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Case studies
Sales manager, Debenhams: Scott Forsyth
Retail managers are responsible for the day-to-day running of stores or departments. The aim of any retail manager is to maximise profit while minimising costs. Retail managers ensure promotions are accurate and merchandised to the companys standards, staff are fully versed on the target for the day and excellent customer care standards are met. Depending on the size of the store, and company structure, retail managers may also be required to deal with human resources, marketing, logistics, information technology, customer service and finance.
maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing; initiating changes to improve the business, e.g. revising opening hours to ensure the store can compete effectively in the local market; promoting the organisation locally by liaising with local schools, newspapers and the community in general; dealing with sales, as and when required.
Retail is fast paced and with the credit crunch having hit hard, the industry has become very aggressive with its actions and this has led to you needing to be on top of your game at all times. It is a very hard job and you have to be very motivated and driven and prepared to work long hours in order to get the job done.
Tags: Van Heusen| Tommy Hilfiger| retailers| Reliance Trends| Marks & Spencer| Mango| Joint Ventures| Esprit| Calvin Klein| arvind ltd
NEW DELHI/BANGALORE: American apparel-makerTommy Hilfiger plans to add 500 stores in India over the next five years to capitalize on the brand's surging popularity, the company has told the Department of Industrial Policy and Promotion (DIPP), the nodal agency that clears such foreign investments. Tommy Hilfiger Arvind Fashion Pvt Ltd, a 50:50 joint venture between the US premium lifestyle brand and Ahmedabad-based Arvind Ltd, will invest Rs 60 crore in 45 company-owned stores; a significant number of the stores will be opened through franchisees, according to a foreign investment application filed by the company and reviewed by ET. Currently, Tommy Hilfiger operates 58 franchisee outlets and over 60 shop-in-shops in other department stores. The expansion will take Tommy Hilfiger's presence to 631 points of sale by 2016-17. Both partners will invest Rs 15 crore each, whilst Rs 30 crore will come from the company's internal accruals, the alliance said in its application to the DIPP. "Engaging in retail operations directly would enable the applicant company to set up retail stores in locations all over the country including in those which at present are found commercially unfeasible by our franchisee partners," the application said. "The company will announce its concrete plans in due course," Jayesh Shah, director & CFO of Arvind said, without commenting on specific queries.
A year ago, Tommy Hilfiger had bought out the 50% stake of the Murjani group in a joint venture called Arvind Murjani Brands, which owned the franchisee rights for the American brand in India. The Murjani group held the Tommy Hilfiger trademark licence in India. In 2011 the JV applied to the Registrar of Companies for a change of name from Arvind Murjani Brands to Tommy Hilfiger Arvind Fashion with an authorized share capital of Rs 20 crores. Now, the alliance has filed an application with the DIPP seeking approval to open Tommy Hilfiger branded stores in India via the window for single-brand retailing. Tommy Hilfiger Arvind Fashion is bullish on India as the brand has shown "robust financial performance" over the years and clocked total sales of Rs 80 crore for the fiscal year ending March 2011. Revenue is expected to have swelled four times to Rs 320 crores for the fiscal year ended March 2012, the documents filed by the company to the DIPP said. Nearly 17 per cent of the $40-billion Indian apparel market is organised, management consulting firm Technopak Advisors estimates. The $4.6-billion Tommy Hilfiger, a unit of PVH Corp, also owns brands such as Calvin Klein, Van Heusen (the Indian rights are owned by Madura Fashion & Lifestyle), and operates more than 1,000 stores in over 90 countries in North and South America, Europe, Asia Pacific among others. Tommy Hilfiger has been one of the early movers among international lifestyle brands, having entered India in 2003. "It has stayed away from much discounting and created a loyal following across metro cities," Arun Sirdeshmukh, former CEO of Reliance Trends and co-founder of portal Fashionara, says. "But given their premium positioning it remains to be seen if there is a market for an additional 500 stores," he adds. Meantime, in a separate DIPP application, French fashion brand Promod SAS has filed for a 51 per cent stake in a joint venture with local Modex Trading Pvt. Ltd. Modex is co-owned by Tushar Ved, the promoter of Major Brands, which currently owns Promod's franchisee rights in India.
