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Andrew is the Aussie bloke living in the U.S. Heather is the American gal living in Australia.

Together, they travel the world sharing strategies on how to put your business on autopilot. Doing business online is no longer about having a website. To get more clients and take care o the ones you have, you will need a map. They!ve got it. So, sit back and rela", and welcome aboard. This light is bound to autopilot your business.# A$D%&'( This is podcast number )* hello everybody and + am Andrew ,c-auley and + am bringing you this podcast with, o course, the lovely Heather .orter. Hello Heather/ H&ATH&%( Hello Andrew, hello everybody/ 'e 0ust inished up our latest and our irst ever podcast series and that was all about, you know, cool stats or cool people and using numbers in their business and which numbers you should know to measure, but what!s cool, Andrew, is that we!re at the end o that series and we!re now going to go back into the deep end o online marketing and 0ust randomly, well not so randomly really, chose topics or our listeners. A$D%&'( + had un because + learned about stu when we!re doing those podcasts. H&ATH&%( 1h my gosh, oh yeah, do you know, and + have a speaking engagement tomorrow, and + said, oh my gosh, you know what, + was sitting there putting together my slides, and + thought + actually 0ust can stick some images on these slides because + know this stu so well now that + can 0ust rattle o on stage and not even have to prepare. A$D%&'( 2eah, they say that i you teach something, you learn it so much better, and like you had, + had a radio interview this week, and, you know, they were chucking some 3uestions at me about conversion rates and that sort o stu , and all + have to do is think about what we spoke about on the podcast and, it!s not that + didn!t know that stu already, but it!s so good to come o resh rom doing seven di erent podcasts about di erent metrics on your website and then 0umping straight into having those answers instantly ready, but not only 0ust instantly ready, but the latest stu , the latest acts and igures because we!ve been studying and making sure that we had the right in ormation, the right acts and igures, and the latest marketing trends rom those podcasts. +t was easy 0ust to say,# hey, here!s the answers that you!re looking or#. H&ATH&%( 2eah, it!s been un, and speaking o learning things, shall we chat about what we!ve learned about in the last week4 A$D%&'( 5et!s do that now, + know you!re e"cited, you!re 0umping at the bit, because you learned something so cool that you started telling me be ore we ever hit the record button, so H&ATH&%( + know... A$D%&'( So, let!s rewind a second and go back, tell me what you!ve been learning. 2ou!ve learned something cool and + want to know all about it because + didn!t know anything about this thing at all. H&ATH&%( 1kay, + love this new tool, so much. +t!s called browserstack.com. And what it lets you do is actually put the U%5 o your website in and see what your website looks like on di erent screens, di erent browsers, i.hones, Androids, i.ads, tablets6 you literally 0ust push di erent buttons and select, + want to see it in -hrome, + want to see it in 7ire7o", and you can see what your website looks like in all o these di erent environments. 'hy + love it, o course, is because we do websites or people, so it!s a great tool or us to actually test our client8s websites, and also get ideas on what might look good on mobile devices because, a ter all, we!re all headed towards the mobile world, you know, we!re going that way. )9:;, it implies that everyone!s going to be on their mobile devices more than ever, so that!s why this tool is so very cool.
