An Introduction To Social Media For Business

Andrew McCauley:
Okay. Welcome to another edition of Autopilot Your Business. My name is Andrew McCauley and I am excited to be on this particular session and of course joining me today is the lo ely !eather "orter. !ello# !eather$
Heather Porter:
!ello# hello# Andrew. !ello# e erybody. %hanks for joining listening us again and we are both ery# ery excited about this episode because we are going to do something we lo e and that is social media. &ocial media is e erywhere in the news# it's in the mo ies# it's in the bus ride to work# it's e erywhere you go. &o# why not di e into social media and let's talk about how we can use social media and how we can make it work for your business because# let's face it# if you are not using social media these days# you are sort of being left on the shelf. I pretty much say you don't exist. I mean# really# let's first face it with (ou%ube as search engine no. ) as far as how many people go there and *acebook is the what# the second largest or third largest country in the world by population or people that use it+ Currently at ,-. million people as we //inaudible00 and they are due to hit a billion people sometime this year in ).1). 2o e it. !uge. &o# let's just kind of debunk the myths about social media# talk about it in a really easy3to3 understand way today and just4 like literally e erybody# you guys need it# you really do need this for your business. &o# our intention today is to make it easy so you lea e this podcast and you say 5(ep# I know what I am going to do and why I am going to do it.6 And Andrew# you are the social media bloke# are you not+
Andrew McCauley:
Heather Porter:
Andrew McCauley:
Heather Porter:
Andrew McCauley: Heather Porter:
Well# that's what they call me# that's what they call me. &o# I propose that we sort of turn the tables for this podcast and I become more of the inter iewer today. What do you think+ Alright# you got it# you got it. Cool# alright. We got to play.
Andrew McCauley: Heather Porter: Andrew McCauley:
2isten here7 http788autopilotyourbusiness.com8podcasts8introduction3to3social3media3for3business8 9et a copy of our Online &ur i al 9uide here7 http788aybguide.com www.autopilotyourbusiness .com
Heather Porter:
Alright. &o# Mr. Andrew McCauley# here is your first :uestion. Actually# let's just talk basically about social media as a whole. %ell me a little bit more about what is social media and where is it going as a general understanding. What is it# what is social media+ I guess the term social media can be a little bit decei ing for some people. We look at the word ;social'. Okay# ;social' is interacting with people and that's what we do< we ha e been brought up to interact with people and deal with people# build relationships but the word ;media' I think confuses a lot of people. %he word ;media' traditionally# as we know it# is the media# whether it's %= media# whether it's newspaper media# whether it's radio media and most of those medias# up until early )...# most of those medias weren't telling you what to do. It wasn't a con ersation at all. "eople were saying that you watch %= and it would be a one3way con ersation# it would be someone on %= gi ing you information without you interacting at all back to the %=. And then you ha e got radio where you are listening to a radio >? and you are listening to the music because there is no interaction apart from when we call in on a talk3back show. Most of the time it was one way traffic. &ame with newspapers and maga@ines# they are all one3way traffic. %here is no interaction going on. And then come along in early )...s when *acebook and My&pace and some of those early social media sites popped up. %hat's when it started seeing people ha ing a oice and they could say 5!ey# I am here# I can listen# I can respond to what you are saying and if I don't like you# you are going to know about it.6 &ure. &o# it's two ways# basically a two3way con ersation. %otally two3way and I don't know if the word ;media' should be in that whole thing when we are talking about social media because it's probably stifling a lot of people. It should be something like ;social connection' or ;social relationship' more than ;social media'. &ure. ?ust so people can get their head around what it is because what is also happening today A and we will go into this a little bit deeper probably in another show but A people getting that idea that as media we ha e to tell people what to do# we ha e to tell them one3way con ersation# we ha e to sell them something and we see so many people on social media platforms whether it's *acebook or %witter or any of those that all they are doing is telling people 5Buy my stuff# go here# do this6 and they are losing that connection with people because they are not doing it the right way.
