Accenture CAS: Retail execution Building brand loyalty to help consumer goods organizations achieve high performance

Consistent retail execution is the key to winning at the shelf against the competition. In the race for consumer loyalty, it is vital for manufacturers to have the right product on the shelf at the right price at the right time. Using Accenture CAS, consumer goods executives have access to a powerful, integrated sales platform that supports comprehensive field sales management and execution to drive targeted activities and, ultimately, helps organizations achieve high performance.
With the accent on better retail execution, consumer goods organizations need to gain visibility and control, from manufacture through to the retail shelf, to innovate and grow. Versatile and robust, Accenture CAS provides retail execution software to improve sales performance. Our fully integrated approach closes the loop between planning and execution. Using diverse mobility devices, Accenture CAS provides real-time visibility of field level activities, empowering the sales force and consolidating brand value. Improve retail compliance: Plan more accurately, execute where needed, and monitor shelf conditions in near-real-time to reduce out-of-stocks and lost sales. Support fact-based negotiations and cultivate a pay-for-performance culture. Win at the shelf: Drive top-line revenue growth through enhanced brand placement and improved sales performance. Simplify information exchange: Replicate field level data to fully synchronize the exchange between field and headquarters.

Key mobility features

Automation of all typical retail execution processes, including: Navigation steps that guide field representatives through standard processes for an optimized execution of the required activities. Comprehensive store-based audits, competitor surveys and event-driven store surveys. Visual exception reporting and alerts to notify management and field representatives of store issues. Access for all users to a single view of data that is shared across all platforms. Automatic call planning with support for multiple visits to the same customer, activity driven planning, and using drag and drop functionality for customers. Comprehensive order taking capabilities with suggested order quantity. Telecommunications support including 3G, GPRS, Wireless Local Area Network/ WiFi and Virtual Private Network. Integrated route optimization with alerts and corridor search. On-demand access to up-to-date account and promotion information. Use of Microsoft Silverlight to speed process time through asynchronous background processing allows users to personalize their settings.

Benefits
Improve sales performance: Clearly define and deploy objectives, plans, and activities to drive the focus on critical tasks related to promotions, new product introductions and in store activities. Optimize field sales: Combine transactional activity management with optimization capabilities to drive targeted activities that achieve the best return on field sales operations. Enhance operational efficiency: Automate standard leading practices for key field processes, reducing administrative time, and lowering costs through route optimization (customer sequence and visit frequency).

Accenture CAS mobility

Accenture CAS mobility supports retail functions such as presales, van sales, direct store delivery, merchandizing and order taking. We deliver real-time visibility through almost any mobile devicedesktop, laptop, tablet, handheld and smartphone. The software is architected for off-line or online usage with data synchronization capabilities that enable field level data to be replicated to ease the exchange of information with headquarters, as and when required. Accenture CAS provides users with broad reporting and analytics capabilities, including features such as user-specific dashboards, static reports or interactive analysis, either out-of-the-box or configured to a projects specific needs.

Technology
Designed to extend Accenture CAS retail execution to users of Windows mobile-based devices, our system delivers robust performance and intuitive navigation that serves the field user through a full days work. With an intuitive user interface specifically designed to support consumer products sales processes, features include: Multimedia support: Provides sales support with product images and shelf diagrams. Scanner support: Scans barcodes to identify products while taking orders or conducting in-store surveys. Customizable: Customize user interfaces and business processes on a case-by-case basis. Print capability: Print invoices on-site for mobile sales.

Electronic signature: Confirm orders by entering an electronic signature. International support: Supports all languages, including Asian and Eastern European character sets, as well as international currencies and formatting.

Focused on value
The Accenture CAS software platform helps our clients address the need to achieve greater value and develop better business cases. Our engagement approach includes a formalized value-oriented methodology to identify the most compelling opportunities for business performance improvements.

Profitability and performance

Backed by Accenture Software, an organization dedicated to developing differentiated software-based solutions, Accenture CAS is part of a portfolio of software businesses helping organizations achieve high performance. Founded in 1985, Accenture CAS has more than 200 successful implementations across five continents and is the premier consumer goods software for multiple mobility devices. The Accenture CAS platform is further supported by Accentures dedicated consumer goods industry group, bringing deep industry knowledge, scalability and global reach.

Accenture CAS handheld software helps optimize smartphone, semi ruggedized and ruggedized device types. With screens adapted to accommodate the smaller view, the Accenture CAS handheld software combines maximum features with minimum user interaction.

Dashboards
Reporting & analytics online/offline Strategic planning Promotional activity

Performance monitoring
Promotional compliance

In-store activities analysis Start

Cycle planning

Setup activities

Integrated Retail Execution & Mobility Solution

Target achievement Asset tracking Survey & questionnaires

Route planning & optimization

Retail execution managment

Sales rep performance

Call preparation Suggested orders Order management and fulfilment

Promotion review

In-store execution

Our portfolio
The Accenture CAS platform includes: Trade promotion management: Supporting closed loop promotion and account planning processes to gain visibility into trade investments, spending forecasts and customer profitability. Trade promotion optimization: Using analytics to provide account managers with deeper insight into the net effect of promotional activities and predictive models to optimize future category plans. Direct store delivery: Enabling manufacturers or consumer goods organizations to manage sales orders, delivery, inventory and cash collection at a store level. Customer service: Support for field service and customer service to deliver an integrated customer experience.

About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with more than 244,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the worlds most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$25.5 billion for the fiscal year ended Aug. 31, 2011. Its home page is www.accenture.com. Accenture Software combines deep technology acumen with industry knowledge to develop differentiated software products. It offers innovative software products to enable organizations to meet their business goals and achieve high performance. Its home page is www.accenture.com/software. For more information on Accenture CAS, visit www.accenture.com/accenturecas.

Contact us
Email us at: accenture.cas@accenture.com Or visit: www.accenture.com/accenturecas

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