Bagyalakshmi Apartments, BF2 36B, Raghavendrapuram 2 nd St. Srirangam, Trichy - 620006 Phone No.

(o) : 0431-2471416 (R): 0431-2435399 Mobile: 9444441533 e-mail: devanathansv@yahoo.com Dr.S.V.DEVANATHAN Ph.D. 27/09/2013 Personal Details: Name : Dr.S.V.Devanathan

Date of birth & Age : 12.11.1953, 59 years Area of interest : HR, Technology Management, Trade Unions, HR Technology integration and Indian Philosophy of Management,

Interdisciplinary Management and Research Languages known : Tamil, English, Hindi, Sanskrit and Urdu

At present employed as Professor and Head, Saranathan College of Engineering, Trichy-620012, a leading Engineering college in Trichy affiliated to Anna University Trichy. Educational Qualifications: University or college Madras University Degree B.Sc. Year 1972 1980 1991 2002 Field of specialization Physics Main with Chemistry and Mathematics (First Class) Electronics and Communication Engineering HR/Industrial Relations First Class (By regular study) A study on the effect of Trade Unions in Bharat Sanchar Nigam Limited. Hindi Literature & Sanskrit

Institution of AMIE Engineers, Calcutta Annamalai MBA University Alagappa University Ph.D

Allahabad University

MA (Hindi)

Transferred Sahitya Ratna 1973

Employment Record: Organization

BSNL/MTNL/DOT

Designation
Junior Telecom Officer Works, Admin and Maintenance Assistant Director/Deputy Director Planning, HR and Maintenance Sr.Faculty Member, RGM Telecom Training Centre Training and Development Assistant General Manager/ Administration, HR, Maintenance Principal, Telecom Training Centre, Chennai Training and Development Director & Principal Director Director/HOD

Period
1978-1985 1986-1995 1995-1999 1999-2000 2001-2005 2005-2007 2007 2010 (July) 2010 (Aug) Till date

Velammal college Of Management & Computer Studies, Chennai -66 KCT B-School, Kumaraguru College of Technology, Coimbatore Saranathan College of Engineering, Trichy

Proficiency in Subjects: 1. Organisational Behaviour & HRD 2. Business Policy and Strategic Management 3. Business Law 4. Telecom Management 5. Telecom Engineering 6. Executive Development 7. Instructional techniques 8. Departmental Inquiries 9. Trade Unions Thesis for Ph.D: A study on the effect of Trade Unions in Bharat Sanchar Nigam Limited, India (Highly Commendable Thesis award by International Labour Organisation as contributory to knowledge) Projects guided: MBA Projects: 48 PhD by Research: BE/B.Tech: 23 MPhil: 3 All completed

External Scholars for PhD 6, under guidance

Board of Studies: Chairman, Board of Studies, KCT B School, Coimbatore Member, Board of Studies, GRG School of Management (Autonomous), Coimbatore Member, Board of Studies, Karpagam College of Engineering (Autonomous), Coimbatore

Doctoral Committees: Anna University, Coimbatore, Bharathiar University, Coimbatore Annamalai University, Chidambaram Alagappa University, Karaikudi PSG Institute of Management, Coimbatore Other Responsibilities of Knowledge: Project Director and Chief Co-Ordinator for MBA, DDE, Anna University, Chennai-32 New Thinking Introduced in learning at Velammals, KCTBS & Saranathan: 1. SORP (Social Orientation Research Program) for MBA Students 2. VAC (Value Added Courses) at par with IIMs. 3. PPP (Partnership Program for Progress) A corporate internship program for MBA students 4. SIFE Students in Free Enterprise A Social Research Program with Syntel India Ltd. 5. Industrial Advisory Board concept for adapting training needs of the industry 6. Adaptation techniques in Industry Institute Interface 7. PASS (Peer Assisted Study Program) and ESP (Enriched Support Program) for higher studies 8. The institution is being elevated for full time Ph.D. research course. 9. Introduced Trimester system 10. Introduced activated curriculum and syllabi for autonomous college 11. Introduced case study in the curriculum 12. Introduced interdisciplinary and social subjects for MBA course 13. Introduced graded summer projects and group projects 14. Introduced Vision Reality Plan and monitoring Publications (Important): Books Published: 1. Business Policy & Strategic Management, Annamalai University, 1998 2. A Complete Guide for JTO Examination of BSNL, 1997 (Technical) 3. A Complete Guide for TTA Examination of BSNL, 1998 (Technical) 4. A Complete Guide for JTO Screening Examination of BSNL (Technical) 5. A Guide for BSNL JTO Outsiders Examination, (Technical),2002 6. Several Handouts on various topics in Engineering and Management by BSNL Training Centres and published for limited use. 7. The Indian Philosophy of Management (With Dr.Kamalakar Upadhyaya) Chand & Co 1996