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A$D%&'( 2ou know, + was going to say to you, that probably is not or everybody, like, what!s the point o average <ohn <im looking at that sort o stu , but, having said that and thought about it, now i average <ohn <im looks at site regularly on his own browser, let!s say it!s -hrome, and he thinks it looks good and he!s paid some developers to make it look good, and he!s looking at it on -hrome thinking that the world is all beauti ul and smells like roses, yet his sister is looking at his website on Sa ari or on 7ire7o" and it looks like crap, he!s not going to know because he doesn!t look at that. So, it!s 0ust a good way or you to even check up to see i anybody!s doing the right work, the people you paid to do the work o creating the website or you are doing the right 0ob, right4 H&ATH&%( 2es, and also, because everything is going mobile, chances are your website is not mobile riendly. So, it!s a great way or you to actually go and, i you don!t have an i.hone or i you don!t have an i.ad, you can go here and actually see what people are seeing, how they are seeing your site. 2ou need it to look good on mobile devices, so this is the easiest way to test that and see what it!s going to look like. And then, also, i it sucks, i it!s not looking so good, you can get someone to actually give you a mobile version o your website. So, +t8s a great tool, de initely or business owners that, which is most all o you guys listening to us, that really want to makes sure that their online brand is consistent on all devices, which is important going orward, especially. A$D%&'( 2es, very cool. Awesome. So, +8ll tell you what + learned this week. H&ATH&%( 2es please/ A$D%&'( 2es, please... So, this is a tool, you know, we!re developing a number o new products, and well talk about that soon, but we!ve also got a couple o new websites, and +!m actually reinventing my website, which is the social media bloke. 2ou know, it!s been around or a while, and talking about all o these acts and igures and metrics that you and + have been speaking about, + think it!s time to upgrade my website. + was looking at some other people!s websites 0ust to get an idea o the look and eel o the idea that + wanted to go down and look at, and +!ve come across a tool that, you know, because + see these websites, and they!ve all got themes rom a 'ord.ress style. They put a di erent skin, or lavor i you like, to their website, and +!m like, hey, + want to have that look at eel to mine, what sort o theme are they using4#. +!ve come across a website called 'hat 'ord.ress Theme +s That4 So basically, it!s whatwpthemeisthat.com, and basically you put the, you use the domain name in this little section and you click check site, and it comes back and tells you what theme they!re using, but also what cool plugins they!re using inside o their website. And, + know this is really e"citing or me because +!m looking or some things that pop up or move and bells and whistles, and +!m like, how did they do that4 And now, +!ve ound the answer and how to discover what they!ve been doing. H&ATH&%( + know, + love to stroll, it!s ama=ing. <ust a word o advice is, well, i you guys actually go check this out and you!re seeing a site, and you!re like >1h + love that site, what theme are they using to make it look that way4>, it!s great to get the same theme, but don!t copy their site, o course. 2ou want your site to be your own and you can take a theme as a base and then, o course, dress it up and style it to look more like you. So 0ust a word o caution because + know more and more people are getting a little bit irked about their beauti ul sites being ripped o . A$D%&'( 2es, yes. So, that was one + liked this week was one about the >what theme is that> site.

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H&ATH&%( 5ove it/ ?ood, and as always guys, we list the U%5s, these links on our website, autopilotyourbusiness.com@podcasts, under the resources page and under the episode itsel there in the show modes. So, +!m e"cited about this topic that we!re going to talk about today, and the reason why is because + am really going to step into the role o interviewer, and the reason why is because + have no idea about the things you!re about to talk about, it!s ... A$D%&'( 2es you do, you!re 0ust saying that. 2ou know what!s going onA H&ATH&%( To a point. So, what we!re going to talk about is, we!re revisiting the topic 5inked+n. 1ne o our most popular podcasting episode was number B, ,arket 2our Cusiness 'ith 