Andrew McCauley:
Heather Porter: Andrew McCauley:
Heather Porter:
(ou brought up a really interesting distinction# actually. %hey are kind of hard wired into the old thinking of tell# tell# tell people to buy# buy# buy where actually social media# from what I understand it to be# is literally a place to hang out with your friends# family# client and just be a little bit more of who you are and gi e a little bit more alue back into the world. And that's exactly why I say it should be called ;social connection' or ;social relationships' or something like that because that's what it is A it's hanging out and communicating two3way backwards and forwards about what it is that you need to talk about# adding alue to the con ersation. (ou hear this a lot of time A you don't go to a pub# you don't go to a coffee shop with a friend and all you do is tell them what they should be doing and buying your stuff. (eah. (ou build a relationship because it's a communication tool and this is exactly what social media is all about. C erything you ha e learned in business A now# the business rules ha e ne er changed< it's just the way the deli ery platform has changed that people are not picking up on. I ha e some of our clients and they say to me 5&o# what am I supposed to say on *acebook# for example+ What do I actually say+6 and I say 5Basically# pretend like you ha e walked into a networking e ent and whate er you would say in that e ent is appropriate to say on your *acebook page. &o# you wouldn't actually go up to somebody you ha e ne er met face to face and just say 5!i# ha e a free report. &ign up now for it6 or 5!ey# -.D off. 9o get it now.6 (ou ha e to build a relationship so they actually understand who you are at first. &o# tell me a little bit more about the platforms that exist. &o# the big picture A what social media platforms are actually out there right now+
Andrew McCauley:
Heather Porter:
Andrew McCauley:
Okay. Well# there are probably around about4 actually# I don't e en know the numbers but I am talking in the hundreds4 there are social media platforms in the hundreds although most people think 5!ey# what are you talking about+ I thought there are only two or three.6 In actual fact# there are hundreds of different platforms out there and some of them are more directed for certain indi iduals or certain groups of people but most of them are accessible to e erybody. It's just some do different things o er and abo e all this and then of course there are at least probably the top fi e which I call the Big *i e and I will gi e you a
:uick rundown of what each of those top fi e are because e eryone's pretty much heard of them but the top fi e at the moment# in no particular order# are *acebook# ob iously no. 1. If you are not on *acebook then# as you said# you don't exist. Heather Porter: Andrew McCauley: (eah. A lot of people are still scared to be on *acebook too# by the way# and I ha e gone through a couple of training sessions with some people recently about that. %hey are not sure what to do and how to interact and their biggest fear is looking silly in front of other people but the one thing I will say about these platforms is that you can't break them# you can get on *acebook and you can get on %witter and 2inkedIn and (ou%ube and all of these# you will not be able to break them# let's face it. *acebook pay people to try and break it. %hey are paying tens of people to try and break it because they want to make it as safe as possible. &o# if you are worried about breaking things# you will not be breaking anything# I can guarantee that. %he other thing that people are worried about is the fact that 5!ow do I use it if I am not ery technically minded+6 and let me tell you ,-. million out there are not all internet gurus. Heather Porter: Andrew McCauley: Eeally+ &o# they design these things# they design these platforms for people that ha e ery low internet usability. %hey ha e to make it as friendly as possible because if they don't# they wouldn't ha e ,-. million or a billion people using it. &o# they are generally pretty user friendly and it's not that hard to get on board. (ou talked about *acebook. &o# what are some of other ones# the big ones. (ou ha e just said 5Well# are hundreds of them6 and I am thinking 5Oh my Eeally+6 I am not e en using maybe a few of these &o# what are the ones I should focus on# I guess. &o# is *acebook but what else+ these there gosh$ right. there
Heather Porter:
Andrew McCauley:
*acebook is the first one. ?ust a :uick general re iew of *acebook is on *acebook you find a lot of old friends# you can connect with people# you can do all sorts of things like post ideos# post photos# put all sorts of links there and that sort of stuff. &o# it's a great platform just to share your life# just to connect with people. (ou don't ha e to share what you had for breakfast# you don't ha e to do all that sort of stuff. ?ust share what you find interesting and aluable and something that's going to add alue to other people as well.
(ep. &o# that's *acebook. %he nest one is %witter. Fow# %witter confuses a lot of people and the main point of confusion is that you ha e only got 1G. characters to con ey your message. Fow# 1G. characters is a not a lot and many people think 5Well# what can you say in 1G. characters.6 Well# what we need to do is jump on %witter and you will see millions of results e ery minute of what people can say in 1G. characters or less.
Heather Porter:
And that brings me actually to another :uestion# another point. A lot of people say 5Well# isn't it just incessant ramblings+ What's so aluable about just little ramblings all the time that they are ha ing on %witter+ Why do you need it+ What is it for+6 %otally. One of the greatest things I like about %witter is that it has one of the best real3time search engines. Fow# by that I mean if I am looking for4 let's say we all heard about Whitney !ouston dying on the weekend. Fow# if I was to go to 9oogle on &unday morning# H& time# and type in 5Whitney !ouston6# I would ha e got a whole range of different results from 9oogle and we would ha e got her history# her background. I might not ha e gotten much about her death because it wasn't hitting the websites so that 9oogle could index those particular articles. Okay. Eight+ &o# 9oogle would ha e information about her songs# her 9rammy awards and all that sort of stuff and where she grew up and fan pages and all that sort of stuff but the current news# unless I ha e clicked on the news and found some rele ant sites# the current news actually didn't report her death )I minutes after %witter started doing it and I saw this today# this article today. If I was to go and find current news about Whitney !ouston's death# I would find e erything I needed to know within minutes of her dying essentially because that's what people do A they are sending the information that's current. %he good thing about %witter is it grabs that information and gi es it to you within seconds. &o# the search engine is accessing the data within seconds of people posting it. ?ust like an ama@ing news source. It's phenomenal. Fow# you can talk about a news source and say 5Well# that's good if I wanted to know the news but I really don't care.6