Articles Published: (Latest) 1. TQM Innovations & Concepts, Telecommunications, June 2003 (Technical Journal of DOT, Government of India) 2. Adopt and make students employable, The Hindu, dated 1.8.2005 3. Social planners from B- Schools, The Hindu, dated 12.12.2005 4. Generating a Rural Job, The Chinese Way, Management Research, ICFAI, Nov 2005 (Later given copy right for International Publication) 5. A Study on TVEs of China, Management Research, ICFAI, Dec 2005 6. PASS (Peer Assisted study System, Published in Education Plus The Hindu 19.12.2005 7. More research needed for development of institutions, The Hindu, March 9, 2009 International Book Publications/ Editions: 1. Generating a rural job, the Chinese way, Rural Transformation, Socio Economic Issues, Edited by Harsh Bhargava and another, IB International Edition, Price $16, pp 185-195, 2006, JSBN 81-314-0090-5 2. Reprinted, Dynamics of Rural Labour Market, Edited by Sridhar Krishna, IUP International Edition, 2008, Price $17, pp 183-195, ISBN 978-81-314-1432-3 3. A paradox on CSR Case study of Coca Cola, Corporate Social Responsibility, Expanding contours, Edited by S.Smitha, Amicus Books, IUP International Edition, 2009, Price $25, pp 194-203, ISBN 978-93-80120-57-7 4. A STUDY ON THE MARKET POTENTIAL OF INSURANCE FOR STUDENTS IN UNAIDED Schools Ed.Sri Jyothi, IUP International Edition Part Book, Copy rights RESERVED. 5. An empirical study on factors influencing employees in the investment decision of pension fund scheme in a public sector organization at tiruchirappalli, N.Suresh & S.V.Devanathan, Interdisciplinary journal of contemporary research in business, October 2012 Vol 4, No 6, 8. Emotional literacy Teachers and students in self-financing engineering colleges with special reference to Tiruchirapalli District, K. Arun Prasad & Dr. S.V.Devanathan, International Journal of Research in Computer Application and Management, Vol 3- Issue 2 (2013), ISSN 2231-1009 9. Gender Mainstreaming Through Technology Empowerment, Law and legal rights to empower women/S.V. Devanathan.Edited by R. Ganesan and R. Premavathi, Agrotech Pub, 2011, 192 p, ISBN : 9788183211949, $35.00

Major International Publications through global networks (SSRN Social Science Research Network) Approved and refereed articles as on 31st Jan 2012: The articles are reprinted in SSRN related journals throughout USA, Australia and other European Countries by universities and professional institutions.
1 Women Camp Labour: A Case Study on Tirupur Textile Industries, India Devanathan Sevilimedu Veeravalli Saranathan College of Engineering Date Posted: January 27, 2010 Last Revised: March 17, 2010

Work Life Balance and Women Bidi Workers in Tirunelvelli District, Tamilnadu, India R. Hemanalini , Devanathan Sevilimedu Veeravalli and M. Sugunambal affiliation not provided to SSRN , Saranathan College of Engineering and Karpagam University Department of Management Studies Date Posted: January 27, 2010 Last Revised: March 23, 2010

The Negative Effects of Permitting Hypermarkets and FDI in the Retail Industry in India Devanathan Sevilimedu Veeravalli Saranathan College of Engineering Date Posted: April 28, 2010 Last Revised: January 30, 2011

Emerging Trade Unions in IT Industry Devanathan Sevilimedu Veeravalli Saranathan College of Engineering Date Posted: February 1, 2010