5inked+n. There!s been so much change in 5inked+n recently, and we!ve also, we!re actually in the process o releasing our very brandDnew, hot o the press, 5inked+n master plan series, which Andrew has created, which is all about the changes in 5inked+n, what!s going on and how to use it in your business. And yes, o course, + know 5inked+n and + know the bits and pieces and how it works, and the big picture, but with the recent changes, + don!t, + really don!t, + must con ess, so + get to step into the shoes o interviewer and ask you a lot o 3uestions today. A$D%&'( 2ay, + love it, + love it/ Do ask the easy 3uestions. H&ATH&%( Ha/ 2eah, right, you!re not getting o that easy. A$D%&'( $o, no, it!s good. 2ou know, 5inked+n is one o my avorite tools, still is, and + can!t say enough about how much work and contacts and how much connections +!ve had with people, and the great thing about 5inked+n is that people are on there or business. They know why they!re there. 7acebook is more about sharing the un stu and not necessarily or business, but people know that you!re on there or business. +t doesn!t mean that you have to sell them stu all o the time, but building that relationship with people is 0ust one o the most power ul works that are out there and + love it, and + think it!s a great time to go back and talk about the changes that have popped up and come out o 5inked+n in the last :) months. &specially in the last E weeks. H&ATH&%( ?ood, so let!s start with that. Tell us what speci ically has changed in 5inked+n. A$D%&'( A couple o things, irstly, the layout o 5inked+n has changed a bit. +t!s not an overly massive change, there!s 0ust a little bit o a layout change since we last spoke. There!s a leniency towards less on the drop down menus at the top and they!re sort o really streamlined that so there!s not a lot o choices up there anymore. And then some o the unctionality that was there is gone. 5et!s talk about, and this is in no particular order, but let!s talk about search results or a start. +nitially, the search bar over on the right hand side, has now been moved over to center o the actual page so it!s up at the top and it!s almost the main eature o 5inked+n right now. And, what you used to do in the past i you were searching or something, you would type in a speci ic term and, let!s say, you want to search the term under people, looking or people with that search term. 1r, it is 0obs with that search term, or is it groups with that search term, or is it companies, and so on. $ow what it!s done is it!s combined all o those together to give you a whole much more power ul result. So, i +!m looking or real estate, let!s say +!m looking or real estate, and + type in real estate into 5inked+n!s search bo" right now, it gives me results or connections that are in real estate, it gives me results or companies that are in real estate, or groups that are in real estate, and so on and so on. +t gives it to me all in one speci ic place, which is pretty cool. $ow, once you!ve done that, once you!ve clicked on the search bo", the result or, say, real estate right there, then you can actually start to narrow down the ield a lot more sharply. +t gives you a whole range o ilters that you can start searching or. 7or instance, you can start searching or real estate within a couple o miles rom your house or wherever you!re located right now. 2ou can
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search or real estate 0obs that are out there or people by location, so i you!re looking or a 0ob in a certain location, you can narrow that right down. 2ou can even narrow it down to the salary people are paying in those 0obs, as well. H&ATH&%( This is interesting, it sounds like it!s actually almost, like it!s developing to be its own pro essional search engine as you!re describing it. A$D%&'( +t is, it!s a very, very power ul search engine and people aren!t using it as much as they should be. + + was looking or real estate in people, it!s going to narrow down a whole range o things, like, where are they, what!s their title i +!m looking or real estate with a speci ic title. + +!m looking or a current company, all o the real estate e"ecutives in a certain company, + can go and check that out as well. + can go and ind people that are located in a speci ic area and that sort o thing. + can go and check out the seniority level or what they!re interested in, so it!s a pretty, pretty awesome tool that lets you ilter down. $ow, this is or the basic ree version. + + go into the premium version, then + could go and start searching, or targeting, iltering or groups or years o e"perience. 