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The Australian Government Social Media Best Practice Toolkit 2014

One day connected forum with post-forum workshops
9-10 April 2014, Clifton Suites on Northbourne Canberra, Australia
$995 plus gst to attend the forum

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Book before 14 Mar 2014 to receive our early bird discount

This is an essential annual forum for the public sector in Australia in all areas to attend, not only to learn, but gain hands on knowledge to take advantage of new technologies

Hear from:
Sydney Water Twitter Australia Royal Australian Air Force Australian Bureau of Statistics Australian Broadcasting Corporation

Department of Immigration and Border Protection

Integrating multiple campaigns Online relationship and reputation management Using Twitter to engage with your audience Social Media governance and policy development Leveraging social media for improved ser vice deliver y Emerging trends and the future The age of ethical leaking

Queensland Police Service Delib OZloop

Post-forum workshops
Thursday, 10 April 2014
Workshop A: The new communication landscape: Content, engagement and stories for social media
Facilitated by: Kylie Johnson, Government Digital Consultant

Workshop B: Developing and implementing a crowdsourcing strategy

Facilitated by: Craig Thomler, Managing Director, Delib

This forum is supported by:

w w w. a r k g r o u p a u s t r a l i a . c o m . a u

The impact of social media has been highly significant in the evolution of online participation. An integrated and successful social media campaign effectively engages customers and improves customer service delivery. In order to better engage and communicate with residents and customers, social media needs to be an integral part of the organisations marketing and communication activities. Social networks have been useful as a new channel for broadcast communications, but few government organisations have fully grasped how it can be used as a powerful tool to engage in a two-way dialogue and build meaningful relationships with residents. Many government organisations are still risk averse to social media and dont fully understand what online consulting is beyond Facebook. Take part in an open interactive discussion on how social innovation impacts community engagement!

AGENDA

The Australian Government Social Media Best Practice Toolkit 2014

9-10 April 2014, Clifton Suites on Northbourne Canberra

CONNEcTED FoRUM - Wednesday, 9 April 2014

8:30 Registration and refreshments 9:00 Chairperson's opening remarks Richard Burgess, Director Customer Insights and Strategies, Australian Bureau of Statistics Keynote: The rise of citizen journalism - what it means for public service and government Citizens and public servants are more empowered than ever. Social media is fuelling the dialogue. And attempts to chill it Transparency and accountability are more social media enabled than ever before Awareness of surveillance activities and media manipulation by governments has increased. We have entered an age of ethical leaking What does all this mean for the relationship between government, the public service and citizens? How does the public service need to change? What values do we need? Steve Davies, Founder, OZloop 1:45 Open panel discussion: How has social innovation affected communication and engagement in the Australian public sector in the last 5 years? In this session, you will get the opportunity to discuss and share your opinion and pose questions to the open panel of experts. Panel Members: Kylie Johnson, Government Digital Consultant Rod McGuinness, Social Media Producer, Australian Broadcasting Corporation James Kliemt, Senior Digital Media Officer, Queensland Police Service Facilitated by: Richard Burgess, Director Customer Insights and Strategies, Australian Bureau of Statistics Maintaining and managing social media use in Sydney Water Social Media governance Social media moving towards business as usual Integrating multiple campaigns 3:15 3:30 Selina Nisanyan, Digital Marketing Advisor, Sydney Water Afternoon refreshments and networking Digital engagement a DIBP approach Examining the social media engagement strategy Engaging clients with social media Using social media from a media and campaign perspective Prem Vasudevan, Manager Social Media, Department of Immigration and Border Protection Digital engagement a DIBP approach Exploring the strategic pathway Interacting with the social client Inform and engage; social media in action Rod McGuinness, Social Media Producer, Australian Broadcasting Corporation Chairpersons closing remarks and end of connected forum
requirements 2 weeks prior to forum)

