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com

OVERVIEW

Out-of-Home Media (India) Pvt. Ltd. was established 2007

A leading media company specializing in out-of-home television. We strategically place high definition LCD/Plasma screens at various customer connect locations We broadcast ads & Content on the screens and engage consumers while they are out-of-home.

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STRATEGIC PARTNERS
China's largest Out Of Home lifestyle media company Enjoys a whopping 98% of the market share More than 3 Lakh Screen 7th Largest Out of Home Media Agency in the world

3i is one of the worlds leading private equity investors in the media sector With a 50-year track record and a current portfolio worth more than $800 million

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OOH MEDIA !!
Presence in 18 Cities across India

More than 4500 live screens across India

Reach of over 50 million people monthly More than 300+ clients Research conducted so far: More than 80 Campaign Evaluation studies OOH Metrics Residential Research CSD Research Research conducted in partnership with Nielsen with a total sample size of more than 25000

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OUR COVERAGE

MORE THAN 4500 TOUCH POINTS ACROSS 18 CITIES

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OOH LOCATIONS

Office buildings
I.T. parks BPOs Airport buses Hospitals

Residential buildings
Multiplexes Bookstores Fast food chains Restaurants Beauty salons Clubs

Malls
Lifestyle Stores Hyper/Super Markets CSDs

Gymnasiums
Cafes

We reach people at various out-of-home touch points during their 24-hour life cycle
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A day in the life of a SEC A Consumer the OOH TV way

8:15~8:30 AM Leave home, drive or take a taxi to go to work 10:00~12:00 AM Meeting with client at office 13:00~14:00 PM Have lunch with client

9:00~9:30 AM Reach Office

14:00~17:00 PM Out-of-office for client visits Saturday, Sunday, visit shopping mall or see a movie with family 12:00 AM Sleep 18:00~23:00 PM Dinner with client, coffee with colleague, visit the super mkt

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SOME LOCATION IMAGES

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WHY OOH MEDIA !!

OOH Media is a multi-Platform audio visual advertising medium

We provide a captive audience

We are a Lifestyle medium reaching out to Decision makers Influential consumers Wealth creators High Net worth Individuals When they step out of home to Work Shop Play A true convergence medium

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LOCATION-WISE TG
We reach people at various out-of-home touch points during their 24-hour media cycle

OOH WORK Influencers Affluent Professionals Young Professionals

OOH SHOP Women Youth Kids with Mothers Families Couples Youth

OOH PLAY

Families Couples Corporates / Professionals Women

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OOH MEDIA & FLEXICASTING

Flexicasting is a new media planning tool innovated by Out-of-Home Media. It provides an opportunity to advertiser to slice & dice communication across various touch points. It provides an advantage of getting as local as possible just like an outdoor but with the power and capability of Audio-Visual. Flexicasting provides the ability / flexibility to advertisers to telecast brand communication on OOH Media screens as per their choice of city choice of location choice of target audience choice of creative choice of language

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OOH MEDIA & RESEARCH

We help our clients to measure the effectiveness of their ad running on our screens. This is done by conducting an extensive research in all the locations where the ads are running. We have commissioned Nielsen, world's leading provider of marketing information and audience measurement. The research is targeted as a tool to understand Screen recall Advertising recall Elements of advertising recall Hygiene check on medium

Research conducted so far: More than 80 Campaign Evaluation studies OOH Metrics Residential Research CSD Research
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KEY POINTS OF RESEARCH

According to the researches there is 87% average visibility for screens across our locations On an average 81% of the respondents are able to recall any advertising that they see on our screens. According to the researches there is 67% average recall for the client specific advertisements

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OOH METRICS
Indias first ever large scale digital Out-of-Home TV research OOH Metrics the only Metrics available in Outdoor Audio Visual space as of now Conducted by OOH Media in association with Nielsen. Conducted on a sample size of 14,574 individuals across 6 cities
Mumbai Delhi NCR Bengaluru Chennai Pune Hyderabad

OOH Metrics was conducted to understand the Demographic profile of the people and the audience behaviour.

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OOH METRICS - SUMMARY

Cumulative Weekly Traffic Count of OOH Network in Mumbai, Delhi NCR Bengaluru, & Pune is - 54.6 Lakhs 60% plus of the audience across these 6 cities visiting OOH network are SEC A 70% of people, aged 20-34, are most likely to come across the OOH network.

70% male audience in OOH networks across cities

Across surveyed markets, more then 60% audience are graduate + Across all cities, the average MHI of the OOH network audience is INR 20,000+ Over 70% recall OOH screens in all surveyed markets. 90% of the above 70% audience recalled any ad being played on OOH TV screens

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OOH MANAGEMENT
Ishan Raina CEO & MD Jagadesh Babu Botta CFO Baagyalakshmi Nagarajan Director - Sales, South Fabian Cowan GM Sales, West Sumit Sapru Sr. VP, Business Strategy

Ashutosh Parekh National Content Head

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SOME KEY EVENTS ASSOCIATIONS

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ADVERTISERS
GOVERNMENT & PSU

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ADVERTISERS
MEDIA & ENTERTAINMENT:

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ADVERTISERS
MEDIA & ENTERTAINMENT:

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ADVERTISERS
FINANCE:

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ADVERTISERS
FMCG:

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ADVERTISERS
TELECOMMUNICATIONS:

AUTO & LUBES:

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ADVERTISERS
APPARALS

TRAVEL & TOURISM

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ADVERTISERS
CONSUMER DURABLES

HOME & REAL ESTATE

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ADVERTISERS
RETAIL

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ADVERTISERS
HEALTHCARE & PHARMA

OTHERS

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For more details, please contact us West & South: PH: +91 9920166646 North & East: PH: +91 98711208911 Email: contactus@oohindia.com

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