Impact of Trade Unions on Job Content - A Study on Bharat Sanchar Nigam Limited, India (BSNL) Devanathan Sevilimedu Veeravalli Saranathan College of Engineering Date Posted: April 27, 2010

A Report on 'Customer Perception and Patronage of 3-G Systems in Coimbatore and Tiruppur' by Bharat Sanchar Nigam Limited, India Devanathan Sevilimedu Veeravalli Saranathan College of Engineering Date Posted: February 9, 2011

A Study on De-Unionisation Problem in India Devanathan Sevilimedu Veeravalli Saranathan College of Engineering Date Posted: February 1, 2010

Bharat Sanchar Nigam Limiteds (BSNL) Potential to Diversify for Education Devanathan Sevilimedu Veeravalli Saranathan College of Engineering Date Posted: April 28, 2010

An Executive War in Bharat Sanchar Nigam Limited's (BSNL) Tea Cup Devanathan Sevilimedu Veeravalli Saranathan College of Engineering Date Posted: June 5, 2010

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Ethical Model of Teachers in Self Financed Professional Engineering Colleges at Coimbatore, Tamilnadu, India Devanathan Sevilimedu Veeravalli Saranathan College of Engineering Date Posted: April 28, 2010

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Higher Education and Cluster College Concepts - Indian Views Devanathan Sevilimedu Veeravalli Saranathan College of Engineering 20 downloads

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Rural Students and Crocodile Tears - A Study on Common Entrance Examination in Indian Higher Education Devanathan Sevilimedu Veeravalli Saranathan College of Engineering Date Posted: April 27, 2010

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Governance in B-Schools: The Agenda Ahead B. Balaji and Devanathan Sevilimedu Veeravalli affiliation not provided to SSRN and Saranathan College of Engineering Date Posted: March 21, 2010

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Paradise Lost and Not Regained - A Case Study on Pensioners of Bharat Sanchar Nigam Limited (India) Devanathan Sevilimedu Veeravalli Saranathan College of Engineering Date Posted: April 11, 2011

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A Study on Township and Village Enterprises in China Devanathan Sevilimedu Veeravalli Saranathan College of Engineering Date Posted: April 28, 2010

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A Study on the Market Potential of Insurance for Students in Unaided Schools in Coimbatore Devanathan Sevilimedu Veeravalli and J. Vaishnavi Saranathan College of Engineering and KCT Business School Date Posted: December 7, 2010

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A Study on the Market Potential of Insurance for Students in Unaided Schools (with Specific Focus to Coimbatore, India) J. Vaishnavi and Devanathan Sevilimedu Veeravalli affiliation not provided to SSRN and Saranathan College of Engineering Date Posted: March 10, 2010

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A Paradox on Corporate Social Responsibility - Case Study on Coca Cola Devanathan Sevilimedu Veeravalli Saranathan College of Engineering Date Posted: December 11, 2008 Working Paper Series

Research Papers Presented (Important) 1. Food retailing: From visibility to viability, National Conference on retailing strategies hosted by Jamal Institute of Management Trichy 2005 2. BSNL: Strategic Imperatives for a Diverse Portfolio, IIM. Indore, August 9 -11, 2005, International Conference, B.Balaji & S.V.Devanathan 3. Governance in B-Schools: The Agenda Ahead, IIM. Ahmedabad, Jan 1-4, 2006, B.Balaji & S.V.Devanathan 4. The Negative Effects of permitting Hypermarkets & FDI in the Retail Industry in India: Third National Conference on Finance & Economics , ICFAI Business School and IIM (B) 5. Knowledge Management, National Seminar, BIM March 2007 6. Corporate Social Responsibility, Case Study of Coca Cola International Conference on CSR, Department of Anthropology and Management, Madras University, 2008 7. Corporate Social Responsibility Triple bottom line reporting in Indian Corporates, Mr.Senthil Kumar & S.V.Devanathan, International Conference on CSR, Pondicherry University, 2008 8. Women Camp Labour A case study on Tiruppur Textile Industry, Seventh AIMS International Conference on Management, IIM (B) and AIMS , 2009