Andrew McCauley:
Okay# great. &o# here is way that I use %witter just for business and business purposes. 2et's say that you are a business coach# for instance# and you might do a search on the term ;business coach' or ;business ad ice' or ;need business ad ice'. Fow# if I was to type in that term and somebody just in an hour or two beforehand had written a tweet that's saying something like 5!ey# help# I need some business ad ice# my business is going down6 and I was a business coach# I could easy contact that person within minutes of them actually posting that tweet and say 5!ey# guess what# I am a business coach. I know you need some business ad ice. !ow about we get together and I can gi e you some ad ice+6 Heather Porter: I lo e it. &o# basically# from more of a layman's perspecti e# you are kind of looking at *acebook as a place to almost de elop your personality and your relationship and what you can gi e and help people out with whereas %witter is more# what you say# for research and ery timely information of what's going on in your space and how to find clients well. Cxactly. And I think it's created a ery good timely group information source. &o# as soon as someone says 5Oh# I need some business ad ice6# you are not missing the bus by looking at a 9oogle search that's maybe a couple of days old. (ou are o er there within minutes or hours saying 5!ey# I ha e got the answer for you6 and all of a sudden# that person says 5Wow$ &omebody's coming to my rescue.6 &o# you can find all sorts of great information. If you are looking for an answer to something you can't find anywhere on the net# post it on %witter and you will see some great results. 2o e it. %hat's a ery great distinction on the alue of %witter because it is so much more than what people just think it is A 5Oh# it's a :uick little tweet here and there6 A but it's an incredible market research tool# it's incredible timeliness tool# finding clients. Actually# another :uick :uestion on that before we mo e on to the next platform. &o# we ha e talked about researching and finding people that are asking :uestions and maybe potential new clients but I am still a little bit confused as to what I as a user would post. What would I actually say on it+ Andrew McCauley: Well# you can do similar sort of things as you would on *acebook. %he whole idea is adding alue to the people that are following you. &o# if you ha e got a whole range of followers# they are following you for a reason. Fow# most of the time# they are following you for a specific reason
Andrew McCauley:
Heather Porter:
because they ha e come to your profile through something whether you posted in your bio that you are a business coach with knowledge or something like that# whate er happens to be in your bio# branding expert# people are saying 5Well# if you are a branding expert# I want to hear what you ha e got to say.6 &o# I might find you on %witter and I will say 5Okay# you are a branding expert. Cool$ 2et me see what you ha e got to say.6 &o# you may post out some tips like 5*irst tip of the day6 and you put a tip on branding. &o# I am looking at you to add alue to what my knowledge base already is. 9i e me a branding tip# just gi e me a :uick little tip# gi e me a branding tip //inaudible00. Heather Porter: Andrew McCauley: !ow to ask the :uestion what you do. Okay. &o# you may ha e a blog post# for instance. 2et's say you ha e written a blog post because it's much more than 1G. characters long. (es. &o# you ha e written a blog post or you ha e done a ideo or something like that on how to answer the :uestion 5What do you do+6 &o# you may go to twitter and say 5?ust written a post on how to answer 5what do you do+66 and you put a link in there to your blog. 9ot it. Okay# go it. Eight. &o# there you are putting links. &o# the //inaudible00 with %witter is not just answering in 1G. characters but you are putting links inside your tweets so that people can get more information. It's almost like a teaser. It's almost like 5!ey# here is the headline. Fow# come and read the full story.6 %hat's what I was going to say. (eah# %witter is more of a headlines whereas *acebook is more about personality# isn't it# because you ob iously ha e so much more space to talk about things. &o# you kind of cut it down to :uick# short and sweet on %witter and then you elaborate more on *acebook. Cxactly# exactly. Again# that's a good point. It's the :uick ersion# the headline ersion of the news and if you want to read more about the headlines# click on the links that are often in the tweets to find out more. 2o e it# great. Okay# I am clear# I am clear# Andrew. &o# what else+ What else do we ha e to use in our social media tool belt.
Heather Porter:
Andrew McCauley:
Heather Porter:
Well# let's talk about (ou%ube# I guess it's the next one. Okay. (ou%ube is ideo sharing website just recently (ou%ube announced that they now upload J. hours of ideo to its ser ers e ery minute. %hat's insane$ Wow# wow# wow$ (eah. J. hours of ideo e ery minute to (ou%ube. Fow# why is it so much ideo going on+ Because# I will tell you why# mobile phones or cell phones these days are getting better and better with better :uality ideos that people are taking ideos of e erything. C ery single thing you see is being ideotaped now because e eryone has a ideo camera in their pocket and it's only going to get more prolific. (eah. &o# the uptake of that is that ideo4 I mean# a year or two ago# you had a think called *lip camera and *lip went out of business. %hen they had the Kodak Li, which was a great little camera. Kodak's going out of business now too. %hese cameras aren't selling anymore because e erything that you need is inside your phone and the phones are only getting better# as I said. &o# there are more ideos being uploaded as we go through (ou%ube. &o# why should you be on (ou%ube+ Because that's what people are watching now. "eople are spending nights at a time on (ou%ube rather than %= or ideos.