Displaying items Serving customers Dealing with any queries or complaints Advising customers on their purchases Ordering, managing and taking out stock Helping with promotions Overseeing deliveries Managing and motivating staff (in a senior role) Making sure sales targets are met
Whereas more head office roles such as buyer and merchandiser will include tasks like:
Selecting new products and reviewing the old Finding the right suppliers
Negotiating prices (so the store doesnt get ripped off) Ensuring the products are delivered on time Helping to interpret reports and predicting future sales Pitching ideas to senior management Stock control Budgeting Promoting products Reacting to any changes in customer demand Maintaining relationships with existing suppliers while seeking new ones Attending trade events Getting feedback from customers Supporting design and production teams
Description: Retail Store Manager Retail Store Manager Job Purpose: Serves customers by providing merchandise; supervising staff. Retail Store Manager Job Duties: Completes store operational requirements by scheduling and assigning employees; following up on work results.
Maintains store staff by recruiting, selecting, orienting, and training employees. Maintains store staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results. Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. Identifies current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements. Ensures availability of merchandise and services by approving contracts; maintaining inventories. Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends. Markets merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratios. Secures merchandise by implementing security systems and measures. Protects employees and customers by providing a safe and clean store environment. Maintains the stability and reputation of the store by complying with legal requirements. Determines marketing strategy changes by reviewing operating and financial statements and departmental sales records. Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. Maintains operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures. Contributes to team effort by accomplishing related results as needed.
Skills/Qualifications: Customer Focus, Tracking Budget Expenses, Pricing, Vendor Relationships, Market Knowledge, Staffing, Results Driven, Strategic Planning, Management Proficiency, Client Relationships, Verbal Communication
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Case studies
Sales manager, Debenhams: Scott Forsyth
Retail managers are responsible for the day-to-day running of stores or departments. The aim of any retail manager is to maximise profit while minimising costs. Retail managers ensure promotions are accurate and merchandised to the companys standards, staff are fully versed on the target for the day and excellent customer care standards are met. Depending on the size of the store, and company structure, retail managers may also be required to deal with human resources, marketing, logistics, information technology, customer service and finance.
dealing with staffing issues such as interviewing potential staff, conducting appraisals and performance reviews, as well as providing or organising training and development; ensuring standards for quality, customer service and health and safety are met; resolving health and safety, legal and security issues; responding to customer complaints and comments; organising special promotions, displays and events; attending and chairing meetings; updating colleagues on business performance, new initiatives and other pertinent issues; touring the sales floor regularly, talking to colleagues and customers, and identifying or resolving urgent issues; maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing; initiating changes to improve the business, e.g. revising opening hours to ensure the store can compete effectively in the local market; promoting the organisation locally by liaising with local schools, newspapers and the community in general;
dealing with sales, as and when required. Personality should never be underestimated when it comes to interviews... When applying for a job, your CV is the first chance to wow employers - with lots of emphasis put on tailoring it to the role you're applying for. Whether you're listing the amount of experience you have, writing about your academic achievements or detailing your skills relevant to the job in question, good CV writing is paramount.
Then comes the interview stage where you further highlight your educational and professional background. But aside from this, you must also think about how your character will fit the job description and company. Virgin founder Sir Richard Branson recently went as far as to say that 'personality is the key' to winning a role. In a post on social networking site LinkedIn, the billionaire mogul shared with hiring managers what he looks for when it comes to recruiting for his business empire, offering a refreshing perspective on applying for jobs in the process.
He adds, 'GRB advises graduate job seekers to be themselves at interview but to tailor their applications for each role in order to present themselves in the strongest light.'
