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Prerequisites: Basics in marketing & Strong interest in logistics and distribution management Detailed course syllabus: 1. The role and place of distribution and logistics in todays business 2. How to successfully design a distribution channel 3. Integrating multichannel distribution systems. Strategies to manage channel conflicts 4. Store and non-store distribution formats in retailing. Trends in wholesaling. 5. Logistics. Integrated Logistics Systems. Logistic decisions on order processing, storage and warehousing, inventory, transportation and operational management. Hours 4h 4h 4h 4h 4h
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Assessment methods: Team work projects Grading policy: Participation in class & Group work assignments = 100% Bibliography 1. Dent, J. (2008). Distribution channels. Understanding and managing channels to market. 1st ed., Kogan Page 2. Kotler , Ph. & Keller, K. (2012). Marketing management. 14th ed., Prentice-hall 3. Rushton, A., Croucher, Ph., Baker, P., (2010). The Handbook of Logistics and Distribution Management. 4th ed., Kogan Page 4. Vandercammen, M., Jospin-Pernet, N. (2005). La distribution. 2e d., De Boeck
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Prerequisites: Basic knowledge of marketing and the sustainable development concepts is advisable but not an obligatory requirement for visiting the course. Detailed course syllabus 1. Introduction to the sustainable marketing concept. Evolution and basic trends 2. Sustainable product development and product management 3. Sustainable pricing 4. Sustainable distribution concept 5. Sustainable promotional activities and communications 6. Sustainable consumer behaviour *Project presentations Expected total number of hours: Hours 3h 3h 3h 3h 3h 3h 2h 20 h
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Assessment methods: case studies and team work projects Grading policy: Participation in class & Group work assignments = 100% Bibliography: 1. Belz, F.M., & Peattie, K. (2012). Sustainability Marketing: A Global Perspective. 2nd ed. Business and economics 2. Pastore-Reiss, E. (2012) Les 7 cls du marketing durable. Eyrolles 3. Bascoul, G. & Moutot, J.-M. (2009). Marketing et dveloppement durable : Stratgie de la valeur tendue. Dunod
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Hours 3h 3h 3h 3h 3h 3h 2h 20 h