Table of Contents

Table of contents

Executive summary

General company description

Products and services

Marketing Plan

Operational Plan

Management and Organization

Personal Financial Statement

Financial History and Analysis

Financial Plan

Appendices

Refining the Plan

 Company Description

The challenge is to diversify the individuals income to the stock

market.

Vision: Growing Indian economy

I am in financial services for providing services to the customers benefitting

them in increasing their money value day by day by the way of investing
their money in the stock market which finally help the industries to grow and
spread their business which in return helping the investors in growing their
money.This is the way where investors can increase their money easily with
little risks.

The Group's principal activity is to provide financial services and manage

portfolios. The services include advisory services, brokerage services. Gandhi
Financial Services.com is the web based investment portal (with Online Stock
Trading) from Gandhi Financial Services. This website enables its customer to
invest & manage most of the services provided by Gandhi Financial Services
including Equity (Stock) Trading, Commodity Trading, and Derivatives.
Company recently entered in to Wealth Management with tools like
investment in equity-linked portfolio management services, structured
products.

This company will be going to tapped to all those individuals, or groups of

people who are ready to invest in the stock market and are going to explain
the benefit of investing in equity market to those people who have fear
about the stock market in their mind.

This is the growth industry as we can see that day by day people had started
investing in the stock market. It has been said that in India still today only
hardly 3-5 percent people had started investing in the stock market. In India
still more broking firm is required to open to make the people understand to
invest in the stock market. We the Gandhi Financial Services started a new
technique to encourage the people to invest in the stock market.

The trust of the people and the company’s unique sales proposition are
definitely going to help the Gandhi Financial Services to succeed. The
competitive strengths of the company are their research and low cost –high
quality services. The company will have the 10-15 more branches in the next
year by adding lakhs of customer. The company will definitely have the high
quality services for which the the investors are looking.this company had
done the research on the services provided by other firm and keeping in the
mind what the customer wants the different scheme has also prepared.

As the new capital comes in the firm this capital gets diversify in the different
section like R&D, and services to customer.

In future the business will expand to many metro cities as well as in the rural
areas. In the rural areas initially the knowledge of stock market were spread
and then the target people were encourage to invest and grow their money.
Looking on all these strategies the company will grow at the rate of 20%-
25% P.A. and the company will spread their business in different sector so
that the investors of this will have many benefits and chances of losing will
eventually become less.

Products and Services

Gandhi Financial Services will going to provide their customers a different

variety of products at very reasonable cost with high quality. We are initially
dealing with Equity (Stock) Trading, Commodity Trading, and Derivatives.and
there after we will get into the mutual fund, sip, etc. We service customers
through a network of offices spread across the country.

An online trading platform that offers real time script prices, market news
and information, data analytics at your finger tips.

If you prefer human interface instead of technology, you can make

investments via a dedicated dealer and a proactive Relationship Manager
attached to your account.

Relationship Managers are available 24*7 to assist you in making the right
investment decisions.

A dedicated customer service desk with well qualified customer

representatives supports the Relationship Managers in providing you with
customized services.
A centralized back office is located at Delhi with over 100 experienced
professionals to handle the large operations that are a pre requisite of a
retail organization.

Key features of Compounding Growth Portfolio:

1. Portfolio of Large cap, Blue chip liquid stocks only.

2. Unique style of compounding the portfolio by increasing the number of shares over a period of
time.

3. A fund that is designed to cope with bear market cycles and capture the volatility to its
advantage over a period of time.

4. A disciplined approach towards portfolio management with strong risk management rules and
processes.

5. An approach understood by the investor.

Services quality and variety of product as well as research based tips with
85%-90% success ratio are the competitive advantages which are the unique
features of this company.

