for 'ood 'reen 'o$ernance in the ser$ice category) At a glittering function held at 5ew .elhi on April 22& 2414 -)6) *hri Muralidhar 0handrakant Bhandare& -on<ble 'o$ernor of @rissa presented the award) *hri .) /) Bhatnagar& Asst) Manager 7Admn) F ,ersonnel8& 5ew .elhi recei$ed the award on behalf of the 'u(arat 0o-operati$e Milk Marketing Federation 7marketing body of Amul8 the ape# marketing federation of 19 .istrict Milk Unions of 'u(arat *CI*-TI 'C665 0UB6 A?AC.* are Annual Awards for 'ood 'reen 'o$ernance for going e#tra step beyond re>uired compliance)The awards are positioned as AThank you notesA from our society at large and to present the winners as e#amples for their peers to follow) Amul has been in the forefront of ?hite Ce$olution through milk cooperati$e mo$ement since independence) 5ow& by recei$ing this award& it has shown the resol$e of the milk producers towards betterment of our en$ironment through tree plantation) The Award was on '0MMF 7Amul8 in recognition of the untiring efforts of its milk producing members and the employees of the dairies for their commitment for betterment of en$ironment)

Amul ,ro-Biotic Ice-cream 'ets 5o) 1 Award At ?orld .airy *ummit

*h +/ *ingh& IA*& Managing .irector& ,un(ab 0ooperati$e .airy Federation accepting 2443 I.F Marketing Award from *h Bim Begg& ,resident& International .airy Federation for Amul ,rolife ,robiotic Ice 0ream on 9rd @ct 2443 at ?orld .airy *ummit& .ublin& Ireland) *h +/ *ingh had kindly accepted award on behalf of '0MMF)A ItMs another triumph for brand Amul) After emerging as IndiaMs topmost brand& it has gone to win one of the worldMs most prestigious awards - The International .airy Federation Marketing Award 724438 for Amul pro-biotic ice-cream launch) Announcing the award on @ctober 49& at .ublin& Ireland on the occasion of the ?orld .airy *ummit& Mr) Bim Begg the I.F ,resident commented NThese campaigns are e#cellent e#amples of best practise in branded and generic marketing from around the world) In markets around the world that are $olatile and highly competiti$e& dairy products ha$e a role in health balanced diets& and these campaigns ha$e demonstrated the ability of well planned and e#ecuted marketing in$estments)O '0MMF is the first and the only Indian organi;ation to recei$e the 2443 I.F Marketing Award which co$ered three categories K 5utri-marketing& Inno$ation and Marketing 0ommunication) Amul ,ro-biotic Ice-cream recei$ed the award in the 5utri-marketing category) According to *hri B) M) +yas& Managing .irector& '0MMF& N?e launched Amul ,robiotic Ice-cream as well as Amul ,ro-biotic *ugar Free Ice-cream& due to the constraints

of cold chain which is a pre-re>uisite for ice-cream distribution) In a country like India where we ha$e waterborne diseases like diarrhoea& eating a spoonful or two of pro-biotic ice-cream would keep the family healthy and strong) The product was launched with this in $iew) ?e were the first in the country to introduce pro-biotic ice-cream and pro-biotic sugar free ice-cream) ?e are happy that our efforts ha$e been globally recogni;ed by bestowing the prestigious I.F Marketing AwardM) In Banuary 2443& for the first time in India and the world '0MMF introduced the Amul range of ,ro-biotic and sugar free ice-creams aimed at the health- conscious and diabetic) ,robiotics are li$e beneficial culture which& when administered in ade>uate amounts& confer a beneficial health effect on the host) They help in digestion& especially of milk sugar 7lactose8) They impro$e the immune system& build stronger bones and are effecti$e in controlling tra$elersM diarrhoea) They also help in the pre$ention of formation and growth of colon cancer) '0MMF was the first organi;ation in the country to launch ,ro-biotic food) In order to educate consumers and trade about the benefits of ,ro-biotic ice- cream& '0MMF ran e#tensi$e ad$ertising and direct marketing campaigns during the year) Camkrishna Ba(a( 5ational Duality Award-2449 The 'u(arat 0o-operati$e Milk Marketing Federation 1td) has emerged as the top scorer in the ser$ice category of the prestigious IM0 Camkrishna Ba(a( 5ational Duality Award - 2449) The 0ertificate of Merit was presented at a glittering ceremony held at Mumbai on March 11 by the 'o$ernor of the Ceser$e Bank of India& .r) E) +) Ceddy) According to *hri B) M) +yas& Managing .irector& '0MMF& this recognition has once again reiterated '0MMF<s commitment to >uality and e#cellence) The biggest strength of '0MMF is the trust it has created in the minds of consumers regarding the >uality of its products) '0MMF and its brand Amul stand for guaranteed purity for whate$er products it produces& he added) '0MMF has bagged this award for adopting noteworthy >uality management practices for logistics and procurement) @$er the years& it has established an efficient supply chain that penetrates e$en the remotest corners of the country) The information systems of the Federation are comprehensi$e and include details on product >uality& deli$ery performance& supplier >uality& disaster reco$ery and all essential commercial areas& the citation reads) The Camakrishna Ba(a( 5ational Duality Award is based on framework and principles almost similar to the Malcolm Baldrige Award that is gi$en by the ,resident of the United *tates to businesses - manufacturing and ser$ice& small and large - and to education and healthcare organi;ations that apply and are (udged to be outstanding in se$en areasJ leadership& strategic planning& customer and market focus& information and analysis& human resource focus& process management& and business results)