9:15

2:30

10:00 Own the Moment- Leveraging real-time tweets to engage with your audience Connecting in context Leverage social media to interact smartly with your audience Leveraging real-time Tweets to connect your messaging to whats most meaningful to your audience Global Best Practice examples Karen Stocks, Managing Director, Twitter Australia @KazStocks

10:45 Morning refreshments and networking - tweet #govonline 11:15 Engaging with a changed and new media model: QPS case studies and examples Changing the dialogue to suit new media model Tailoring existing content to work in new media situations Social media supporting agile and risk management James Kliemt, Senior Digital Media Officer, Queensland Police Service

4:15

12:00 Managing policy development in the Air Force online engagement programme Creating social media and online strategy and policy Understanding the value of good web content strategy Employing social media as a communications force-multiplier John Yialeloglou, Online Content Manager, Royal Australian Air Force

5:00

12:45 Business networking lunch (let us know if you have any special dietary

POST- FORUM WoRKsHopS Thursday, 10 April 2014

The new communication landscape: Content, engagement and stories for social media
Do you have the skills to be part of this new communication landscape? Is your team ready? Online government communication specialist Kylie Johnson will bring her talent and expertise in this hand-on workshop. You will learn how to create compelling content, how to find stories in your organisation and how to engage with the public. You'll learn: Key skills you must have to stay ahead The teams you will need to create The issues to consider This workshop will help future-proof your career by preparing you for the challenges ahead

Registration: 8.30 am Workshop starts: 9.00 am Workshop ends: 12.00 pm Facilitated by: Kylie Johnson, Government Digital Consultant About the workshop: The rapidly evolving online world is creating enormous challenges for government communication professionals. Public relations has moved far beyond the era of the media release and the buzz-words today are; content, engagement and stories! Communication professionals require a skill-set that was once more suited to a television or radio station than a public service department.

About the workshop leader: Kylie Johnson is an award winning communications specialist with a background in digital media, public relations and radio and television journalism. Kylie is considered a digital content specialist, creating a highly successful podcast series for the CSIRO, as well as video and online community engagement platforms. She has worked for several Government departments and statutory authorities, including CSIRO, Department of Climate Change, Department of Environment, Department of Agriculture and Customs. Kylie has a strong background in broadcast journalism, working for Channel Seven and 2GB Radio, where she had her own current affairs show, was executive producer, newsreader and chief of staff. She has also worked for the BBC, ABC and SBS.

Developing and implementing a crowdsourcing strategy

Attendees will learn how to select appropriate crowdsourcing methodology, establish the appropriate context to guide engagement and manage the expectations and interests of participants and non-participants throughout the process. In this workshop you will: Learn when to consider crowdsourcing for policy, program or service design Develop your ability to design a successful crowdsourcing initiative Gain practical skills in executing a crowdsourcing strategy

Registration: 12.30 pm Workshop starts: 1.00 pm Workshop ends: 4.00 pm Facilitated by: Craig Thomler, Managing Director, Delib About the workshop: Australian governments are increasingly drawing on expertise from outside their organisations to aid in the development of policies, programmes and services. Understanding when to use this approach and how to successfully design and execute these types of crowdsourcing initiatives is therefore becoming an essential skill for public sector communicators, policy officers and program managers. This workshop will cover the essentials of when to consider crowdsourcing as a tool and how to design and manage an effective process to harness the 'wisdom of the crowd' while managing the expectations of government and traditional stakeholders.

About the workshop leader: The workshop is being led by Craig Thomler, Australia's best known Government 2.0 advocate and a practitioner with almost 20 years experience in online community engagement. Craig spent over 10 years creating and managing innovative new companies and products and over five years working in the Australian Public Service on whole-of-government online initiatives. For the last 18 months he has led Delib Australia, a global leader in the development of online engagement solutions for governments around the world.

5 WAY S T O B O O K YO U R P L A C E AT T H I S E V E N T
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The Australian Government Social Media Best Practice Toolkit

9-10 April 2014, Clifton Suites on Northbourne Canberra, Australia
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