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Consumer products • Electronics and semiconductor Samsung SEMCO SEC Transition to 3D yields huge cost

Consumer products Electronics and semiconductor


Transition to 3D yields huge cost and time savings




Establish a more efficient design process

Foster communication among design team members

Forge a tighter link between design and production


Replace 2D design system with NX I-deas software

Customize NX for maximum modeling speed

Link NX to ERP system

Use NX managed develop- ment environment to facilitate design


Average machine design time reduced from five weeks to four

Design cost savings of approx- imately $30,000 per machine

Two divisions saved a total of $1,200,000 in first year with NX

60 percent of new modeling work eliminated

Two divisions saved a total of $1,200,000 in first year with NX.

Internal suppliers of Samsung’s production machinery upgraded to NX and saved months of development time and more than $1 million in the first year

Facing strong external competition, Samsung Electro-Mechanics and Samsung Electronics Co. needed to develop com- plex, highly specific production machines more efficiently.

Facing external competition Korean electronics giant, Samsung, has many divisions. Two of them, Samsung Electro-Mechanics (SEMCO) and Samsung Electronics Co. (SEC) supply the parent company with the electronic components used in Samsung’s products. The two divi- sions also develop their own production machinery. The machines are large and complex, and highly task-specific. When Samsung requires a new light emitting diode (LED), for example, SEMCO or SEC creates the LED as well as the machine that produces that particular component.

SEMCO and SEC had been using a 2D design process for many years. When external companies began competing for Samsung’s component business, SEMCO

and SEC management realized they needed to work more efficiently. One of the most important requirements needed was a faster design process for the machinery, in particular one that was better suited to the complexity of these machines than 2D drawings. Also, because these machines are so large, many differ-

ent people design them in a collaborative process. Facilitating collaboration among team members was another critical need.

A third requirement was electronic inte-

gration between design and production so that information from design can be auto- matically transferred to applications such as purchasing.

Customizing the upgrade SEMCO and SEC replaced their 2D software with NX™ I-deas™ software from Siemens PLM Software. But the divisions didn’t just

install a new solution and leave it at that. They took advantage of Siemens’ services to optimize the system for their unique needs. For example, Siemens helped refine

a previous 21-step product development

process down to five steps. A custom- made wizard, called S-Design, walks users through the five steps, automating many of the tasks that previously were done manually. S-Design also converts legacy 2D drawings that are needed in a new



Customer’s primary business

The Korean-based Samsung Group is a world leader in electronics, with operations in more than 60 countries and 85,000 employees worldwide. www.samsung.com

Customer location



Siemens’ services have played a key role in signifi- cantly improving process improvement and saving money across Samsung’s production machinery operations.

design into 3D NX models. In the first year of operation, the divisions converted more than 30,000 2D drawings to NX models.

As part of this implementation, Siemens helped the divisions train people to use the new software. The divisions employ a strategy where key individuals receive extensive training and are then able to assist and teach their colleagues. Siemens also helped configure the NX data man- agement system (an NX managed develop- ment environment) so that it facilitates communication among designers. In addi- tion, Siemens integrated NX with the divi- sion’s ERP system, further optimizing the design process. Now when a design is complete, a designer simply hits one button and the necessary information is extracted from the NX model and sent to Purchasing.

Seeing the results Since the transition to NX, the design pro- cess for production machinery has been greatly streamlined, eliminating consider- able waste and resulting in a more lean design approach to product development. With many of the original 2D drawings

now available as 3D models in a standard parts library, 60 percent of new modeling work has been eliminated. Any new mod- eling required is completed very quickly. The Siemens-generated S-Design wizard speeds the process by at least 20 percent, compared to unassisted 3D modeling. Since machines are now modeled in 3D, the quality is better and fewer design changes are required. These improve- ments have led to an overall decrease in the time needed to design a new machine. In the past it took five weeks. Now it takes only four.

Saving one week per machine adds up when you consider that the two divisions produce many machines each year. They estimate that the time they save by using NX, combined with fewer design modifica- tions because of enhanced design quality, results in a $30,000 savings per machine. Last year, SEMCO realized a $300,000 savings in design costs while SEC saw a $900,000 reduction. That’s more than $1 million improvement to the bottom line, made possible by a customized application of NX technology to the design of production machinery.

Design cost savings of approxi- mately $30,000 per machine.

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