Mr)B M +yas recei$es the Dimpro 'old *tandard Award-2449

In 2449& *hri B)M) +yas& Managing .irector recei$ed DIM,C@ 'old *tandard 2449 Award for the 1eader adopting ?orld class >uality models) Dimpro Awards are recogni;ed by the A*D and the Institute of Duality Assurance& U/) International 0I@ 144 Award For Cesourcefulness

AMU1 - T-6 TA*T6 @F I5.IA 7'0MMF8 C606I+6* I5T6C5ATI@5A1 0I@ 144 A?AC. F@C C6*@UC06FU156** '0MMF is a winner of the prestigious international 0I@ 144 award from I.'<s 0I@ Maga;ine& U*A) The 2449 0I@ 144 award recogni;es the organisations around the world that e#cel in positi$e business performance through resourceful IT management and best practices) This 0I@ International IT e#cellence Award has recognised the 0ooperati$e Mo$ement F its 1eadership under the AAmulA brand& initiated by .r) + /urien& Milkman of India& whose main Motto is to build Indian *ociety economically F literally strong through inno$ati$e cooperati$e resourceful network& so as to pro$ide >uality ser$ice F products to the end consumers and good returns to the farmer members) This award has also gi$en direction that IT need to be encouraged F adopted more F more at grass root le$el and bridge the digital di$ide through proper training& re-training so as to bring radical change F benefit to the Indian society) It has also recognised the Managing .irector& Mr) B M +yas& who has taken IT initiati$e by setting the direction A'0MMF as IT 0ompany in Food businessA) It has also inspired all the employees of '0MMF 6nterprise to sustain the challenges as a A0hange AgentA by e#celling their IT skills in order to transform the people around them towards IT Integration 7e-+ision8 on both the ends of supply chain 7+illage le$el Farmer to end

consumer8) This award also moti$ated the each F e$ery member dairy& Amul<s wholesale distributors& retailers& transporters and suppliers who ha$e supported whole-heartedly the IT initiati$es of '0MMF) The 'u(arat 0o-operati$e Milk Marketing Federation 7'0MMF8 has been honoured at the 0I@ 144 *ymposium F Award 0eremony on August 1 & 2449& at the Broadmoor in 0olorado *prings& 0olorado& U*A) *hri *ubbarao -egde& -ead of IT had been to U*A and recei$ed the said Award on behalf of '0MMF) Ca(i$ 'andhi 5ational Duality Award - 1

After creating ripples in the market whether it be with a Cs) 24P- ,i;;a or with a ArealA Ice 0ream& Amul has done it again) But this time& it is not only for new product launches or gi$ing a tough fight to best of the food companies in e#tremely competiti$e segments& it has now topped as the winner of the ABest of AllA Ca(i$ 'andhi 5ational Duality Award for the year& 1 ) The award which is considered e>ui$alent of Malcolm Baldrige 5ational Duality Award of U*A and 6uropean Duality Award& is the most prestigious award which recogni;es achie$ements of an organi;ation in terms of e#cellence in business results& business processes& customer satisfaction as well as societal and en$ironmental impact) '0MMF& the ape# marketing body of well known Amul& *agar and .hara brands of products is a 0ooperati$e Federation of more than 2 million milk producers of 'u(arat) ,ioneered by .r) +erghese /urien& the father of white re$olution& '0MMF is today nation<s largest food company with an annual turno$er e#ceeding Cs 2944 0rores)

1ooking at the emerging trends of liberali;ation and impact of ?T@& the '0MMF proacti$ely embarked upon Total Duality Management as a change management initiati$es to strengthen all its functional processes to effecti$ely combat emerging competition) It undertook successfully a number of TDM initiati$es like /ai;en& -ousekeeping& *mall 'roup Acti$ities& -oshin /anri 7,olicy .eployment8 across the organi;ation) Cealising that unless the TDM initiati$es are accepted by all the business partners& the same would remain ineffecti$e) As a $ery uni>ue measure Amul e#tended all the TDM initiati$es to its business partners whether it was the farmer producer in the $illage or a wholesale distributor in a metro town or its most sophisticated production unit) *hri B)M) +yas& Managing .irector& who championed this mo$ement reali;ed way back in 1 ! that with emerging competition& doing business would become more e#citing yet e#tremely competiti$e which would re>uire at times not only a whole set of new skills and competencies but >uick adaptability to change without much stress or turbulence) The initiation of TDM was to work with the well known >uality management initiati$es which ha$e pro$en to be effecti$e elsewhere to create a culture of transparency& openness and leadership in the organi;ation) 6mployees of '0MMF ha$e done more than 1)"4 lakhs /ai;en since May& 1 % which has impacted in bringing in a culture of continuous impro$ement) The housekeeping initiati$es ha$e helped keeping the officesPwarehouses neat& clean and more producti$e& be it be the @ffice premises or the godowns or e$en 0omputers) More than 1%4 *'As 7*mall 'roup Acti$ity8 ha$e been carried out in cross functional groups to address the problem and pain areas of the organi;ation& be it an issue of sales& marketing& -C or IT) The organi;ation has implemented a customi;ed 6C, for seamless integration of its !4 odd sales offices from Bammu to ,ort-Blair and -ead @ffice) All its wholesale dealers are computeri;ed and '0MMF is mo$ing on a B2B model for integration interface with its dealers be it for placing order for buying its products& sharing information or for tracking logistic of dispatchPreceipt of goods) @ne of the uni>ue initiati$es has been in terms of in$ol$ement of its wholesale dealers in a common platform to address issues of marketPcustomers) All the wholesale dealers from across the country ha$e $isited Anand in a uni>ue programme called AAMU1 EATCAA) In the ne#t phase& the organi;ation has already started in$iting the salesmen of these wholesale dealers for this programme) It also intends to in$ite the top retailers of $arious citiesPtowns to Anand) The purpose is not as much to orient them to '0MMF<s business plans& but to inculcate a super-ordinate goal in their heart that when they are associated with AMU1& they are working for a modest milk producer in the rural hinterland of the country and that is what true progress is about) '0MMF has more than 244 Amul Duality 0ircles in the country where all the abo$e wholesale .ealers meet in group on e$ery third *aturday of the month to discuss their business& >uality initiati$es and also pain areas) This has impacted tremendously not only in communication but also in impro$ing the transparency in the organi;ation)

