Euro Summary - Isfe Consumer Study

VIDEOGAMES IN EUROPE:
CONSUMER STUDY
November 2012 European Summary Report
[2]
Consumer Study | November 2012
INTRODUCTION
EUROPEAN SUMMARY
CONTENTS
INTRODUCTION Research overview
Gaming formats and devices covered

GAMING: WHO, WHAT AND HOW? Frequency, type and devices used for gaming Incidence of gaming by age and gender Online gaming Gaming profiles and Free vs. Paid Purchasing games PERCEPTIONS OF GAMING Interest in gaming Broader media and activities interest Words associated with different media/activities GAMING AND THE FAMILY Parents and children who play games Effect of games on children SUPERVISION How children acquire games Children and age ratings
3
5 8 10 11 12 15 16 18 20 21 27 29
Use of parental controls

PEGI RATING SYSTEM Awareness, usefulness and clarity of rating systems How rating systems should be applied APPENDIX Market summary infographics
31
33 34 36
EUROPEAN SUMMARY
INTRODUCTION
[3]
RESEARCH OVERVIEW
The European Consumer Study is a multicountry survey run by Ipsos MediaCT, in partnership with the Interactive Software Federation of Europe (ISFE). It is designed to provide a better understanding of the societal context in which games are being played today in 16 European countries. The study used a combination of online self-completion survey and offline interviews and targeted respondents aged between 16 and 64. For the purposes of this report, Gamers are defined as anyone who has played a game on any of the devices and formats listed below in the past 12 months. In total 15,142 respondents completed an online survey over a two week period in October 2012. This report provides a summary of the key results across all markets; individual country reports are available for more indepth analysis of all results.
GAMING FORMATS AND DEVICES COVERED

APPS
FREE APPS PAID APPS PAID EXTRAS
ONLINE
SOCIAL FREE DOWNLOAD PAID DOWNLOAD PAID EXTRAS MULTIPLAYER WEBSITE
PACKAGED
(DISC/CARTRIDGE) NEW PRE OWNED RENTAL
CONSOLE
PORTABLE
MOBILE
TABLET
COMPUTER
[4]
GAMING: WHO, WHAT AND HOW?
EUROPEAN SUMMARY
[5]
FREQUENCY OF GAMING (ALL ONLINE RESPONDENTS)

Average: 48%
62%
60%
57%
56%
54%
53%
53%
49%
ANY GAMING
Sweden
WEEKLY MONTHLY LESS FREQUENTLY
Finland 25% 14% 20%
France 30% 13% 14%
Czech Republic 27% 12% 17%
Netherlands 28% 11% 15%
Norway 25% 10% 19%
Belgium 26% 12% 15%
Poland 23% 13% 13%
34% 11% 17%
Euro Average:
Average: 48%
25% Play games at least once a week
45%
ANY GAMING
42%
42%
41%
41%
40%
40%
40%
Denmark
WEEKLY MONTHLY LESS FREQUENTLY
Germany 23% 10% 10%
Austria 20% 11% 12%
Italy 25% 7% 9%
Switzerland 21% 12% 8%
Great Britain 24% 7% 9%
Spain 24% 8% 9%
Portugal 23% 8% 9%
26% 7% 13%
Which of the following types of video games do you personally play? How frequently do you personally play video games?
[6]
EUROPEAN SUMMARY
TYPE OF GAMES PLAYED (ALL ONLINE RESPONDENTS)

Average: 48%
62%
60%
57%
56%
54%
53%
53%
49%
ANY GAMING
Sweden
ANY PACKAGED ANY APPS ANY ONLINE DOWNLOADS SOCIAL
Finland
France
Czech Republic
Netherlands
Norway
Belgium
Poland
31% 33% 45% 30% 23%
27% 24% 48% 31% 20%
28% 24% 44% 20% 17%
26% 20% 48% 29% 22%
27% 25% 39% 23% 18%
27% 34% 39% 25% 17%
26% 15% 41% 23% 22%
22% 16% 43% 27% 22%
Average: 48%
45%
ANY GAMING
42%
42%
41%
41%
40%
40%
40%
Denmark
ANY PACKAGED ANY APPS ANY ONLINE DOWNLOADS SOCIAL
Germany
Austria
Italy
Switzerland
Great Britain
Spain
Portugal
16% 22% 35% 19% 12%
23% 14% 32% 21% 13%
21% 20% 34% 24% 13%
18% 20% 34% 19% 19%
15% 19% 33% 19% 16%
28% 18% 29% 16% 12%
21% 20% 31% 17% 17%
17% 17% 34% 20% 21%
Which of the following types of video games do you personally play?
EUROPEAN SUMMARY
[7]
DEVICES USED TO PLAY (ALL ONLINE RESPONDENTS)

Average: 48%
62%
60%
57%
56%
54%
53%
53%
49%
ANY GAMING
Sweden
CONSOLE PORTABLE GAMES DEVICE COMPUTERS MOBILE DEVICE
Finland 29% 7% 47% 31%
France 33% 20% 45% 31%
Czech Republic 16% 8% 49% 25%
Netherlands 28% 15% 41% 30%
Norway 29% 11% 38% 37%
Belgium 28% 20% 42% 19%
Poland 20% 7% 42% 21%
37% 11% 47% 38%
Average: 48%
45%
ANY GAMING
42%
42%
41%
41%
40%
40%
40%
Denmark
CONSOLE PORTABLE GAMES DEVICE COMPUTERS MOBILE DEVICE
Germany 21% 11% 34% 18%
Austria 25% 10% 36% 24%
Italy 24% 15% 34% 25%
Switzerland 20% 13% 33% 30%
Great Britain 28% 15% 30% 22%
Spain 26% 17% 31% 25%
Portugal 21% 12% 33% 20%
17% 6% 36% 26%
Which of the following types of video games do you personally play? Which of the following devices do you personally play video games on?
[8]
EUROPEAN SUMMARY
INCIDENCE OF GAMING BY AGE AND GENDER (1/2)