5et!s say +!m looking or a real estate pro essional that!s had :) years o e"perience in the real estate ield. Then + can narrow it down to those sort o people as well, so it gives a lot o scope or inding the right person. H&ATH&%( This is a bit o a trend, isn!t it, because, like with 7acebook!s graph search, it!s almost saying it!s their version o their 7acebook social search engine, and now 5inked+n is doing the same thing with their search bo". A$D%&'( Twitter had their advanced search or a while, 7acebook!s got the graph search, and now 5inked+n has launched this new search eature. The world is becoming all about search. .eople want to know, they!re looking or stu they want and they want it instantly. They don!t want to wade through pages and pages o stu until they hope ully ind what they!re looking or. H&ATH&%( $ow, 0ust a couple o interesting stats in 5inked+n because, as + was 0ust saying, + was preparing or a talk tomorrow, so these are resh, ,ay )9:F stats about 5inked+n, which + think are ama=ing, is that right now with 5inked+n, there is )); million active users on 5inked+n, and they spend an average o :* minutes each month. So, it is rapidly growing into an important tool in people!s lives, especially like you!re saying, pro essionals. A$D%&'( De initely, as + say, + can get a re3uest or a 0ob, like say, hey i you!re interested in a 0ob, we need someone like you, we!ve checked your pro ile out. + you!d like to take us up on the 0ob, here are the details. + get that probably once a week, that sort o thing. Cut, + also get other re3uests rom people, like interviews, doing webinars, doing podcasts, doing radio shows, and that all comes rom 5inked+n and being active on 5inked+n. + had someone last week saying come speak to our group o F9 business owners, we!d love you to speak in 5A, so +!m getting that all the time, and that!s because +!m active on 5inked+n, but + also have a pro ile that + made sure looks good. So, let!s move on to pro iles, and what!s happened there in the last :) months is that 5inked+n has seen the e"plosion o .interest and they know that the biggest photo sharing site on the world is not 7licker anymore, it!s actually 7acebook. Gideo sharing site, 2ouTube, that!s number ) or F ranked site in the world. .eople o 5inked+n are now aware o people wanting to share that in ormation, so what they!ve done is now let you put images and videos inside your pro ile, so it!s becoming aesthetically pleasing, i you like, it!s not 0ust a bunch o te"t. .eople can start to see who you are by showcasing images, logos, photos o you or your team, videos o what you do inside your pro ile, and those sort o things are keeping people on your pro ile longer, looking at you are going >'ow, this person knows what!s going on. They!re up with it and they!re giving me something o interest to read>, so they!re hanging around a lot longer. Have you seen that, or not4

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H&ATH&%( + have, + have, and + guess the big 3uestion here is where might you put it, because looking at a 5inked+n pro ile page, you have the in ormation about you right up at the top, and then you have the area where you have your own news eed. 2ou have your updates that you post, but also in ormation o people endorsing you and that sort o stu , so that!s below there. Then you have all o your e"perience, and pro0ects that you are working on. So, where might these photos and these videos actually sit in your pro ile4 A$D%&'( 'ell, let me tell you. + you look at my pro ile while we!re talking here, +!ll let you know the irst two things is your main headline up at the top and the activity. They cannot be moved, they stay there. Cut, what 5inked+n also lets you do is move around the rest o the sections. So, i you think that your background or your summary is more important or your readers than anything else, then you can move that to the top, directly underneath the activity that you!ve got. The activity is basically like your status updates. H&ATH&%( 2eah. A$D%&'( + you think that endorsement, or skills and e"pertise is even more important or people to look at, you can move that to the top. 2ou may think that your education, you know, you!ve been to Harvard and are a Harvard grad, is more important or people to know, then you can move that to the top as well, so there!s a number o things you can move around depending on what you want. $ow, inside things like summary, you can see inside my summary, +!ve got our Auto .ilot 2our Cusiness website with an image there o a dart. + don!t know why there!s a dart, that!s 0ust the image that was dragged, but + also have video testimonial rom someone that!s done some o their work with us, so +!ve put a testimonial and i people want to click on that they can watch a video straight rom inside the background. H&ATH&%( So, you put this multimedia inside each o the sections, actually tagged like an individual e"perience, work e"perience or e"ample, inside your company. A$D%&'( 2eah, absolutely. 