MBASKOOL

Content Management Profile The content management profile would be having two broad responsibilities for interns to perform. 1. Brand Analysis Brands across various sectors have to be analyzed in the format given. The brandguide_format.doc has to be used for the analysis for each brand which has been given for analysis. (Note: Kindly use the exact template i.e. brandguide_format.doc for analysis of every brand) Each brand has to be analyzed separately, from a global perspective, in terms of its tagline, USP, STP (Segmentation, Targeting and Positioning), SWOT Analysis and List of Competitor brands. Apart from the brand analysis, logos of every brand analysed have to be sent in jpg or gif format separately. The brands have to be analyzed like it has been done on the link below: http://www.mbaskool.com/brandguide/automobiles/728-mercedes-benz-e-class.html Kindly go through the other brands which are present at the link below to have an idea of how brands have to be analysed, and what points have to covered in the analysis http://www.mbaskool.com/brandguide.html

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