EURO AV
MALES FEMALES TOTAL 54% 43% 16-24 80% 61% 25-34 67% 49% 35-44 55% 44% 45-54 40% 34% 55-64 28% 27%
AUSTRIA
53%
89%
BELGIUM
32%
42% 45% 28% 20% 28%
AGE
16-24 25-34 35-44 45-54 55-64
57%
89%
AGE
16-24 25-34 35-44 45-54 55-64
49%
71% 62% 48% 41% 28%
80% 57% 27% 21%
69% 57% 49% 27%
CZECH REPUBLIC
64%
83%
DENMARK
55%
65%
AGE
16-24 25-34 35-44 45-54 55-64
48%
60% 46% 49% 40% 33%
AGE
16-24 25-34 35-44 45-54 55-64
36%
50% 39% 49% 32% 21%
70% 67% 55% 37%
64% 59% 53% 28%
FINLAND
67%
81%
FRANCE
54%
76% 66% 56% 44% 35%
AGE
16-24 25-34 35-44 45-54 55-64
61%
85%
AGE
16-24 25-34 35-44 45-54 55-64
53%
74% 59% 45% 45% 34%
75% 79% 60% 47%
72% 59% 40% 37%
GERMANY
46%
68%
GREAT BRITAIN
38%
58% 38% 40% 38% 15%
AGE
16-24 25-34 35-44 45-54 55-64
43%
67%
AGE
16-24 25-34 35-44 45-54 55-64
37%
48% 34% 40% 39% 25%
50% 41% 33% 43%
46% 50% 34% 18%
EUROPEAN SUMMARY
[9]
INCIDENCE OF GAMING BY AGE AND GENDER (2/2)

EURO AV
MALES FEMALES TOTAL 54% 43% 16-24 80% 61% 25-34 67% 49% 35-44 55% 44% 45-54 40% 34% 55-64 28% 27%
ITALY
46%
89%
NETHERLANDS
36%
59% 54% 37% 24% 20%
AGE
16-24 25-34 35-44 45-54 55-64
57%
87%
AGE
16-24 25-34 35-44 45-54 55-64
51%
76% 50% 47% 46% 39%
60% 50% 28% 24%
77% 50% 46% 33%
NORWAY
61%
84%
POLAND
45%
73% 57% 49% 34% 17%
AGE
16-24 25-34 35-44 45-54 55-64
55%
78%
AGE
16-24 25-34 35-44 45-54 55-64
43%
60% 50% 48% 21% 19%
83% 67% 46% 30%
68% 51% 38% 22%
PORTUGAL
43%
70%
SPAIN
38%
37% 55% 38% 36% 18%
AGE
16-24 25-34 35-44 45-54 55-64
43%
73%
AGE
16-24 25-34 35-44 45-54 55-64
37%
56% 40% 34% 17% 25%
44% 58% 25% 21%
53% 35% 23% 13%
SWEDEN
66%
89%
SWITZERLAND
57%
81% 63% 71% 49% 29%
AGE
16-24 25-34 35-44 45-54 55-64
43%
69%
AGE
16-24 25-34 35-44 45-54 55-64
38%
55% 31% 38% 22% 18%
88% 71% 58% 26%
58% 33% 18% 18%
[ 10 ]
EUROPEAN SUMMARY
PLAYING GAMES ONLINE (ALL GAMERS)

Euro Average: 81%
CZECH REPUBLIC SWITZERLAND POLAND PORTUGAL NETHERLANDS SPAIN ITALY GREAT BRITAIN FINLAND GERMANY BELGIUM NORWAY DENMARK SWEDEN FRANCE AUSTRIA 90% 89% 84% 84% 83% 83% 82% 80%
58% Play with others 31% Always play on their own 51% Play with others 38% Always play on their own 62% Play with others 23% Always play on their own 49% Play with others 36% Always play on their own 59% Play with others 24% Always play on their own 59% Play with others 24% Always play on their own 50% Play with others 32% Always play on their own 45% Play with others 33% Always play on their own 44% Play with others 35% Always play on their own 53% Play with others 26% Always play on their own 47% Play with others 32% Always play on their own 48% Play with others 29% Always play on their own 46% Play with others 31% Always play on their own 52% Play with others 25% Always play on their own 44% Play with others 30% Always play on their own 50% Play with others 24% Always play on their own
79%
79% 78% 77% 77% 76% 76% 75%
When you play video games whilst connected to the internet, do you play by yourself or with other online players?
EUROPEAN SUMMARY
[ 11 ]
EURO AVERAGES
PROFILE OF GAMERS (ALL GAMERS)

Gender breakdown
Age breakdown
16-19 20-24 25-34 35-44 45-54 55-64 12% 14% 26% 23% 15% 11%
55% 45%
Male
Female
51% Under 35 49% 35 and over
GAMES PLAYED: FREE vs. PAID (ALL ONLINE RESPONDENTS)

Apps Multiplayer online Downloads
21%
11%
21%
Free 20%
Paid for 7%
Free 7%
Paid for Paid for 6% 3%

Paid for game Paid to play online
Free 19%
Paid for 9%
PURCHASED IN PAST 12 MONTHS (ALL ONLINE RESPONDENTS)
35%
Have bought a game
19% 8% 8% 7%
New packaged Online games Secondhand packaged Games apps
Which of the following types of free or paid for video games do you personally play? Which of the following types of games have you bought/paid for either for yourself or others, in the last 12 months?
EUROPEAN SUMMARY
[ 12 ]
GAMES PURCHASED IN PAST 12 MONTHS (1/2)

(ALL ONLINE RESPONDENTS)
AUSTRIA
BELGIUM
36%
Have bought a game
17% 8% 7% 7%
38%
Have bought a game
21% 10% 8% 6%
New packaged Secondhand packaged Online games Games apps
CZECH REPUBLIC
DENMARK
37%
Have bought a game
19% 11% 7% 6%
New packaged
Online games Secondhand packaged Games apps
30%
Have bought a game
14% 12% 11% 4%
New packaged
Online games Games apps Secondhand packaged
FINLAND
FRANCE
32%
Have bought a game
20% 10% 8% 7%
38%
Have bought a game
20% 13% 8% 6%
GERMANY
GREAT BRITAIN
29%
Have bought a game
18% 9% 5% 4%
34%
Have bought a game
23% 13% 7% 7%
Which of the following types of games have you bought/paid for either for yourself or others, in the last 12 months?
[ 13 ]
EUROPEAN SUMMARY
GAMES PURCHASED IN PAST 12 MONTHS (2/2)

ITALY
NETHERLANDS
New packaged Secondhand packaged Games apps Online games
28%
Have bought a game
17% 9% 6% 4%
35%
Have bought a game
21% 8% 8% 7%
NORWAY
POLAND
41%
Have bought a game
24% 16% 13% 6%
New packaged
Games apps Online games Secondhand packaged
35%
Have bought a game
14% 7% 6% 4%
New packaged
Online games Secondhand packaged Games apps
PORTUGAL
SPAIN
33%
Have bought a game
18% 8% 6% 3%
35%
Have bought a game
20% 10% 5% 3%
SWEDEN
SWITZERLAND
42%
Have bought a game
25% 14% 11% 10%
New packaged Online games Games apps Secondhand packaged
37%
Have bought a game
18% 12% 6% 6%
New packaged Games apps Secondhand packaged Online games
Which of the following types of games have you bought/paid for either for yourself or others, in the last 12 months?
[ 14 ]
PERCEPTIONS OF GAMING
[ 15 ]
EUROPEAN SUMMARY
INTEREST IN GAMING (ALL ONLINE RESPONDENTS)

