HOW TO DEVELOP YOUR PUBLICATION st THE 21 CENTURY WAY

AND PRODUCE MIRACLES, TOO

BE REMINDED THAT
APPEARANCE MATTERS MOST
YES, WERE NOW IN THE 21ST CENTURY PAGE MAKEUP IS A MATTER OF TASTE

YOUR PUBLICATIONS LAYOUT CAN GET YOU TO THE NSPC, TOO

TODAYS LAYOUT ARTIST NEEDS

A PC WITH AMPLE PROCESSING POWER, MEMORY, STORAGE, AND SCREEN AREA SOFTWARE FOR DESKTOP PUBLISHING AND IMAGING AND PRINTER, TOO

BOUNDLESS SUPPLY OF IMAGINATION, CREATIVITY, AND ENERGY WHEN BEATING DEADLINES

PAGE LAYOUTING
The process of arranging and grouping texts and graphics on a page, to produce newsletters, brochures, books, etc

DESKTOP PUBLISHING
Refers to the creation of documents using page layout software on a PC. Pages look more appealing
Complex layouts are supported Old layouts can be easily edited and recycled Faster production Production cost is reduced

LAYOUTING PROGRAMS
ADOBE PAGEMAKER ADOBE INDESIGN MICROSOFT PUBLISHER QUARK XPRESS APPLE PAGES

OTHERS
IMAGE EDITOR (PHOTOSHOP) WORD PROCESSOR (MS WORD) VECTOR IMAGE EDITOR (CORELDRAW)

USEFUL DEVICES
PRINTER SCANNER MEMORY CARD READER FLASH DRIVE DVD-ROM DRIVE

KEY CONSIDERATIONS
Unity, i.e., agreement between parts Proportion, i.e., ratio of one parts size to another or to the whole Balance, i.e., design results into a felt equilibrium Contrast, i.e., blending of units as one Emphasis, i.e., distinguishing the more important contents from the less important

GENERALLY

OBJECTIVE: Achieve simplicity and balance

Leave a margin on all four sides of a page Organize the stories and graphics into columns. A headline may consist of a head and a subhead (or strapline) A storys headline must be at least twice the size of the storys body text. The headline must stretch across the entire width of the story. The storys byline text must be as big as the bodys text. Justify the text of stories. Indent the beginning of paragraphs. Advertisements must be framed to distinguish them from the stories. All pages MUST have a folio line on top of the page EXCEPT the front page. The stories and graphics must not look overcrowded; No graphic must be placed in the imaginary fold. Include a caption and a byline for photos.

FRONT PAGE

OBJECTIVE: Catch the readers attention

It MUST contain the papers platename and logo. Use Serrif font types. For the body of a story, 10-11 points is the ideal font size. Provide only one or two paragraphs of the top stories, to be continued inside the paper. There MUST be a photo or graphic that is your dominant art. There MUST be a main story in your front pages top half. There MUST be a small art in the lower half of the page There MUST be an anchor

EDITORIAL PAGE

OBJECTIVE: Emphasize that it is the soul of the newspaper Use Serrif font types Avoid italics and scripts There MUST be an editorial article that is boxed (font size: 12-13 There MUST be an editorial cartoon that serves as the dominant There MUST be at least one column article. There MUST be a staff box at the bottom of the page.

FEATURE PAGE

OBJECTIVE: Give the page a feminine appearance.

must be of free style, that is, there really is no guideline to consider Use wider (thus, fewer) columns, usually 3 columns. Use italics and script fonts more frequently. DO NOT sacrifice the readability of the articles and aesthetics of the page. There MUST be 2 or more articles There MUST be a dominant art related to a story

SPORTS PAGE

OBJECTIVE: Give the page a bold and lively appearance . It MUST include a prominent flag It MUST include an action photo to serve as its dominant art. It MUST include a main sports story that easily stands out in the page It MUST include at least one other article It MUST include a smaller art, e.g., Cartoon or picture.

AVOID

Avoid tombstones Minimize jump pages Avoid armpits Avoid gray areas Avoid Top-heavy designs Avoid widows Avoid mid-sentence jumping if possible. Avoid putting a jump copy at the top of the page Avoid separating related stories and pictures. Avoid a screaming headline Avoid fit-them-all