Gandhi Financial Services Brokerage and fees:

Brokerage:0.15% & 0.02%

Fee Head DP Charges

Annual Services Charges - For Individuals / HUFs / Trust Rs. 50/-
Annual Services Charges - For NRIs / Foreign Nationals, Corporates / Others Rs. 1000/-
Transaction Charges - SELL (Market & Off Market)
Rs. 25/-
For instructions given in physical form.
Transaction Charges - SELL (Market & Off Market)
For instructions received through Internet/ online trading through Reliance Securities Rs. 12/-
Ltd.
Benefits of having a Gandhi Financial Services account:

1. It's Cost-effective
You pay comparatively lower transaction fees. As an introductory offer, we
invite you to pay a flat fee of just Rs. 500/- and transact through Gandhi
Financial Services. This fee is valid for two months or a specified transaction
value*. See the table for details.
Validity (wichever is
Turnover limit
earlier)

Access Fee Time Turnover Non-delivery Delivery

(Rs.) Validity Validity turnover turnover

500 2 months Rs. l Cr. Rs. 90 Lac Rs. 10 Lac

1350 6 months Rs. 3 Cr. Rs. 2.7 Cr. Rs. 30 Lac

2500 12 months Rs. 6 Cr. Rs. 5.4 Cr. Rs. 60 Lac

2. It offers Single Window Access to almost all financial products.

3. Its Convenient - Gandhi Financial Services's services are through the
Internet, Transaction Kiosks and over the phone.
4. It's Safe
Accounts are safe guarded with a unique security number that changes every
32 seconds. This number works as a dynamic password to keep your account
extra safe.
5. It provides you a 3...in...l facility
of Banking, Trading and Demat Account through a single window and transfer
funds across accounts seamlessly!

•
Historical Data
Percentage Share of Top 'N' Securities / Brokers -
Month-wise

5 10 25 50 100

May-2009 19 31 55 72 86

Apr-2009 21 33 58 76 89

Mar-2009 26 40 63 81 92

Feb-2009 24 38 62 79 91

Jan-2009 24 38 65 82 93

Marketing Plan
 According to our marketing strategy we think that we will expand
our business in different products like mutual funds, systematic
investment plan, insurance, and etc.keeping customer in the mind
these different products had been designed. For individual customer
there are different products are available, as you can say the
products are made by looking the customer demand.

we planned to use media like news paper and advertise on the

television as well as on radio and internet.the reason behind this is
that most of the people read news paper daily new generation goes
for internet and listen to radio and finally the aged people like to
see the news channel and the serial are viewed by most of the
housewives. In this way we cater all the segment of the people and
attract them towards equity market.

Now coming to the budget of marketing. We have decided to spend

---% .

Price of the product should be at an average level and it will be

different for different products. What we think that keeping the
lowest is not the solution for increasing the sales or making the
revenue .Simply by asking the reasonable price and providing the
better service to the customer is the motto of the company and
definitely we are going to beat the other financial services in
providing quality services and quality product. And we believe in
purchasing the quality product rather than buying quantity product.
 Factor GFS Reliance Sharekhan Angel Importan
Money Broking ce to

Customer

Products few Vast product Vast product Vast product 3

Price Average low low Low 1

Quality Verygood ok Ok Ok 1

Service Very good ok ok Ok 1

Expertise experts experts experts experts 1

person in person only person only person only
the whole in in in
company managemen managemen managemen
t t t

Location Initially in cities Cities cities 1

cities

Sales Direct Sales agent Sales agent Sales agent 1

Method meeting
of
customer
to RM’s

Advertisi Every e-media e-media N.A 1

ng where.

Location: The company location will be selected as per the customer

convenient and they must be having thje place for parking too. It will be
located on the route where the travelling will be easier. The too will be
selected by rthe customer too.

Distribution channel: the product will obviously be retail and we will be

having many employee who will take care of all the procedure of selling.till
the customer receive the products in hand. Even they are going to be in
touch with that customer.
Management and organization:We have our own management team .they
are going to handle the business in a well-mannered way and they are pre-
planned with their strategies.Theyy will definitely going to change the way
the people are trading.

Industry: If we see the previous page the table given about the top brokers
we find that only top 5 brokers covers the 20% of the target audience. As per
the whole chart we can be able to predict that as the month is passing on the
% of market share among them is decreasing.We are here to increase that
%age.