Not very/at all interested
Euro Average: 68%
57% 56% 61% 64% 65% 67% 69% 69% 69% 69% 71% 73% 73% 75% 75% 76% NETHERLANDS
Fairly/very interested
Euro Average: 31%
43% 42% 39% 34% 33% 32% 30% 30% 30% 30% 29% 26% 26% 24% 24% 23%
PORTUGAL
SWEDEN CZECH REPUBLIC FRANCE GERMANY FINLAND BELGIUM
POLAND
GREAT BRITAIN DENMARK SWITZERLAND SPAIN NORWAY AUSTRIA ITALY
MOST COMMONLY ASSOCIATED WORD WITH GAMING

(ALL ONLINE RESPONDENTS - EURO AVERAGE)
36%
ENTERTAINING
How interested are you in each of the following? (Video games/computer games) Which of the following words and phrases do you think particularly apply to video games/computer games?
[ 16 ]
EUROPEAN SUMMARY
BROADER MEDIA AND ACTIVITIES INTEREST:

(FAIRLY/VERY INTERESTED) (ALL ONLINE RESPONDENTS - EURO AVERAGE)
All Internet 82% 88% 81% 89% 76% Males 16-34 Males 35-64 Females 16-34 News/current affairs 82% 74% 90% 72% 85% Females 35-64
Music 81% 83% 77%
Travelling
88%
80%
81%
77%
79%
83%
84%
Film 77% 80% 73% 83% 75%
Television 73% 70% 73% 73% 73%
The latest technology 73% 69%
Literature/art 63%
56%
45%
40%
51%
36%
48%
53%
Sport (taking part) 66%
Going out to bars/clubs
50%
50%
50%
40%
35%
49%
27%
49%
24%
Gaming
News about celebs/famous
31%
60%
27%
28%
19%
26%
19%
16%
39%
31%
How interested are you in each of the following? (Video games/computer games)
EUROPEAN SUMMARY
[ 17 ]
BROADER MEDIA AND ACTIVITIES INTEREST:

(DIFFERENCE BETWEEN GAMERS AND NON-GAMERS - EURO AVERAGE)
All Internet 82% 90% 75% Gamers Non-gamers News/current affairs 82%
79%
84%
Music 81% 85% 78%
Travelling
81% 81% 81%
Film 77% 84% 70%
Television 73% 76% 70%
The latest technology 69%
Literature/art
56%
45%
51%
50%
53%
Sport (taking part)
Going out to bars/clubs
50% Gaming
57%
44%
35%
41%
29%
31%
55%
8%
26%
29%
23%
How interested are you in each of the following? (Video games/computer games)
[ 18 ]
EUROPEAN SUMMARY
WORDS ASSOCIATED WITH MEDIA/ACTIVITIES

(ALL ONLINE RESPONDENTS - EURO AVERAGE)
Entertaining Informative/educational Immersive Fun
Good at providing escapism
Family orientated
Sociable Competitive
Internet
News/current affairs 66% 12% 14% 5% 12% 4% Travelling
49% 23% 33% 29% 52% 38% 10% 6% Music
7%
4%
62%
16% 31% 46% 26% 7% 40% Film
43% 27% 38% 38% 51% 49% 38% Television
67%
20% 20% 45% 38% 49% 29% The latest technology
63% 24% 43% 17% 47% 34% 30% 6% Literature/art
20% 17% 9%
7% 40% 16% 5% 16%
33% 31% 30% 11% 44% 18% 13% Going out to bars/clubs
Sport (taking part)
28%
13% 23% 31% 5% 36% 19% 38%

Gaming
39% 4% 25% 52%
39%
36%
22%
30% 9%
21% 7% 28% 8%
28% 5%
15% 8%
6% 15%
4%
Most commonly selected category for each word
Which of the following words and phrases do you think particularly apply to video games/computer games?
[ 19 ]
GAMING AND THE FAMILY
[ 20 ]
EUROPEAN SUMMARY
PARENTS AND CHILDREN WHO PLAY GAMES

(ALL PARENTS)
Play games with children Don't play games with children Children don't play games Don't know
DENMARK NORWAY FINLAND SWEDEN NETHERLANDS
56% 55% 52% 47% 45% 44% 43% 39% 37% 36% 35% 31% 30% 7% 17% 20%
14% 15% 14% 16% 18% 21% 17% 22% 24% 22% 55% 43% 47%
28% 27% 31% 35% 35% 34% 38% 39% 36% 40%
FRANCE
GREAT BRITAIN ITALY BELGIUM PORTUGAL AUSTRIA CZECH REPUBLIC GERMANY SPAIN SWITZERLAND
9%
29%
28% 25%
22%
16% 16% 43% 52%
43%
6%
13% 7%
POLAND
TOP REASONS PARENTS PLAY GAMES WITH THEIR CHILDREN (EURO AVERAGE)
1 2 3
40%
They ask me to
36%
To spend time with them
34%
Its a fun activity for all the family
Have you ever played video games with your child/children? What are your main reasons for playing video games with your child/children?
EUROPEAN SUMMARY
[ 21 ]
EFFECT OF GAMES ON CHILDREN (1/5)

(PARENTS OF CHILDREN WHO PLAY GAMES)
Videogames encourage children to...

More SWEDEN SPAIN PORTUGAL No difference
68% 67% 65% 65% 63% 62% 60% 59% 57% 56%
DEVELOP SKILLS
Dont know
21% 13% 19% 11% 16% 13% 19% 15% 16% 25% 15% 10% 24% 12% 18% 17% 20% 12% 14% 9% 7% 5% 7% 14% 5% 5% 6% 6% 6%
Less
POLAND
DENMARK FINLAND ITALY AUSTRIA NORWAY NETHERLANDS GERMANY GREAT BRITAIN BELGIUM SWITZERLAND CZECH REPUBLIC FRANCE
55%
55% 51% 48% 47% 46% 9%
18%
26% 28% 36% 40% 34%
21%
14% 11%
5%
5% 10% 13%
10%
10%
Euro Average:
More No difference Less Dont know
58%
20%
16%
6%
Can you indicate whether you think video games encourage your child/children to be more or less, for each of the following, or does it make no difference?
EUROPEAN SUMMARY
[ 22 ]

Videogames encourage children to be...