Heather Porter:
(ou know what else too+ I was just teaching a group the other day because I read something really interesting about (ou%ube that people go to (ou%ube to find out how to learn things# to get tutorials. &o# they will go to (ou%ube as their search engine like 9oogle to type in 5how to6 and then fill in the blank. Eeal time. %hat's the place4 (es# same# same. &o# that's the place if you are positioning yourself as an expert or your business or your ser ices. %hat's where you want to be to actually show what your ser ices can do for people# isn't it+ Oh# totally# totally. And it's the best place to do it because people know where to go now. %hey know that (ou%ube is a ;how to' place. It's a site full of funny cat ideos and ;how3 to's. &o# you can do anything you want# you can learn
Andrew McCauley:
anything you want on (ou%ube pretty much and it's an ama@ing amount of information for free. &o# you want to start using it. Fow# (ou%ube has just changed a whole range of their backend and their dashboard stuff and it's becoming more and more social now. &o# when you log into (ou%ube# there are people recommending other ideos for you. %here are connections being made similar to what %witter and *acebook are doing. &o# you can post updates and things like that. We are in the middle of doing an entirely new product on (ou%ube right now because there are so many changes to (ou%ube# so many cool features of (ou%ube that people just don't know it because they are not used to it just yet. Heather Porter: 2o e it# lo e it. (ou know what else+ I ha e to tell a :uick little story off in a little tangent. (ou know how in (ou%ube you are watching ideos in your space# the things that you want to learn more about and then suddenly down the right hand side you see a scary face or a scary clown ideo# like a funny cat ideo and you start to kind of go down the wormhole and you are clicking on all these ideos. %he other day I went down a ery freaky wormhole where there were kind of deformed people ideos and the one thing I absolutely lo e to know and would always stay with me is that one of the comments right up at the top underneath the ideo was 5Ooh$ &o# I ha e gone to that site of (ou%ube# ha e I+6 I just thought I should share that because that story pro es a point is that the way it's designed is to ha e you click around and hang out there for a while. &o# there are all these great little tools that you can ha e your ideos showing up on the right hand side that says 5&uggested =ideos6 and all that. I think we will do an entire podcast about (ou%ube tricks and tips because I ha e just come away from a place where I ha e learned a whole range of new cool ones which I am testing right now and getting some ama@ing results. &o# I think we will ha e to share them on a separate podcast. >efinitely. Actually# I am already feeling that there has to be a separate podcast for each of these tools because there is so much on each thing. I think we will do that too. (es. ?ust for the listeners# I will gi e you a :uick tip about wormholes and how to a oid them or how to get go down the safety road back to where you were. I often find myself looking at those wormholes and if you are not sure what I am talking about# a wormhole is essentially where you think
Andrew McCauley:
Heather Porter:
you are going to look at one ideo and somebody else grabs your attention and you go and click on that and then something else will grab your attention and# as you said# the next thing you know you are down a really weird place. Heather Porter: Andrew McCauley: (up. Often I open those ideos with a right click of my mouse and I open in a new tab. &o# the original ideo that I am watching# I keep it open in that tab and then I will open the wormholes in separate tabs. &o# I can easily step out of those tabs and close them down as I go. &o# I still remember exactly what the original ideo was and why I was there in the first place. It's a good little tip# Andrew. I like that. &o# it sa es me hours of time. &o# I guess# on that note let's into another little more serious social media tool and this one is 2inkedIn and I will just preface this with saying that most of the clients that come us say 5Fo# I don't do anything on 2inkedIn. I don't really understand why I need to. Isn't that where you just put your C= or your resume. Isn't that just for professionals+ Blah# blah# blah.6 &o# what is 2inkedIn really and why is it such a great tool+ Andrew McCauley: I think 2inkedIn is probably the best tool A I ha e got more work out of 2inkedIn than pretty much anything else and I don't do enough on there and I am still getting more work than anything else. &o# 2inkedIn is almost like a *acebook for professional people. It's sparing the gamy apps. %here is no *arm ille or that sort of stuff. %here are people selling those sort of things on there and that's going to happen anywhere you go but it's not selling like ridiculous amounts of selling. It's more of professional people connecting with each other and sharing ideas and common knowledge. Okay. (our profile information will house a lot of information in it than a profile on %witter or a profile on say *acebook. &o# the great thing about 2inkedIn is that you can pretty easily become an expert in your area :uite easily and all you need to do is ha e a great profile filled out but there are others things like joining groups A there is a whole range of groups on 2inkedIn that you can share common knowledge with people from those groups. (ou can answer :uestions. "eople will pose :uestions all day and you can answer them. In fact# they often ha e 1-# ).# M. different people
Heather Porter: Andrew McCauley: Heather Porter:
answering the same :uestion and what it does is it lets you become the expert and people see 5Wow$ !e has answered another :uestion or he has answered this :uestion. I am going to go and find out more about that person.6 And just by answering :uestions# I get people coming to me saying 5!ey# that's a great answer. I ha e ne er thought of doing that6 and because I ha e gi en them something or something different or something e en# dare I say# a little bit secret of what I do# people want to find out more about me and who I am. I just got one today e en from 2inkedIn saying 5Wow$ I ne er knew that you could do that on that particular topic. %hat's ama@ing. I ne er heard of anyone doing that before. !ey# let's connect e en more.6 Fow# is that making you any money+ Fo# probably not at this stage but could it+ >efinitely# it could. It could be something that leads to something else. Heather Porter: >efinitely. %hen a :uestion on that. &o# I will be clear on how to use both *acebook and 2inkedIn. >o you post the same sorts of things on both those platforms and if so# why or if not# why not+ &o# what's the difference of really positioning yourself on an expert of both of those+ Once again# it's a platform for more professional people. &o# if you are on *acebook and you are posting some great photos of a barbecue on the weekend# it's not going to really cut it too much on 2inkedIn. "eople want to know professional information rather than tri ial. But at the same time you still should appear as a person rather than a robot or a logo. &o# if you want to gi e information about a topic# what you are doing on 2inkedIn just remember that you are representing your brand in itself. &o# you want to keep it professional but also ha e a human element to it as well. Okay. &o# I am going to recap so far as how I understand these platforms based on what you ha e said. Okay# good. Okay. &o# *acebook is your holistic brand A you as a person# your personality coming forward. It's bits of photos# it's funny little facts# it's :uestions# it's con ersations. %hen you ha e %witter which is your headlines. It's a :uick way of entering into new markets# doing research# and also getting new blood into your business or into your funnel. %hen you ha e 2inkedIn. %his is where you get to kind of show off your expertise. %his is where you get to position yourself as the expert. Although you may do that slightly in other places like *acebook and %witter# this is where you
Andrew McCauley:
really get to build your credibility and authority in your space. %hen you ha e (ou%ube. %hat's where you get to teach people what you do in ideos# right+ (ou actually get to explain and show what you do. >id I get that right+ Andrew McCauley: (eah# spot on. On (ou%ube# it's not just what you do but it's also what you ha e done for people too# like you can show some results# show ideos of testimonials. (ou can show ideos of how other people use your product or ser ice. &o# ery :uickly# what we are learning here is that the reason why you need all of this and all of it working together because each thing does a ery important thing for your brand but left alone# if you are just using one of these little pieces of the pu@@le# it's not going to gi e the whole picture of who you are and what you can do for somebody. %otally# totally. Okay. %hat's exactly right. It's all about using all of these stuff together so that your brand is being completed# so you are not missing anybody. Fow# people will say 5What if I ha e got friends on %witter and they are also friends on *acebook# won't they get sick of saying the same thing+6 Well# the simple fact is that you are not likely to ha e any friends ha e *acebook and %witter open at the same time looking at that sort of information. And don't worry about if someone says it's the same post twice. It's not a big deal. And it might actually just con ince somebody because we are all so busy sometimes# e en if you see something twice# you are actually going to click on to it on the second time# maybe. (eah. And the other thing I says is 5If you ha e e er dri en to //inaudible00 or if you ha e e er been on the radio or watch %= when news comes on6 and let's say the I a.m. news and you are listening to a radio report about a news item and then at , o'clock you listen to the news again and it's not an original //inaudible00< it's exactly the same as the I o'clock news. %hey repeat it# they ha e been repeating it fore er. It doesn't matter if you hear the same thing o er and o er again. I mean# don't go o erboard and post the same tweet e ery 1. minutes but if you post it one
Heather Porter:
Heather Porter:
Andrew McCauley:
or two or three or four times# it's not going to ruin your reputation. %hat's for sure. Heather Porter: =ery# ery good point. =ery good point. And there is a lot of noise and a lot of information constantly surrounding all of us nowadays. &o# chances are like you said that somebody's not going to be sitting in (ou%ube# 9oogle4 no# we ha en't got into 9oogle yet# we are hitting that next4 (ou%ube# *acebook# %witter# they are not going to be hanging on all those at the same time. &o# exactly right. &o# you don't really ha e a risk of o erwhelming or gi ing too much information to people. %otally# totally. Which brings me to 9oogle which I just kind of slid in there ery :uickly A the co eted 9oogleN which is all on e erybody's lips right now although no one really# really understands what it is and do they need it and if they need it# how much do they actually need of it right now. &o# what's 9oogleN+ Andrew McCauley: 9oogleN or gN as it's known is the new kid on the block and the new kid on the block is growing really# really fast. And why do you want to use it+ Well# it's 9oogle's third or fourth attempt at social media and this time I think they are on a winner and it's growing rapidly. Fow# the reason it's growing rapidly is it's letting people connect in a different format. I mean# this is not the only thing that it's good for. It does a lot of things that *acebook does already. &o# you can share ideos# you can share information but the power of 9oogle is that it's linking all of its information# its social information to 9oogle search results now and this is going to be one of the biggest things because when you are doing a search for something on 9oogle# you will find that if somebody in your circles A they call them ;circles' rather than ;friends' or ;groups'# they are called ;circles' A if somebody in your group has recommended or what they call ;N1' A It's the same as what the ;like' button is to *acebook< so# you N1 somebody# so# if you go to a website# let's say I go to your blog site# !eather# and you ha e written a blog about branding and I click on the ;N1' button# that means I ha e publicly told the world that I like that post. &o# all of my friends and all of the people that are connected with me in my circles know that I ha e actually endorsed that blog post. Heather Porter: &o4 9o ahead.