The Hindu: 1. Turning out social planners from B-schools, Dec 2, 2005 2. Most management courses obsolete, Nov 10, 2008 3. More research needed for development of institutions, March 2, 2009 Medha, Sydney Sanskrit School, Australia: 1. Sri Ramanuja and his doctrine of Visishtadvaita, Medha, Ed-2 (2012), School of Vedic Sciences (Aust) Inc.ABN 49 567 817 265 Edition 3 - October 2012, ISSN 2200-6192 2. Metaphysics and Katopanishad, Medha, Ed-2 (2013), School of Vedic Sciences (Aust) Inc.ABN 49 567 817 265 Edition 4 - October 2013, ISSN 2200-6192 Major Technical Projects Undertaken in Telecom Industry Government of India as a Senior Executive: 1. Launching of Electronic Exchanges in Mumbai under MTNL as Deputy Director, Planning (1986-87) 2. Launching installation of C-DOT Electronic Exchanges in Rural Areas in Cuddalore, Nilgiris Districts of Tamilnadu (1991-92) 3. Launching of Wireless Communications (MARR Multi Access Rural Radio Systems - Panchayat Telephones) under rural Communications (1992-95) 4. Development of General, Management and Technical Courses under various projects and UNDP Projects for Engineers in DOT/BSNL/MTNL 5. Nilgiri Telecom Development Program under DOT, Hill Region Development 6. Optical Fibre Installation Project for Tamilnadu & Pondicherry

Projects pursued/Supervised: Velammals College of Management and Computer Studies, Chennai - 66 1. A Study on the impact of Electronic Technology on SMEs in Ambattur Industrial Estate, 2006 2. Community development through post offices, 2006 3. Supply Chain Management with AICTE (Supervision as Head of institute), 2006 4. HR Modeling for Managers with DSIR (Supervision as Head of institute), 2007 5. Reverse Logistics AICTE Sponsored Research (Supervision as Head of Institute), 2007 6. Pervasive Computing : Data mining for Rural Development, Proposed as a TIFAC Core Project of Government of India, A C-DAC project for Rs.75 lakhs, 2007 7. VOIP for Blind Started in 2007 with the help of Government Blinds Institute at Poonamallee

KCT B School, Coimbatore: Full Reports Presented: 1. Leasing Infrastructure Heavy Equipments in Southern States, Consultancy Report, Sakthi Finance Ltd., 2008, Rs. 2 lakhs 2. Ethical Modeling for teachers in self financed engineering colleges in Coimbatore for Total Quality Management, 2009 (Project aided by Ramananda Adigalar Trust, Coimbatore) 3. A Report on customer perception and patronage of 3G systems in Coimbatore and Tiruppur by BSNL (Sponsored by BSNL, Government of India) 4. A study on the efficacy of research in self financed engineering colleges in Tamilnadu, (Independent Research in progress, 2009-10) Seminars Organized (Latest): 1. Several seminars were organized in the Training & Development side for BSNL as a faculty member and Principal. Subjects related to Telecom Engineering and Telecom Management including human management 2. FDPs many organized for Faculty members 3. MDP organized for several companies 4. Organized MDP for BSNL for 2005,2006 and 2007 on Disciplinary proceedings 5. The consortium of premier B-Schools, XIME, KCTBS, PSGIM, GRGSMS conducted a FDP for B-School Teachers, 2010

Saranathan College of Engineering, Trichy: 1. Introduced Management Meet Program Lakshya from 2011. 2. Introduced publication of e Journal named Sara Journal Of Management and action is taken to link it internationally with well known universities and institutes. External Assignments: 1. Conducted more than 250 inquiries under Departmental inquires Act/ labour law for the Government of India 2. Functioned as Arbitrator for several cases under the orders of the High courts/ Government of India 3. Was a resource person for Government of India for disciplinary proceedings/cases and HR issues 4. Was an External Examiner for Annamalai, Madras, Alagappa Universities. Examiner for Asian Countries for British Columbia University Canada & Newport University Australia. 5. Resource person in Training and Management for BSNL 6. Panel Member for conducting departmental inquires for Government of India

Membership: Member of the Institution of Engineers, Calcutta. Member, CII Tamilnadu Chapter for mapping employability of students in Colleges of Tamilnadu. Member & Co-Chairman, Madras Management Association, Trichy chapter.

Awards: Was awarded several honorariums for the best and commendable work in BSNL/DOT/MTNL and for improving staff and managers.

Signature:

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