More GERMANY POLAND PORTUGAL AUSTRIA DENMARK SPAIN SWEDEN CZECH REPUBLIC NORWAY FRANCE SWITZERLAND FINLAND GREAT BRITAIN BELGIUM NETHERLANDS No difference
61% 55% 55% 51% 51%
CREATIVE
Dont know
18% 21% 17% 22% 17% 7% 12% 9% 7% 12%
Less
20% 34% 25%
50%
49% 49% 46% 45% 43% 42% 39% 39% 36% 20% 29% 29% 36% 11%
22%
31% 36% 35% 35% 40% 31%
25%
13% 6%
12% 13% 13%
8% 7%
7%
27% 22% 23% 9%
ITALY
33%
25%
37%
5%
Euro Average:
47%
27%
20%
6%
EUROPEAN SUMMARY
[ 23 ]


More ITALY SWITZERLAND FINLAND
48% 43% 37% 27% 35%
AGGRESSIVE
Dont know
35% 10% 26% 23% 5% 8%
No difference
Less
FRANCE
SPAIN BELGIUM PORTUGAL GREAT BRITAIN NORWAY AUSTRIA NETHERLANDS POLAND SWEDEN
35%
34% 32% 30% 29% 21% 21% 20% 20% 18% 18% 12% 12% 25% 34% 53% 32% 52% 48% 58% 40% 30%
41%
24% 50%
13%
12%
12% 8% 9% 10% 8% 9%
21% 16% 9% 45% 22% 27% 11% 37% 25% 58%
47% 61%
6% 5% 14% 11% 10% 5%
CZECH REPUBLIC
DENMARK GERMANY
Euro Average:
27%
42%
23%
8%
EUROPEAN SUMMARY
[ 24 ]


More POLAND SWEDEN DENMARK
46% 42% 39% 34%
INFORMED
Dont know
36%
No difference
Less
16% 41%
10% 17%
7% 11%
FINLAND
SWITZERLAND SPAIN GREAT BRITAIN PORTUGAL NETHERLANDS GERMANY FRANCE AUSTRIA CZECH REPUBLIC
34%
31% 29% 29% 28% 27% 27% 24% 22% 22% 21% 20% 19% 38% 36%
29%
35% 34% 44% 47% 46% 49% 53% 45% 11%
31%
31% 31% 20% 19% 22% 19% 13% 21%
6%
6% 7% 6% 5% 5% 11%
36% 56% 35% 14%
6% 10% 7% 10%
NORWAY
ITALY BELGIUM
49%
21%
Euro Average:
29%
41%
23%
8%
EUROPEAN SUMMARY
[ 25 ]


More GREAT BRITAIN PORTUGAL POLAND FINLAND SPAIN DENMARK NETHERLANDS GERMANY
38% 35% 34% 31% 27% 27% 24% 23% 22% 22% 21% 19% 19% 18% 17% 20% 31% 29% 21% 33% 25% 37% 31% 19% 30% 38% 23% 24% 29%
SOCIAL
Dont know
27% 36% 34% 42% 50% 34% 34% 47% 32% 37% 52% 42% 59% 36% 47% 15% 6% 5% 9% 10% 6% 5% 9%
No difference
Less
32%
FRANCE
CZECH REPUBLIC ITALY SWEDEN SWITZERLAND AUSTRIA BELGIUM NORWAY
15%
50%
29%
6%
Euro Average:
25%
30%
40%
6%
[ 26 ]
SUPERVISION
[ 27 ]
SUPERVISION
EUROPEAN SUMMARY
WHETHER PARENTS BUY THEIR YOUNGEST CHILDS GAMES (1/2)

Youngest child aged 6-9

Never (+child doesnt buy/receive) Never (but child does buy/receive)
Sometimes
Most of the time
Rarely Always
AUSTRIA BELGIUM CZECH REPUBLIC DENMARK FINLAND FRANCE GERMANY GREAT BRITAIN ITALY NETHERLANDS NORWAY POLAND PORTUGAL SPAIN SWEDEN SWITZERLAND
13% 11%
15% 11% 33%
18% 21% 11% 34% 34%
51% 10% 19% 28% 21% 17% 39% 19% 23% 20% 43% 10% 25% 7% 18% 21% 8% 6% 20% 32% 27% 29% 13% 40% 22% 15% 5% 6% 5% 4% 9% 12% 13%
7% 17% 7% 6%
14%
4% 8% 13% 28% 35% 7% 14% 32%
35%
16% 11%
15% 10% 21% 5% 15%
30% 24% 13% 17% 19% 28% 17% 14% 14% 30% 25% 20% 36%
30%
30% 20% 11% 6% 10% 21%
EURO AVERAGE
12%
11%
21%
30%
14%
12%
Thinking about your youngest child, do you buy this childs video games?
[ 28 ]
SUPERVISION
EUROPEAN SUMMARY
WHETHER PARENTS BUY THEIR YOUNGEST CHILDS GAMES (2/2)


Never (+child doesnt buy/receive) Never (but child does buy/receive)
Sometimes
Most of the time
Rarely Always
AUSTRIA
BELGIUM CZECH REPUBLIC DENMARK FINLAND FRANCE GERMANY GREAT BRITAIN ITALY NETHERLANDS NORWAY POLAND PORTUGAL SPAIN SWEDEN SWITZERLAND 5%
9% 11% 17% 15% 12% 7% 26% 33% 12% 23% 16% 15% 18% 14% 32%
57% 25% 31% 27% 14% 28% 30% 31% 29% 29% 34%
23% 8% 24% 28% 27% 26% 21% 26%
6% 7% 9% 13% 14% 10% 10% 11% 16% 5%
8%
18%
20%
16%
31%
31%
36% 25% 18% 22% 30% 17% 25% 8% 24%
18%
8% 13% 14% 16% 29%
7%
32% 15% 41% 16% 11% 55% 17%
7%
11% 5%
10% 14%
7%
EURO AVERAGE
5%
20%
26%
25%
15%
8%
Thinking about your youngest child, do you buy this childs video games?
[ 29 ]
SUPERVISION
EUROPEAN SUMMARY
WHETHER CHILD PLAYS GAMES WITH A HIGHER AGE RATING THAN THEIR AGE (1/2) (PARENTS OF CHILDREN WHO PLAY GAMES)
Child doesnt play games AUSTRIA BELGIUM CZECH REPUBLIC DENMARK FINLAND FRANCE GERMANY GREAT BRITAIN ITALY NETHERLANDS NORWAY POLAND PORTUGAL SPAIN 9% 38% 46% 37% 29% 7% 41% 45% 47% 15% 25% 40% 38% 17% 7% 8% 5% 5% Dont know Never 77% Rarely Sometimes 15% Often
7%
16%
34%
29% 26% 37% 60% 73%
10%
17% 38% 21%
38%
35% 24% 21% 13% 16% 11% 9% 25% 26% 19%
10%
13% 6% 8% 5% 9% 13%
15% 9% 8%
45%
6% 26% 56% 26%
30%
41% 23%
16%
7%
SWEDEN
SWITZERLAND
8%
13%
EURO AVERAGE
45%
23%
20%
6%
Does your youngest child ever play video games at home which have a higher age rating than their age?
[ 30 ]
SUPERVISION
EUROPEAN SUMMARY
WHETHER CHILD PLAYS GAMES WITH A HIGHER AGE RATING THAN THEIR AGE (2/2) (PARENTS OF CHILDREN WHO PLAY GAMES)
Child doesnt play games AUSTRIA BELGIUM CZECH REPUBLIC DENMARK FINLAND FRANCE GERMANY GREAT BRITAIN ITALY NETHERLANDS NORWAY POLAND PORTUGAL SPAIN 22% 19% 19% 25% 32% 44% 10% 17% 17% Dont know 58% Never Rarely Sometimes 29% Often 8%
9%
8% 5% 6% 5% 17% 21% 23% 41% 47%
40%
19% 19% 17%
13%
48% 34% 40% 19% 16% 34%
29%
6%
7% 21% 14%
22% 31% 37% 41%
11%
7% 10% 13% 23% 8% 18% 8%
23% 9% 23% 29%
40%
52%
36%
8% 17% 17% 67%
16%
33%
32%
13%
21%
SWEDEN
SWITZERLAND
15%
11%
6%
EURO AVERAGE
33%
20%
31%
10%
Does your youngest child ever play video games at home which have a higher age rating than their age?
[ 31 ]
SUPERVISION
EUROPEAN SUMMARY
USE OF PARENTAL CONTROLS

