I. Executive Summary Garmin is the largest consumer GPS manufacturer and has become almost synonymous with GPS.

Garmin was started in 1989 and has a history of producing leading GPS products and they have sold millions of GPS receivers. ver the past years! GPS has become a popular gadget for personal vehicles. "ot only that! but GPS has caught the attention and interest of business as well. #oday! prices of gas have risen dramatically over the year! some place up to such as $awaii is up to %&.'' per gallon. (ompanies are loo)ing for a way to save money and increase efficiencies. #hat is why the Garmin "uvi &*+t model is the best solution for vehicle fleet trac)ing! help reduce cost of fuel! provide maps for drivers! eliminate unauthori,ed use of fleet vehicles! and help revolutioni,e the way a business is run. #he &*+t offers many features that will benefit the company such as cost reductions and increased productivity to benefit employees as it can improve their opportunities for pay rises! bonuses and promotions. Garmin also offers many other accessories to accommodate your GPS such as different types of mounts and cases. #he Garmin &*+t is the choice of truc)ers and for those who want to )eep trac) of where their company vehicles have been in order to reduce unnecessary driving and fine the most efficient routes. #he &*+t is capable of both fleet trac)ing and providing a -. touch screen navigation map for drivers. II. Introduction a. Description of Company /t Garmin! you never )now how the ne0t great idea will be born. ur

customers around the world are loyal and ta)e pride in having guidance by Garmin. ur dealers and employees are li)ewise devoted to designing! selling!

and servicing our consumer electronics. Garmin1s success is not due solely to the 2uality of our materials and end products. 3e are successful because we have a simple mission4 to turn complicated technology into useful products that enhance 1

people1s lives. Garmin products add convenience and improve the daily lives of customers. 3e design! we build! and we dream of products through the eyes of people who need our technology though they may not understand it. /ll the more reason to ma)e our products intuitive and fun to use. 5n the days when GPS 6Global Positioning System7 technology was still in its infancy! our company founders envisioned a wide range of products that would help consumers! pilots! mariners! and industry professionals pinpoint positions and navigate to destinations. b. Description of Product Garmin1s first navigator designed for the truc)ing industry! the nuvi &*+# brings a truc)ing8friendly set of features to Garmin1s already e0cellent nuvi product line. 5f you drive a large vehicle! the &*+# can navigate routes based on your truc)1s type! load! and physical restrictions. 9ven better! routing is customi,able by height! weight! length! width! and ha,ardous materials. #he nuvi &*+# also includes free lifetime traffic! :luetooth wireless! spea)s street names! and comes with a pre8loaded "##S :rea)down .irectory. Suitable si,e &.- inch high8resolution 6&8' 0 ;<; pi0els 3=>G/7 color! touchscreen with the suggested price of %&99.99?S.. 3hen not driving a truc)! the &*+# can be put into standard vehicle mode! and functions as any other Garmin nuvi. 9ach purchase of the n@vi &*+# will be accompanied by subscription8free lifetime traffic alerts in most maAor metro areas nationwide courtesy of "/>#9= #raffic! and drivers will be better able to plan their route by being notified of traffic delays and road construction in order to detour around the incident. 3arnings of upcoming road conditions will also help drivers be more careful of possible ha,ards right up ahead including sharp curves! steep grades and road narrows among others.

III. Analysis of the Features and Benefits

Features
:luetoothB 3ireless #echnology for hands8free calling

Benefits
(onnect to your phone for hands8free calling when paired. 5t ma)es it possible to receive and place phone calls directly from the n@vi. #he n@vi supports over ;'' :luetooth enabled phones! and drivers can retrieve and dial numbers using a supported phoneCs contact list! the phoneCs call history log! or the n@viCs preloaded points of interest database.