'0MMF has also embarked upon for last ! years& <-oshin /anri< a ployment initiati$e where more than 144 @fficersP-eads participate twice in a year to re$iew its business goalsPprocesses and implement new initiati$es) These are further cascaded to the wholesale dealers in different territories in a two day e#ercise called +ision Mission *trategy 7+M*8 ?orkshop) These initiati$es ha$e resulted common understanding of goals& eliminating communication barrier) The initiati$e of TDM si# years back has made the organi;ation efficient whether it be in launch of brands& or in implementing 6C,<s or e#panding its distribution network) More striking feature of '0MMF<s TDM e#perience is the integration of its business linkages at the $illage le$el to the forward linkage through its sales officesPwholesale dealers in the market) In a glittering function organi;ed at +igyan Bhawan& 5ew .elhi on 12th 5o$ember& 2441& *hri *hanta /umar& -on<ble Minister of 0onsumer Affairs& Food and ,ublic .istribution ga$e away the awards to *hri B)M) +yas& M. of '0MMF)

+idya Awards

Amul +idya *hree Award 7*T. 148 Amul takes immense pleasure in presenting <The Amul +idya *hree Award<& India<s first of its kind award that recognises and rewards *tandard Q toppers across India) The awards areJ Memento 0itation A 'ift hamper of books The winner will be featured in one of India<s leading newspaper and will get national recognition)

Terms and 0onditionsJ Application for Awards must be made by the ,rincipal of the school as per the application form) To be eligible for the Amul +idya *hree Award& the student must ha$e passed *td)14 in the academic year 2414-11 at the *tate or 0entral Board 6#aminations in any medium and must ha$e scored the highest aggregate marks in the school) @nline application entries should be done by 91st August& 2411 ) From the entries recei$ed& students scoring the highest aggregate marks will be selected for the Awards) The decision of '0MMF 1td)& Anand will be final in all matters as regards this Award) Amul takes immense pleasure in presenting <The Amul +idya *hree Award<& India<s first of its kind award that recognises and rewards *tandard Q toppers across India)

Amul +idya Bhushan Award 7*T. 128

Amul presents the <The Amul +idya Bhushan Award<& India<s first of its kind award that recogni;es and rewards academic e#cellence at the 0lass QII le$el across India) The awards includesJ Memento 0itation A 'ift hamper of books The winner will be featured in one of India<s leading newspaper and will get national recognition) Terms and 0onditionsJ Application for Awards must be made by the ,rincipal of the school as per the application form) To be eligible for the Amul +idya Bhushan Award& the student must ha$e passed 0lass QII in the academic year 2414-11 at the *tate or 0entral Board 6#aminations in any medium and must ha$e scored the highest aggregate marks in the school) @nline application entries should be done by 91st August& 2411) From the entries recei$ed& students scoring the highest aggregate marks will be selected for the Awards) The decision of '0MMF 1td)& Anand will be final in all matters as regards this Award)

6#ports '0MMF is India<s largest e#porter of .airy ,roducts) It has been accorded a ATrading -ouseA status) '0MMF has recei$ed the A,6.A Award from 'o$ernment of India for 6#cellence in .airy ,roduct 6#ports for the last 19 years) The ma(or e#port products areJ 0onsumer ,acks Amul U-T Milk 71ong 1ife8 Amul 'old 6#tra 0ream Milk Amul Taa;a Full 0ream Milk Amul *lim and Trim Milk Amul ,ure 'hee Amul Mithaee 'ulab(amun 5utramul Brown Be$erage Amul Fresh 0ream Amul /ool Be$erages Fla$oured Milk Butter Milk 1assee Amulspray Amul Butter Amul *hrikhand Amul 0heese Amul Malai ,aneer Amul Ice 0ream Bulk ,acks Amul *kimmed Milk ,owder Amul Full 0ream Milk ,owder

Many of our products are now a$ailable in in different countries) 7,lease click on the below mentioned countries in the map to contact the distributors of our products8