% of parents using parental control settings to limit what their youngest child can access on their games consoles CHILDREN AGED 5 OR UNDER
AUSTRIA 26%
CHILDREN AGED 6-9

22%
CHILDREN AGED 10-15

45%
BELGIUM
CZECH REPUBLIC DENMARK FINLAND FRANCE GERMANY GREAT BRITAIN ITALY NETHERLANDS NORWAY POLAND PORTUGAL SPAIN SWEDEN SWITZERLAND
15%
9% 7% 7% 18% 16% 31% 35% 22% 25% 38% 28% 15% 2% 28%
19%
35% 9% 17% 23% 40% 41% 27% 15% 16% 40% 60% 29% 18% 60%
16%
24% 7% 17% 36% 37% 29% 34% 12% 12% 38% 33% 38% 11% 49%
EURO AVERAGE
20%
29%
27%
Do you use parental control settings to limit what your youngest child can access on their games consoles?
[ 32 ]
PEGI RATING SYSTEM
[ 33 ]
PEGI RATING SYSTEM
EUROPEAN SUMMARY
AWARENESS OF PEGI SYMBOLS (ALL ONLINE RESPONDENTS)
Aware of PEGI age rating symbols
Aware of PEGI content symbols
Euro Average: 51%

FRANCE FINLAND NORWAY SWITZERLAND POLAND DENMARK PORTUGAL SPAIN NETHERLANDS BELGIUM GREAT BRITAIN ITALY SWEDEN AUSTRIA GERMANY CZECH REPUBLIC
Euro Average: 33%

NETHERLANDS FINLAND PORTUGAL BELGIUM SPAIN AUSTRIA FRANCE NORWAY SWITZERLAND POLAND ITALY SWEDEN DENMARK GREAT BRITAIN GERMANY CZECH REPUBLIC
72% 63% 59% 56% 56% 55% 54% 53% 51% 51% 50% 46% 45% 45%
34% 28%
61% 56%
44% 39% 35% 35% 33% 33% 33% 30% 28% 25% 23% 22% 18% 16%
EXTENT TO WHICH THE SYMBOLS ARE...

PEGI AGE RATING SYMBOLS
(EURO AVERAGE)
PEGI CONTENT SYMBOLS

(EURO AVERAGE)
86%
Clear
89%
Useful
90%
Clear
% NET Fairly/Very
85%
Useful
Before today, were you aware of any of the following rating symbols?
EUROPEAN SUMMARY
PEGI RATING SYSTEM
[ 34 ]
% AGREE THAT PEGI RATING SYSTEM SHOULD APPLY TO...

APP GAMES
Euro Average: 66%
75%
FINLAND ITALY FRANCE GREAT BRITAIN NORWAY POLAND SPAIN PORTUGAL NETHERLANDS GERMANY DENMARK SWITZERLAND BELGIUM AUSTRIA SWEDEN CZECH REPUBLIC
SOCIAL NETWORK GAMES

Euro Average: 66%
75% 74% 74% 71% 71% 70% 70% 70% 68% 61% 60% 59% 61% 60% 57% 54%
74%
72% 71% 71% 70% 69% 68% 68% 62% 62% 62% 59% 60% 56% 56%
HOW THE AGE RATING SYSTEM FOR VIDEOGAMES SHOULD COMPARE TO MOVIES (ALL ONLINE RESPONDENTS - EURO AVERAGE)
% AGREE WITH STATEMENT THE MOST The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies should be equally strict The age rating system for movies should be stricter overall than that used for videogames Dont know/none of these
24% 48% 4% 23%
Do you think the PEGI rating system should also apply to games available as apps or on social network sites? Can you indicate which of the following statements on age ratings you agree with most?
[ 35 ]
APPENDIX: MARKET SUMMARY INFOGRAPHICS
[ 36 ]
SUMMARY
Austria
OVERVIEW OF GAMING
Very interested Fairly interested Not very interested Dont know Not at all interested
42%
of the online population aged 16 to 64 years old in Austria have played a game in the past 12 months
8% 16%
56%
44%
45%
30%
TYPES OF GAMES PLAYED: BY AGE AND GENDER

42% ANY Video Gaming 24% 21% ANY Packaged 18% 11% 8% 20% 13% 8% ANY Online 21% 36% 44% 52% 75%
75%
24%
ALL ONLINE GAMERS
TOP 3 WORDS ASSOCIATED WITH GAMING

35% 34% 34% 29% 32% 59% TOTAL Males 16-34 Males 35-64 Females 16-34 Females 35-64
ANY Apps
1 2 3
Fun Entertaining Good at providing escapism
36% 31% 30%
55% 51% 39%
PEGI RATING SYSTEM
42%
of parents have children who play games
Play games with their children Don't play games with their children Their children don't play games
45%
aware of PEGI age rating symbols
35%
aware of PEGI content symbols
35%
34% Parents 66% Non parents
7% 55%
60%
agree PEGI ratings should apply to app games
EFFECT OF GAMES ON CHILDREN: PARENTS OF CHILDREN WHO PLAY GAMES

More Have fun Competitive Develop skills Creative Spend time alone Informed Aggressive Social 30% 22% 21% 18% 31% 66% 59% 51% 22% 45% 32% 36% 15% 34% 42% 11% 45% No difference 94% 23% 20% 7% Less Don't know 2% 9%
60%
agree PEGI ratings should apply to games on social network sites % AGREE WITH STATEMENT THE MOST
The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies 51% should be equally strict The age rating system for movies should be stricter 4% overall than that used for videogames
25%
20% Dont know
[ 37 ]
SUMMARY
Belgium
OVERVIEW OF GAMING
53%
of the online population aged 16 to 64 years old in Belgium have played a game in the past 12 months
11% 19%
54%
46%
44%
25%