/utomatic time ,one transition

Dor trips across the country! drivers will benefit from the automatic time ,one transition feature that automatically sets the unit to the correct time ,one.

te0t8to8speech

9nables the GPS unit to spea) specific street names! rather than generic directions.

suitably si,ed

&.- inch high8resolution 6&8' 0 ;<; pi0els 3=>G/7 color! touch screen

lifetime "/>#9= traffic

3ith the purchase of select Garmin units and traffic receivers! youCll receive free lifetime traffic updates from "/>#9= #raffic! a real8 time traffic services provider. "o monthly fees or maintenance costsE "/>#9= #raffic provides real8time traffic conditions which delivers accurate! reliable! lifetime traffic data directly to your compatible navigator. Guides you to the proper lane for navigation. #he lane assist view ta)es the guesswor) out of driving through a busy intersection or an unfamiliar city. .rivers will no longer have to speculate which turn lane to be in! or what lane leads to which e0it F thatCs n@viCs Aob.

lane assist

multi8destination routing

Gets you specify several locations you want to visit and then creates a single route that passes through all of them. 5t adAusts the order of destinations to create a more efficient route. 9mergency locator! you always )now your location. Simply tap the screen to get your e0act latitude and longitude coordinates! the nearest address and intersection! and the closest hospitals! police stations and fuel stations.

3here am 5H feature

.isplays speed limit for most maAor roads in ?.S. and 9urope.

Speed limit indicator

#ruc)ing8friendly

Provides speciali,ed routing to support truc)8related restrictions. 5f you drive a large vehicle! the &*+# can navigate routes based on your truc)1s type! load! and physical restrictions. 9ven better! routing is customi,able by height! weight! length! width! and ha,ardous materials.

ecoIouteJ

(alculates a more fuel8efficient route. 5n addition to faster time and shorter distance for route preference! ecoIoute lets n@vi users choose less fuel as the best way to save gas and money. #hrough ecoIouteCs Duel Ieport and Kileage Ieport! drivers can focus on their fuel conservation and find fuel8saving tips along the way. Kileage Ieport also ma)es it easy for business travelers to )eep trac) of distance traveled for company reimbursements.

GPS8:uddy

Ieal8time trac)ing device! reports on location! speed! and various other statistics! and can be used to send and receive addresses and messages to and from the GPS. ?sing the web portal! it1s also possible to set geo8fences. Lou could configure GPS8:uddy to send an email alert if anyone uses your car while youCre on vacation! or if your car travels beyond a defined perimeter. #he most comprehensive guide to semi8truc) repair facilities nationwide 8 including those offering ;&8hour road service. #he "##S :rea)down directory includes4 truc) repair! towing and recovery! tire sales and repair! transport and refrigeration! trailer repair! truc) stops with repair! pallets! truc) wash! glass repair! loc)smiths! fuel stops! and weight stations.

Pre8loaded with "##S :rea)down .irectory

I . Emotional and !ational Buyin" #otives Owners find that they have reduced fuel expenses by reducing the number of lost drivers and by allowing the system to choose the most fuel-efficient and time efficient routes. That typically reduces the number of miles driven, as well, which prolongs the life of the vehicle and reduces maintenance costs. ith the !"#, you should never be lost or

late ever again. #urveys of insurance companies have shown that fleet trac$ing reduces the number of accidents. %ecause of that and because of reduced vehicle theft, some insurance companies offer discounts to companies that have !"# monitoring. The discount could offset your total cost. The technology available today allows business &

owners li$e you to ma$e more profits. 'leet trac$ing with !"# monitoring systems is (ust one of the ways to use today)s technology to improve your performance and increase your profits. !armin is the choice of *+, of the rental car industry because it is easy to use, durable and has the most useful features. -t !armin, we design, manufacture, mar$et and sell our products ourselves. . $b%ection and Excuse Sellin" .t is a common concern for many companies as to how their employees will react to the installations of a !"# fleet trac$ing system. These ob(ections can be easily overcome by simply tal$ing to staff and explaining the benefits that trac$ing will bring to the company. /ehicle trac$ing benefits such as cost reductions and increased productivity will also serve to benefit employees as it can improve their opportunities for pay rises, bonuses, and promotions and provide them with a greater sense of (ob security. .ndeed many companies have been able to use their trac$ing system to motivate employees and encourage them to wor$ to their best levels. 0sing data from the trac$ing system to produce performance charts and league tables allows them to ac$nowledge and reward their top performing drivers whilst still encouraging the rest to perform at their best levels.