0hairman<s *peech 93th Annual 'eneral Body Meeting held on 21st Bune& 2411

Madam and 'entlemen&

At the beginning of the 24th century& Mahatma 'andhi had stated NThe soul of India li$es in its $illagesO) 144 years later& as our national '., surges ahead at the rate of :)"G towards the U*= 2 Trillion mark& this statement still stands true) ?ith 34G of our citi;ens still residing in rural India& agriculture remains the backbone of Indian economy& pro$iding li$elihood to almost two thirds of the workforce in our country) The importance of agriculture to our nation is best summed up by this statementJ NIf agriculture sur$i$es& India sur$i$esO) ?hile agricultural sector is critical to our national food security& it is also intrinsically linked to our rural society and culture and therefore progress in this sector directly benefits rural society& en$ironment and >uality of life) 0ontributing 22G to the agricultural '., of India& milk is the largest agricultural produce of our country& $alued at Cs) 2 lakh crores 7U*= !! Billion8 per annum) .airying has become an important secondary source of income for more than 19 million rural families and has assumed an important role in pro$iding employment and income generating opportunity for the most $ulnerable sections of our population) For millions of small and marginal farmers as well as landless labourers& milk production pro$ides ready cash in hand for fulfilling their daily household re>uirements) Income from dairying gi$es our rural women& some measures of economic independence) Apart from being a critical part of Indian agricultural economy& milk and milk products are also an essential part of the diet of ma(ority of Indians& pro$iding an important source of proteins& gi$en the pre$alence of $egetarianism) .airy farming also complements other traditional forms of agricultural acti$ity) ?hile crop residue from the farms is used as feed for our milch animals& part of the fertiliser manure used in crop culti$ation& comes from the cattle) Eou will recall that at the time of independence& India was a milk deficit country& dependent on import of dairy commodities to fulfil the nutritional re>uirements of our citi;ens) Milk was a rationed product and consumers had to stand in long >ueues for their daily >uota of milk& without any assurance of >uality or hygiene) ?ith milk production at a le$el of only 13 MMTs per annum in 1 %4s& per capita a$ailability of milk was only 192g per day& well below ?-@ recommended le$el for minimum nutrition) Undoubtedly& that situation would ha$e continued e$en today& had it not been for the initiati$e and wisdom of our farmers who organised themsel$es into dairy co-operati$es& created the three-tier RAmulM cooperati$e model and ultimately inspired R@peration FloodM& unleashing white re$olution in this country) @peration Flood helped in replicating the successful Amul pattern co-operati$e model across 13" districts in 22 states of India& catapulting our nation towards the status of the highest milk producing country in the world) In stark contrast& some of our *outh-6ast Asian neighbouring countries are still hea$ily dependent on import of dairy products to fulfil their domestic demand) @$er the last si# decades& the entrepreneurial spirit and hard work of our farmers has enabled India ac>uire self-sufficiency in dairy sector and also ac>uire the ability to pro$ide minimum nutritional le$el to its citi;ens& in terms of milk consumption) *ince our nation is largely independent from dairy imports& Indian consumers ha$e been protected from the unpredictability of international dairy commodity markets)

,roduction of milk as marketable surplus is an economic enterprise for our farmers) Milk production has to compete in economic terms for allocation of resources of production with other competing options such as crop culti$ation) .ue to e$er increasing pressure of human population& arable land is mainly used for food and cash crops and there is little chance of ha$ing good >uality arable land a$ailable for fodder production& unless milk production is remunerati$e to farmers as compared to other crops) *ame is true for other factors of production& as well) 1ike all entrepreneurs& our farmers also consider opportunity cost of resources allocated to dairying and in case they identify more $iable options for utilising these resources& they may mo$e away from milk production) *ince the proportion of urban population in 'u(arat has increased from 2:G in 1 31 to !9G in 2411& this trend indicates that lesser proportion of our population is now engaged in agriculture& dairying and allied acti$ities& although the total number of people engaged in agriculture does not decrease) In recent years& Indian dairy farmers ha$e been facing soaring input costs which has ad$ersely impacted $iability of milk production as an economic acti$ity) ?ith declining return on in$estment& there is a possibility that farmers may simply lose interests in milk business and turn to other acti$ities) Analysis of the cost of milk production re$eals that the most critical cost component is cost of feed and fodder& comprising nearly 34G of the total cost) 0ost of labour is also an important cost component) @ur farmers are facing se$ere fodder shortage& forcing them to use lower >uality feed) This shortfall is fuelling consistent rise in price of fodder) ?ith fodder prices (umping two-fold due to lower production of cereals& milk production has become a costly business) There is tremendous pressure of li$estock on a$ailable feed and fodder since land a$ailable for fodder culti$ation is decreasing) ?ith competing claims on bio-mass for energy& cost of dry fodder for feed is rising and will continue to rise) .ry fodder constitutes ma(or portion of a milch animalMs ration) Farmers are also reeling under the impact of steep rise in all ma(or ingredients of cattle feed) ,rice of de-oiled rice bran which constitutes 2%G - 9%G of cattle feed& has increased from Cs) 9!:9 per MTs in 244%-4" to Cs) ""1: per MTs in 2411) ,rice of molasses& which constitute 14G to 12G of total cattle feed has also surged from Cs) 9!44 per MTs to Cs) !944 per MTs& within last one month) *ome reports e$en suggest that in certain regions of India& farmers are finding it more profitable to sell their cattle to meat F leather industry& rather than continue in milk business) These $ery same reports also suggest that this phenomenon has already led to closure of some milk co-operati$es in small pockets of India) If true& this indeed indicates an e#tremely disturbing trend& which if allowed to continue unchecked can se$erely undermine si#ty years of hard work& which went into achie$ing self-sufficiency in Indian dairy sector) ?e do understand and appreciate the concern amongst urban consumers& regarding recent hikes in prices of branded milk and dairy products) After all& milk and milk products form a ma(or component of our food basket) Food inflation is a global phenomenon& especially in the de$eloping world and is spread across a wide $ariety of food items) -owe$er& recent price increases in milk in India& ha$e been triggered by sharp escalation in input costs& as farmers found $iability s>uee;ed out of the dairy business) .ue to declining