Andrew McCauley:
Fow# let's say your blog post is on branding for women. Okay# the blog post is about branding for women and I ha e gi en it a ;N1'. Fow# let's say another friend of mine on my 9oogle circles goes to their computer and they type in 5branding for women6 in 9oogle. %he ery first result that they are going to see is anything that's based on essentially like word of mouth which means if any of their friends in their 9oogle circles# which I would be one of them# has N1ed something that's rele ant to their search term# that is going to be their no. 1 result in the 9oogle search. ?ust because it was Ned by one of their friends. ?ust because it has been Ned by one of their friends. Wow$ &o# this is how powerful it's going to be. ama@ing. It's going to be
Heather Porter: Andrew McCauley: Heather Porter: Andrew McCauley:
!ere is a little tip7 %he more you N1 things out in 9oogle world# the more your face will show up in all of your friends' results because you are out there telling the world you ha e endorsed certain bits and pieces A certain blog posts# certain sites. Heather Porter: Andrew McCauley: What an ama@ing way to position yourself as an expert# right+ It's somebody4 the place to go. %otally. C ery time you see something# go and N1 it if it's in your industry because those search results are going to start showing up and your face is going to be next to them saying 5!ey# remember me+ I am the person who N1 this.6 What an ama@ing tool. Okay# so the N stuff4 but is it like *acebook+ I mean# do you ha e a profile and a photo and4+ Certainly# you do ha e a profile# you ha e a photo# you ha e a section. We didn't talk about pages on *acebook but 9oogle also has their own business page as well now. &o# you can create a business page for your business which I recommend you do. And just today# just today A this is the first time I e er saw this and I am trying to see if I can find another repeat of this and you probably ha en't see this //inaudible00 either A but when I did a 9oogle search this morning for something4 2et me see if I can just replicate it as we are speaking right now4 when I did a 9oogle search for a particular topic4 yep# there it is4 the ery first //inaudible00 iew on social media. Fow# not only does the ;N1s' and that sort of things come up on the top of the
Heather Porter:
Andrew McCauley:
search results but on the right hand side where ads would normally go# it's now gi ing me people and pages on 9oogleN. Heather Porter: Andrew McCauley: Oh my 9osh$ (eah A I ha e to send you a copy of this too A but now it's coming on the pages on 9oogleN related to social media and it's got the first person is Byron &mith# the second one is somebody else and somebody else and it tells me what circles they are in for me# how I am connected to them and what is the information about this person. %his is their business pages popping up. It's not their websites# it's their business pages4 &o# that's new today# brand new //inaudible00. doing a podcast as it rolls our today. Heather Porter: We are
&o# imagine A and I lo e that because that's how fast the stuff mo es A but imagine getting in on this right now# guys# with you listening to this right now and imagine going out there and being one of the first people in your industry to actually create these business pages and get out there and suddenly you are :uite easily being able to position yourself as authority in that space because I ha e a feeling that people are a little bit o erwhelmed and a little bit kind of 5I don't know about this 9oogleN thing6. &o# for those of us who want to mo e :uick and get in there first# there will be big benefits for that. %otally# totally. &o# I am not going to scare you too much with 9oogleN. All I am going to say is get on there and ha e a play with it. >on't feel like you are going to break it. ?ust go in and just what it's about. %here are plenty of places like (ou%ube where you can go and find out exactly what's going on but go and check it out and see for yourself how these things are working. And on the next episodes too we will actually walk you guys through exactly how to do that. &o# when Andrew says go and ha e a play and get set up# we will show you where to go# where to log in# how to create your account and all the things that you need to keep in mind when you are doing. Cxactly# exactly. &o# yes# that's 9oogleN in a nutshell. &o# there is something else that's kind of come up recently that also seems to be like it's going to be :uite big and I am just curious and your thoughts on that as well. It's called A and let me know if I pronounce this correct but is it ;"interest'+
Andrew McCauley:
Heather Porter:
Andrew McCauley:
Aha# "interest. Actually# "interest is like a rocket out of the gates. In the last three weeks# "interest has gone from @ero to the fasting growing social site e er# e er. &o# it only makes sense that we are going to talk about it and we ha e got to talk about it if that's happening. I am going to gi e you a :uick rundown on "interest. I //inaudible00 the concept of "interest and how it got so big so fast but here is what it's essentially about. !ere is my take on it because there is not much written out there about it# so I am going to gi e you my take on it. Okay. "interest is like4 it's like %witter but with pictures. (ou create pinboards# what they call pinboards or boards# and you pin things to the board and often it's a picture# it will be an image or something like that. &o# you might ha e a photo# some photos that you ha e taken for a party# and you might want to create a board that's called ;*amily Board' and you pin your photos to the board and you share it with other people. Fow# the reason "interest has taken off so fast is that you can link up with your %witter friends and you can link up with your *acebook friends and that sort of things. &o# people in your circles can get know pretty :uickly that you are a part of "interest. >o you know# my sister actually used this the other day and from my understanding# it sort of started out for women# didn't it+ Because women would post their wedding dress ideas or recipes and because of how women work# we all like to gossip and ha e a chat and share ideas. &o# I think that's probably why it's spread so :uickly but what I lo ed is she said she put up a photo of 9erard Butler# the actor# and she said to me 5I created an account# I stuck up a photo of 9erard Butler and it got re3pinned about a hundred times in less than an hour6 and I said 5What+6 and she said 5?ust because he is hot of course6 but that is interesting in and of itself that you can go in and create an account# put your first photo up and ha e re3spread within an hour. Ee3pinned# yeah# that's re3pinned real :uick. %he other thing about this is there is a whole bunch of smart marketers that are thinking about this and going 5Well# how can we do that+6 &o# they are putting product pictures up. %hey are putting images of their logos and that sort of stuff or things that ha e worked for them. I am going to start using it for keynotes. When I am doing some keynotes# all my "ower"oint slides# I am going to pin those up as an image# each one of those "ower"oints will be an image.
Heather Porter:
Andrew McCauley:
Ah# can't wait to hear the results of that. (eah. &o# "interest A the word ;interest' with the letter ;"'. It's on fire# you will hear about it e ery way. It's going cra@y. %here are some really cool stuff in there. %he good thing about "interest is people can pin something from your website. 2et's say you ha e got a picture of your item. &omebody comes on to your website and they want to pin the picture to their pinboard. %hey can pin it but "interest will still gi e you credit for your website.