'ell, you can be inside your business so, or e"ample, my e"perience, the irst one + have is incident marketing, business and social media podcaster. +!ve got our little, soon to be changed, graphic or our podcast, but + also have the cra=y video that you and + did or the podcast intro. + you haven!t seen that, check it out on autopilotyourbusiness.com@podcast. Cut, +!ve got that so people can look at that video and click on it and it will open up into a video that plays and you can see us being silly on the video. + can go and add images to all o those 0obs that + have. + can also go in pro0ects down below, in my case down low, + can add di erent pro0ects o di erent things that +!ve done so + can put some images in there as well, which means that + can do lots o stu , too. So, what 5inked+n is doing is letting you put together a whole range o aesthetically pleasing stu that people might want to look at and say, >Hey, that!s pretty cool>. H&ATH&%( 1kay, love it. 'hat else, what else have they done changeDwise in the last si" months, or si" weeks + should say4 A$D%&'( 'ell, so what else they!ve also done is, and this is new and + don!t know i you know about this page because this is really new, the connections that you have are now under a tab called $etwork. + you click on -ontacts, what it does is, it actually tells you, irst it tells you who the connections are that you should contact or the birthday ones at the top in a series o photos. Cut, it also lets you, i you!ve entered your ?mail or eDmail account to your 5inked+n, it lets you know when these connects last interacted with you, either via 5inked+n or eDmail. So, what happens is, let!s say that you sent me an eDmail a day ago, your name would pop up in my list o people and say that one day ago you sent me an eDmail and + can go and check out what that eDmail is because it!s actually accessing my eDmail account, as well. H&ATH&%( +s it4
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A$D%&'( +t also lists when you connected on 5inked+n. So, it!s 0ust a great little, almost like a -%, sort o thing, keeping the right people at the ore ront so + know who +!ve been interacting with. Cut, what it also does is it tells me, i + click on a particular person!s name and, when + go to someone else!s pro ile, it tells me what sort o relationships +!ve got with that person, so +!m now looking at the person. + can go and add a note, and + can say, you know what, this is private to me, so make visible to me, but invisible to anyone else. Cut, + might say, >Hey, + met this person at a recent networking event and they were wearing a brown suit with an orange tie>. So it gives me a reminder o how + met them. + can go and set a reminder to, say, call this person back in two weeks and give them the answer to the 3uestions they asked last night. So, +!m setting reminders or mysel in 5inked+n. +t!s pretty cool. +t tells me how + met, so it gives you a note on how + met. So, we met through a mutual riend at a gol charity day. H&ATH&%( And again, you ind this, because + can see that there!s network at the top menu... A$D%&'( So, go to my pro ile, or instance... H&ATH&%( 1kay. A$D%&'( ?o to my pro ile, and underneath my name, you8re going to see the word relationship. Underneath my photo you should see the word relationship. 2ou should see it. H&ATH&%( + wish + did. A$D%&'( 2ou still may have the old version. They!re rolling this version across the board. 