returns from dairying& farmers will find it difficult to in$est further in increasing the >uantity and >uality of milk production& as well as enhancing producti$ity of their cows and buffaloes) If farmers do not acti$ely in$est in increasing herd si;e& pro$iding superior >uality of feed& arranging for ade>uate >uantity of green F dry fodder& arranging for proper $eterinary care& cross-breeding& artificial insemination and other producti$ity enhancement measures& we may not be able to achie$e the desired rate of growth in milk production in India) @n the other hand& we are witnessing a $isible and rapid growth in demand for milk and dairy products& due to rising purchasing power of both urban and rural consumers in India) Cising income le$els ha$e led to shift from consumption of cereals to superior foods such as milk& $egetables and meat) In a nation of 1)21 billion citi;ens& e$ery growing child in the age group of 14 K 1% years needs 3%4 ml of milk per day& while e$ery adult needs at least 2%4 ml per day for minimum nutrition) In the last 14 years alone& our population had grown by 1:1 million) Cising income and aspiration le$els ha$e been further accelerated by impact of si#th pay commission in urban India and policy initiati$es such as 5C6'A in rural India) /ey to long term price stability in milk and dairy products& lies in remo$ing supplydemand imbalance by enhancing rate of growth in milk production to match the rate of growth in demand) As a nation& we need to target "G to :G growth in milk production per annum& for the ne#t few years& to achie$e this critical goal of controlling inflation in milk on a sustainable long-term basis) The only way that we can achie$e this target is by incenti$i;ing and moti$ating our farmers to in$est in enhancing >uantum of milk production as well as producti$ity per animal) ?e must ensure remunerati$e price of milk to our farmers& e$en if this implies further increase in prices of milk and dairy products to our consumers& in the short term) ?hile urban consumer may ha$e to bear the burden of short-term inflation in milk and milk products& they will benefit immensely through long term price stability in this sector due to accelerated growth in milk production) Indian dairy co-operati$e mo$ement became a shining e#ample of success due to wisdom and toil of our farmers& $isionary leadership of .r) +erghese /urien and tremendous encouragement and support e#tended by successi$e go$ernments at Union and *tate le$el) ?e are confident that our policy makers will continue to support all possible initiati$es aimed at maintaining our self-sufficiency in dairy sector) @ur lack of dependence on dairy imports is one of the most significant strengths of our country) Imports o$er medium or long term& to tackle dairy inflation may pro$e to be hea$ily counter-producti$e since this may turn our farmers away from milk production& entrapping us in a $icious cycle of increasing import-dependence) ?e can take lessons from our e#perience in oilseeds sector& wherein we ha$e sunk into a permanent state of import-dependence) Any mo$e to surrender our self-sufficiency in dairy sector will turn the clock back to pre-@peration Flood era& e#posing Indian consumers to the $olatility of international dairy markets& shortages and long-term price instability in dairy sector) Temptation of addressing dairy inflation through medium or long-term imports has the potential to undo si# decades of hard work done by our dairy farmers) If millions of rural milk producers are depri$ed of their daily income due to increasing un-$iability of dairy

business& this may ha$e unpredictable conse>uences for other sectors of our economy& as well) Any mo$e towards dairy imports can effecti$ely cripple one of the most $ibrant sectors of our economy and both milk producers as well as consumers will lose in the process) The only way forward is to ensure remunerati$e prices of milk to our farmers& thereby incenti$i;ing them to increase milk production) If farmers percei$e higher returns from milk& enhanced in$estment in cattle& fodder& feed& $eterinary care and other inputs will automatically follow) This will not only keep prices stable in the longterm for our urban consumers& but also ensure long-term $iability of one of the most important pillars of our rural economy) ,rice to pay for all these long-term benefits is the current inflation in milk and milk products& which is a short-term sacrifice that our urban consumers will ha$e to make) I now present to you& our FederationMs Annual Ceport and the Audited Accounts for the year 2414-11) Ce$iew of @perations MI1/ ,C@0UC6M65T Total milk procurement by our Member Unions during the year 2414-11 a$eraged !)%3 lakh kilograms 7 )!% million kg8 per day& representing growth of 1):: per cent o$er 2):2 lakh kilograms 7 )2: million kg8 per day achie$ed during 244 -14) The highest procurement as usual& was recorded during Banuary 2411 at 12! lakh kilograms 712)!4 million kg8 per day) ?e ha$e also successfully demonstrated our ability to process more than 12 million litres of milk per day) Cising cost of inputs and declining $iability of dairy business had pre$ented our farmers from further enhancing in$estment in increasing milk production) ?e are trying to rectify this trend by ensuring high remunerati$e prices to farmers which will definitely moti$ate them to increase milk production) ?e ha$e also taken se$eral measures to ensure increase in producti$ity per animal) These efforts will definitely help to boost our milk procurement in coming years& to match growth in demand) *A16* .uring the year& sales of our Federation registered a >uantum growth of 22)1 per cent to reach Cs) &33!)23 crores 7Cs) 3)3! billion8) 1ast year& our turno$er was Cs) :44%)9" crores 7Cs) :4)4% billion8) This is an e#tremely impressi$e growth& when $iewed from the perspecti$e of 1 )9 per cent growth that we had achie$ed in 244 -14& 23)3 per cent growth achie$ed in 244:-4 and 22) per cent growth that we had achie$ed in 2443-4:) I am also pleased to note that our Federation has done remarkably well in most of the $alue-added consumer packs) Amul Butter has also shown an impressi$e $alue growth of 2"G) *ales of Amul Milk in pouches ha$e grown by 9!G in $alue terms) @ur sales in Amul ,rocessed 0heese ha$e shown consistent and $ery impressi$e growth of 2 G) Amul be$erage range including Fla$oured milk& Buttermilk and 1assee has shown an impressi$e growth of 2: per cent in $alue terms o$er the last year) *ales of Amul Masti