53% ANY Video Gaming 26% ANY Packaged 15% 15% 24% 28% 45% 40% 47% 65% 77%
69%
30%
ALL ONLINE GAMERS

TOTAL Males 16-34 Males 35-64 Females 16-34 Females 35-64
ANY Apps
25% 13% 20% 7% 41% 34% 31% 58% 54%
1 2 3
Entertaining Fun Competitive
35% 33% 31%
56% 58% 42%
ANY Online
PEGI RATING SYSTEM
62%
51%
39%
37%
24% 36%
59%

More Have fun Competitive Spend time alone Develop skills Creative Aggressive Informed Social No difference 66% 53% 51% 51% 39% 32% 19% 17% 29% 49% 47% 29% 50% 21% Less Don't know 18% 29% 31% 28% 22% 8% 9% 8% 11% 11%
61%
21%
27% Dont know
[ 38 ]
SUMMARY
Czech Republic
OVERVIEW OF GAMING
56%
of the online population aged 16 to 64 years old in Czech Republic have played a game in the past 12 months
13%
56%
44%
38% 21%

56% ANY Video Gaming 26% ANY Packaged 27% 20% 13% 20% 16% 19% 9% 52% 54% 45% 47% 79%
26%
64%
34%
ALL ONLINE GAMERS

41% 48% TOTAL Males 16-34 Males 35-64 Females 16-34 Females 35-64
ANY Apps
1 2 3
Entertaining Good at providing escapism Competitive
39% 34% 30%
52% 44% 38%
ANY Online
43% 48% 37%
69%
PEGI RATING SYSTEM
49%
31% Play games with their children Don't play games with their children Their children don't play games
28%
16%
17% 43%
56%

More Have fun Competitive Creative Develop skills Spend time alone Informed Social Aggressive 58% 49% 47% 33% 22% 22% 18% 23% 36% 31% 34% 11% 9% No difference 78% 11% Less Don't know 2% 27% 36% 40% 35% 36% 37% 37%
54%
24%
28% Dont know
[ 39 ]
SUMMARY
Denmark
OVERVIEW OF GAMING
45%
of the online population aged 16 to 64 years old in Denmark have played a game in the past 12 months
9% 19%
58%
42%
43%
28%

45% ANY Video Gaming 32% 16% ANY Packaged 14% 16% 7% 22% ANY Apps 17% 12% ANY Online 26% 27% 35% 35% 38% 47% 34% 45% 43% 71%
71%
29%
ALL ONLINE GAMERS

45% TOTAL Males 16-34 Males 35-64 Females 16-34 Females 35-64
1 2 3
Immersive Entertaining Informative/educational
50% 38% 29%
46% 38% 28%
PEGI RATING SYSTEM
70%
55%
23%
56% 14% 28%
62%

More Have fun Develop skills Competitive Creative Informed Spend time alone Social Aggressive No difference 78% 63% 55% 51% 39% 38% 27% 12% 30% 53% 31% 34% 16% 28% 25% Less Don't know 14% 12% 8% 12% 17% 20% 34% 25%
60%
15%
31% Dont know
[ 40 ]
SUMMARY
Finland
OVERVIEW OF GAMING
60%
of the online population aged 16 to 64 years old in Finland have played a game in the past 12 months
10% 39% 20%
51%
49%
30%

60% ANY Video Gaming 44% 27% ANY Packaged 12% 24% ANY Apps 13% ANY Online 23% 33% 48% 46% 39% 56% 59% 27% 37% 43% TOTAL Males 16-34 Males 35-64 Females 16-34 Females 35-64 48% 62% 78% 72%
69%
30%
ALL ONLINE GAMERS
TOP 3 WORDS ASSOCIATED WITH GAMING 1 2 3

Entertaining Good at providing escapism Immersive 42% 36% 36% 58% 46% 51%
PEGI RATING SYSTEM
67%
63%
56%
52% 14% 31%
75%

More Have fun Develop skills Spend time alone Competitive Creative Aggressive Informed Social No difference 70% 62% 58% 58% 42% 37% 34% 31% 23% 20% 35% 29% 42% 13% 25% 27% 31% 23% 31% Less Don't know 15% 11% 18% 11% 10%
75%
The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies 50% should be the same The age rating system for movies should be stricter 4% overall than that used for videogames
26%
20% Dont know
[ 41 ]
SUMMARY
France
OVERVIEW OF GAMING
57%
of the online population aged 16 to 64 years old in France have played a game in the past 12 months
13%
53%
47%
38%
20%

57% ANY Video Gaming 28% ANY Packaged 15% ANY Apps 16% 15% ANY Online 25% 32% 24% 35% 35% 44% 35% 34% 56% 55% 47% 42% 44% 66% 78%
27%
65%
33%
ALL ONLINE GAMERS

1 2 3
Entertaining Immersive Good at providing escapism
41% 19% 17%
58% 28% 25%
PEGI RATING SYSTEM
65%
72%
33%
44% 21% 34%
72%

More Have fun Spend time alone Competitive Develop skills Creative Aggressive Informed Social No difference 71% 54% 51% 46% 45% 35% 24% 22% 37% 53% 31% 32% 34% 35% 41% Less Don't know 20% 4% 8% 7% 10% 13% 13% 13% 32%
74%
26%
20% Dont know
[ 42 ]
SUMMARY
Germany
OVERVIEW OF GAMING
42%
of the online population aged 16 to 64 years old in Germany have played a game in the past 12 months
14%
56%
44%
42%
18%
24%

42% ANY Video Gaming 32% 23% ANY Packaged 23% 21% 17% 14% 23% 12% 19% 6% 28% 26% 34% 38% 48% 58%
67%
32%
ALL ONLINE GAMERS

ANY Apps
1 2 3
Fun Entertaining Good at providing escapism
33% 29% 29%
53% 49% 33%
32% ANY Online 36%
42%
PEGI RATING SYSTEM
50%
34%
18%
20% 47%
62%

More Have fun Competitive Creative Develop skills Informed Spend time alone Social Aggressive 27% 23% 23% 12% 25% 25% 25% 67% 61% 55% 49% 48% 47% 58% No difference 91% 12% 18% 18% Less Don't know 4% 3% 18% 17% 21% 19%
61%
28%
19% Dont know
[ 43 ]
SUMMARY
Great Britain
OVERVIEW OF GAMING
40%
of the online population aged 16 to 64 years old in Great Britain have played a game in the past 12 months
11% 19%
54%
46%
44%
25%