2ou may not have the new version at the moment, but when you do it!s going to come up, well +!m, looking at this person!s pro ile, and it will come up with a particular person!s pro ile, and 0ust underneath it says, there!s two tabs, there!s relationship and there!s contact in o. H&ATH&%( 1kay. A$D%&'( And also, it lets me say who introduced us to each other and that sort o stu . H&ATH&%( 1kay A$D%&'( And then, you can look at contact in o, now here!s another cool thing that +!ve only 0ust discovered the other day, is that + can edit their contact in o. $ow, it!s not public, it!s only or me. So, there!s public in o, which this person is telling me their eDmail address, and their birthday, and that sort o stu , but + can go and edit the contact in o and put some e"tra notes in there. They may have another eDmail address that + want to use or them rather than the public one they!ve got on display. H&ATH&%( 2eah, so + can actually see that. + don!t see the network or the little button you!d see below your image, yet. So, + think it!s still rolling out, but what +!m seeing in the menu is something that says $etwork. + + click on that, + get to see all o my contacts that are connected to me by 0ust going to $etwork and then -ontacts. And, as you!re walking me through this, +!m doing this. So, +!ve chosen a contact that + have, +!ve clicked on their pro ile and +!ve clicked on edit, on edit details ne"t to them, and, you!re right. + can actually go and add additional eDmails and contact details directly rom within there and hit save. A$D%&'( &"actly. H&ATH&%( Gery interesting, and it actually has tags, as well, that + can see so + have riends, partners, colleagues and +!d imagine you!d be able to group them by that, so i you have, or

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e"ample, mentors that are in your 5inked+n, you could actually do tags and then group them all by mentors, as well, couldn!t you4 A$D%&'( 2eah, de initely, e"actly. +!m looking at your pro ile now and +!m noticing that we connected on the i th o <anuary, )99*. Si" years, we!ve been connected on 5inked+n. H&ATH&%( 'ow, there you go. A$D%&'( There you go. So, it!s 0ust an awesome little -%, that you don!t need to buy any other tools, but 5inked+n rolled this out, so you can really start to concentrate on the people you!re dealing with the most, and 0ust gives you a report that will let you know, it will also send you an eDmail. + you need to contact that person, because you said in two weeks that you need to contact somebody, it!ll let you know to do that, as well. H&ATH&%( 'ow, very cool. ?ood little change, like that. A$D%&'( 2es, like + said, a couple o things that have gone missing, and + was very big on this tool and so were a lot o other people and now it!s not here, and that!s the answers section. There used to be a thing called Answers where people would type in 3uestions and a whole bunch o di erent people would answer it, and + would o ten say to people, go and partake in that, become the e"pert in your industry. Cut, or whatever reason they thought that they didn!t like it anymore and they took that unction away, they took that aspect o 5inked+n away. $ow, you really want to start asking your 3uestions in the discussion tabs o groups. Head over to groups and start partaking in the discussion tabs o groups asking 3uestions there and answering 3uestions that are in the groups now instead o answers, as answers has disappeared, it!s now gone. 'hat else, was another thing that!s also coming to places is +nterests. +nterests and +n luences. H&ATH&%( + see that, in the top menu. A$D%&'( 2eah, and what that is is, +n luencers are a select group o people that 5inked+n has chosen to highlight, so there!s a range o in luencers rom all sort o categories and industries. There!re the in luencers that are out there, that 5inked+n has deemed the best people to in luence that industry. 2ou can go and ollow these people, so you!re not really connecting with them on 5inked+n like you would normally, but you can ollow their in ormation, ollow their posts, and it 0ust keeps you abreast o what!s going on. So, i you think that Tony %obbins is the person that you want to be ollowing, then you can go and ollow what he does on 5inked+n on a regular basis and see that sort o in ormation. H&ATH&%( 2ou know what!s, what8s interesting here that +!ve 0ust ound is, +!ve clicked on +nterests in the menu, then +!ve gone to +n luencers DDD and or those guys listening while were doing handsDon stu on screens, where hoping this comes through on audio DDD but basically, interests in the menu and then +n luencers. 'hat +!m seeing is, yeah, a whole load o people where you can actually click and ollow them like he said. 'hat an ama=ing way to discover the movers and the shakers. A$D%&'( 2es, de initely, de initely. 2ou can see how many ollowers each one!s got, and there!s probably some new ones in there that you!ve never heard o be oreA H&ATH&%( $oA A$D%&'( Cut you think, why are they so important, what have they done that has deemed 5inked+n to say that these people are so interesting. ?o and check these people out.

