CASE STUDY

CBS Email Marketing Program - Success Stories

Each advertiser has an experienced tech team that builds a creative, effective email and an assigned account executive to work with the them through the entire deployment process - FOR FREE CBS deployed advertisers emails to their target demo demographic based on geography and behavior. Each advertiser received a report showing all user activity after 72 hours of deployment. The following success stories are from advertisers in the Auto Industry.
Information provided by: Gary Morgan, CBS Local Account Executive Gary.Morgan@cbsradio.com 310-359-3034 (mobile) 323-930-5564 (office)

CASE STUDY
Deployment Date 12/10/13 Delivered 100,000 Opens 11,644 % Opens 11.64% Clicks 1,859 % Clicks 1.86% Clicks-to-Opens 15.97% Unsubscribes 41

REPORT & MEASURE CLICKS BY SPECIFIC LINK

Social Media Buttons Links to Respective Pages

Logo Image Links to Main Page Website Navigation Links to Respective Pages Service Button Image Links to Service Page Shop Nokian Button Links to Product Page Location Hyperlinks Link to Directions Page Print Coupon Button Links to Printable Ad Foot Links Links to Main Page Unsubscribe TOTAL

125
441

313
425 227 173 42 72 41 1,859

VERTICAL: Automotive OBJECTIVE: Brand Awareness and Sales TARGETING: Auto owners SUBJECT: Winter Tire Sale at Suburban Tire Auto Care Centers, Nov 25 Dec 5

CASE STUDY
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

12/17/13

50,000

5,203

10.41%

765

1.53%

14.70%

REPORT & MEASURE CLICKS BY SPECIFIC LINK Header/Logo Links to Main Page KBB Value Button Links to Trade in Page Side Navigation/ Car Images Link to Respective Pages Service Specials Text Link to Service Page Footer Navigation Links to Respective Pages Unsubscribe TOTAL 162 289 162 74 71 7 765

VERTICAL: Automotive OBJECTIVE: Brand awareness TARGETING: Volvo Owners, Auto Intenders, HHI $75K+, Presence of Children SUBJECT: Volvo Holiday Sale Event-We Want to Buy Your Car

CASE STUDY
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

12/13/13

50,000

5,021

10.04%

883

1.77%

17.59%

REPORT & MEASURE CLICKS BY SPECIFIC LINK Header Links to Main Page Website Navigation Links to Respective Pages Holiday Specials Links to Specials Page Car Images/Buttons -- Links to Respective Pages Footer Specials Button Links to Specials Page Unsubscribe 540 204 79 43 10 7

TOTAL

883

VERTICAL: Automotive

OBJECTIVE: Brand awareness

TARGETING: Adults 35-54 AND Auto Intenders within radius of client furnished zip SUBJECT: Holiday Super Sales Event thru January 6th

CASE STUDY
Deployment Date 12/30/2013 Delivered 1,000,000 Opens 117,395 % Opens 11.74% Clicks 15,255 % Clicks 1.53% Clicks-to-Opens 12.99% Unsubscribes 3,891

REPORT & MEASURE CLICKS BY SPECIFIC LINK Firestone logo/navigation bar - Links to respective locations Find Store button Links to store locator Print Coupon buttons - Links to printable page Download app text - links to "My Firestone" page Credit Card text - Links to Firestone credit card page Social media icons - Links to respective locations Unsubscribe 1316 4419 5264 93 25 247 3891

TOTAL

15,255

VERTICAL: Automotive OBJECTIVE: Increase Brand Awareness and Promote New Years Day Sales Event TARGETING: Age 25-54, 5 mile radius of 90 client furnished zips SUBJECT: New years Day Special 20.00 Off 50.00 on Service Purchase

CASE STUDY
Deployment Date 12/06/13 Delivered 124,838 Opens 14,768 % Opens 11.83% Clicks 2,326 % Clicks 1.86% Clicks-to-Opens 15.75% Unsubscribes 27

REPORT & MEASURE CLICKS BY SPECIFIC LINK Main Logo Banner Image - Link to Main Page Website and info text - Link to Main Page Locator Button - Link to Locator Page Mom and Son Image - Link to Main Page Extra Value Link Image - Link to Specials Page $10 OFF Coupon Image - Links to Coupon Offer Oil, Transmission & Cooling Services images Link to Service Page Facebook Image Links to Facebook Bottom Navigation Links to website Navigation Pages 1,132 239 38

25
594 18 74 32 147

Unsubscribe
TOTAL

27
2,326

VERTICAL: Automotive OBJECTIVE: Brand Awareness and Offer TARGETING: Auto Owners AND Adults 34-75 SUBJECT: Excusive Offer on Oil Changes in December

CASE STUDY
Deployment Date 5/21/13 Delivered 50,000 Opens 5,074 % Opens 10.15% Clicks 803 % Clicks 1.61% Clicks-to-Opens 15.83% Unsubscribes 12

REPORT & MEASURE CLICKS BY SPECIFIC LINK Company Logo Link to Main Page Website Text Link Link to Main Page Event Image Link to Main Page Navigation Bar - Link to College Grad Program Page 297 226 6 104

Navigation Bar - Link to Specials Page

Navigation Bar - Link to New Inventory Page Navigation Bar - Link to Pre-Owned Inventory Page Navigation Bar - Link to Schedule Test Drive Page Navigation Bar - Link to Apply For Financing Page Navigation Bar Link to Service Appointment Page Navigation Bar - Link to Dealership Ratings Page Jetta Image Link to Jetta Page Passat Image Link to Passat Page Coupon Image Link to Main Page Unsubscribe TOTAL

10
13 56 11 10 13 9 17 9 10 12 803

VERTICAL: Automotive OBJECTIVE: Brand Awareness and Sales TARGETING: Interest in Purchasing an Auto, 9-mile radius surrounding location SUBJECT: Sign THEN Drive with $0 Down Open Memorial Day

CASE STUDY
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

07/17/13

50,000

4,954

9.91%

788

1.58%

15.91%

19

REPORT & MEASURE CLICKS BY SPECIFIC LINK Wolfsburg Crest Logo Image - Links to Welcome Page Volkswagen Logo Image - Links to Main Page Jennings Logo Image - Links to Main Page Jennings Website Link - Links to Main Page Best. Thing. Ever. Event Image - Links to Special Offers Page Navigation Bar Text Links Link to Respective Pages 0% APR for 60 Mos. Image - Links to Special Offers Page Car Image - Links to Main Page Carefree Maintenance Image - Links to Carefree Maintenance Page World Auto & Car Images - Link to Vehicle Results, Certified Page 23 22 12 23 99 251 177 81 25 37

1.99% APR Financing Text Link - Links to Specials Certified Page

Unsubscribe TOTAL

19
19 788

VERTICAL: Automotive OBJECTIVE: Brand Awareness and sales TARGETING: Interest in purchasing an auto; 10-mile radius around location Subject: Get Zero APR for 60 months on all new 2013 VW models

CASE STUDY

For more information contact: Gary Morgan, CBS Local Account Executive Gary.Morgan@cbsradio.com 310-359-3034 (mobile) 323-930-5564 (office)