40% ANY Video Gaming 28% ANY Packaged 24% 26% 20% 18% 29% 14% 23% 12% 29% 24% 27% 27% 35% 35% 40% 46% 56%
69%
30%
ALL ONLINE GAMERS

ANY Apps
1 2 3
35% 33% 31%
56% 58% 42%
ANY Online
39%
PEGI RATING SYSTEM
61%
50%
22%
43% 17% 38%
71%

More Have fun Competitive Develop skills Spend time alone Creative Social Informed Aggressive No difference 70% 62% 55% 46% 39% 38% 29% 29% 29% 32% 44% 47% 26% 32% Less Don't know 22% 31% 14% 16% 27% 27% 20% 16% 6% 5%
71%
21%
21% Dont know
[ 44 ]
SUMMARY
Italy
OVERVIEW OF GAMING
41%
of the online population aged 16 to 64 years old in Italy have played a game in the past 12 months
8% 15%
52%
48%
51% 26%

41% ANY Video Gaming 18% ANY Packaged 16% 9% ANY Apps 16% 11% ANY Online 24% 43% 31% 34% 29% 23% 51% 60% TOTAL Males 16-34 Males 35-64 Females 16-34 Females 35-64 35% 28% 40% 56% 71%
76%
23%
ALL ONLINE GAMERS

Fun Entertaining Good at providing escapism 31% 22% 21% 50% 33% 33%
20%
PEGI RATING SYSTEM
61%
46%
28%
39% 22% 39%
74%

More Have fun Competitive Develop skills Spend time alone Aggressive Creative Social Informed No difference 63% 62% 60% 58% 48% 33% 21% 20% 21% 38% 25% 52% 35% Less 17% 18% 19% 23% 35% 37% Don't know 17% 14% 17% 15% 10%
74%
35%
17% Dont know
[ 45 ]
SUMMARY
Netherlands
OVERVIEW OF GAMING
54%
of the online population aged 16 to 64 years old in Netherlands have played a game in the past 12 months
15% 29%
54%
46%
28% 28%

54% ANY Video Gaming 27% ANY Packaged 23% 25% 19% 25% 18% 19% ANY Online 31% 39% 30% 44% 37% 55% 44% 45% 48% 62% 82%
57%
43%
ALL ONLINE GAMERS

44% TOTAL Males 16-34 Males 35-64 Females 16-34 Females 35-64
ANY Apps
1 2 3
Entertaining Fun Good at providing escapism
38% 30% 27%
51% 43% 37%
PEGI RATING SYSTEM
63%
51%
61%
45% 18% 35%
68%

More Have fun Develop skills Competitive Spend time alone Creative Informed Social Aggressive No difference 67% 56% 48% 43% 36% 27% 24% 20% 38% 52% 46% 36% 25% 34% 39% Less Don't know 24% 6% 14% 14% 14% 23% 22% 34% 22%
68%
15%
24% Dont know
[ 46 ]
SUMMARY
Norway
OVERVIEW OF GAMING
53%
of the online population aged 16 to 64 years old in Norway have played a game in the past 12 months
9% 15%
54%
46%
48% 27%

53% ANY Video Gaming 37% 27% ANY Packaged 20% 10% ANY Apps 24% 16% 39% ANY Online 31% 25% 49% 35% 34% 56% 58% 64% TOTAL Males 16-34 Males 35-64 Females 16-34 Females 35-64 55% 45% 68% 79%
75%
24%
ALL ONLINE GAMERS

Entertaining Good at providing escapism Competitive 38% 30% 29% 61% 49% 42%
PEGI RATING SYSTEM
70%
59%
33%
55% 15% 27%
71%

More Have fun Develop skills Creative Competitive Spend time alone Informed Aggressive Social 21% 21% 15% 50% No difference 69% 57% 46% 42% 38% 56% 61% 16% 35% 41% 49% Less Don't know 15% 10% 12% 12% 8% 6% 14% 9% 29%
71%
28%
19% Dont know
[ 47 ]
SUMMARY
Poland
OVERVIEW OF GAMING
49%
of the online population aged 16 to 64 years old in Poland have played a game in the past 12 months
12%
56%
44%
37%
17%
30%

49% ANY Video Gaming 22% ANY Packaged 17% 16% 13% 16% 9% 6% ANY Online 37% 31% 41% 55% 73%
67%
30%
ALL ONLINE GAMERS

28% 43% 32% 29% 50% TOTAL Males 16-34 Males 35-64 Females 16-34 Females 35-64
ANY Apps
21% 60%
1 2 3
Immersive Fun Entertaining
41% 38% 36%
53% 53% 52%
PEGI RATING SYSTEM
41%
56%
30%
16% 52%
70%

More Have fun Develop skills Competitive Spend time alone Creative Informed Social Aggressive No difference 73% 65% 61% 56% 55% 46% 34% 20% 48% 16% 29% 8% 21% 12% Less Don't know 7% 11% 19% 24% 25% 34% 22% 36% 34% 27%
70%
23%
27% Dont know
[ 48 ]
SUMMARY
Portugal
OVERVIEW OF GAMING
40%
of the online population aged 16 to 64 years old in Portugal have played a game in the past 12 months
15% 29%
57%
43%
27% 27%

40% ANY Video Gaming 28% 17% ANY Packaged 8% ANY Apps 17% 15% 17% 14% 10% ANY Online 25% 29% 40% 47% 55%
56%
42%
ALL ONLINE GAMERS

25% 27% 34% 33% 44% TOTAL Males 16-34 Males 35-64 Females 16-34 Females 35-64
1 2 3
Entertaining Good at providing escapism Fun
43% 43% 37%
61% 58% 53%
39%
PEGI RATING SYSTEM
58%
54%
44%
36%
22% 40%
68%

More Have fun Develop skills Creative Competitive Spend time alone Social Aggressive Informed 65% 55% 54% 52% 35% 30% 28% 24% 40% 47% 20% 24% 26% 36% 21% 19% 10% No difference 83% 19% Less Don't know 8% 10% 9% 17% 15% 17%
70%
30%
23% Dont know
[ 49 ]
SUMMARY
Spain
OVERVIEW OF GAMING
40%
of the online population aged 16 to 64 years old in Spain have played a game in the past 12 months
11% 15% 42%
56%
44%
31%

40% ANY Video Gaming 26% 28% 21% ANY Packaged 14% 13% ANY Apps 11% 11% ANY Online 18% 21% 20% 20% 30% 27% 31% 36% 49% TOTAL Males 16-34 Males 35-64 Females 16-34 Females 35-64 36% 46% 61%
73%
26%
ALL ONLINE GAMERS

Entertaining Immersive Fun 40% 38% 34% 59% 50% 55%
PEGI RATING SYSTEM
50%
53%
35%
22% 43%
69%