.ahi grew by 9 G) ?ith enhanced focus on fresh and fermented products& we launched Amul ,robiotic 1assee in ready to drink cups& Amul ,robiotic Buttermilk in ,6T bottles and fla$oured yoghurt under the brand name Amul Flaa$yo) In the Infant Milk Food category& our brand Amulspray registered a $alue growth of 24G and achie$ed the uni>ue distinction of becoming a Cs) 1444 crore mega-brand) In the dairy whitener segment& Amulya recorded a growth of 21G) In our milk-based dessert range& we relaunched Amul 'ulab Bamuns with new round shape& registering >uantum growth of %9G) ?e managed to achie$e 19)3 per cent $alue growth in Amul Ice cream& despite intense competition in this category) ?e remain 5o) 1 Ice-cream brand in India& lea$ing a wide gap with the nearest competitor) C6TAI1I5' Cetailing continues to be an important strategic thrust area for our Federation) .uring the year 2414-11& 1444 new Amul ,arlours ha$e been added& taking the total strength to "444& thus reinforcing the wide popularity of the concept) Business generated from Cetailing @perations has also been growing at a brisk pace) @ur Amul parlours generated business of Cs) !4" 0rores in 2414-11& growth of 93G from pre$ious yearMs figure of Cs) 2 : 0rores) Thus the contribution of Cetailing @perations in '0MMFMs business reached ! per cent) The a$erage throughput per parlour has also increased by 13G) At Amul parlours& consumers feel reassured that they will get the entire range of Amul products under one roof) Apart from the con$entional locations such as residential and commercial areas& Amul parlours are also coming up at 6ducational Institutions& Cailway *tations& Bus stands and other high traffic locations) ?e ha$e already created 1"4 parlours at railway stations and 133 parlours are operating at $arious 0entre of 6#cellence) @ur Amul Ice cream scooping parlours continue to be popular among indi$iduals and families for relishing $alue-added Ice cream in attracti$e ambience) More than 1%4 Amul Ice cream *cooping parlours were added during 2414-11& taking their total tally to 93%) ?e ha$e also tried our hands at Duick *er$ice Cestaurant concept) Amul 0afS& spread o$er an area of 1444 s>)ft and ser$ing recipes like Amul Butter ,a$bha(i& Amul ,i;;as& Amul 0heese Burgers& *andwiches& Ice cream *coops& *undaes F Milk *hakes has been started in Ahmedabad on pilot basis) The 0afS Amul concept will now be e#tended to Metro markets F Tier I towns in a phased manner) @ur success in Cetailing can be attributed to the strong e>uity of Amul brand and also to our committed team of field sales personnel& wholesale distributors and franchisees) ?e are targeting a milestone of 14&444 Amul parlours by the end of March 2412) 6Q,@CT I am pleased to inform you that during the year 2414-11& our e#ports has achie$ed turno$er of Cs) : 0rores) This had been achie$ed in spite of ban by 'o$t) of India on e#ports of milk powder since February 2411) ?e ha$e been able to achie$e continuous growth in e#port of consumer products by le$eraging on strong brand e>uity of Amul in global market)

.I*TCIBUTI@5 56T?@C/ @$er the years& we ha$e created an uni>ue combination of four distribution highways for our ambient& chilled& fro;en and fresh products) This rare capability has kept us ahead of competition) Macro-economic factors are continuing to influence shifts in consumer preferences& consumption occasions and are also instrumental in creating business opportunities& particularly in small towns and rural areas) This warrants periodical re$iew of our Coute to Market strategy) Coll out of super distributor model of distribution by us during the year to enhance the reach of our ambient& chilled and fro;en products to rural India& o$ercoming the challenges of inade>uate cold chain is a fact- based approach to realign our distribution channel as per the need of the hour) The outcome& so far& has been >uite encouraging) ?e ha$e already started 94 super distributors across : states& co$ering %24 smaller towns) In the year 2411-12& we plan to increase the number of super distributors to 1%4 and co$er as many as 9444 small towns) To integrate distributors in our strategic planning process and also to de$elop selfleadership amongst each distributor so that they ha$e the capability of managing their own business& our R*elf 1eadership .e$elopment ,rogrammeM 7*1.,8 continued during the year) .istributors and Amul ,arlour franchisees from across India continued to $isit Anand as part of our Amul Eatra ,rogramme) Through this initiati$e& our channel partners get e#posed to our cooperati$e institutions and are able to understand their role as true partners in our endea$our towards the socio economic de$elopment of rural India) 0@-@,6CATI+6 .6+61@,M65T ,C@'CAMM6 @ur Federation has supported the milk producers of Bha$nagar& Amreli& Bunagadh and /achchh districts to organise their own cooperati$e milk unions and co-operati$e societies at $illage le$el) Milk producers ha$e organised 13 4 $illage dairy co-operati$e societies and their district milk unions ha$e become nominal members of '0MMF) '0MMF family has now been e#tended to 2! districts out of 2" districts in 'u(arat) The milk producers of *aurashtra and /achchh are now getting all technical and marketing support from '0MMF and this has helped these milk unions in organising more farmers and increase milk procurement) Milk procurement in the region has increased by 23 G compared to pre$ious year) .uring the last ele$en years& our member unions ha$e been implementing Internal 0onsultant .e$elopment 7I0.8 inter$ention for de$eloping self-leadership among member producers and thereby enabling them to manage their dairy business efficiently leading to their o$erall de$elopment) .uring the year& member unions continued to implement the module on +ision Mission *trategy 7+M*8 for primary milk producer members and $illage dairy co-operati$es) Facilitated by specially trained consultants& % 3 $illage dairy co-operati$e societies 7+.0*8 ha$e conducted their +ision Mission *trategy ?orkshops& prepared their mission statements and business plans for ne#t fi$e years) Till date& 3143 +.0* ha$e prepared their mission statement and business plan under the initiati$e) .uring the year&