Wow$ %hey will gi e you credit. &o# you know people aren't ripping your pictures off and claiming as their own. %hey say 5!ey# this is where the original came from6. &o# if people are putting your pictures on their boards and they are getting re3pinned# then it's all of a sudden turning iral for the people to see what's out there. &o# right now# I am feeling two things. I am feeling ery# ery excited about all this now that we ha e collecti ely talked about what's a ailable but I am also feeling o erwhelmed and I know that if I am feeling a little bit o erwhelmed that anybody listening to this that's kind of new in this space is probably4 their heads are about ready to pop off or some might say they are feeling a little lopsided. By the way# guys# that was a joke that Andrew and I ha e. When we are ery busy# we say 5My head feels lopsided6. &o# it's okay if you are feeling that right now but the :uestion is what can you do about it+ !ow do you use these tools in a way where you are not spending 1, hours a day just using these tools+ (eah# that's a great :uestion and that comes up all the time and it's like 5(ou know what# how much do I ha e to learn+ >o I ha e to go and learn each one of these+ Is it going to take me hours and hours and hours to learn+ And then when I do learn# how am I going to e en think about spending all the time posting my information to all these different sites+ &o# one of the great things about all these is that there are some tools out there which let you do a lot of it at once. &o# if you connect se eral different platforms together# so you can post a similar subject out or you can use a dashboard or things like %weetdeck or !ootsuite A that's %weetdeck# we are going to stick that in the resource section of the podcast A it lets you manage that sort of stuff. &o# if you find something you want to post# you can post it out to one of
Heather Porter:
Andrew McCauley:
the platforms or you can post it out to all of the platforms that are connected. &o# it lets you control that sort of stuff easily without ha ing to spend hours and hours and hours in doing that sort of thing. Heather Porter: And what about rating people or staying in touch with people across all of your platforms+ >oes it also sort of allow you to do that+ !ow do you4+ (eah# totally# like with !ootsuite and %weetdeck you can set some alerts. &o# if you ha e got4 let's say you ha e got some fa orite people that are posting regularly and you don't want to miss a tweet or a post because you find their information is rele ant and beneficial for you# you can create a little alert for them so that you get a stream if you like# what they call a stream of information# just from that person. &o# it's not being lost in the other noise that's going on there. Wow$ Okay. &o# there is some good tools. >o they take a long time to learn+ Are they o erwhelming+ %hey are :uite simple and the reason they are simple is because a lot of people want to be users and a lot of people don't ha e the best technical skills to go and learn something complicated. &o# they want to make sure that it's easy for e erybody to use. 9ot it. Okay# okay. We ha e talked about the big fi e and maybe big six with "interest in there# we talked about the tools that you can potentially use to automate and sa e yourself some time. One :uestion as we start to kind of come closer to closing on this podcast episode is the best practices. %here are people spamming# there are people that are adding forcefully or just without asking you first# people add you into groups in *acebook. %here are all sorts of little things going around right now on social media that I guess people are not ery happy with# they feel like their pri acy is not protected as well. &o# I guess as a fundamentals rule# what are some rules that we can all follow to use social media the best way+ I guess the first one is don't spam people. &o# don't go out and just blast your list with something that's not aluable. 9o and gi e them information# make sure that the information that you are gi ing them is going to add alue to your relationship with that person. After fi e or six pieces of aluable information# then gi e them something to go and look at on their own maybe your blog post or maybe sales page or maybe ideo of yours but make sure that the information you are gi ing people is not really pissing people off. &o# that's one of the first things.
Andrew McCauley:
Heather Porter:
Andrew McCauley:
%he second one is just ha e a con ersation with# just chat as if you are talking at a coffee shop or a bar or something like that. As far as pri acy goes# you want to make sure that your own pri acy settings# you should re iew those regularly so that you are not getting a whole range because you will get inundated with information from these sites. By default# they will set your information so you get an e3mail e ery time somebody does something on your sites. 9o and check the pri acy settings and your account settings so that people aren't bombarding you with irrele ant information. Heather Porter: Andrew McCauley: (eah. %hat's one of the first things I would do on those sites# just check your social settings and account settings on those sites as well. Other best practices are if people ask you a :uestion# answer them back. >on't be rude. %here is no point being rude or obnoxious on any of these sites because it will only go around and come back and bite you on the bum. &o# just be pleasant. If somebody is being nasty to you# just walk away A de3friend them# lea e them but don't just into a slugging match. I ha e seen that all that often and I ha e seen it regularly and lately of a slugging match and it's just ugly. It's not good for anybody# it doesn't matter who is right or wrong. At the end of the day# people are going to look at you and go 5Why is stooping down to that //inaudible00 le el+6 Heather Porter: Andrew McCauley: Heather Porter: Andrew McCauley: Heather Porter: 9ood point. (eah. 9ood point. And common sense is another one A just use common sense. (eah. And like we were saying before# just be yourself. I mean# if you are :uirky# be :uirky< if you are funny# be funny. Whate er you are# be that way online because people lo e to do business with people4 you build trust slowly online and if you are trying to be something that you are not# it does come out and it does look like you are being wooden or trying something on. &o# just be yourself. (eah. >on't be someone else you are not.