The truth is that if an employee is doing what they are supposed to and wor$ing hard then they should have no cause for concern. -s mentioned earlier it will only serve to recogni1e their hard wor$. 0nfortunately, there may still be employees that will ob(ect to the installation of these systems and this could be due to the fact they are using a company vehicle for something they shouldn2t.

I. Closin" the Sale To wrap it up, this product offers many features and benefits to your company. .t will reduce your company2s cost and increase your profits. 4ot only that, but the !armin 4uvi &53t will encourage your employees to wor$ efficiently, eliminate unauthori1ed use of fleet vehicles, and will help with the increase fuel cost today. e will offer a 1+,

discount if you order 5 to 12 !armin 4uvi &53t for a limited time by -pril 21, 2+1+. .f you order 12 or more, we will offer you a 2+, discount. e can also install it

professionally for you at all !armin authori1ed dealer for 63*.** per unit. . $now the !armin 4uvi &53t will be a great benefit to your company. !armin)s 7imited arranty

warrants all products to be free from defects in materials and wor$manship for one year from the date of purchase. !armin will repair or replace any component that fails under normal use. 8epairs or replacements will be made at no charge to the customer for parts or labor. 9ompare to the TomTom !O :+++ Truc$, TomTom does not offer trac$ing of vehicles, so you would not $now where the vehicles have been. 4ot only that but the price of the TomTom !o :+++ Truc$ is priced at 65:;.** for a unit compare to 6&**.** of the !armin 4uvi &53t. II. Su""estion Sellin" .n addition to the !armin 4uvi &53t, the !armin 0#% cable and the !armin !T< 23 7ifetime Traffic receiver will add a nice touch to your &53t. The 0#% cable allows you to ma$e a powerful connection between your !"# and your "9. 9reate routes and waypoints on your "9 and transfer them to your !"#. .t also allows you to download map detail from <ap#ource 9=-8O<s to compatible units. The cable features a 0#% connector but it does not provide wiring for external power.

Traffic tie-ups can)t always be prevented. %ut with !armin)s !T< 23, they can often be avoided. hen paired with your !armin navigator, this receiver allows you to

avoid traffic delays and road construction that lie ahead on your route. "lus, you2ll receive premium traffic information in 4orth -merica for the life of the receiver. .n most areas, depending on the service provider, T<9 traffic broadcasts are continuous - there)s no waiting for scheduled traffic news updates or random alerts. ith the !T< 23, you

see traffic developments in real-time, as they happen, so you can ma$e the right decision sooner. The system alerts you when a traffic problem is on your route and proposes an alternate route to avoid the incident. %ecause traffic broadcasts are received '< data channel, you can still listen to music or news programming on your car radio without interference from incoming '< traffic data transmissions. The !T< 23 is a portable, allin-one antenna, traffic receiver, and 12-volt cigarette adapter that do not re>uire professional installation.

9ompare to 611*.** for the !T< 23 and 61&.** for the 0#% cable, !armin will offer a 2+, off with the purchase of & or more !T< 23?0#% cable. !armin also offers other accessories such as travel pac$, different type of mounts, case and cover to protect your product from damage. 7og onto !armin.com for more details.

II. Appendix

!armin 0#% 9able

!armin &53t

!armin !T< 23 7ifetime Traffic 8eceiver

III. Biblio"raphy ;

1. http@??www.morsecorp.com? 2. http@??www.trac$compare.co.u$ 3. http@??e1inearticles.com?AThe--dvantages-of-!"#-'leet-Trac$ingBidC2;32:2* &. http@??gpsmaga1ine.com?2++;?+1?cesD2++;DcoverageDgpsDbuddyDtu.php 3. http@??www.garmin.com?garmin?cms?site?us 5. https@??buy.garmin.com?shop?shop.doAp.=C313&1 :. http@??gpsmaga1ine.com?2++*?+3?garminDnuviD&53tDtruc$DgpsDrev.php ;. http@??www.gpsreview.net?garmin-nuvi-&53t-gps-for-truc$ers? *. http@??www.gpsnow.com?!arminDnuviD&53TD-ccessories.htm