%34 +.0* ha$e also re$iewed their business plan under annual re$isit of +M* and ha$e prepared action plan for ne#t year to propel the momentum gained through +M*) In order to strengthen knowledge and skill base of young girls and women of the $illages about milk production management& our Federation with technical collaboration and resources of Anand Agriculture Uni$ersity& has initiated NMahila ,ashupalan Talim /aryakramO for women resource persons of the Member Unions and during the year& !1: women resource persons ha$e been trained under this programme) T 0lean Milk ,roduction Under our >uality assurance programme for consumers& Federation has supported the member unions for strengthening Infrastructure for >uality and clean milk production by implementing $arious 'o$ernment of India& 'o$ernment of 'u(arat and 50.0 programmes) @ur Member Unions ha$e identified !444 potential +.0* for installation of Bulk Milk 0oolers 7BM08 and till date& 2!33 BM0 ha$e already been installed and 0M, training programme has also been implemented in these $illages) 0ontinuing the cleanliness dri$e at $illage le$el& till March 2411& member unions ha$e implemented cleanliness module at %43 +.0*) To enhance the le$el of cleanliness& this year 391" +.0* celebrated Ced Tag .ay on N'andhi BayantiO - 2nd @ctober and the unions also ga$e awards to the best performing +.0*) T Fertility Impro$ement ,rogramme As per our long term $ision to reduce number of infertile animals in our milkshedU our Board decided to implement Fertility Impro$ement ,rogramme 7FI,8 from the year 24434:) The concept of FI, is an integrated one& addressing the aspects of animal nutrition& breeding and health in holistic manner and thereby con$erting a non-producti$e animal into producti$e asset) To implement FI,& milk unions ha$e deployed %" FI, teams of $eterinary consultants and during the year they ha$e worked in 1494 $illages) .uring the last four years& they ha$e implemented FI, in 9::3 +.0* and registered 2):% lakhs non-producti$e milch cal$es and buffaloes under FI, and out of these& 1):% lakhs milch animals ha$e been made producti$e) FI, is being monitored through a dedicated system on www)amul)org)in Member unions ha$e got $ery fruitful results after implementing FI, and inspired by this success& to support the producti$ity enhancement initiati$es& they ha$e en$isaged ,roducti$ity 6nhancement ,rogramme 7,6,8 and implemented the same in 342 $illages and co$ered 9)9: lakhs milch animals with ob(ecti$e to impro$e their o$erall producti$ity) @ur Board has identified gaps which are hindering efforts in impro$ing milk producti$ity and therefore& to increase genetically superior animals with high milk producti$ity& to create good replacement stock and to include scientific calf rearing practices among farmers& they ha$e en$isaged to implement 0alf Cearing programme) To pro$ide nutritionally balanced animal feed to farmers at their doorstep and to reduce cost of feeding and increase performance of animals& for better health and milk

producti$ity& our Board has also en$isioned to implement scientifically prepared Total Mi#ed Cation programme) T *ustainable ecological de$elopment @$er the years& due to intensi$e agriculture and deforestation& $arious natural resources ha$e been depleted in 'u(arat) ?e therefore& ga$e serious thought to this issue and disco$ered a no$el idea for repaying our debt to nature) The idea was tree plantation by milk producer members of dairy cooperati$es& on e$ery independence day) The idea was put in to practice for the first time in the year 2443) The milk producers planted saplings on their own at pre-identified locations like their farm& near their home& on farm bunds& etc) and thus in 'u(arat& they planted 1:) lakh trees across 1 districts of 'u(arat on our "4th Independence .ay& 1%th August 2443) @n 1%th August& 244:& a more ambitious target was planned and we planted around %2)3! lakhs tree saplings on N@ne member& three treeO basis across 21 districts of 'u(arat) In 244 and 2414& the third and fourth year of the programme& we successfully planted around :!)4! lakhs and 3 )3% lakhs tree saplings on N@ne member fi$e treeO basis in respecti$e years across 'u(arat) For this acti$ity& we ha$e recei$ed four consecuti$e 'ood 'reen 'o$ernance award from *rishti during 2443& 244:& 244 and 2414) It is heartening to note that the International .airy Federation 7I.F8 has recognised this initiati$e as ma(or Inno$ation of the year and has awarded this initiati$e with the N6n$ironment AwardO under I.FMs .airy Inno$ation Awards) I5F@CMATI@5 T60-5@1@'E I5T6'CATI@5 ?ith globally e#tended and comple# supply chains& itMs critical for our Federation to enable actionable insight that supports continuous impro$ement with an end-to-end $iew of performance and root-cause analysis) Aligning supply chain strategy with corporate ob(ecti$es across key lines of business in a timely and cost-effecti$e manner and to achie$e superior supply chain performance& Federation along with four Member Unions& has successfully implemented 1st phase of *A, 6C, application across ma(or parts of '0MMF 6nterprise) Eour Federation is now planning a rollout of the application in the remaining member unions& which will help it map& manage and monitor supply chain strategy& ha$ing consistent definition and common data sources for metrics across the organisation) The implementation of the 6C, application will help your Federation and Member Unions empower its supply chain strategy and tactical decision making through fast and real-time access to critical information and metrics) Eour Federation has also set up a centralised state of the art .ata 0entre for its entire IT operations at Anand) '0MMF has further enhanced its M,1* based +irtual ,ri$ate 5etwork7+,58 by connecting all its sales offices& member unions& milk plants& milk chilling centres and warehouses on a common communication backbone to strengthen and automate the supply chain operations) T-6 C@A. A-6A.V