'That doesn't mean you can't take risks when building your team. Don't be afraid of hiring mavericks. Somebody who thinks a little differently can help to see problems as opportunities and inspire creative energy within a group. Some of the best people we've ever hired didn't seem to fit in at first, but proved to be indispensable over time.'
information to go on. Dan advises you should avoid the following interview blunders, which all reflect badly on your personality:
appearing passive or cynical; having an overbearing concern about salary; coming across arrogant or conceited; untidy personal appearance; unclear communication; talking about other job applications; having little knowledge about the employer or their activity; having no career path to discuss; not speaking passionately about your apparent interests;
being rude or short when asked a challenging question. Test out your job interview skills with these typical interview questions and answers...
weaknesses. They might be put as: What made you decide to study at university x? What did you find challenging about working as an x? Give us an example of how you worked effectively in a team. Where do you see yourself in five years' time? What would you bring to the role of x? Tell us about your proudest achievement.
Do you envisage any difficulties in carrying out this role? Don't assume that the interviewer has read your application carefully (there may have been many). Prepare your responses as if the interviewer knows little about you, but be prepared to justify anything you have put in your application.
We have a small group of children in school whose ability to progress in KS2 English is significantly lower than the UK or local norms. What would you suggest could be done to raise their attainment? This questions requires a scenario-based answer.
They take the form of: group discussions where candidates are given a topic to discuss or a task to complete; or questions that are put to the group by a questioner/group leader. There is often a note-taker or
observer. Group interviews are an opportunity for you to show your group or teamwork skills and: show your knowledge of a topic; demonstrate you can listen and understand the views of others; act as a leader by bringing all group participants into the conversation; intervene positively if a group member is dominant;
summarise, build consensus and agree action. Effective group working is a skilful activity and benefits from practice and feedback. Your university careers service may offer training in how to manage your contribution in groups. Good answers include: I agree and would like to add that (elaborate); Another approach would be to (provide alternatives); We seem to be agreeing that we take the following action (summarise); Does anyone want to add to this? (include others).
What is the proposed start date for the role? If you have had all your prepared questions answered during the interview, then simply explain that and indicate you look forward to hearing the outcome
Tommy Hilfiger
From Wikipedia, the free encyclopedia
Tommy Hilfiger
Born
Thomas Jacob Hilfiger March 24, 1951 (age 62) Elmira, New York, U.S.
Nationality
American
Occupation
Fashion designer
Spouse(s)
Children
Alexandria ("Ally")
Labels
Tommy Hilfiger
Thomas Jacob Hilfiger (born March 24, 1951)[1] is an American fashion designer and founder of the lifestyle brand Tommy Hilfiger Corporation.
Contents
[hide]
1 Early life 2 Career 3 Popular Culture 4 Awards 5 Charities and Causes 6 Personal life 7 Product lines 8 References 9 External links
Early life[edit]
Hilfiger was born in Elmira, New York.[2][3] The second of nine children of a jeweler and a nurse, he is of German-Swiss and Irish descent, and was raised Catholic.[4] Hilfiger also claims direct descent from the Scottish poet Robert Burns.[5] His parents wanted him to get a college education and pursue a traditional career. He attended the Elmira Free Academy for high school. He also attended GST BOCESBush Campus[6] in Elmira, New York for machine shop trades.