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H&ATH&%( 'ell, nothing saying that + love the scrub, there!s also channel so you can have individuals, but + 0ust noticed you can chose the channel, and what that is, that!s very cool +!ve 0ust gone into one that!sA A$D%&'( That!s a week, or about two weeks old, but you can start creating channels or di erent pieces o in ormation that!s going to suit you. H&ATH&%( And also, what they!ve done is combined a whole bunch o these in luencers into channels, so i + click on, or e"ample +!m choosing one that says social media, so in side there, right up at the top, + can see all o these people that they!ve grouped together and + can 0ust click on their image and then suddenly all o their posts display down below. So, 0ust rotating through, like this guy named David Sable who!s -&1 o 'einart Advertising, or e"ample. So, you can actually go by person or you can go by channel, and in the channel you actually have everybody presorted in there already or you, don!t you4 A$D%&'( 2eah, e"actly, e"actly. H&ATH&%( 'ow. $ow, + like this because it really ultimately is becoming a search engine o discovery or e"perts. +t really is. A$D%&'( +t is, it really is. +t!s a very cool tool, and it!s 0ust getting better and better or it. +t!s great. +8m really en0oying 5inked+n right now because it!s 0ust o ering so many things, so much opportunity, as well. H&ATH&%( 2eah. So, what else has happened4 Answers is gone, you talked a little bit about groups, and how might somebody actually engage in the group4 +s that something you go and actually do conversations in, is it or market research, how would you use it4 A$D%&'( +t de initely, go and ind the groups that are out there, that are relative to you and your target market, and then start partaking in groups. There!s a great eature in groups that lets you, shows you the top ive in luencers o that group, and that is calculated by the number o likes, the number o comments, the number o 3uestions you!re posting, and the number o discussions you!re posting in there. + you can get on to that list o top ive, suddenly you!ll see people coming through and inding out who you are because, i you!re an in luencer in that group, they want to know who you are. +t!s a great way to establish your credentials, establish yoursel out there. And + noticed that + can see when + am on those lists that the people that check out my pro ile rises, the number o people wanting to connect with me rises. So, it!s all relevant relative to what you!re doing and the activities you!re doing out there, so get out there and have a look at it, as well. H&ATH&%( +s there a bene it to i you!re actually doing a 3uestion and answers, or + should say discussions inside the group, does that somehow come up inside this whole new search unctionality o 5inked+n4 A$D%&'( +t can, + think ?oogle!s now starting to link a lot o results to 5inked+n, as well. And sometimes you can type in the same 3uestion on the ?oogle search and you!ll get the results coming up rom 5inked+n 3uestions. H&ATH&%( 1kay, very good. A$D%&'( 2eah, that!s pretty cool. H&ATH&%( So, then consistency, we always say, be consistent, be active, use the plat orms that you like and that make sense or your market, wherever your market hangs out, and a lot o you will be 5inked+n because you!re going a ter pro essionals and business owners. So, hang
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out in 5inked+n and 0ust get active in 5inked+n. + was with some people the other day, they were 0ust very interesting. + was in their room o about ten people, and + was polling them and asking them what they use or their social media. 1 course, 7acebook, everyone uses, not to the ull e"tent that they could, but only one person raised their hand and said> + actually use 5inked+n actively>. A$D%&'( %eally... H&ATH&%( + asked the other people, >why don!t you use it, what!s the deal4>, and they 0ust said >why would you, isn!t that were you post 0obs, and post your resume, send people who are looking or work4>. + actually said, absolutely, yeah, but really what it is, and + think o it as my little black book, it!s literally where you can go and get very intelligent conversations by very intelligent people, and + even caution them about choosing connections wisely, as well, and you might have a di erent opinion on this, but + think because as 5inked+n grows, people are almost going to 0udge you or look at your connections and the company you keep on 5inked+n. 'ould you agree with that4 +s it a good idea to screen your connections better on 5inked+n than you might on 7acebook4 A$D%&'( 2eah, one o the things is that there are still people who don!t understand the building your relationship concept, and they!ll spam you and say, >hey, buy my stu >, so + 3uickly get rid o those people. Cecause it!s 0ust, it cuts into my time. + don!t want to read that rubbish, so + get rid o it. +!m very strategic in who + get on and look or. +!ll 0oin groups, speci ic groups or a reason, then +!ll go and connect with those people in the group because + want to make sure +!m connected to the right people. + don!t want to get on and 0ust have anyone and everybody on my list. 1 course, +!ll have riends and people that + know, and + won!t say no to that, even anyone listening to this podcast wants to connect with me, let me know you heard me on the podcast and +!ll or sure connect with you. + won!t go and do it 0ust because it!s random people, + want to know that + have the right people who want to know what +!m talking about. De initely people rom this podcast it into that category. + you!re listening, come and 0oin us on 5inked+n, and by the way, Heather, 0ust on that, how do people ind out where all o our social sites are4 H&ATH&%( A2Csocial.com, and that has both Andrew!s and my social media accounts and links. +t links to our own personal websites, as well. So come on over and check us out. And yeah, please let us know, i you!re 0oining us on 5inked+n or 7acebook let us know i you!re a listener to the show and it would be great to connect with you in that way. A$D%&'( 2eah, de initely. H&ATH&%( $ow, we!re talking brie ly about the whole thing where people think that 5inked+n is ultimately a place to look or work and post 0obs. +s it, and how does that all work4 A$D%&'( +t actually is the number one 0ob site that!s out there right now. +t!s actually, rom what +!ve heard, it!s beating out ,onster <obs and all o those other massive 0ob sites that are around, and it!s very, very power ul. They!ve 0ust reali=ed that, well 5inked+n isn!t 0ust reali=ing it, they!ve known it was coming all along, but up until recently you could post a 0ob and search or a 0ob on 5inked+n!s ree version. $ow they!ve taken away the ability to post a 0ob i you!re on the ree version. 2ou can still look or 0obs, you can still ind a 0ob, i act you can search or 0obs, but you can!t go post a 0ob anymore on 5inked+n, so you!ll need to be able to become a premium member to post a 0ob on 5inked+n. 2es, you can do that, and + suggest that you do use the search eatures, narrowing down a 0ob. + you!re looking or a 0ob, look or it in the area you want to work and look or the keywords that you want to be ound or and you will be surprised at what!s around there. +t!s 0ust and ama=ing tool. ?o out there and check it out.