The Amul dairy co-operati$e mo$ement which started in 1 !" with only two $illage le$el milk cooperati$e societies& collecting (ust 2!3 litres of milk per day& has today transformed into a U*= 2 Billion organisation& handling almost 12 million litres of milk on a peak operating day) ?hile our (ourney through the last si#ty fi$e years has been fruitful as well as e$entful& we foresee and anticipate& a series of e#citing challenges on the road ahead) Apart from being the worldMs largest milk producing nation& India is also the largest consumer of milk and milk products in the world& since milk has always been an integral part of our tradition and culture) Although we ha$e a commanding 2%G share of the organised dairy sector in India& the organised sector itself accounts for less than 24G of total dairy consumption within our country) This implies tremendous potential for growth at the e#pense of the unorganised sector) @ne of the key challenges ahead is to enhance the share of the organised sector by further enhancing and streamlining our supply-chain network& effecti$e deployment of technology including information technology and safeguarding interests of our farmers) Focus on impro$ing producti$ity of our milch animals is essential for further enhancing >uality and >uantity of milk produced) ?e can e$en encourage farmers who are economically better off to create commercial dairy farms in their $illage& rather than in$est their money elsewhere) ?e plan to focus on e#panding category penetration and enlarging consumer base of most of the product categories that we operate in) This will enable us to tap the huge untouched potential for branded& packaged& $alue-added dairy products in urban& semiurban and rural India) In terms of product inno$ations& we will sharpen our focus on $alue-added deri$ati$es& mo$ing further up the $alue chain) ?e will continue to enhance our range of fresh and fermented products) ?e ha$e to work simultaneously on the supply side as well as the demand side so that the demand-supply e>uation can be effecti$ely managed and the dairy cooperati$e mo$ement can continue to flourish and grow) ?e will also ensure that our farmers continue to recei$e remunerati$e price for their milk and that ma#imum percentage of consumerMs rupee flows back to the farmers) ?e will continue to play our leadership role in Indian dairy industry and also lead the Indian dairy cooperati$e sector to a position of eminence in our national economy) ?e ha$e already finalised and documented our roadmap for the ne#t ten years) As per our plan& the group turno$er of all dairy cooperati$es of 'u(arat will reach Cs) 94&444 crores 7U*= ")3 Billion assuming current prices and e#change rate8 by the year 2424) ?e will also take all possible steps to help other dairy cooperati$es outside 'u(arat to flourish and grow) ?e are already buying milk from dairy cooperati$es in Maharashtra& ?est Bengal& Bihar and other states) ?e acknowledge and appreciate the tremendous faith and trust that Indian consumers ha$e placed in us& o$er the last si# decades) ?e are conscious of our time-bound responsibility to increase milk production and we will make e$ery effort to ensure that supply of milk and dairy products matches the growth in demand& leading to price stability in the long term) This will help to pro$ide our consumers with much deser$ed relief from fre>uent price hikes) Under no circumstances should we allow any inefficiency in our internal systems to be passed on to consumers& in form of price increase) @n behalf of all dairy farmers of 'u(arat& we would like to reassure all our

consumers that we take e$ery possible step to safeguard their interests and that we are committed to pro$iding highest >uality dairy products at most reasonable& $alue for money prices) ?e are confident that we will succeed in our endea$our with positi$e and continued encouragement and support from all >uarters& including our policy makers) A0/5@?16.'6M65T* Before closing& I would like to thank all those who ha$e helped to make our FederationMs operations successful) ?e are grateful to the 'o$ernment of India for immense support recei$ed from $arious departments and specifically from the .epartment of Animal -usbandry and .airy .e$elopment) ?e con$ey our special thanks to 50.0 for pro$iding $aluable support to our $illage cooperati$e dairy societies) ?e are also thankful to the 'o$ernment of 'u(arat for all the help and cooperation& e#tended to our organisation) 5ational 0o-operati$e .airy Federation of India had been pro$iding us with in$aluable support in coordination with other agencies and organisations) 5ational .airy .e$elopment Board had played a role in our growth and de$elopment) I am $ery grateful to them) Institute of Cural Management& Anand& as always& has contributed to the perspecti$e building and professionali;ation of the management of cooperati$e sector) ?e e#press deep gratitude for its support) ?e are indebted to +idya .airy for ha$ing organised training programmes on dairy technology for our employees) ?e are also grateful to *M0 0ollege of .airy *cience& Anand& for strengthening the dairy cooperati$e sector& by pro$iding technically skilled manpower) ?e e#press our sincere thanks to the 0ollege of +eterinary *cience and Animal -usbandry& Anand) @ur ad$ertising agencies& bankers& insurers& management consultants& suppliers and transport contractors ha$e been of great help to us in managing our growth and are our partners in success) ?e acknowledge their contributions and commit oursel$es to continue and strengthen this fruitful alliance in all times to come) The Indian Cailways has played a crucial role in the growth of our dairy cooperati$es since inception) ?e thank them for their continuous support) ?e depend on the efficiency of our ?0FF agents& distributors& retailers and most important of all& the patronage of our consumers& who ha$e come to regard our brands as synonymous with >uality and $alue) ?hile thanking them for their support& we assure them that we shall stri$e endlessly to delight them) @ur Member Unions are our strength) ?e thank them for their guidance& support and cooperation without which we would not e#ist)

1astly& we thank the officers and staff of our Federation for their continued perse$erance& loyalty and unflinching efforts de$oted to our cause) Thank you) For and on behalf of the Board of .irectors , ' Bhatol 0hairman

Amul products AMU1 means ApricelessA in *anskrit) The brand name AAmul&A from the *anskrit AAmoolya&A was suggested by a >uality control e#pert in Anand) +ariants& all meaning ApricelessA& are found in se$eral Indian languages) Amul products ha$e been in use in millions of homes since 1 !") Amul Butter& Amul Milk ,owder& Amul 'hee& Amulspray& Amul 0heese& Amul 0hocolates& Amul *hrikhand& Amul Ice cream& 5utramul& Amul Milk and Amulya ha$e made Amul a leading food brand in India) 7Turno$erJ Cs) :4)4% billion in 244 -148) Today Amul is a symbol of many things) @f high->uality products sold at reasonable prices) @f the genesis of a $ast co-operati$e network) @f the triumph of indigenous technology) @f the marketing sa$$y of a farmers< organisation) And of a pro$en model for dairy de$elopment) Amul -its Amul -its of 2414 K 2411

Management of a 'ymkhana in Mumbai& e$icted a trangender acti$ist from a dinner party hosted by one of its member- April<14