Career[edit]
Hilfigers career in fashion began as a high school student in 1969, when he opened a small chain of stores called Peoples Place with just $150. His goal was to bring fashion from New York and London to upstate New York. Self-taught, he soon began designing for the boutiques he had always admired. In 1979 he moved
to New York City to pursue a career as a full-time fashion designer.[7] Here, he caught the eye of Mohan Murjani, a businessman who was looking to launch a line of mens clothing and believed that Hilfigers entrepreneurial background gave him the unique ability to approach mens fashion in a new way. With Murjanis support, Hilfiger introduced his first signature collection in 1985 by modernizing button-down shirts, chinos, and other time-honored classics with updated fits and details.[7] Largely due to declining sales, in 2006, Tommy Hilfiger sold his company for $1.6 billion, or $16.80 a share, to Apax Partners, a private investment company.[8][9][10] In March 2010, Phillips-Van Heusen, owner of Calvin Klein, bought the Tommy Hilfiger Corporation for $3 billion.[11]
Popular Culture[edit]
In 1985, Hilfiger hired legendary ad man George Lois to develop a billboard for the center of New Yorks Times Square. The now famous hangman ad ignited the designers career and launched a dynamic and productive relationship between Hilfiger and Lois. In 2007, Hilfiger and Lois collaborated on the book Iconic America: A Roller-Coaster Ride through the Eye-Popping Panorama of American Pop Culture, which presents a mosaic of over 400 iconic and iconoclastic images from the melting pot of the American experience.
[7]
In the 1990s, Hilfiger featured emerging musical talent such as Lenny Kravitz and Britney Spears in his advertising campaigns. He was listed as main sponsor for Britney Spears 1999 ...Baby One More Time Tour. His nephew, pop singer Michael Fredo was also a model and spokesperson for Tommy Jeans and was the opening act on Britney Spears' Baby One More Time Tour.[7] As Hilfigers designs merged with popular culture, he began to extend his companys distinct brand message across a variety of mediums and platforms. Celebrating the long association between Hilfiger Denim and the music world, in 2009 the company launched the brands online evolution: www.hilfigerdenim.com. T his website allows visitors to peruse the latest cutting-edge Hilfiger Denim collections, while enjoying the music that inspired the designs.[7]
Awards[edit]
In 1998, Parsons School of Design in New York City honored him with their Designer of the Year award, as did GQ magazine for their annual Men of the Year issue. In 1995 he was named Menswear Designer of the Year by the Council of Fashion Designers of America(CFDA).[12] That same year, he received VH1s From the Catwalk to the Sidewalk award at their annual Fashion and Music Awards.[7] He has also won several FiFi Awards, the fragrance industrys most illustrious honor. In November 2002, he was selected as GQ magazines International Designer of the Year award recipient in Germany. That same
month, the Drug Abuse Resistance Education (D.A.R.E.) organization presented Hilfiger with the Future of America Award, D.A.R.E.s highest honor, for his philanthropic efforts for Americas youth.
[7]
In 2006, GQ Spain honored Hilfiger as Designer of the Year, while the Hispanic Federation awarded him the Individual Achievement Award at their annual gala the following year. In 2008, Hilfiger received the coveted Bambi Award for the fashion category during the 60th annual prestigious Bambi Awards ceremony, while Womens Wear Daily listed him as the #1 Designer and #16 Brand in their annual 100 list. [7] In 2009, he went on to receive the respected UNESCO Support Award for his philanthropic efforts throughout the years, as well as the Marie Claire Lifetime Achievement Award. Hilfiger was also awarded the Alpha Award of Honor from the U.S. Alpha Phi Alpha Fraternity, for his dedication to serving the community. In 2010, Hilfiger was honored with the Legends Award by Pratt Institute and in 2011, Philadelphia University awarded him the Spirit of Design Award, while the Fresh Air Fund honored him for his contributions to Camp Tommy.
[7]
Personal life[edit]
Hilfiger has four children with his ex-wife, Susie: Alexandria ("Ally"), Richard a rapper who goes by the name Ricky Hil and is signed toWarner Bros. Records, Elizabeth, and Kathleen. On December 12, 2008, he married his second wife Dee Ocleppo (Deniz Carolina Erbu), former wife of Gianni Ocleppo, an Italian tennis player of the 1980s. On February 25, 2009, the New York Post reported that Ocleppo was three months pregnant.[13] The couple had a son in 2009.