Andrew McCauley:
Cxactly# exactly. Cxactly. &o# I guess the next :uestion on this would be what is the best place to get started+ What should I do next after listening to this podcast and I know now that I want all of these accounts# what do I do next to not o erwhelm myself but to actually take some baby steps to mo e forward+ Fot o erwhelming //inaudible00 is the first step. >on't get o erwhelmed with it. If you are not on all of them by the weekend# then that's okay as well. ?ust take it at one step at a time. ?ust say 5One week# I am getting a look at *acebook6 and then check it out if you ha en't looked at *acebook. If you ha en't looked at (ou%ube# go and see what (ou%ube is about# ha e a play with it. 9o and let yourself //inaudible00 and just find out where it takes you. !a e a look at what people are doing. (ou will be ama@ed at the :uality of stuff that's out there and I am talking not on the good end# I am talking on the low end. We are talking about people that ha e got thousands and hundreds of thousands of hits on their channels with %!C WOE&% ideos e er on how3to but they are getting hits# they are ama@ingly popular. &o# don't let perfection stop you. Whate er it is# don't stop there and go 5I ha en't got the right :ualities6 or 5I ha en't got the right camera or microphone or computer6. >on't let that stop you. ?ust get out there and make something. Hpload a ideo to (ou%ube and see how it works and then rip it down# just delete it. Cxactly and that's the key about perfection in the internet A you can ne er be perfect online because online mo es too fast to let you to ha e practice enough to be perfect. Cxactly. And let's face it# when you are starting out# you are not going to ha e six billion people looking at your website the first minute when you launch it. Hnfortunately# that's not the case. &o# we are going to talk about how you can get not six billion people but more than one person looking at your website down the track when we talk about some traffic strategies but get out there and just do it. Fo one's going to find you# no one's going to see it# gi e an attempt# make it as bad as you can so you can learn from your mistakes. And another thing too that I think is great is to get started easily on *acebook or %witter is to go and find 1. people on each of those# ten people or pages and just look at them in the morning each day# spend 1- minutes just ha ing a look to see what they are doing A 1. people or businesses that you like A and then you can kind of get an idea just by
Andrew McCauley:
Heather Porter:
Andrew McCauley:
Heather Porter:
watching people on what you would want to do when you actually start to grow your presence using these tools. Andrew McCauley: Heather Porter: Andrew McCauley: (eah# take notes. Hse //inaudible00 and take notes and that sort of thing. Cxactly. &o# get started# just get on and ha e a play with them# look for people that you know# connect with them# ask people that you don't e en know 5!ey# how did you get started or what was your best tip for getting started on this particular item+6 Or go to %witter search and type in 5how do I get started+6 %here you go# on (ou%ube search. (eah# (ou%ube search. All of those. Another thing too then I guess would be# because we do want to di e deep into each of these fi e and maybe e en "interest because there is a lot of mo ement there in the future in our future episodes# so guys# when you are listening to this and as you start to ha e a play with all these different tools# write down your :uestions please and isit us# go to www.Autopilot(ourBusiness.com8"odcast and our will see the episode A this is episode O- A go on and enter episode O-# we ha e a commenting space there# lea e us your :uestions please on anything A *acebook# %witter# 2inkedIn# (ou%ube# 9oogleN and e en "interest A and what we would lo e to do is actually compile your :uestions and as we go into each of these topics further# we will actually answer these :uestions for our future episodes. (es# totally# totally. >efinitely. Anything else# Andrew ;%he &ocial Media Bloke' McCauley# to add to the end of this generali@ed Social Media And Why You Need It In Your Business And Life podcast+ (ou know what# for now# I think we ha e fried enough people's brains to go and do much more and we can keep going and I do //inaudible00 courses and stuff but for now# the biggest takeaway is go ha e a play# go and get started# start ha ing a look around# you will ha e heaps of :uestions. In fact# get those :uestions getting ready because when we do our particular podcast on each of these different platforms# we are going to be able to answer them before you e en get to the end of it. &o# send those
Heather Porter: Andrew McCauley: Heather Porter: Andrew McCauley: Heather Porter:
Andrew McCauley:
:uestions in while you are ha ing a play right now and we will answer those while we are on the podcast. Heather Porter: www.Autopilot(ourBusiness.com8"odcast and just go to episode O- and lea e your :uestions there. Eight now# while you are listening to us# go do it now and then we can get back to you and let you know. And then you can ;N1' it# re3tweet it# and send it on 2inkedIn and make a ideo and put it on (ou%ube. Whate er you do# tell your friends# tell your friends. (es# please. Fo# thanks so much# Andrew. %his has been great. I mean# I lo e your knowledge on social media. I use it all the time myself but there is always so much more that I could be doing and this once again has shown me just how deep the rabbit hole goes. Oh yes. I think we ha e //inaudible00 at our fingertips. got the entire rabbit
Andrew McCauley:
Heather Porter:
%hanks# guys# so much for hanging in there with us. We appreciate you as always and we are ery excited to go on to our next podcast. Actually# which one of these ama@ing fi e topics shall we co er in the next one+
We will do one of them. We will do one of them. (ou guys let us know which one you want the most. Whate er one you ask the most :uestions about# we will do that one. We will do that one. &o# get your :uestions in and we will do that podcast just for you. (es# perfect. %hank you# !eather. It's been great. %hanks# Andrew. And I look forward to the next one. %hanks# guys. %hanks# e erybody. Bye. Bye# bye.
Andrew McCauley: Heather Porter: Andrew McCauley: Heather Porter: Andrew McCauley: Heather Porter: Andrew McCauley: Heather Porter: **End of Audio**

An Introduction To Social Media For Business

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