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H&ATH&%( Do you really think that the general user o 5inked+n needs the premium level, or are we going to be able to get the most bene it 0ust by using the ree version4 A$D%&'( + haven!t gone to premium, and + haven8t needed to go to premium yet, and +!m still getting a lot out o 5inked+n, so, + don!t think you!ll need to go to premium unless they start cutting back a lot o other eatures. %ight now, they have advertisements on the premium edition. 2ou can have a talent solution, which is like a 0ob search, speci ic 0ob search. 'e!re posting a 0ob on talent solution. 1n the premium edition, you can also check out who!s viewed your pro ile. + more than ive people have viewed your pro ile in a couple o days, then the premium version will show you who!s viewed your pro ile. Cut, you don!t need to know all o that right now, you don!t need to pay or that. + you don!t need to pay or it, don!t pay or it. H&ATH&%( 1kay. Any other changes or trends, or interesting things that you!ve come across when you created when you were creating the 5inked+n master iles4 A$D%&'( $o, it!s changing all o the time. +n act, when we launched 5inked+n ,aster .lan, the day it was launched, 5inked+n decided to change the whole layout, so +!m redoing my videos. 'hat + want to do is make sure that people have the latest in ormation and the latest techni3ues that are out there. +!m making sure that work is up to date, so i you!re looking to use 5inked+n ,aster .lan, come and check out linkedinmasterplan.com. +t!s all there, it!s got workbooks and .pd iles, as well. + go through everything rom starting at the beginning, so i you have no clue about 5inked+n, come check it out, all the way to some advanced techni3ues you can really use to power up your networking skills. H&ATH&%( + think one thing about your style which is really good is that you!re 0ust so chilled out in how you talk, like it!s no hype, it!s 0ust how you guys are hearing him right now. He e"plains things really well and easily, and he!s literally walking you through so you visually can see how to implement all these things in your own account, which is pretty cool, + might say mysel . A$D%&'( +t!s almost like looking over my shoulder. + record the screen and say, >this is what this does, and this is how this happens, this is what you need to do here>. +t!s HI*.99 or the whole 5inked+n, + think it!s F* videos, there!s no lu . They!re all pretty short, actually, there about FDD; minutes long. ?et in, watch what you need, and get out, that!s it. H&ATH&%( 2eah, it!s a great rule o continuation o this episode today to really get into your own account and sit down at the computer, have Andrew guide you through each and every step to really create your pro ile the right way and ind the people that you need to be connecting with on 5inked+n. 'ow, you know + really do like 5inked+n the more we talk about it and the more + see people engaging with it, + see that + think it is de initely going to be one o those top tools that people are using and then embracing more and more o . And + like it because, again, it!s intelligent, it has intelligent people saying intelligent things, and + don!t have to see happy, smiley, inspirational posters all the time. 'hich is great on 7acebook rom time to time, it li ts my spirit, but + like the intelligence o 5inked+n. A$D%&'( +!m the same say, +!ve actually learned a lot rom 5inked+n. + look at people!s posts and say >that!s pretty cool>. Things that people are posting is 0ust awesome. H&ATH&%( + agree. 'ell, is there anything to add, or shall we wrap up4 A$D%&'( $o, + think that!s it. ?o and have a play. + you haven!t used 5inked+n, connect with us on 5inked+n, let us know that you!ve heard us on the podcast. Speaking o that, i you have listened to our podcast and want to leave us a review, we would love or you to do that. 1n
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iTunes, especially, look or the review on iTunes, or autopilotyourbusiness.com@podcast. 5eave us a review or comment there, or get on our list so you know when our latest or ne"t ones are coming up, then you also get the transcripts o these shows, as well. H&ATH&%( 2es, e"actly right, and all sorts o un bonuses and resources. 'e have a great resources page on our website where we list links, upon links, upon links on ama=ing tools that we!ve discussed on all o our past episodes. So, stop on by to check that out, as well. A$D%&'( Alright, another good podcast, we appreciate you listening, and i you!ve got anything you!d like us to talk about in an episode, by all means, let us know, we!d love to do a listener session where we dedicate... H&ATH&%( Answer your 3uestions... A$D%&'( Adedicate a session to 3uestions. 'e!ll have to do one o those pretty soon. H&ATH&%( Actually, yes. 1n that note, please leave us your 3uestions. -ome on by our website, and use the contact orm we have there, illing in your 3uestions and comments, and we!ll consolidate them and answer them on one o our upcoming episodes. A$D%&'( 2ay/ Alright, +!m o to go and do some stu , and you are o to go and speak on stage, so we!ll have to do that a ter the ne"t one. H&ATH&%( Sounds good. A$D%&'( Alright everyone, take care. Thank you H, talk to you soon. H&ATH&%( Thanks, Andrew, thanks guys. A$D%&'( Cye.. >All passengers, our cabin crew should now be seated with their seat belts securely astened.> >5adies and gentlemen, this is the irst o icer speaking. 1n behal o your captions Andrew ,c-auley and Heather .orter, we would like to thank you or taking the 0ourney with us to Auto .ilot 2our Cusiness. 2ou are now closer to putting your own business on auto pilot using the internet. 1 course, i you would like to rack up some re3uent lyer points, visit our website, at www.autopilotyourbusiness.com, or check us out on 7acebook at 7acebook.com@autopilotyourbbusiness. These re3uent lier points are totally useless, but the in ormation is gold/ Until we ly again, happy travels.>

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