More Have fun Develop skills Competitive Spend time alone Creative Aggressive Informed Social No difference 82% 67% 58% 57% 50% 34% 29% 27% 19% 30% 34% 16% 22% 13% 20% Less Don't know 6% 8% 15% 18% 23% 25% 24% 31% 50%
70%
28%
18% Dont know
[ 50 ]
SUMMARY
Sweden
OVERVIEW OF GAMING
62%
of the online population aged 16 to 64 years old in Sweden have played a game in the past 12 months
16% 30%
53%
47%
31%
22%

62% ANY Video Gaming 31% ANY Packaged 15% ANY Apps 28% 35% 33% 26% 26% ANY Online 37% 37% 47% 46% 45% 48% 68% 52% 50% 59% 72% 90%
61%
39%
ALL ONLINE GAMERS

1 2 3
38% 33% 32%
54% 48% 41%
PEGI RATING SYSTEM
64%
45%
25%
47% 16% 35%
56%

More Have fun Develop skills Spend time alone Competitive Creative Informed Social Aggressive 19% 18% No difference 70% 68% 53% 52% 49% 42% 33% 58% 34% 35% 31% 41% 42% 11% Less Don't know 20% 21% 7% 5% 10% 7% 13% 10%
57%
17%
36% Dont know
[ 51 ]
SUMMARY
Switzerland
OVERVIEW OF GAMING
41%
of the online population aged 16 to 64 years old in Switzerland have played a game in the past 12 months
10% 16% 47%
56%
44%
26%

41% ANY Video Gaming 15% ANY Packaged 10% 11% 13% 19% ANY Apps 12% 18% ANY Online 30% 25% 33% 28% 35% 32% 45% 33% 41% 41% 58%
73%
26%
ALL ONLINE GAMERS
38%

1 2 3
Good at providing escapism Entertaining Fun
31% 30% 21%
46% 52% 42%
PEGI RATING SYSTEM
43%
56%
33%
16% 43%
62%

More Competitive Have fun Spend time alone Develop skills Aggressive Creative Informed Social No difference 72% 67% 59% 48% 43% 43% 31% 19% 20% 35% 59% 27% 40% 31% 7% 16% 36% Less Don't know 18% 24% 21% 13% 26% 13% 6%
59%
28%
21% Dont know
ALSO AVAILABLE FROM ISFE AND IPSOS MEDIACT:
GameTrack is a multi-country tracking survey that provides companies and organisations with a complete view of the video games market. GameTrack includes all devices that might be used for playing video games from PCs and laptops, games consoles and portable games devices through to smartphones and tablets, as well as currently niche devices such as smart TVs.
Similarly, it includes all types of games from packaged (new, pre-owned and rental) to apps (paid and free) to online games (including downloads, subscriptions, browser games and games on social network sites).
GameTrack reports each quarter and is based on a nationally representative sample of over 6,000 individuals aged 6+ in each country for each wave, providing a reliable and robust true measure on how the games market is shifting and the underlying dynamics of the industry.
COUNTRIES COVERED
USA
UK
FRANCE
GERMANY
SPAIN
ONLINE APPS PACKAGED
TIME SPENT
ACQUISITION
VALUE
LATEST GAMETRACK DATA

% PLAYING GAMES IN PAST 12 MONTHS Q3 2012
Base: all 6+ population
ANY video gaming ANY Packaged ANY Apps ANY Online Downloads
20m people
35%
29m people
50%
26m people
40%
14m people
40%
22% 14% 19% 8% 8% 8% 8% 9% 13% 6% 7% 10%
29% 8% 25% 7% 9% 4% 8%
20% 8% 18% 7% 9% 4% 8%
20%
18%
Social
Multiplayer Browse
GameTrack provides a complete view of the videogames market - from overall incidence of gaming to time, volume and value breakdown of specific devices and types of games.
FOR MORE INFORMATION DIRK BOSMANS Communication Manager Interactive Software Federation of Europe t: +32 (0) 2 612 1772 e: dirk.bosmans@isfe.eu w: http://www.isfe.eu PAUL MASKELL Research Director Ipsos MediaCT t: +44 (0) 20 8515 3467 e: dirk.bosmans@isfe.eu w: http://www.isfe.eu

Euro Summary - Isfe Consumer Study

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VIDEOGAMES IN EUROPE:

Consumer Study | November 2012

Gaming formats and devices covered

Use of parental controls

Consumer Study | November 2012

GAMING FORMATS AND DEVICES COVERED

GAMING: WHO, WHAT AND HOW?

Consumer Study | November 2012

GAMING: WHO, WHAT AND HOW?

FREQUENCY OF GAMING (ALL ONLINE RESPONDENTS)

Finland 25% 14% 20%

France 30% 13% 14%

Czech Republic 27% 12% 17%

Netherlands 28% 11% 15%

Norway 25% 10% 19%

Belgium 26% 12% 15%

Poland 23% 13% 13%

34% 11% 17%

25% Play games at least once a week

Germany 23% 10% 10%

Austria 20% 11% 12%

Switzerland 21% 12% 8%

Great Britain 24% 7% 9%

Consumer Study | November 2012

GAMING: WHO, WHAT AND HOW?

TYPE OF GAMES PLAYED (ALL ONLINE RESPONDENTS)

31% 33% 45% 30% 23%

27% 24% 48% 31% 20%

28% 24% 44% 20% 17%

26% 20% 48% 29% 22%

27% 25% 39% 23% 18%

27% 34% 39% 25% 17%

26% 15% 41% 23% 22%

22% 16% 43% 27% 22%

16% 22% 35% 19% 12%

23% 14% 32% 21% 13%

21% 20% 34% 24% 13%

18% 20% 34% 19% 19%

15% 19% 33% 19% 16%

28% 18% 29% 16% 12%

21% 20% 31% 17% 17%

17% 17% 34% 20% 21%

Which of the following types of video games do you personally play?

Consumer Study | November 2012

GAMING: WHO, WHAT AND HOW?

DEVICES USED TO PLAY (ALL ONLINE RESPONDENTS)

Finland 29% 7% 47% 31%

France 33% 20% 45% 31%

Czech Republic 16% 8% 49% 25%

Netherlands 28% 15% 41% 30%

Norway 29% 11% 38% 37%

Belgium 28% 20% 42% 19%

Poland 20% 7% 42% 21%

37% 11% 47% 38%

Germany 21% 11% 34% 18%

Austria 25% 10% 36% 24%

Italy 24% 15% 34% 25%

Switzerland 20% 13% 33% 30%

Great Britain 28% 15% 30% 22%

Spain 26% 17% 31% 25%

Portugal 21% 12% 33% 20%

17% 6% 36% 26%

Consumer Study | November 2012